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Mark Cuban wants All-Star game in Dallas again, but not at Cowboys Stadium

Jan 26, 2013, 2:00 PM EDT

2010 nba all star dallas

The 2010 NBA All-Star game was hosted by the Dallas Mavericks, but was held in Arlington, Texas in the massive football stadium that was built as the new home for the Dallas Cowboys.

A record crowd of 108,713 showed up to watch the midseason exhibition, and it was truly an amazing event — one that isn’t likely to be repeated in the future, at least according to Mark Cuban.

Cuban wants to host the All-Star game once again, but wouldn’t hold it at Cowboys Stadium if he had his choice.

From Tim MacMahon of ESPNDallas:

“I wouldn’t do it there again,” Cuban said. “That was a one-off. Been there, done that.

“It’s hard to repeat that. It’s hard to get people excited a second time. The second act’s a lot harder.”

“The first one was so successful, you don’t try to top it,” Cuban said of using Cowboys Stadium as a venue. “It’s hard to recreate something like that. It’s just a Marketing 101 type of thing. It would be difficult, and the last thing you would want to do is throw a party and have no one show up.”

The NBA’s popularity is at an all-time high, and holding it in a venue that large — even for a second time, and even in the same city — would likely be similarly successful.

Fans that are normally priced out of attending the All-Star game, thanks to very limited public ticket availability along with a price tag that was $500 per ticket a season ago, would be afforded the opportunity to attend, even if only in the stadium’s upper reaches. And, the league could always give tickets away if it came down to it, as they do for other All-Star weekend events like the Rookie-Sophomore game that kicks off the festivities that Friday night.

Either way, Dallas will likely get another shot at the All-Star game. And for better or for worse, Cuban is probably right that it won’t be held at Cowboys Stadium whenever that happens.

  1. chargerdillon - Jan 26, 2013 at 2:15 PM

    Who in their right mind wants to spend that much money for an exhibition show. I’ve never understood it in the very least, lets go watch the best players in the game go play a game the ultimately dont care about nor play hard in.

    This is the same league that makes money hand over fist for a game that doesnt even count, but is still willing to lockout players for demanding too much money even when they use the players for games they care nothing about.

    If not for there being nothing else sports related to watch on TV there would be zero draw for this

  2. mrlaloosh - Jan 26, 2013 at 6:37 PM

    Let’s have it in a town that’s prone to ice storms and blizzards. Great idea.

  3. hoosiercolts - Jan 26, 2013 at 11:48 PM

    Indy should get an All-Star game. Look at how well we put on the Super Bowl last year. ‘Naptown knows how to put on a party.

  4. wlubake - Jan 26, 2013 at 11:51 PM

    Mark co-owns the AAC. Of course he doesn’t want the game back in Jerry’s house.

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