Jan 24, 2013, 4:29 PM EDT
The New Orleans Pelicans.
As of next season — 2013-14 — the Hornets logo, born in Charlotte where that name was a good fit, will be gone. In its place will be a new logo, a new brand and new colors — red white and gold.
Before Tom Benson even bought the New Orleans franchise from the league more than a year ago he told David Stern it had to be rebranded to something local, something that fit New Orleans.
The Pelican is local, it is the Louisiana State bird and is plentiful along the city’s shoreline. And as Benson said on video at the press conference announcing the change, the bird’s resilience (it was once on the Endangered Species list and thousands died a couple years ago as a result of the BP Deepwater Horizon oil spill) matches the city’s.
“It’s a symbol of the state, it’s a symbol of our resolve, to come back too,” Benson said. “Gee, we’ve done it. That’s what’s great.”
The name change has taken a pretty good beating online — it’s not the most intimidating of sports teams names and that it’s almost a joke. It didn’t play well outside the Gulf Coast. The franchise admitted they have some education to do on that front. That said, I kind of like it because it’s local, because it something that’s a part of the state’s heritage. In a league with the Jazz in Utah, Grizzlies in Memphis and Lakers in the former desert of Los Angles, this name at least fits the area.
The colors… I liked the teal better, personally. It fit New Orleans and that Mardi Gras image. The blue is in the state flag and the other colors had significance as well, we were told. Okay. The look is clean and sharp. It’s not bad.
As for the Hornets name, could it go back to Charlotte? There a lot of fans there that hate the Bobcats name and want it changed. The Charlotte franchise issued a formal statement.
“We are aware of the impending change regarding the team nickname in New Orleans. We are currently in contact with the NBA and conducting our own due diligence relative to this matter. We will not have any further comment until we have completed this process.”
The NBA could have a few new name changes in the coming years — Pelicans, Hornets in Charlotte again and Sonics back in Seattle.
Oct 22, 2014, 12:10 AM EDT
Combining the NBA and 90210? Brilliant.
Oct 21, 2014, 10:45 PM EDT
It’s better to be lucky than good.
Oct 21, 2014, 9:30 PM EDT
A hit job on Kobe Bryant by a major media outlet is drawing plenty of criticism.
Sixers’ K.J. McDaniels with a two-handed rejection, has more preseason blocks than Anthony Davis (VIDEO)
Oct 21, 2014, 8:30 PM EDT
McDaniels has amassed 14 blocked shots this preseason — more than guys like DeAndre Jordan and Anthony Davis.
Oct 21, 2014, 7:35 PM EDT
Solid big men get overpaid consistently and have for many years. In light of that fact, this deal is just fine.
Oct 21, 2014, 6:33 PM EDT
Kirk Hinrich will get the start.
Oct 21, 2014, 5:40 PM EDT
James Harden’s defense isn’t as bad as some people say… but it’s not good.
Oct 21, 2014, 4:50 PM EDT
It’s possible, but not likely, that Nets owner Mikhail Prokhorov will buy the rest of the building.
Oct 21, 2014, 4:01 PM EDT
The Lakers defense makes them lottery locks.
Oct 21, 2014, 3:30 PM EDT
Philadelphia, Oklahoma City and Milwaukee still need five more teams to join their side
Oct 21, 2014, 2:49 PM EDT
Watch after the draft lottery next year when a team like the Lakers, Celtics or Knicks jumps way up the board so they can draft a young star and some smaller market owners cry it’s unfair.
Oct 21, 2014, 2:07 PM EDT
The only precedent for LeBron, Kevin Love and Kyrie Irving? LeBron, Dwyane Wade and Chris Bosh
Oct 21, 2014, 1:35 PM EDT
Iman Shumpert is wearing a hat with a clock on it. That is all.
Oct 21, 2014, 12:59 PM EDT
Center played just five games last season
Oct 21, 2014, 12:22 PM EDT
Chicago point guard still clearly has respect of teammates
Oct 21, 2014, 11:45 AM EDT
New Orleans adds its missing link in Omer Asik
Oct 21, 2014, 11:14 AM EDT
Expect him to be out until mid- to late December.
Oct 21, 2014, 10:15 AM EDT
They’re not as good as Mark Cuban thinks they are, but they are improved.
Oct 21, 2014, 9:44 AM EDT
Projecting Cleveland’s win total based on its minute distribution against the Bulls
Oct 21, 2014, 9:16 AM EDT
Celtics waived Lucas during offseason that saw him traded twice
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