Jan 24, 2013, 4:29 PM EST
The New Orleans Pelicans.
As of next season — 2013-14 — the Hornets logo, born in Charlotte where that name was a good fit, will be gone. In its place will be a new logo, a new brand and new colors — red white and gold.
Before Tom Benson even bought the New Orleans franchise from the league more than a year ago he told David Stern it had to be rebranded to something local, something that fit New Orleans.
The Pelican is local, it is the Louisiana State bird and is plentiful along the city’s shoreline. And as Benson said on video at the press conference announcing the change, the bird’s resilience (it was once on the Endangered Species list and thousands died a couple years ago as a result of the BP Deepwater Horizon oil spill) matches the city’s.
“It’s a symbol of the state, it’s a symbol of our resolve, to come back too,” Benson said. “Gee, we’ve done it. That’s what’s great.”
The name change has taken a pretty good beating online — it’s not the most intimidating of sports teams names and that it’s almost a joke. It didn’t play well outside the Gulf Coast. The franchise admitted they have some education to do on that front. That said, I kind of like it because it’s local, because it something that’s a part of the state’s heritage. In a league with the Jazz in Utah, Grizzlies in Memphis and Lakers in the former desert of Los Angles, this name at least fits the area.
The colors… I liked the teal better, personally. It fit New Orleans and that Mardi Gras image. The blue is in the state flag and the other colors had significance as well, we were told. Okay. The look is clean and sharp. It’s not bad.
As for the Hornets name, could it go back to Charlotte? There a lot of fans there that hate the Bobcats name and want it changed. The Charlotte franchise issued a formal statement.
“We are aware of the impending change regarding the team nickname in New Orleans. We are currently in contact with the NBA and conducting our own due diligence relative to this matter. We will not have any further comment until we have completed this process.”
The NBA could have a few new name changes in the coming years — Pelicans, Hornets in Charlotte again and Sonics back in Seattle.
Mar 3, 2015, 2:55 PM EST
Irving has missed two straight games with a shoulder strain.
Mar 3, 2015, 2:10 PM EST
Shaw was an assistant coach in Indiana before landing the head coaching spot in Denver.
Mar 3, 2015, 1:25 PM EST
Good news for OKC.
Mar 3, 2015, 12:38 PM EST
Nuggets are 20-39 this season.
Mar 3, 2015, 12:30 PM EST
Barnes isn’t wrong that the punishment for him doing something like this would have been much more severe.
Mar 3, 2015, 11:50 AM EST
Clippers have a reputation with the referees, which likely was why Redick was tossed for seemingly innocuous comments.
Mar 3, 2015, 11:10 AM EST
Mar 3, 2015, 10:30 AM EST
KG played for Doc Rivers on the Celtics’ 2008 title team, but wasn’t willing to take any grief from his son.
Mar 3, 2015, 9:50 AM EST
Warriors had plenty of fans show up in Brooklyn.
Mar 3, 2015, 9:10 AM EST
Suns-Heat was all kinds of physical.
Mar 3, 2015, 8:30 AM EST
That had 10 times the punches of an NBA “fight.”
Mar 3, 2015, 8:00 AM EST
Ricky Rubio got the triple-double, CP3 will take the win.
Mar 3, 2015, 2:55 AM EST
Goran Dragic would have sat out with back pain against anyone else, but he dropped 21 on the Suns.
Mar 3, 2015, 1:14 AM EST
Zach LaVine can get up. But you already knew that.
Mar 3, 2015, 12:01 AM EST
The Warriors fell to 46-12.
Mar 2, 2015, 11:15 PM EST
Griffin has missed the Clippers’ last 10 games.
Mar 2, 2015, 10:30 PM EST
Whiteside grabbed Len by the legs.
Mar 2, 2015, 9:45 PM EST
Hamilton had no chance.
Mar 2, 2015, 9:00 PM EST
Yes, you read that right.
Mar 2, 2015, 8:15 PM EST
Teletovic is also out for the season.
- Report: Russell Westbrook ‘likely’ to return to Thunder lineup Wednesday, will wear protective mask 9
- Nuggets have fired head coach Brian Shaw 17
- Five Things We Learned in NBA Monday: Goran Dragic got his revenge in concentrated form 3
- League suspends James Harden one game for kick to LeBron James’ groin 23
- PBT’s weekly NBA Power Rankings: Hawks seem to be out of malaise. Maybe. 10
- Report: Jimmy Butler could miss three to four weeks with elbow injury 6
- Five Things We Learned in NBA Sunday: James Harden, LeBron James want your MVP vote 11
- Report: Sixers agree to buyout with JaVale McGee; he can sign with contender 36