Jan 24, 2013, 4:29 PM EDT
The New Orleans Pelicans.
As of next season — 2013-14 — the Hornets logo, born in Charlotte where that name was a good fit, will be gone. In its place will be a new logo, a new brand and new colors — red white and gold.
Before Tom Benson even bought the New Orleans franchise from the league more than a year ago he told David Stern it had to be rebranded to something local, something that fit New Orleans.
The Pelican is local, it is the Louisiana State bird and is plentiful along the city’s shoreline. And as Benson said on video at the press conference announcing the change, the bird’s resilience (it was once on the Endangered Species list and thousands died a couple years ago as a result of the BP Deepwater Horizon oil spill) matches the city’s.
“It’s a symbol of the state, it’s a symbol of our resolve, to come back too,” Benson said. “Gee, we’ve done it. That’s what’s great.”
The name change has taken a pretty good beating online — it’s not the most intimidating of sports teams names and that it’s almost a joke. It didn’t play well outside the Gulf Coast. The franchise admitted they have some education to do on that front. That said, I kind of like it because it’s local, because it something that’s a part of the state’s heritage. In a league with the Jazz in Utah, Grizzlies in Memphis and Lakers in the former desert of Los Angles, this name at least fits the area.
The colors… I liked the teal better, personally. It fit New Orleans and that Mardi Gras image. The blue is in the state flag and the other colors had significance as well, we were told. Okay. The look is clean and sharp. It’s not bad.
As for the Hornets name, could it go back to Charlotte? There a lot of fans there that hate the Bobcats name and want it changed. The Charlotte franchise issued a formal statement.
“We are aware of the impending change regarding the team nickname in New Orleans. We are currently in contact with the NBA and conducting our own due diligence relative to this matter. We will not have any further comment until we have completed this process.”
The NBA could have a few new name changes in the coming years — Pelicans, Hornets in Charlotte again and Sonics back in Seattle.
Jul 23, 2014, 5:38 PM EDT
If Kevin Love goes to Cleveland does that impact Ray Allen’s decision?
Jul 23, 2014, 5:09 PM EDT
Numbers show a substantial increase in popularity.
Jul 23, 2014, 4:25 PM EDT
Exum is a project but he also could be the point guard of the future in Utah.
Jul 23, 2014, 3:40 PM EDT
“I was about to get him kicked out of the camp,” Wade joked.
Jul 23, 2014, 2:56 PM EDT
Good pickup to add some depth at the point, something Dallas needed unless you’re expecting a monster bounce-back season for Raymond Felton.
Jul 23, 2014, 2:09 PM EDT
Is it better than the offer being put together by the Cavaliers?
Jul 23, 2014, 1:30 PM EDT
He was given community services, which he can complete in Dallas where he was traded.
Jul 23, 2014, 12:55 PM EDT
Waiters will continue to be rumored to be available until he proves he can fit in with Kyrie Irving.
Jul 23, 2014, 12:15 PM EDT
Dallas was counting on him for bench depth and now will be looking to replace that help in a depleted market.
Jul 23, 2014, 11:37 AM EDT
Minnesota wants to dump some bad contracts as part of the deal, and Cleveland isn’t taking them.
LeBron James sent cupcakes to Akron neighbors to apologize for commotion caused by his free agent decision
Jul 23, 2014, 11:01 AM EDT
People descended upon LeBron’s neighborhood as rumors swirled.
Jul 23, 2014, 10:21 AM EDT
Stackhouse coached against Hollins at adidas Eurocamp in Italy this summer.
Jul 23, 2014, 9:47 AM EDT
LeBron has used more than just physical gifts to become all-time great NBA player
Jul 23, 2014, 9:16 AM EDT
Pacers center needs confidence more than a skyhook
Jul 23, 2014, 8:45 AM EDT
Russ Smith had a nice Summer League.
Jul 23, 2014, 8:00 AM EDT
Dallas, seeking third point guard, has already met with Mo Williams
Jul 23, 2014, 1:00 AM EDT
As Cavaliers position themselves for Kevin Love trade, now was the time to sign No. 33 pick
Jul 23, 2014, 12:00 AM EDT
Bzdelik, who most recently coached Wake Forest, previously served as Nuggets head coach
Jul 22, 2014, 11:20 PM EDT
Bieber wearing a Nets hat, so you know what that means…
Jul 22, 2014, 10:20 PM EDT
Donald’s lawyer says ruling might not come for years
- Report: Jameer Nelson near $2.7 million deal to join Dallas Mavericks 8
- Report: Mavericks void Rashard Lewis’ contract after it’s discovered he needs knee surgery 8
- Report: Sixers, Nuggets or Celtics could become third team in Kevin Love trade to Cavaliers 40
- Five biggest surprises from Summer League 12
- Justin Bieber and Kevin Durant share brunch (photo) 22
- Clippers CEO: If Sterling remains owner then Doc Rivers, players, sponsors all ready to bolt 60
- Report: Cavaliers trying to acquire other players to put in Kevin Love trade 60
- Report: Bulls making push to trade for Kevin Love 73