Jan 24, 2013, 4:29 PM EDT
The New Orleans Pelicans.
As of next season — 2013-14 — the Hornets logo, born in Charlotte where that name was a good fit, will be gone. In its place will be a new logo, a new brand and new colors — red white and gold.
Before Tom Benson even bought the New Orleans franchise from the league more than a year ago he told David Stern it had to be rebranded to something local, something that fit New Orleans.
The Pelican is local, it is the Louisiana State bird and is plentiful along the city’s shoreline. And as Benson said on video at the press conference announcing the change, the bird’s resilience (it was once on the Endangered Species list and thousands died a couple years ago as a result of the BP Deepwater Horizon oil spill) matches the city’s.
“It’s a symbol of the state, it’s a symbol of our resolve, to come back too,” Benson said. “Gee, we’ve done it. That’s what’s great.”
The name change has taken a pretty good beating online — it’s not the most intimidating of sports teams names and that it’s almost a joke. It didn’t play well outside the Gulf Coast. The franchise admitted they have some education to do on that front. That said, I kind of like it because it’s local, because it something that’s a part of the state’s heritage. In a league with the Jazz in Utah, Grizzlies in Memphis and Lakers in the former desert of Los Angles, this name at least fits the area.
The colors… I liked the teal better, personally. It fit New Orleans and that Mardi Gras image. The blue is in the state flag and the other colors had significance as well, we were told. Okay. The look is clean and sharp. It’s not bad.
As for the Hornets name, could it go back to Charlotte? There a lot of fans there that hate the Bobcats name and want it changed. The Charlotte franchise issued a formal statement.
“We are aware of the impending change regarding the team nickname in New Orleans. We are currently in contact with the NBA and conducting our own due diligence relative to this matter. We will not have any further comment until we have completed this process.”
The NBA could have a few new name changes in the coming years — Pelicans, Hornets in Charlotte again and Sonics back in Seattle.
Apr 17, 2014, 8:34 PM EDT
All would make strong hires
Apr 17, 2014, 7:05 PM EDT
Adidas rolls the dice on a young guard with potential. Not a bad business plan.
Apr 17, 2014, 5:57 PM EDT
Both are likely first round picks in the teens or early 20s.
The Al Jefferson Effect: Now that the Bobcats are playoff-bound, how they want their big man to help next
Apr 17, 2014, 4:53 PM EDT
What affect will Jefferson have on the development of Kemba Walker, Bismack Biyombo, Michael Kidd-Gilchrist and Cody Zeller?
Apr 17, 2014, 4:50 PM EDT
Raptors fans are pumped for the playoffs.
Apr 17, 2014, 4:00 PM EDT
Can you blame them?
Apr 17, 2014, 3:59 PM EDT
Ballots show a tight race
Apr 17, 2014, 3:15 PM EDT
It really comes down to this: Does he trust Phil Jackson and Knicks management to build a winner quickly?
Apr 17, 2014, 2:40 PM EDT
You put your money where your heart is, and your heart clearly follows LeBron James and the Heat.
Apr 17, 2014, 2:11 PM EDT
Bucks didn’t win back-to-back games all season
Kobe tells Lakers’ fans to “flush” last season, has been cleared to run, shoot, prepare for next season
Apr 17, 2014, 1:33 PM EDT
Kobe may be in France but he still had time to tweet Lakers fans and tell them things will be better next season.
Apr 17, 2014, 12:55 PM EDT
He is as high on some boards as No. 1, but likely goes No. 3. However no freshman near the top of this board will have a bigger immediate impact in the NBA — his offensive game is NBA ready.
Apr 17, 2014, 12:10 PM EDT
This both has been expected and is mutual, according to the buzz around the league.
Apr 17, 2014, 11:20 AM EDT
Hill previously reported to be a candidate for a job
Apr 17, 2014, 10:44 AM EDT
Pistons forward: ‘I’ve censored myself’
Apr 17, 2014, 10:11 AM EDT
Get ready for an intense playoff series
Apr 17, 2014, 9:40 AM EDT
Irving talks as if he wants to stay in Cleveland
Apr 17, 2014, 8:44 AM EDT
Clear out your calendar.
Apr 17, 2014, 8:00 AM EDT
Tight 1-2 race
Apr 17, 2014, 2:10 AM EDT
On the season Kevin Durant averaged 32 points, seven rebounds and five assists a game. Not too shabby.
- The Al Jefferson Effect: Now that the Bobcats are playoff-bound, how they want their big man to help next 4
- 2014 PBT Awards: Coach of the Year 21
- Carmelo Anthony: “I want to come back…I also want to win.” 33
- Kobe tells Lakers’ fans to “flush” last season, has been cleared to run, shoot, prepare for next season 46
- Duke’s Jabari Parker says he will enter NBA Draft 35