Skip to content

It’s official: Hornets become New Orleans Pelicans next season

Jan 24, 2013, 4:29 PM EDT

new-orleans-pelicans-logo1

The New Orleans Pelicans.

It’s official.

As of next season — 2013-14 — the Hornets logo, born in Charlotte where that name was a good fit, will be gone. In its place will be a new logo, a new brand and new colors — red white and gold.

Before Tom Benson even bought the New Orleans franchise from the league more than a year ago he told David Stern it had to be rebranded to something local, something that fit New Orleans.

The Pelican is local, it is the Louisiana State bird and is plentiful along the city’s shoreline. And as Benson said on video at the press conference announcing the change, the bird’s resilience (it was once on the Endangered Species list and thousands died a couple years ago as a result of the BP Deepwater Horizon oil spill) matches the city’s.

“It’s a symbol of the state, it’s a symbol of our resolve, to come back too,” Benson said. “Gee, we’ve done it. That’s what’s great.”

The name change has taken a pretty good beating online — it’s not the most intimidating of sports teams names and that it’s almost a joke. It didn’t play well outside the Gulf Coast. The franchise admitted they have some education to do on that front. That said, I kind of like it because it’s local, because it something that’s a part of the state’s heritage. In a league with the Jazz in Utah, Grizzlies in Memphis and Lakers in the former desert of Los Angles, this name at least fits the area.

The colors… I liked the teal better, personally. It fit New Orleans and that Mardi Gras image. The blue is in the state flag and the other colors had significance as well, we were told. Okay. The look is clean and sharp. It’s not bad.

As for the Hornets name, could it go back to Charlotte? There a lot of fans there that hate the Bobcats name and want it changed. The Charlotte franchise issued a formal statement.

“We are aware of the impending change regarding the team nickname in New Orleans. We are currently in contact with the NBA and conducting our own due diligence relative to this matter. We will not have any further comment until we have completed this process.”

The NBA could have a few new name changes in the coming years — Pelicans, Hornets in Charlotte again and Sonics back in Seattle.

Latest Posts
  1. Bucks’ Larry Sanders to play with goggles next season

    Sep 22, 2014, 12:21 AM EDT

    Larry Sanders

    Remember Sanders suffered a serious eye injury last season.

  2. Golden State Warriors top 10 plays of 2014 season (VIDEO)

    Sep 21, 2014, 11:00 PM EDT

    Oklahoma City Thunder v Golden State Warriors Getty Images

    Way more Andre Iguodala than you might expect.

  3. Report: Celtics will complete Evan Turner signing before training camp begins

    Sep 21, 2014, 9:30 PM EDT

    Los Angeles Lakers v Indiana Pacers Getty Images

    Turner’s stock has dropped significantly since being traded from the Sixers to the Pacers in the middle of last season.

  4. NBA’s rookie transition program tries to educate, but some of the information is presented in poor taste

    Sep 21, 2014, 8:00 PM EDT

    You can see what they’re trying to do, but some of the things presented went a bit too far.

  5. Behind the scenes look at internal media day for Charlotte Hornets (VIDEO)

    Sep 21, 2014, 6:30 PM EDT

    courtesy Bobcats.com

    Our first real look at the new uniforms and new court design.

  6. Tony Parker hits a back over-the-head halfcourt shot (VIDEO)

    Sep 21, 2014, 5:00 PM EDT

    Tony Parker Tony Parker

    I’m pretty sure Popovich doesn’t want him taking one of these in a game.

  7. Hornets’ Jeff Taylor says he’s recovered from ruptured Achilles

    Sep 21, 2014, 3:30 PM EDT

    Dallas Mavericks v Charlotte Bobcats Dallas Mavericks v Charlotte Bobcats

    He’s going to fight for minutes at a crowded wing spot in Charlotte.

  8. Andrew Wiggins says he doesn’t feel much pressure heading to Minnesota

    Sep 21, 2014, 2:00 PM EDT

    Timberwolves New Players Getty Images

    Nobody expects much from the Timberwolves or Wiggins this season, outside of a few highlight dunks.

  9. Report: Zoran Dragic “in advanced discussions” to leave Europe for Suns next season

    Sep 21, 2014, 12:30 PM EDT

    BASKET-EURO-2013-SRB-SVN Getty Images

    A team is going to have to pay him at least $2 million a year to make it worth his while.

  10. Jeanie Buss ‘not worried’ about Kobe coming back and contributing for Lakers

    Sep 21, 2014, 9:30 AM EDT

    Boston Celtics v Los Angeles Lakers Getty Images

    Lakers president believes Bryant is ready after he missed all but six games last season due to injury.

  11. Timberwolves ‘not necessarily in a rush’ to agree to contract extension with Ricky Rubio

    Sep 20, 2014, 11:00 PM EDT

    Ricky Rubio AP

    Rubio may not like it, but Minnesota can retain his rights in restricted free agency next summer.

  12. Report: Gustavo Ayon’s deal with Real Madrid worth $6.6 million over three years

    Sep 20, 2014, 9:30 PM EDT

    Australia v Mexico - 2014 FIBA Basketball World Cup Getty Images

    Big man from Mexico preferred to remain in the NBA, but took the payday to return overseas.

  13. Kobe Bryant may join ownership group attempting to purchase Italian soccer team

    Sep 20, 2014, 6:30 PM EDT

    Kobe Bryant Kobe Bryant

    With two years left in the NBA, Bryant has an eye on life after basketball.

  14. Taj Gibson says he’s fine coming off the bench for Bulls: ‘Please miss me with the drama’

    Sep 20, 2014, 5:00 PM EDT

    Taj Gibson Taj Gibson

    A previous report said Gibson was less than thrilled with remaining a reserve.

  15. Andray Blatche signs deal to play in China next season

    Sep 20, 2014, 3:30 PM EDT

    Cleveland Cavaliers v Brooklyn Nets Getty Images

    Blatche can play, but the NBA offers simply weren’t there.

  16. Giant LeBron James banner approved to hang in downtown Cleveland once again

    Sep 20, 2014, 2:00 PM EDT

    lebron-banner

    10-story-high banner will return after a similar one was taken down when James left in 2010.

  17. Report: Ramon Sessions signs 2-year deal with Kings

    Sep 20, 2014, 12:28 PM EDT

    Ramon Sessions AP

    Sessions could start at point guard for Sacramento.

Featured video

What players stood out at World Cup?
Top 10 NBA Player Searches
  1. R. Rondo (2606)
  2. E. Bledsoe (2515)
  3. K. Bryant (2168)
  4. L. James (2058)
  5. D. Rose (1830)
  1. R. Allen (1689)
  2. N. Young (1599)
  3. K. Irving (1531)
  4. J. Hickson (1455)
  5. G. Oden (1407)