Jan 24, 2013, 4:29 PM EDT
The New Orleans Pelicans.
As of next season — 2013-14 — the Hornets logo, born in Charlotte where that name was a good fit, will be gone. In its place will be a new logo, a new brand and new colors — red white and gold.
Before Tom Benson even bought the New Orleans franchise from the league more than a year ago he told David Stern it had to be rebranded to something local, something that fit New Orleans.
The Pelican is local, it is the Louisiana State bird and is plentiful along the city’s shoreline. And as Benson said on video at the press conference announcing the change, the bird’s resilience (it was once on the Endangered Species list and thousands died a couple years ago as a result of the BP Deepwater Horizon oil spill) matches the city’s.
“It’s a symbol of the state, it’s a symbol of our resolve, to come back too,” Benson said. “Gee, we’ve done it. That’s what’s great.”
The name change has taken a pretty good beating online — it’s not the most intimidating of sports teams names and that it’s almost a joke. It didn’t play well outside the Gulf Coast. The franchise admitted they have some education to do on that front. That said, I kind of like it because it’s local, because it something that’s a part of the state’s heritage. In a league with the Jazz in Utah, Grizzlies in Memphis and Lakers in the former desert of Los Angles, this name at least fits the area.
The colors… I liked the teal better, personally. It fit New Orleans and that Mardi Gras image. The blue is in the state flag and the other colors had significance as well, we were told. Okay. The look is clean and sharp. It’s not bad.
As for the Hornets name, could it go back to Charlotte? There a lot of fans there that hate the Bobcats name and want it changed. The Charlotte franchise issued a formal statement.
“We are aware of the impending change regarding the team nickname in New Orleans. We are currently in contact with the NBA and conducting our own due diligence relative to this matter. We will not have any further comment until we have completed this process.”
The NBA could have a few new name changes in the coming years — Pelicans, Hornets in Charlotte again and Sonics back in Seattle.
Mar 30, 2015, 11:00 PM EDT
Gobert wouldn’t let it stand and blocked him right after.
Mar 30, 2015, 10:15 PM EDT
It was a frightening display of strength.
Mar 30, 2015, 9:30 PM EDT
A reminder of the Crash of old.
Mar 30, 2015, 8:45 PM EDT
Capela is making a name for himself.
Mar 30, 2015, 7:56 PM EDT
Rose underwent knee surgery in February.
Mar 30, 2015, 7:18 PM EDT
This is the opposite of a surprise.
Mar 30, 2015, 6:14 PM EDT
There were rumors he wanted the Sacramento GM job, but George Karl has the power there now.
Mar 30, 2015, 5:38 PM EDT
Also, is Willie Caulie-Stein a great fit next to DeMarcus Cousins?
Mar 30, 2015, 4:45 PM EDT
Cavaliers center is a star
Mar 30, 2015, 4:00 PM EDT
UNLV freshman likely headed for second round
Mar 30, 2015, 3:15 PM EDT
The top three are Golden State, Cleveland and San Antonio. Would you be shocked if any of them won the title?
StubHub sues Warriors, accuses Golden State of preventing StubHub-using fans from buying playoff tickets
Mar 30, 2015, 2:38 PM EDT
StubHub says Warriors permit resale through only Ticketmaster
Mar 30, 2015, 1:59 PM EDT
Rockets point guard to have surgery on wrist
Mar 30, 2015, 1:27 PM EDT
Phil Jackson disciple Craig Hodges now coaching Westchester Knicks
Mar 30, 2015, 12:49 PM EDT
Jordan made preseason debut at Washington High School, but at one point, it seemed Washington High alum Junior Bridgeman would be the big draw
Mar 30, 2015, 12:11 PM EDT
D.J. Augustin throws the alley-oop, and two Thunder players go for it. Westbrook won.
Mar 30, 2015, 11:33 AM EDT
Good decision to go pro, poor decision to end video how he did
Mar 30, 2015, 10:58 AM EDT
Nothing raises a team’s spirits like playing New York
Mar 30, 2015, 10:22 AM EDT
Jonas Jerebko thought his pump fake worked, but…
Mar 30, 2015, 9:45 AM EDT
Hunter hit biggest shot of NCAA tournament, backed it up with strong junior season
- Derrick Rose returns to full-contact practice, Bulls return date still unknown 2
- Report: Sacramento consultant Chris Mullin to take St. John’s head coaching job 2
- PBT Extra: Taking twitter questions on Clippers, Michael Carter-Williams, more 2
- PBT’s NBA Power Rankings: Cream rising to top as playoffs near 27
- Report: Patrick Beverley out for rest of season, including playoffs 6
- Breaking down Western Conference playoff chase with two weeks left in season 7
- Breaking down Eastern Conference playoff chase with two weeks left in season 8
- Five Things We Learned in NBA Sunday: Dwyane Wade is going to will Heat into playoffs 15