Jan 24, 2013, 4:29 PM EDT
The New Orleans Pelicans.
As of next season — 2013-14 — the Hornets logo, born in Charlotte where that name was a good fit, will be gone. In its place will be a new logo, a new brand and new colors — red white and gold.
Before Tom Benson even bought the New Orleans franchise from the league more than a year ago he told David Stern it had to be rebranded to something local, something that fit New Orleans.
The Pelican is local, it is the Louisiana State bird and is plentiful along the city’s shoreline. And as Benson said on video at the press conference announcing the change, the bird’s resilience (it was once on the Endangered Species list and thousands died a couple years ago as a result of the BP Deepwater Horizon oil spill) matches the city’s.
“It’s a symbol of the state, it’s a symbol of our resolve, to come back too,” Benson said. “Gee, we’ve done it. That’s what’s great.”
The name change has taken a pretty good beating online — it’s not the most intimidating of sports teams names and that it’s almost a joke. It didn’t play well outside the Gulf Coast. The franchise admitted they have some education to do on that front. That said, I kind of like it because it’s local, because it something that’s a part of the state’s heritage. In a league with the Jazz in Utah, Grizzlies in Memphis and Lakers in the former desert of Los Angles, this name at least fits the area.
The colors… I liked the teal better, personally. It fit New Orleans and that Mardi Gras image. The blue is in the state flag and the other colors had significance as well, we were told. Okay. The look is clean and sharp. It’s not bad.
As for the Hornets name, could it go back to Charlotte? There a lot of fans there that hate the Bobcats name and want it changed. The Charlotte franchise issued a formal statement.
“We are aware of the impending change regarding the team nickname in New Orleans. We are currently in contact with the NBA and conducting our own due diligence relative to this matter. We will not have any further comment until we have completed this process.”
The NBA could have a few new name changes in the coming years — Pelicans, Hornets in Charlotte again and Sonics back in Seattle.
Aug 30, 2014, 11:01 PM EDT
Rose looked like his vintage self for a night.
Aug 30, 2014, 9:30 PM EDT
The statue is in Buenos Aires, in case you were looking to travel to get your picture with it.
Aug 30, 2014, 8:00 PM EDT
That’s a higher bar than most realize
Aug 30, 2014, 7:00 PM EDT
Klay Thompson scored 18 points and Anthony Davis had 17 points on the night. Finland had great fans, though.
Aug 30, 2014, 6:30 PM EDT
Kings rookie rookie honing his 3-point Shootout skills
Aug 30, 2014, 5:00 PM EDT
Will Davis be better than LeBron and Durant in five years? I’ll say this — he’ll be on that level.
Aug 30, 2014, 3:30 PM EDT
Role models are not one size fits all.
Aug 30, 2014, 2:00 PM EDT
Former Tennessee guard, drafted No. 58, will help Philadelphia tank from afar
Aug 30, 2014, 12:30 PM EDT
Other NBA teams also watching Slovenia closely in World Cup to assess Zoran
Aug 30, 2014, 11:00 AM EDT
Finland isn’t as good as the teams the USA was destroying in tune ups.
Aug 30, 2014, 9:30 AM EDT
He can decide this summer, or he can wait and join a team mid-season. There is no rush.
Aug 30, 2014, 8:00 AM EDT
“We talk and he’s ready. He’s 20-year-old Kobe. It’s going to be a crazy environment.” — James Harden on Kobe Bryant
Aug 30, 2014, 12:11 AM EDT
Another Pacer player injured in international play.
Aug 29, 2014, 11:15 PM EDT
Tournament features a record 75 players who have played in the NBA at some point, and we have the complete list.
Chris Paul discusses his signature shoe, hoops with media at launch of his Jordan Brand CP3 VIII (VIDEO)
Aug 29, 2014, 9:45 PM EDT
Chris Paul is way more into sneakers than you are, and articulated it well at the launch of his latest signature shoe in New York earlier this week.
Aug 29, 2014, 8:15 PM EDT
Ayon has played for four teams in three NBA seasons, and currently only has offers to play overseas next year.
Aug 29, 2014, 6:43 PM EDT
Allen is undecided on playing next season.
Aug 29, 2014, 4:15 PM EDT
Knicks wing acts as security guard in prank
Aug 29, 2014, 3:33 PM EDT
Bulls have Joakim Noah, Pau Gasol, Taj Gibson and Nikola Mirotic
Aug 29, 2014, 2:47 PM EDT
Colangelo touts Anthony Davis, James Harden, Stephen Curry, Derrick Rose, Rudy Gay
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- Derrick Rose knows injury questions will keep coming. And coming. And coming. 11
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