Jan 24, 2013, 4:29 PM EDT
The New Orleans Pelicans.
As of next season — 2013-14 — the Hornets logo, born in Charlotte where that name was a good fit, will be gone. In its place will be a new logo, a new brand and new colors — red white and gold.
Before Tom Benson even bought the New Orleans franchise from the league more than a year ago he told David Stern it had to be rebranded to something local, something that fit New Orleans.
The Pelican is local, it is the Louisiana State bird and is plentiful along the city’s shoreline. And as Benson said on video at the press conference announcing the change, the bird’s resilience (it was once on the Endangered Species list and thousands died a couple years ago as a result of the BP Deepwater Horizon oil spill) matches the city’s.
“It’s a symbol of the state, it’s a symbol of our resolve, to come back too,” Benson said. “Gee, we’ve done it. That’s what’s great.”
The name change has taken a pretty good beating online — it’s not the most intimidating of sports teams names and that it’s almost a joke. It didn’t play well outside the Gulf Coast. The franchise admitted they have some education to do on that front. That said, I kind of like it because it’s local, because it something that’s a part of the state’s heritage. In a league with the Jazz in Utah, Grizzlies in Memphis and Lakers in the former desert of Los Angles, this name at least fits the area.
The colors… I liked the teal better, personally. It fit New Orleans and that Mardi Gras image. The blue is in the state flag and the other colors had significance as well, we were told. Okay. The look is clean and sharp. It’s not bad.
As for the Hornets name, could it go back to Charlotte? There a lot of fans there that hate the Bobcats name and want it changed. The Charlotte franchise issued a formal statement.
“We are aware of the impending change regarding the team nickname in New Orleans. We are currently in contact with the NBA and conducting our own due diligence relative to this matter. We will not have any further comment until we have completed this process.”
The NBA could have a few new name changes in the coming years — Pelicans, Hornets in Charlotte again and Sonics back in Seattle.
Sep 22, 2014, 12:21 AM EDT
Remember Sanders suffered a serious eye injury last season.
Sep 21, 2014, 11:00 PM EDT
Way more Andre Iguodala than you might expect.
Sep 21, 2014, 9:30 PM EDT
Turner’s stock has dropped significantly since being traded from the Sixers to the Pacers in the middle of last season.
NBA’s rookie transition program tries to educate, but some of the information is presented in poor taste
Sep 21, 2014, 8:00 PM EDT
You can see what they’re trying to do, but some of the things presented went a bit too far.
Sep 21, 2014, 6:30 PM EDT
Our first real look at the new uniforms and new court design.
Sep 21, 2014, 5:00 PM EDT
I’m pretty sure Popovich doesn’t want him taking one of these in a game.
Sep 21, 2014, 3:30 PM EDT
He’s going to fight for minutes at a crowded wing spot in Charlotte.
Sep 21, 2014, 2:00 PM EDT
Nobody expects much from the Timberwolves or Wiggins this season, outside of a few highlight dunks.
Sep 21, 2014, 12:30 PM EDT
A team is going to have to pay him at least $2 million a year to make it worth his while.
Sep 21, 2014, 11:00 AM EDT
Neither player made this summer’s final 12-man roster.
Sep 21, 2014, 9:30 AM EDT
Lakers president believes Bryant is ready after he missed all but six games last season due to injury.
Sep 21, 2014, 8:00 AM EDT
Sep 20, 2014, 11:00 PM EDT
Rubio may not like it, but Minnesota can retain his rights in restricted free agency next summer.
Sep 20, 2014, 9:30 PM EDT
Big man from Mexico preferred to remain in the NBA, but took the payday to return overseas.
Sep 20, 2014, 8:00 PM EDT
Watch it all the way through.
Sep 20, 2014, 6:30 PM EDT
With two years left in the NBA, Bryant has an eye on life after basketball.
Sep 20, 2014, 5:00 PM EDT
A previous report said Gibson was less than thrilled with remaining a reserve.
Sep 20, 2014, 3:30 PM EDT
Blatche can play, but the NBA offers simply weren’t there.
Sep 20, 2014, 2:00 PM EDT
10-story-high banner will return after a similar one was taken down when James left in 2010.
Sep 20, 2014, 12:28 PM EDT
Sessions could start at point guard for Sacramento.
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