Jan 24, 2013, 4:29 PM EDT
The New Orleans Pelicans.
As of next season — 2013-14 — the Hornets logo, born in Charlotte where that name was a good fit, will be gone. In its place will be a new logo, a new brand and new colors — red white and gold.
Before Tom Benson even bought the New Orleans franchise from the league more than a year ago he told David Stern it had to be rebranded to something local, something that fit New Orleans.
The Pelican is local, it is the Louisiana State bird and is plentiful along the city’s shoreline. And as Benson said on video at the press conference announcing the change, the bird’s resilience (it was once on the Endangered Species list and thousands died a couple years ago as a result of the BP Deepwater Horizon oil spill) matches the city’s.
“It’s a symbol of the state, it’s a symbol of our resolve, to come back too,” Benson said. “Gee, we’ve done it. That’s what’s great.”
The name change has taken a pretty good beating online — it’s not the most intimidating of sports teams names and that it’s almost a joke. It didn’t play well outside the Gulf Coast. The franchise admitted they have some education to do on that front. That said, I kind of like it because it’s local, because it something that’s a part of the state’s heritage. In a league with the Jazz in Utah, Grizzlies in Memphis and Lakers in the former desert of Los Angles, this name at least fits the area.
The colors… I liked the teal better, personally. It fit New Orleans and that Mardi Gras image. The blue is in the state flag and the other colors had significance as well, we were told. Okay. The look is clean and sharp. It’s not bad.
As for the Hornets name, could it go back to Charlotte? There a lot of fans there that hate the Bobcats name and want it changed. The Charlotte franchise issued a formal statement.
“We are aware of the impending change regarding the team nickname in New Orleans. We are currently in contact with the NBA and conducting our own due diligence relative to this matter. We will not have any further comment until we have completed this process.”
The NBA could have a few new name changes in the coming years — Pelicans, Hornets in Charlotte again and Sonics back in Seattle.
Mar 12, 2014, 1:00 AM EDT
Nothing is final until the ink dries on the contract, but Jackson to the Knicks as team president seems done. It will end poorly but should be an interesting ride.
Mar 12, 2014, 12:32 AM EDT
To be fair Omer Asik was wide open, he just was on the bench at the time when Dwight Howard hit him with a pass.
Mar 11, 2014, 11:21 PM EDT
Kevin Durant led the Thunder to victory with his 42 points, but not before there were plenty of fireworks between the two teams.
Mar 11, 2014, 9:36 PM EDT
Kobe Bryant’s recovery has been slower than expected, and the Lakers are reportedly ready to officially shut him down for the season.
Patrick Beverley goes at Russell Westbrook just as he did on the play that caused injury in 2013 playoffs (VIDEO)
Mar 11, 2014, 8:44 PM EDT
Patrick Beverley gives Russell Westbrook a not-so-subtle reminder of the play that caused Westbrook’s season-ending knee injury in the 2013 playoffs.
Mar 11, 2014, 8:13 PM EDT
George Karl says that Carmelo Anthony, whom he coached in Denver, isn’t a Phil Jackson type of player. Which means?
Mar 11, 2014, 7:10 PM EDT
You knew this was coming right after the incident Monday night — the Suns Tucker got a game for a forearm to Griffin’s head. As he should have.
Mar 11, 2014, 4:43 PM EDT
It’s been clear for a while that Kobe Bryant was done for the season. The Lakers would not say that publicly for the same reason the Bulls would not say Derrick Rose would not come back last playoffs when we all knew he wouldn’t. They don’t want to anger their star player, and if fans…
Mar 11, 2014, 3:44 PM EDT
If Andrea Bargnani is out the rest of the season, Knicks fans will be good with that.
Mar 11, 2014, 2:50 PM EDT
Why to the Boston Celtics need a St. Patrick’s Day uniform? Good question. But they have one now, with sleeves.
Mar 11, 2014, 1:56 PM EDT
The last time LeBron went back-to-back games without a trip to the free throw line he was a rookie.
Mar 11, 2014, 1:10 PM EDT
To be fair to the ball boy, nobody expects Tyler Hansbrough to make a steal on the perimeter then race out on the fast break by himself.
Mar 11, 2014, 12:25 PM EDT
Don’t use cotton swabs, kids.
Mar 11, 2014, 11:47 AM EDT
With backup center Ian Mahinmi out for the night, the Andrew Bynum era in Indiana will begin Tuesday against Boston.
Mar 11, 2014, 11:25 AM EDT
Conflicts with yesterday’s prominent report
Mar 11, 2014, 11:11 AM EDT
All the way to playoffs?
Mar 11, 2014, 10:43 AM EDT
Also compares his phone to bell bottoms, which might be pretty ironic, but I’m not a fasion expert.
Mar 11, 2014, 10:03 AM EDT
Yannick Noah would rather do more of the Dikembe Mutombo finger wag
Mar 11, 2014, 9:30 AM EDT
This seems like more than a coincidence.
- Report: Knicks, Phil Jackson have deal in principle for him to oversee basketball operations 0
- Kevin Durant scores 42, Thunder win a chippy one over Rockets 5
- Report: Lakers to officially declare Kobe Bryant out for the season 13
- Suns’ P.J. Tucker suspended one game for blow to head of Blake Griffin 9
- Vogel: Andrew Bynum to play for Indiana Pacers Tuesday night 14