Jan 24, 2013, 4:29 PM EST
The New Orleans Pelicans.
As of next season — 2013-14 — the Hornets logo, born in Charlotte where that name was a good fit, will be gone. In its place will be a new logo, a new brand and new colors — red white and gold.
Before Tom Benson even bought the New Orleans franchise from the league more than a year ago he told David Stern it had to be rebranded to something local, something that fit New Orleans.
The Pelican is local, it is the Louisiana State bird and is plentiful along the city’s shoreline. And as Benson said on video at the press conference announcing the change, the bird’s resilience (it was once on the Endangered Species list and thousands died a couple years ago as a result of the BP Deepwater Horizon oil spill) matches the city’s.
“It’s a symbol of the state, it’s a symbol of our resolve, to come back too,” Benson said. “Gee, we’ve done it. That’s what’s great.”
The name change has taken a pretty good beating online — it’s not the most intimidating of sports teams names and that it’s almost a joke. It didn’t play well outside the Gulf Coast. The franchise admitted they have some education to do on that front. That said, I kind of like it because it’s local, because it something that’s a part of the state’s heritage. In a league with the Jazz in Utah, Grizzlies in Memphis and Lakers in the former desert of Los Angles, this name at least fits the area.
The colors… I liked the teal better, personally. It fit New Orleans and that Mardi Gras image. The blue is in the state flag and the other colors had significance as well, we were told. Okay. The look is clean and sharp. It’s not bad.
As for the Hornets name, could it go back to Charlotte? There a lot of fans there that hate the Bobcats name and want it changed. The Charlotte franchise issued a formal statement.
“We are aware of the impending change regarding the team nickname in New Orleans. We are currently in contact with the NBA and conducting our own due diligence relative to this matter. We will not have any further comment until we have completed this process.”
The NBA could have a few new name changes in the coming years — Pelicans, Hornets in Charlotte again and Sonics back in Seattle.
Jan 26, 2015, 1:16 AM EST
Could the Pelicans make the playoffs?
Jan 26, 2015, 12:36 AM EST
It’s not a rumor, Curry can dunk, too.
Lakers’ rookies get to take care of baby dolls for rest of season. May be more interesting than Lakers’ games.
Jan 25, 2015, 10:29 PM EST
This kind of hazing happens all over the league.
Jan 25, 2015, 9:04 PM EST
The Nets and Hornets talked but did not pull the trigger on a Brook Lopez trade recently.
Jan 25, 2015, 8:30 PM EST
Aldridge is attempting to play through a thumb tear.
Jan 25, 2015, 7:00 PM EST
In only 24 minutes.
Jan 25, 2015, 5:30 PM EST
Deng played his first game in Chicago as a member of a visiting team on Sunday.
Jan 25, 2015, 4:00 PM EST
Dragic can opt out this summer.
Jan 25, 2015, 2:44 PM EST
He would be back for training camp next season.
Jan 25, 2015, 2:00 PM EST
They need a Brandon Jennings replacement.
Knicks’ Lance Thomas travels, double dribbles and steps out of bounds without any call from the officials (VIDEO)
Jan 25, 2015, 12:30 PM EST
Two referees failed to blow the whistle, despite multiple violations occurring in the same sequence.
Jan 25, 2015, 11:00 AM EST
Both players successfully tricked the referees into calling a foul.
Jan 25, 2015, 9:30 AM EST
He’s just 23 behind Jason Terry for third most on the All-Time list.
Jan 25, 2015, 8:00 AM EST
He hd 26 points and 9 boards. That brace worked out pretty well.
Jan 25, 2015, 1:01 AM EST
Can we just get through the rest of this season without any more major NBA injuries, please?
Jan 24, 2015, 11:00 PM EST
Brad Stevens reportedly likes Prince, so a buyout may not be in the cards.
Derek Fisher didn’t realize motivating his players would be such a big part of being an NBA head coach
Jan 24, 2015, 9:30 PM EST
Fisher played 18 years, and claims that his motivation always came from within.
After being fined for obscene gesture, Dwyane Wade asks NBA to improve on ways it protects players from fans
Jan 24, 2015, 8:00 PM EST
Wade was fined for flipping off some fans who he believed crossed the line.
Jan 24, 2015, 6:30 PM EST
“He had his chance to reach out,” Waiters said.
Jan 24, 2015, 5:00 PM EST
Howard left the game after just eight minutes and did not return.
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