Skip to content

It’s official: Hornets become New Orleans Pelicans next season

Jan 24, 2013, 4:29 PM EST

new-orleans-pelicans-logo1

The New Orleans Pelicans.

It’s official.

As of next season — 2013-14 — the Hornets logo, born in Charlotte where that name was a good fit, will be gone. In its place will be a new logo, a new brand and new colors — red white and gold.

Before Tom Benson even bought the New Orleans franchise from the league more than a year ago he told David Stern it had to be rebranded to something local, something that fit New Orleans.

The Pelican is local, it is the Louisiana State bird and is plentiful along the city’s shoreline. And as Benson said on video at the press conference announcing the change, the bird’s resilience (it was once on the Endangered Species list and thousands died a couple years ago as a result of the BP Deepwater Horizon oil spill) matches the city’s.

“It’s a symbol of the state, it’s a symbol of our resolve, to come back too,” Benson said. “Gee, we’ve done it. That’s what’s great.”

The name change has taken a pretty good beating online — it’s not the most intimidating of sports teams names and that it’s almost a joke. It didn’t play well outside the Gulf Coast. The franchise admitted they have some education to do on that front. That said, I kind of like it because it’s local, because it something that’s a part of the state’s heritage. In a league with the Jazz in Utah, Grizzlies in Memphis and Lakers in the former desert of Los Angles, this name at least fits the area.

The colors… I liked the teal better, personally. It fit New Orleans and that Mardi Gras image. The blue is in the state flag and the other colors had significance as well, we were told. Okay. The look is clean and sharp. It’s not bad.

As for the Hornets name, could it go back to Charlotte? There a lot of fans there that hate the Bobcats name and want it changed. The Charlotte franchise issued a formal statement.

“We are aware of the impending change regarding the team nickname in New Orleans. We are currently in contact with the NBA and conducting our own due diligence relative to this matter. We will not have any further comment until we have completed this process.”

The NBA could have a few new name changes in the coming years — Pelicans, Hornets in Charlotte again and Sonics back in Seattle.

Latest Posts
  1. Carmelo Anthony: Derrick Rose recruited me to Bulls

    Nov 28, 2014, 2:10 PM EST

    Derrick Rose Derrick Rose

    Melo said it came down to Bulls and Knicks

  2. NBA denies Kings’ protest

    Nov 28, 2014, 12:39 PM EST

    Ben McLemore Ben McLemore

    Grizzlies’ win upheld

  3. Russell Westbrook returns to court tonight for Thunder vs. Knicks

    Nov 28, 2014, 12:25 PM EST

    Oklahoma City Thunder v Los Angeles Clippers Getty Images

    To reach the 49 wins it took to make the playoffs in the West last season, the Thunder need to go 45-21 the rest of the way.

  4. Mark Cuban still taking jabs at Derek Fisher

    Nov 28, 2014, 9:30 AM EST

    Derek Fisher Derek Fisher

    Mavericks own bitter about how Fisher left Dallas

  5. Rumor: Lance Stephenson was issue with Roy Hibbert, may be issue in Charlotte

    Nov 28, 2014, 8:00 AM EST

    Portland Trail Blazers v Charlotte Hornets Getty Images

    I’d take this rumor with a grain or 12 of salt, but…

  6. Craig Sager nearing TNT return after battle with leukemia

    Nov 27, 2014, 8:00 PM EST

    Nebraska v Baylor Getty Images

    Sager will receive clearance to fly in January.

  7. Kings coach calls DeMarcus Cousins NBA’s best big man

    Nov 27, 2014, 5:00 PM EST

    Michael Malone, DeMarcus Cousins Michael Malone, DeMarcus Cousins

    Michael Malone increases pressure on sometimes-combustible Cousins

  8. Hornets coach Steve Clifford: Lance Stephenson not a star

    Nov 27, 2014, 2:00 PM EST

    Clifford has benched Stephenson for consecutive fourth quarters

  9. Gerald Green goes dunk-for-dunk… with himself (video)

    Nov 27, 2014, 12:30 PM EST

    Gerald Green, Timofey Mozgov, Alonzo Gee Gerald Green, Timofey Mozgov, Alonzo Gee

    Suns guard drives for reverse slam, cuts for monstrous alley-oop

  10. Report: Wizards willing to give Bradley Beal max contract extension if necessary

    Nov 27, 2014, 8:00 AM EST

    Cleveland Cavaliers v Washington Wizards Cleveland Cavaliers v Washington Wizards

    Beal’s max extension projects to pay more than $118 million over five years

  11. PBT’s Wednesday NBA Winners/Losers: Ettore Messina making history for Spurs

    Nov 27, 2014, 1:37 AM EST

    Indiana Pacers v San Antonio Spurs Indiana Pacers v San Antonio Spurs

    LeBron James and the Cavaliers were good, Chase Budinger had the flub.

Featured video

Could Sixers be worst team in NBA history?
Top 10 NBA Player Searches
  1. D. Rose (8682)
  2. D. Wade (7035)
  3. K. Durant (7034)
  4. D. Howard (6854)
  5. T. Jones (5514)
  1. R. Westbrook (5505)
  2. B. Jennings (5321)
  3. T. Gibson (5225)
  4. T. Harris (5190)
  5. R. Hibbert (5165)