Jan 24, 2013, 4:29 PM EDT
The New Orleans Pelicans.
As of next season — 2013-14 — the Hornets logo, born in Charlotte where that name was a good fit, will be gone. In its place will be a new logo, a new brand and new colors — red white and gold.
Before Tom Benson even bought the New Orleans franchise from the league more than a year ago he told David Stern it had to be rebranded to something local, something that fit New Orleans.
The Pelican is local, it is the Louisiana State bird and is plentiful along the city’s shoreline. And as Benson said on video at the press conference announcing the change, the bird’s resilience (it was once on the Endangered Species list and thousands died a couple years ago as a result of the BP Deepwater Horizon oil spill) matches the city’s.
“It’s a symbol of the state, it’s a symbol of our resolve, to come back too,” Benson said. “Gee, we’ve done it. That’s what’s great.”
The name change has taken a pretty good beating online — it’s not the most intimidating of sports teams names and that it’s almost a joke. It didn’t play well outside the Gulf Coast. The franchise admitted they have some education to do on that front. That said, I kind of like it because it’s local, because it something that’s a part of the state’s heritage. In a league with the Jazz in Utah, Grizzlies in Memphis and Lakers in the former desert of Los Angles, this name at least fits the area.
The colors… I liked the teal better, personally. It fit New Orleans and that Mardi Gras image. The blue is in the state flag and the other colors had significance as well, we were told. Okay. The look is clean and sharp. It’s not bad.
As for the Hornets name, could it go back to Charlotte? There a lot of fans there that hate the Bobcats name and want it changed. The Charlotte franchise issued a formal statement.
“We are aware of the impending change regarding the team nickname in New Orleans. We are currently in contact with the NBA and conducting our own due diligence relative to this matter. We will not have any further comment until we have completed this process.”
The NBA could have a few new name changes in the coming years — Pelicans, Hornets in Charlotte again and Sonics back in Seattle.
Jul 7, 2015, 1:57 PM EDT
Exum looked great, the injury did not.
Jul 7, 2015, 1:05 PM EDT
The reigning Sixth Man of the Year signed a free agent deal with the Lakers.
Dwyane Wade cites his scoring average when asked how long he’ll continue to play: ‘I think I’ll stay around a while’
Jul 7, 2015, 12:15 PM EDT
Wade was the third leading scorer in the East last season, but missed 20 games due to a combination rest and injury.
Jul 7, 2015, 11:31 AM EDT
Teams aren’t allowed to discuss deals during the moratorium period, which is still going on.
Jul 7, 2015, 10:52 AM EDT
KG will be back for a record 21st NBA season.
Jul 7, 2015, 10:40 AM EDT
Cleveland just added Mo Williams, but Smith (and Matthew Dellavedova) will likely be back.
Jul 7, 2015, 9:55 AM EDT
The 12th overall pick hasn’t practiced with the Jazz, and remains unsigned. But the GM says “No worries.”
Jul 7, 2015, 9:15 AM EDT
Okafor had some impressive moments.
Jul 7, 2015, 8:30 AM EDT
This is the kind of thing that all that new television revenue should go to.
Jul 7, 2015, 8:00 AM EDT
All I have ever argued about LeBron’s legacy is that you can’t compare it right now to Magic or Jordan or Bird or whoever because he’s still playing at the peak of his game.
Jul 7, 2015, 12:17 AM EDT
Bonner claims a Spurs strength-and-conditioning coach supports the theory
Jul 6, 2015, 11:04 PM EDT
This rookie knows how to finish at the rim.
Jul 6, 2015, 10:04 PM EDT
Cleveland fills its biggest need with its second-best roster-building mechanism
Jul 6, 2015, 9:15 PM EDT
Peter Feigin makes another threat
Jul 6, 2015, 8:15 PM EDT
Guard will make $2.5 million
Jul 6, 2015, 7:38 PM EDT
In Utah, he counts as a veteran
Jul 6, 2015, 6:44 PM EDT
This is a solid signing, but the Mavs need more help at the guard spot.
Jul 6, 2015, 6:01 PM EDT
This trade could work for both teams if the Clippers can flip Haywood’s contract again for a big man.
Jul 6, 2015, 5:01 PM EDT
West left $10.6 million on the table to go to a contender.
Jul 6, 2015, 4:36 PM EDT
This signing was never in doubt.
- Report: Kevin Garnett to re-sign with Timberwolves 12
- Report: Mo Williams signing with Cavaliers for most of their MLE 22
- Report: Cavaliers, Clippers discussing Jamal Crawford for Brendan Haywood trade 26
- Reports: David West agrees to veteran minimum deal to play for Spurs 79
- Report: Marc Gasol, Grizzlies reach deal on five-year, $110 million contract 10
- Manu Ginobili tweets he’ll play next season 5
- Who is left: 15 best free agents still on the board 14
- Report: Detroit Pistons sign restricted free agent Reggie Jackson for five-years, $80 million 38