Jan 24, 2013, 4:29 PM EDT
The New Orleans Pelicans.
As of next season — 2013-14 — the Hornets logo, born in Charlotte where that name was a good fit, will be gone. In its place will be a new logo, a new brand and new colors — red white and gold.
Before Tom Benson even bought the New Orleans franchise from the league more than a year ago he told David Stern it had to be rebranded to something local, something that fit New Orleans.
The Pelican is local, it is the Louisiana State bird and is plentiful along the city’s shoreline. And as Benson said on video at the press conference announcing the change, the bird’s resilience (it was once on the Endangered Species list and thousands died a couple years ago as a result of the BP Deepwater Horizon oil spill) matches the city’s.
“It’s a symbol of the state, it’s a symbol of our resolve, to come back too,” Benson said. “Gee, we’ve done it. That’s what’s great.”
The name change has taken a pretty good beating online — it’s not the most intimidating of sports teams names and that it’s almost a joke. It didn’t play well outside the Gulf Coast. The franchise admitted they have some education to do on that front. That said, I kind of like it because it’s local, because it something that’s a part of the state’s heritage. In a league with the Jazz in Utah, Grizzlies in Memphis and Lakers in the former desert of Los Angles, this name at least fits the area.
The colors… I liked the teal better, personally. It fit New Orleans and that Mardi Gras image. The blue is in the state flag and the other colors had significance as well, we were told. Okay. The look is clean and sharp. It’s not bad.
As for the Hornets name, could it go back to Charlotte? There a lot of fans there that hate the Bobcats name and want it changed. The Charlotte franchise issued a formal statement.
“We are aware of the impending change regarding the team nickname in New Orleans. We are currently in contact with the NBA and conducting our own due diligence relative to this matter. We will not have any further comment until we have completed this process.”
The NBA could have a few new name changes in the coming years — Pelicans, Hornets in Charlotte again and Sonics back in Seattle.
May 28, 2015, 9:45 PM EDT
Thompson was throwing up after the game.
May 28, 2015, 9:00 PM EDT
Players supposedly said they’d avoid team facility this summer if Thibodeau remained the head coach.
May 28, 2015, 8:15 PM EDT
How this was handled raises questions.
May 28, 2015, 7:30 PM EDT
Thibodeau was fired as Bulls head coach on Thursday.
May 28, 2015, 6:45 PM EDT
Wade wants a bigger contract when he opts out this summer.
May 28, 2015, 6:00 PM EDT
The 2012 first-round pick has played in three NBA games.
May 28, 2015, 5:15 PM EDT
Okay Bulls, now find someone better.
Bulls front office on Tom Thibodeau firing: “We probably wouldn’t be sitting here if we won a championship”
May 28, 2015, 4:28 PM EDT
The team believes not beating the Cavaliers was a missed opportunity.
May 28, 2015, 3:30 PM EDT
As he should
May 28, 2015, 2:42 PM EDT
American president tweets about LeBron James and J.R. Smith
May 28, 2015, 2:07 PM EDT
Two words: Vivek Ranadivé
May 28, 2015, 1:30 PM EDT
Clippers center reportedly interested in signing with Dallas
May 28, 2015, 12:55 PM EDT
Kevin Love might leave the Cavaliers in free agency. Cleveland fans, if history is any indication, wouldn’t treat him well if he does. What would Love’s peers think? Colin Cowherd asked Jared Dudley – whom you might remember from saying players avoid Kobe Bryant Bryant and calling Carmelo Anthony the NBA’s most overrated player –…
May 28, 2015, 12:17 PM EDT
Bulls owner Jerry Reinsforf: ‘There must be free and open interdepartmental discussion and consideration of everyone’s ideas and opinions. These internal discussions must not be considered an invasion of turf, and must remain private.’
May 28, 2015, 11:20 AM EDT
Chicago reportedly plans to resolve standoff by Friday
May 28, 2015, 10:41 AM EDT
Denver reportedly has not interviewed Mike D’Antoni
May 28, 2015, 10:01 AM EDT
That seems… connected
May 28, 2015, 9:28 AM EDT
May 28, 2015, 8:30 AM EDT
He would help the defense, but I’m not sure about the fit.
May 28, 2015, 8:00 AM EDT
- PBT Extra: Did Chicago make the right move in firing Thibodeau? 20
- Bulls front office on Tom Thibodeau firing: “We probably wouldn’t be sitting here if we won a championship” 11
- Bulls fire Tom Thibodeau 62
- Dwight Howard: “I’m still a champion. And I won’t let anyone tell me anything different.” 67
- Rockets had an excellent season. Are they content with that? 23
- Harden struggles, Warriors role players step up leading team to Finals for first time in 40 years 42
- Dwight Howard hit with suspension-triggering technical foul 7
- PBT Extra: Cavaliers’ improved defense helps them to Finals 8