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Nike Basketball honors MLK day with special edition shoes for LeBron, Kobe, and Durant

Jan 21, 2013, 3:08 PM EDT


If you look closely, you’ll see a lot of players wearing shoes with some bright orange laces on the Martin Luther King, Jr. Day holiday. That’s just part of the detail on the special edition shoes that Nike Basketball rolled out to honor Black History Month.

The official release:

“Nike recognizes the importance of Martin Luther King, Jr. Day and the power of sports to impact society.

“Athletes at all levels have the unique ability to extend their voice beyond sports. This is true for Kevin Durant, who provides creative inspiration for the Nike Black History Month product collection based on his commitment to giving back to his hometown of Seat Pleasant, Md.

“The 2013 Nike BHM Collection will debut in stores and online beginning January 26, but the first glimpse of the product will occur during pro basketball’s nine MLK Day commemorative games on January 21.

“A consistent design aesthetic weaves through each shoe, with a color palette including black and grey highlighted in orange. The color orange is particularly meaningful with its bold hue and tie to Nike’s DNA since its 1972 inception.

“Nike Basketball shoes include special versions of the KD VLEBRON X and KOBE 8 SYSTEM; all three featuring black, grey and orange with the signature Nike BHM print. Kobe will wear his BHM KOBE 8 SYSTEM shoe as Los Angeles takes on Chicago. Additional Nike BHM styles including the Hyperdunk 2012 will also be worn on court January 21, and Kevin Durant will wear his BHM KD V on January 22 as Oklahoma City takes on the Los Angeles Clippers.

“The 2013 Nike Black History Month Collection mantra “Be Bold. Be True.” celebrates athletes who are fearless in action and fueled by a purpose.

“In keeping with a tradition of honoring organizations that give back and inspire youth, NIKE, Inc. will make a financial contribution to Big Brothers Big Sisters of America with proceeds from the Nike BHM Collection.”

Check out the photos below and let us know what you think in the comments.

Nike Basketball MLK Day Tribute
  1. nbascreed - Jan 21, 2013 at 4:32 PM

    The commercialization of MLK and BHM…awesome (not). I guess I shouldn’t feel so disappointed though…it means this holiday, like all the rest, is seen as just another opportunity to sell stuff to the masses by the our corporatocracy.

    No thanks though Nike…I’ll stick with books and talking to mis padres about what MLK, X, Evers, et al meant to them then and now.

  2. hojo20 - Jan 21, 2013 at 5:36 PM

    I would only be impressed if Nike saluted MLK by selling these at 1968 prices.

  3. thevza - Jan 21, 2013 at 6:04 PM

    If Nike really wants to recognize the importance of MLK Day, how about shutting down some of those sweatshops in which those shoes were manufactured?

  4. mrlitl - Jan 21, 2013 at 6:29 PM

    Special shoes for MLK Day and BHM. What an idiotic, capitalistically greedy idea. I’ll probably get some.

  5. yahmule - Jan 21, 2013 at 6:33 PM

    What better way to honor Dr King and Black History Month than by dropping $200 on a pair of sneakers sewn by a 10 year old Asian kid who can’t read?

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