Jan 17, 2013, 7:00 PM EDT
Nike Basketball dropped the first spot in their ad campaign to support Kobe Bryant and his latest signature shoe, the Kobe 8 SYSTEM. Reminding you that Bryant is relentless in his quest to be the best, the video essentially reminds us that like death and taxes, you can count on Kobe.
From the official release:
“Some things in this world are certainties. The sun will rise. Rain will fall. And Kobe Bryant will dominate on the basketball court.
“That’s the premise behind “Count on Kobe,” Nike Basketball’s new film debuting this month. The film features visually arresting images juxtaposed with footage of Bryant to demonstrate the unparalleled drive, skill and commitment of one of the hardest-working and most-dedicated players of all time.”
“I start every day with the desire to be the best, and I’m committed to doing what it takes to win and to being fearless on the court,” Bryant said. “I want to be the player my teammates and fans can count on day in and day out.”
“The images from the film highlight not only Bryant’s skill on the court but the many aspects of his world of basketball – from his training to his game-day preparation to his footwear. We see images of his practice regimen, the energy-giving food he eats before a game, and the KOBE 8 SYSTEM – his lightest and lowest performance shoe to date.
“The underlying message is this: After 17 years in the league, Bryant’s drive to dominate and constantly improve his game is part of the world’s natural order. This is the way it was. This is the way it is. This is the way it will be. Count on Kobe.”
Good stuff as always when it comes to featuring one of the game’s biggest names. Check out the clip above, and let us know what you think in the comments.
Apr 26, 2015, 2:37 AM EDT
Memphis’ offense was the best it has looked this series.
Apr 26, 2015, 1:24 AM EDT
There is no update on the severity of his injury yet.
Apr 26, 2015, 12:07 AM EDT
Jared Dudley’s pass was fantastic.
Apr 25, 2015, 10:50 PM EDT
Golden State wins Game 4, 109-98
Apr 25, 2015, 9:00 PM EDT
Milwaukee forced 26 Chicago turnovers, a season high.
Mark Cuban shouts at Adam Silver to complain about foul calls during Mavericks’ Game 3 loss to Rockets
Apr 25, 2015, 8:30 PM EDT
Silver was in attendance for Game 3 between the Mavericks and the Rockets.
Apr 25, 2015, 6:59 PM EDT
Nets now trail the Hawks 2-1 in the series.
Apr 25, 2015, 5:30 PM EDT
Apr 25, 2015, 4:00 PM EDT
Mavericks coach Rick Carlisle fined $25K for publicly criticizing officials after Game 3 loss to Rockets
Apr 25, 2015, 2:29 PM EDT
“The officials [have] got to get that stuff under control, because there’s too much physical stuff going on. Howard is throwing people all over the place,” Carlisle said.
Report: ‘No scenario’ where Kawhi Leonard will pursue offer sheets as a restricted free agent this summer
Apr 25, 2015, 2:00 PM EDT
Spurs and Leonard are a perfect match.
Mavericks coach Carlisle rips officials, claims ‘there’s too much physical stuff going on’ after Game 3 loss to Rockets
Apr 25, 2015, 12:30 PM EDT
Apr 25, 2015, 11:00 AM EDT
Pierce did the same thing to the Raptors a year ago when he was with the Nets.
Apr 25, 2015, 9:30 AM EDT
The Spurs are Kawhi Leonard’s team now.
Apr 25, 2015, 8:00 AM EDT
These feel like Stephen Curry’s playoffs.
Apr 25, 2015, 1:28 AM EDT
Leonard was fantastic at both ends of the court.
Apr 25, 2015, 12:18 AM EDT
The Wizards are moving on. That’s the Truth.
Apr 24, 2015, 10:30 PM EDT
Dwight Howard grabbed 26 rebounds, too.
Apr 24, 2015, 9:30 PM EDT
Portland, down 0-2 to Memphis, needs all the help it can get.
Apr 24, 2015, 8:30 PM EDT
NBA continues its technological push.
- Grizzlies start fast, hang on to beat Portland, take 3-0 series lead 0
- Bucks outwork Bulls, stay alive on Jerryd Bayless game-winner 6
- Nets use 18-0 second-half run to secure Game 3 victory over Hawks 5
- Mavericks coach Rick Carlisle fined $25K for publicly criticizing officials after Game 3 loss to Rockets 10
- PBT Extra: Stephen Curry starting to have his defining playoff moments 8
- Behind 32 points from Kawhi Leonard, Spurs rout Clippers to take 2-1 series lead 13
- The Truth (and Marcin Gortat) will set Washington free, up 3-0 on Toronto after win 8
- James Harden scores 42 points to lead Rockets to Game 3 win, 3-0 series lead over Mavericks 17