Jan 17, 2013, 7:00 PM EDT
Nike Basketball dropped the first spot in their ad campaign to support Kobe Bryant and his latest signature shoe, the Kobe 8 SYSTEM. Reminding you that Bryant is relentless in his quest to be the best, the video essentially reminds us that like death and taxes, you can count on Kobe.
From the official release:
“Some things in this world are certainties. The sun will rise. Rain will fall. And Kobe Bryant will dominate on the basketball court.
“That’s the premise behind “Count on Kobe,” Nike Basketball’s new film debuting this month. The film features visually arresting images juxtaposed with footage of Bryant to demonstrate the unparalleled drive, skill and commitment of one of the hardest-working and most-dedicated players of all time.”
“I start every day with the desire to be the best, and I’m committed to doing what it takes to win and to being fearless on the court,” Bryant said. “I want to be the player my teammates and fans can count on day in and day out.”
“The images from the film highlight not only Bryant’s skill on the court but the many aspects of his world of basketball – from his training to his game-day preparation to his footwear. We see images of his practice regimen, the energy-giving food he eats before a game, and the KOBE 8 SYSTEM – his lightest and lowest performance shoe to date.
“The underlying message is this: After 17 years in the league, Bryant’s drive to dominate and constantly improve his game is part of the world’s natural order. This is the way it was. This is the way it is. This is the way it will be. Count on Kobe.”
Good stuff as always when it comes to featuring one of the game’s biggest names. Check out the clip above, and let us know what you think in the comments.
Sep 2, 2015, 8:31 PM EDT
He could be back on the court around Thanksgiving, if a team picks him up.
Sep 2, 2015, 7:30 PM EDT
It’s not unreasonable.
Sep 2, 2015, 6:31 PM EDT
Don’t bring a loaded Glock to an airport, people. It’s pretty much common sense.
Sep 2, 2015, 5:38 PM EDT
Expect the Mavericks to be cautious with his return.
Sep 2, 2015, 4:59 PM EDT
Best ever little guy? Calvin Murphy is in the HOF, so he’s the man.
Sep 2, 2015, 4:13 PM EDT
It won’t be called Seagull Kneivel
Sep 2, 2015, 3:14 PM EDT
Advanced stats aren’t always the answer
Sep 2, 2015, 2:17 PM EDT
If only I could get people to run up to fist bump me while I walk…
Sep 2, 2015, 1:20 PM EDT
I’m not optimistic, but at least they appear to be trying
Sep 2, 2015, 12:23 PM EDT
Point guard reportedly working out in Philadelphia
Sep 2, 2015, 11:33 AM EDT
Watch this and try not to smile
Sep 2, 2015, 10:33 AM EDT
Heat got a steal
Sep 2, 2015, 9:28 AM EDT
Sep 2, 2015, 8:30 AM EDT
Welcome to the big stage, Canada.
Sep 2, 2015, 8:00 AM EDT
For Lawson personally I hope this move and this situation is what he needs to get his life in order.
Sep 2, 2015, 12:05 AM EDT
Lin’s alter ego: Wayne
Sep 1, 2015, 11:07 PM EDT
Griffin will give Pistons 19 players, 17 with guaranteed salaries
Sep 1, 2015, 10:07 PM EDT
LeBron indicates 1999-00 Trail Blazers were great, implies something about his own career
Sep 1, 2015, 9:01 PM EDT
Goran Dragic, Dwyane Wade, Luol Deng, Chris Bosh and Hassan Whiteside look pretty good on paper
Sep 1, 2015, 8:01 PM EDT
Russians don’t even have Alexey Shved
- Shaq tells Suzy Shuster he, Kobe Bryant could have tied Jordan’s six titles 3
- Dwight Howard tried to take loaded gun through airport security, will not face charges 9
- Will Miami make a run at Kevin Durant? 17
- Report: Veteran forward Chuck Hayes agrees to deal with Clippers 6
- Report: Lakers to sign Brazilian, FC Barcelona point guard Marcelo Huertas to one-year deal 10
- Shaq to Kobe on podcast: “I just want people to know that I don’t hate you” 18
- D’Angelo Russell on Tracy McGrady tweet: “Some Lakers fans are spoiled” 28
- Anthony Davis “definitely” plans on shooting more threes this season 4