Jan 17, 2013, 7:00 PM EST
Nike Basketball dropped the first spot in their ad campaign to support Kobe Bryant and his latest signature shoe, the Kobe 8 SYSTEM. Reminding you that Bryant is relentless in his quest to be the best, the video essentially reminds us that like death and taxes, you can count on Kobe.
From the official release:
“Some things in this world are certainties. The sun will rise. Rain will fall. And Kobe Bryant will dominate on the basketball court.
“That’s the premise behind “Count on Kobe,” Nike Basketball’s new film debuting this month. The film features visually arresting images juxtaposed with footage of Bryant to demonstrate the unparalleled drive, skill and commitment of one of the hardest-working and most-dedicated players of all time.”
“I start every day with the desire to be the best, and I’m committed to doing what it takes to win and to being fearless on the court,” Bryant said. “I want to be the player my teammates and fans can count on day in and day out.”
“The images from the film highlight not only Bryant’s skill on the court but the many aspects of his world of basketball – from his training to his game-day preparation to his footwear. We see images of his practice regimen, the energy-giving food he eats before a game, and the KOBE 8 SYSTEM – his lightest and lowest performance shoe to date.
“The underlying message is this: After 17 years in the league, Bryant’s drive to dominate and constantly improve his game is part of the world’s natural order. This is the way it was. This is the way it is. This is the way it will be. Count on Kobe.”
Good stuff as always when it comes to featuring one of the game’s biggest names. Check out the clip above, and let us know what you think in the comments.
Dec 26, 2014, 2:56 AM EST
The flagrant fouls and ejections we’ve come to expect from these teams were non-existent, as L.A. came away with a “signature win” over the league-leading Warriors.
Dec 25, 2014, 11:48 PM EST
The Bulls blew out the Lakers on Christmas.
Dec 25, 2014, 11:31 PM EST
Wade was brilliant… for a half, anyway. But that was enough.
Dec 25, 2014, 10:16 PM EST
Dec 25, 2014, 9:24 PM EST
Bryant misses his second straight game simply due to a need for rest.
Dec 25, 2014, 6:46 PM EST
With Kevin Durant out, Westbrook puts Oklahoma City on his back, elevates Steven Adams and helps produce 114-106 victory
Dec 25, 2014, 6:10 PM EST
Scott Brooks: Kevin Durant ‘could not go if he wanted to go’
Dec 25, 2014, 4:15 PM EST
Washington was never threatened after the first quarter.
Dec 25, 2014, 2:46 PM EST
A multiple game suspension is following.
Dec 25, 2014, 2:00 PM EST
Well, it’s a pretty easy goal to reach.
Dec 25, 2014, 12:30 PM EST
Kevin Durant would not start as of right now, but expect that to change once he starts playing again.
Dec 25, 2014, 11:00 AM EST
Howard and Smith were AAU teammates.
PBT Christmas Day preview: Late game between Clippers and Warriors will see league’s best rivalry renewed
Dec 25, 2014, 9:30 AM EST
These teams do not like each other.
Dec 25, 2014, 8:00 AM EST
And at No. 1… come on, isn’t it pretty obvious?
Dec 25, 2014, 2:13 AM EST
This will be his fourth game missed with a sprained ankle, they are 1-2 without him the last three.
Dec 24, 2014, 11:00 PM EST
The Wizards are an underrated team in the East. The Knicks… not so much.
Dec 24, 2014, 9:30 PM EST
Previewing the Bulls vs. Lakers matchup at the United Center.
Dec 24, 2014, 9:00 PM EST
Colorways inspired by shoes Michael Jordan wore during his best Christmas Day performance.
Spurs and Thunder, who’ve been best in the West lately, both fighting for position entering Christmas matchup
Dec 24, 2014, 7:00 PM EST
Injuries to Kevin Durant, Russell Westbrook and Kawhi Leonard have put both teams behind the eight ball
Dec 24, 2014, 6:06 PM EST
An additional confirmation that no Deron Williams deal gets done on Sacramento’s side unless they can also get the talented young big man as part of the package.
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