Jan 17, 2013, 7:00 PM EDT
Nike Basketball dropped the first spot in their ad campaign to support Kobe Bryant and his latest signature shoe, the Kobe 8 SYSTEM. Reminding you that Bryant is relentless in his quest to be the best, the video essentially reminds us that like death and taxes, you can count on Kobe.
From the official release:
“Some things in this world are certainties. The sun will rise. Rain will fall. And Kobe Bryant will dominate on the basketball court.
“That’s the premise behind “Count on Kobe,” Nike Basketball’s new film debuting this month. The film features visually arresting images juxtaposed with footage of Bryant to demonstrate the unparalleled drive, skill and commitment of one of the hardest-working and most-dedicated players of all time.”
“I start every day with the desire to be the best, and I’m committed to doing what it takes to win and to being fearless on the court,” Bryant said. “I want to be the player my teammates and fans can count on day in and day out.”
“The images from the film highlight not only Bryant’s skill on the court but the many aspects of his world of basketball – from his training to his game-day preparation to his footwear. We see images of his practice regimen, the energy-giving food he eats before a game, and the KOBE 8 SYSTEM – his lightest and lowest performance shoe to date.
“The underlying message is this: After 17 years in the league, Bryant’s drive to dominate and constantly improve his game is part of the world’s natural order. This is the way it was. This is the way it is. This is the way it will be. Count on Kobe.”
Good stuff as always when it comes to featuring one of the game’s biggest names. Check out the clip above, and let us know what you think in the comments.
Mar 31, 2015, 2:00 PM EDT
It had been hoped that Beverley might be available to return later in the postseason.
Mar 31, 2015, 1:20 PM EDT
Mar 31, 2015, 12:40 PM EDT
We already knew Durant was done for the season, but the Thunder have updated his status.
Mar 31, 2015, 12:00 PM EDT
Green is trying to downplay rivalry with Clippers coach, and is dealing with inflammation in his shins.
Kyrie Irving on his relationship with LeBron James: ‘I don’t want to say it’s not been rocky at all’
Mar 31, 2015, 11:20 AM EDT
Things are clicking now in Cleveland, but it wasn’t that way at the beginning of the season.
Flip Saunders (sort of) makes up with Jazz broadcaster after ripping him for saying Timberwolves were tanking
Mar 31, 2015, 10:40 AM EDT
Interaction ended with a handshake, but it seemed evident Saunders remained displeased.
Mar 31, 2015, 10:00 AM EDT
Hornets were fighting for a playoff spot, but their big free agent acquisition sat on the bench.
Mar 31, 2015, 9:20 AM EDT
Team has nothing left to play for, and Cousins has some nagging injuries.
Mar 31, 2015, 8:40 AM EDT
Great win — except for the fact that it may help cost the Lakers their draft pick this summer.
Mar 31, 2015, 8:00 AM EDT
In a season where Kyle Korver’s three point shooting has at times seemed inhuman this may be his best shooting display.
Mar 31, 2015, 1:38 AM EDT
Also, is Kyle Korver human?
Mar 31, 2015, 12:30 AM EDT
He won’t replace Wesley Matthews, but he’s another body.
Mar 30, 2015, 11:45 PM EDT
A much-needed win for the Raptors.
Mar 30, 2015, 11:00 PM EDT
Gobert wouldn’t let it stand and blocked him right after.
Mar 30, 2015, 10:15 PM EDT
It was a frightening display of strength.
Mar 30, 2015, 9:30 PM EDT
A reminder of the Crash of old.
Mar 30, 2015, 8:45 PM EDT
Capela is making a name for himself.
Mar 30, 2015, 7:56 PM EDT
Rose underwent knee surgery in February.
Mar 30, 2015, 7:18 PM EDT
This is the opposite of a surprise.
Mar 30, 2015, 6:14 PM EDT
There were rumors he wanted the Sacramento GM job, but George Karl has the power there now.
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