Jan 17, 2013, 7:00 PM EST
Nike Basketball dropped the first spot in their ad campaign to support Kobe Bryant and his latest signature shoe, the Kobe 8 SYSTEM. Reminding you that Bryant is relentless in his quest to be the best, the video essentially reminds us that like death and taxes, you can count on Kobe.
From the official release:
“Some things in this world are certainties. The sun will rise. Rain will fall. And Kobe Bryant will dominate on the basketball court.
“That’s the premise behind “Count on Kobe,” Nike Basketball’s new film debuting this month. The film features visually arresting images juxtaposed with footage of Bryant to demonstrate the unparalleled drive, skill and commitment of one of the hardest-working and most-dedicated players of all time.”
“I start every day with the desire to be the best, and I’m committed to doing what it takes to win and to being fearless on the court,” Bryant said. “I want to be the player my teammates and fans can count on day in and day out.”
“The images from the film highlight not only Bryant’s skill on the court but the many aspects of his world of basketball – from his training to his game-day preparation to his footwear. We see images of his practice regimen, the energy-giving food he eats before a game, and the KOBE 8 SYSTEM – his lightest and lowest performance shoe to date.
“The underlying message is this: After 17 years in the league, Bryant’s drive to dominate and constantly improve his game is part of the world’s natural order. This is the way it was. This is the way it is. This is the way it will be. Count on Kobe.”
Good stuff as always when it comes to featuring one of the game’s biggest names. Check out the clip above, and let us know what you think in the comments.
Nov 22, 2014, 11:30 PM EST
Adam Silver has said it should happen, and Cuban agrees.
Nov 22, 2014, 10:00 PM EST
Leonard missed time with an eye infection.
Nov 22, 2014, 8:30 PM EST
Dunleavy says he was just trying to foul to stop the clock. Watch and decide for yourself.
Nov 22, 2014, 7:06 PM EST
With him and starting power forward Terrence Jones out, the Rockets are very thin up front.
Nov 22, 2014, 6:30 PM EST
Detroit is next to last in field goal percentage on the season.
Nov 22, 2014, 5:00 PM EST
Toronto won by 42 points, so this only matters if you had a certain Milwaukee player on your fantasy team.
Nov 22, 2014, 3:30 PM EST
Mike James or Will Bynum could be added to the roster for a short stint.
Nov 22, 2014, 2:00 PM EST
Bledsoe says the Sixers warned him before the game that he would be targeted for his previous comments.
Nov 22, 2014, 12:30 PM EST
X-rays were negative but he is going to miss some time.
Nov 22, 2014, 11:00 AM EST
Both are expected to participate in parts of Saturday’s practice.
Nov 22, 2014, 9:30 AM EST
Nov 22, 2014, 8:00 AM EST
George is trying to get back on the court before the season is finished.
Nov 22, 2014, 1:56 AM EST
I missed JaVale McGee last year.
Nov 22, 2014, 12:01 AM EST
LeBron with a nice highlight package early in Friday’s contest against the Wizards.
Nov 21, 2014, 10:45 PM EST
Bledsoe said yesterday that Philadelphia would lose to a college team.
Nov 21, 2014, 9:46 PM EST
He will not play against the Mavericks, at least.
Nov 21, 2014, 8:30 PM EST
Kirilenko appears to be done in Brooklyn.
Michele Roberts: NBA agreed to work with union before attempt to ‘prove its toughness’ with Jeff Taylor suspension
Nov 21, 2014, 7:30 PM EST
National Basketball Players Association executive director: NBA ‘chose to bend to the pressure it feels from the current media spotlight’
Nov 21, 2014, 6:57 PM EST
Another top pick down. This sucks.
Nov 21, 2014, 5:59 PM EST
Any story that includes a chance meeting and conversation with Jerry Buss outside a men’s restroom is going to be golden.
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