Skip to content

NBA Christmas Day television ratings down from post-lockout tip-off, up from two years ago

Dec 26, 2012, 12:59 PM EST

Image (1) television07-thumb-250x166-21995.png for post 6282

Last year, following an ugly lockout, the NBA returned to action on Christmas Day with its first games being the best matchups shown on national television. Fans said “what lockout?” and watched in record numbers.

This Christmas, with one-third of the NBA season gone? Numbers were down slightly over last year but up from a couple of years ago.

The highest rated game was Thunder at Heat, which got a 6.0 nationally and that makes it the fourth-highest rated regular season game ever on ABC. Last year the Bulls and Lakers drew a 6.5 rating in that same spot, which was down over the Lakers and the Heat from the year before.

The big surprise this season was the Knicks and Lakers drawing a 5.9 rating with the early game on ABC — the highest rating ever in that slot for ABC on Christmas Day. It beat the 5.6 that Miami and Dallas had in a finals rematch.

The other games on ESPN were all up from two years ago, but down from last year when there was a “the season is starting buzz.” The early game of the Celtics wiping the floor with the Nets drew a 2.7 rating, which tied 2010. The Rockets running past the Bulls drew a 1.7 ratings, up 21 percent from two years ago. The Clippers dunk fest on the Nuggets drew a 2.0 rating, up 54 percent form two years ago (when the game was Blazers and Warriors).

If you are saying to yourself “The NBA should start every season on Christmas Day” I would say fine. As soon as you convince the owners that they don’t need the revenue from the first quarter of the season — because you already convinced the players to take a 25 percent pay cut to make it work — then you can come talk to me.

Latest Posts
  1. Report: Pistons looking into Norris Cole trade

    Jan 27, 2015, 11:33 PM EST

    Miami Heat v Detroit Pistons Getty Images

    Hornets also reportedly had interest in Heat point guard

  2. It’s official: Zach LaVine, Greek Freak Antetokounmpo headline All-Star Dunk Contest

    Jan 27, 2015, 7:23 PM EST

    Milwaukee Bucks v Los Angeles Clippers Getty Images

    The best news may be the return to the classic dunk contest format.

  3. LaMarcus Aldridge says he’s back for rest of season

    Jan 27, 2015, 6:50 PM EST

    LaMarcus Aldridge AP

    Barring any setbacks with hand injury

  4. Paul Pierce on why trash talk is down in league: NBA2K

    Jan 27, 2015, 5:15 PM EST

    NBA 2K15 promo

    My gaming experience suggests you talk a lot of trash to the guy next to you.

  5. Wisconsin Governor plans for $220 million in state bonds to help pay for new Milwaukee arena

    Jan 27, 2015, 3:30 PM EST

    Scott Walker Getty Images

    It essentially uses increased jock tax revenue to pay off the bonds.

  6. Iman Shumpert mocks his own failed crossover (VIDEO)

    Jan 27, 2015, 2:40 PM EST

    Oklahoma City Thunder v Cleveland Cavaliers Getty Images

    Shumpert dribbled it off his foot against the Thunder, then tweeted the clip.

  7. Lakers’ players trying to adjust to Byron Scott’s random rotations

    Jan 27, 2015, 1:55 PM EST

    Byron Scott AP

    Players like a routine, a rhythm to games, and the Lakers are chaos theory.

  8. Kobe Bryant uses Super Bowl analogy to describe how he feels about season-ending injury

    Jan 27, 2015, 12:30 PM EST

    Los Angeles Lakers v Houston Rockets Getty Images

    This is the third consecutive year Bryant has had his season prematurely ended due to injury.

  9. Nets coach Lionel Hollins calls idea he doesn’t like advanced stats ‘dumbest thing I’ve ever heard’

    Jan 27, 2015, 11:50 AM EST

    San Antonio Spurs v Memphis Grizzlies - Game Three Getty Images

    Hollins was reportedly not brought back in Memphis because of an aversion to the use of advanced statistics.

  10. UPDATE: Knicks, Langston Galloway agree to contract for this season and next

    Jan 27, 2015, 11:10 AM EST

    cd0ymzcznguwzdbhnduynddiytjhm2yyzthlmtjjotqwyyznptzmzwflzdg4ntbmzwflndvmowjizjg2oti2nmy3ztk5-e1422370631910

    New York doesn’t want to offer Galloway any guaranteed money for next season.

  11. Brian Shaw upset with officiating after not getting a call late in loss to Clippers

    Jan 27, 2015, 10:30 AM EST

    Brian Shaw AP

    Matt Barnes intentionally fouled Danilo Gallinari late, and Shaw believes free throws should have been awarded.

Featured video

Stephen Curry leads NBA MVP race mid-season
Top 10 NBA Player Searches
  1. K. Bryant (7459)
  2. H. Whiteside (6912)
  3. R. Rubio (6296)
  4. L. Aldridge (6266)
  5. N. Batum (6154)
  1. K. Martin (5993)
  2. J. Noah (5822)
  3. K. Walker (5753)
  4. C. Anthony (5607)
  5. D. Howard (5347)