Dec 25, 2012, 8:58 AM EST
One year ago, the NBA season tipped off.
After an ugly and protracted lockout that should have driven away fans, the NBA opened with five games on Christmas Day — and four of them set ratings records. You watched.
So if you want to know why there are five Christmas Day games this year that’s why — ratings. Television and the money it brings in. The NBA is a business first and foremost. Don’t ever forget that.
We may be a third of the way through the season, but for a lot of casual sports fans Christmas is the unofficial start of the NBA season, when they start really paying attention. So you put together a good slate of games — including a finals rematch and New York against Los Angeles) and watch the fans tune in. Or stream on their mew iPads.
It’s like a second opening day — no NFL, no college bowl games to compete with. Just NBA games and its biggest teams and stars.
This year it tips off at Celtics and Nets at noon (eastern) then the action shifts to Los Angeles where the hot Knicks take on a Lakers team with Steve Nash in the fold but trying to find an identity.
Two of the more interesting games are that night — Rockets and Bulls, then the Nuggets visit the Clippers.
It’s a showcase day for the NBA and so there are five games. If you think that’s too many, don’t watch and the NBA will change it. But right now, you’re watching and they are playing.
Jan 26, 2015, 1:28 PM EST
Portland must return to East Coast for single game
Jan 26, 2015, 11:47 AM EST
Lakers coach asked Young about his defense. ‘The answer he gave me, I couldn’t figure it out.’
Jan 26, 2015, 11:44 AM EST
Gasols, Pau of the Bulls and Marc of the Grizzlies, become first brothers to start an NBA All-Star game
Jan 26, 2015, 11:09 AM EST
With the storm bearing down on the Northeast, this is the right move by the league.
Jan 26, 2015, 10:20 AM EST
Jan 26, 2015, 9:46 AM EST
Wall splits two Nuggets defenders with expertly placed pass
Jan 26, 2015, 9:09 AM EST
Wizards do their best to blow five-point lead in final five seconds
Jan 26, 2015, 8:30 AM EST
Was it good defense or just that the Lakers were that bad?
Jan 26, 2015, 8:00 AM EST
When he gets healthy and back the guys in front of him on the depth chart will be healthy as well.
Jan 26, 2015, 1:16 AM EST
Could the Pelicans make the playoffs?
Jan 26, 2015, 12:36 AM EST
It’s not a rumor, Curry can dunk, too.
Lakers’ rookies get to take care of baby dolls for rest of season. May be more interesting than Lakers’ games.
Jan 25, 2015, 10:29 PM EST
This kind of hazing happens all over the league.
Jan 25, 2015, 9:04 PM EST
The Nets and Hornets talked but did not pull the trigger on a Brook Lopez trade recently.
Jan 25, 2015, 8:30 PM EST
Aldridge is attempting to play through a thumb tear.
Jan 25, 2015, 7:00 PM EST
In only 24 minutes.
Jan 25, 2015, 5:30 PM EST
Deng played his first game in Chicago as a member of a visiting team on Sunday.
Jan 25, 2015, 4:00 PM EST
Dragic can opt out this summer.
Jan 25, 2015, 2:44 PM EST
He would be back for training camp next season.
Jan 25, 2015, 2:00 PM EST
They need a Brandon Jennings replacement.
Knicks’ Lance Thomas travels, double dribbles and steps out of bounds without any call from the officials (VIDEO)
Jan 25, 2015, 12:30 PM EST
Two referees failed to blow the whistle, despite multiple violations occurring in the same sequence.
- Pau Gasol’s trade tip put his and Marc Gasol’s All-Star futures in motion 0
- Reports: Kings at Knicks, Trail Blazers at Nets games Monday postponed due to coming storm 3
- Did win over Lakers break Rockets out of their defensive slump? 7
- Five Things We Learned in NBA Sunday: Thunder don’t look like playoff team yet 20
- Report: Hornets, Nets talking possible Lance Stephenson for Joe Johnson trade 9
- Hassan Whiteside posts 14-point, 13-rebound, 12-block triple-double in Heat win over Bulls (VIDEO) 33
- Brandon Jennings leaves game in wheelchair, may have torn Achilles 8
- LaMarcus Aldridge decides to delay surgery, will return for Blazers Saturday vs. Wizards 7