Skip to content

Why five games on Christmas day? Because you watch them.

Dec 25, 2012, 8:58 AM EDT

Miami Heat v Oklahoma City Thunder - Game One Getty Images

One year ago, the NBA season tipped off.

After an ugly and protracted lockout that should have driven away fans, the NBA opened with five games on Christmas Day — and four of them set ratings records. You watched.

So if you want to know why there are five Christmas Day games this year that’s why — ratings. Television and the money it brings in. The NBA is a business first and foremost. Don’t ever forget that.

We may be a third of the way through the season, but for a lot of casual sports fans Christmas is the unofficial start of the NBA season, when they start really paying attention. So you put together a good slate of games — including a finals rematch and New York against Los Angeles) and watch the fans tune in. Or stream on their mew iPads.

It’s like a second opening day — no NFL, no college bowl games to compete with. Just NBA games and its biggest teams and stars.

This year it tips off at Celtics and Nets at noon (eastern) then the action shifts to Los Angeles where the hot Knicks take on a Lakers team with Steve Nash in the fold but trying to find an identity.

Then the finals rematch — Thunder at Heat. LeBron James vs. Kevin Durant.

Two of the more interesting games are that night — Rockets and Bulls, then the Nuggets visit the Clippers.

It’s a showcase day for the NBA and so there are five games. If you think that’s too many, don’t watch and the NBA will change it. But right now, you’re watching and they are playing.

Latest Posts
  1. Watch John Wall attack as Wizards take Game 1 in Atlanta (VIDEO)

    May 4, 2015, 12:10 AM EDT

    Washington Wizards v Atlanta Hawks - Game One Getty Images

    Wall looked like one of the best point guards and leaders in the game Monday.

  2. Ginobili, Duncan, Popovich dance around questions about Spurs’ future

    May 3, 2015, 11:01 PM EDT

    Utah Jazz vs San Antonio Spurs Getty Images

    Nobody wanted to talk about the future in the wake of an emotional loss.

  3. Watch Stephen Curry play like MVP, spark Warriors to Game 1 win (VIDEO)

    May 3, 2015, 9:30 PM EDT

    Stephen Curry, Jeff Green AP

    The Grizzlies have some work to do defensively to slow Curry.

  4. Reports: Stephen Curry to be named MVP Monday

    May 3, 2015, 8:00 PM EDT

    Stephen Curry AP

    Harden comes in second in the voting.

  5. Warriors cruise to Game 1 win over Grizzlies

    May 3, 2015, 6:17 PM EDT

    Stephen Curry Stephen Curry

    Memphis, minus Mike Conley, looks completely overmatched (as expected)

  6. Hawks start hot, finish cold, Wizards take Game 1 on road 104-98.

    May 3, 2015, 4:09 PM EDT

    Washington Wizards v Atlanta Hawks - Game One Getty Images

    It was a tale of two halves, and the Wizards took the key one.

  7. Doc Rivers on whether Chris Paul will play in Game 1 vs. Rockets: ‘If I had to guess, I would say no’

    May 3, 2015, 2:00 PM EDT

    Utah Jazz v Los Angeles Clippers Getty Images

    Paul battled through a hamstring injury during his incredible Game 7 performance.

  8. PBT Second-Round Playoff Preview: Washington Wizards vs. Atlanta Hawks

    May 3, 2015, 12:30 PM EDT

    Washington Wizards v Atlanta Hawks Getty Images

    Wizards could make things difficult on the top-seeded Hawks.

  9. Adjusting for playoff rotations round two: Watch out for the Wizards

    May 3, 2015, 11:00 AM EDT

    Kent Bazemore, John Wall, Paul Pierce AP

    Cavaliers could be OK against the Bulls (even without Kevin Love), Warriors remain favorites and more lessons from the first round

  10. Rumor: Orlando taking time to start coaching search waiting on Thibodeau situation

    May 3, 2015, 9:30 AM EDT

    Tom Thibodeau AP

    Thibs may not want to go to Orlando if he becomes a free agent as a coach.

  11. Chris Paul banks in game winner to lift Clippers past Spurs (VIDEO)

    May 2, 2015, 10:56 PM EDT

    San Antonio Spurs v Los Angeles Clippers - Game Seven Getty Images

    It was going to take a shot like that to win this, the best first-round series in recent memory.

  12. Chris Paul strains hamstring, heads to locker room, but returns

    May 2, 2015, 9:03 PM EDT

    San Antonio Spurs v Los Angeles Clippers - Game Seven Getty Images

    He was out for eight minutes the Clippers were only -2.

  13. Jared Dudley can become a free agent, but says 80 or 90 percent chance he’ll return to Bucks

    May 2, 2015, 8:30 PM EDT

    Chicago Bulls v Milwaukee Bucks - Game Four Getty Images

    Dudley has player option for $4.25 million for next season, but hopes to back in Milwaukee regardless.

Featured video

Thunder take risk with Donovan, but calculated one
Top 10 NBA Player Searches
  1. M. Conley (5088)
  2. K. Love (4726)
  3. R. Rondo (3966)
  4. C. Parsons (3408)
  5. K. Durant (3365)
  1. K. Bryant (3208)
  2. J. Smith (3203)
  3. P. Beverley (2995)
  4. A. Varejao (2860)
  5. P. George (2790)