Dec 25, 2012, 8:58 AM EDT
One year ago, the NBA season tipped off.
After an ugly and protracted lockout that should have driven away fans, the NBA opened with five games on Christmas Day — and four of them set ratings records. You watched.
So if you want to know why there are five Christmas Day games this year that’s why — ratings. Television and the money it brings in. The NBA is a business first and foremost. Don’t ever forget that.
We may be a third of the way through the season, but for a lot of casual sports fans Christmas is the unofficial start of the NBA season, when they start really paying attention. So you put together a good slate of games — including a finals rematch and New York against Los Angeles) and watch the fans tune in. Or stream on their mew iPads.
It’s like a second opening day — no NFL, no college bowl games to compete with. Just NBA games and its biggest teams and stars.
This year it tips off at Celtics and Nets at noon (eastern) then the action shifts to Los Angeles where the hot Knicks take on a Lakers team with Steve Nash in the fold but trying to find an identity.
Two of the more interesting games are that night — Rockets and Bulls, then the Nuggets visit the Clippers.
It’s a showcase day for the NBA and so there are five games. If you think that’s too many, don’t watch and the NBA will change it. But right now, you’re watching and they are playing.
Aug 27, 2015, 11:59 PM EDT
Henderson has played in Iraq and Qatar since going undrafted.
Aug 27, 2015, 11:15 PM EDT
Howard last played in the NBA in 2012.
Aug 27, 2015, 10:30 PM EDT
This is scary for the rest of the league if it’s true.
Aug 27, 2015, 9:45 PM EDT
Westbrook and Nina Earl have been together since college.
Aug 27, 2015, 9:00 PM EDT
Rose’s first public comments since the civil suit.
Aug 27, 2015, 8:15 PM EDT
They’re pretty sweet.
Aug 27, 2015, 7:30 PM EDT
Sultan Kosem of Turkey is 8-foot-3.
Aug 27, 2015, 6:45 PM EDT
As an NBA League Pass junkie I’ll tell you why I’m happy — she’s good.
Aug 27, 2015, 5:51 PM EDT
If you’re keeping score at home, there are two shattered backboards on the list.
Aug 27, 2015, 5:06 PM EDT
The Cavaliers need to be patient with him.
Aug 27, 2015, 4:25 PM EDT
Chocolate Thunder remained an ambassador of the game.
Aug 27, 2015, 3:31 PM EDT
He probably will land on a roster somewhere. Eventually.
Aug 27, 2015, 2:45 PM EDT
This is a blow to France, but they remain one of the deepest teams at EuroBasket and one of the favorites.
Aug 27, 2015, 1:54 PM EDT
Houston’s salary cap picture changed before the deal got inked.
Aug 27, 2015, 1:12 PM EDT
Gregg Popovich is considered the frontrunner.
Aug 27, 2015, 11:54 AM EDT
Stan Van Gundy wants to play Brandon Jennings and Stephen Jackson together at times.
Aug 27, 2015, 11:04 AM EDT
The Bulls comment is basically “no comment.”
Aug 27, 2015, 9:15 AM EDT
At this point in his career Davis is the “break glass in case of emergency” big.
Aug 27, 2015, 8:30 AM EDT
Wiggins is playing well for Canada.
Aug 27, 2015, 8:00 AM EDT
LeBron turned a $4.4 million profit.
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