Dec 25, 2012, 8:58 AM EST
One year ago, the NBA season tipped off.
After an ugly and protracted lockout that should have driven away fans, the NBA opened with five games on Christmas Day — and four of them set ratings records. You watched.
So if you want to know why there are five Christmas Day games this year that’s why — ratings. Television and the money it brings in. The NBA is a business first and foremost. Don’t ever forget that.
We may be a third of the way through the season, but for a lot of casual sports fans Christmas is the unofficial start of the NBA season, when they start really paying attention. So you put together a good slate of games — including a finals rematch and New York against Los Angeles) and watch the fans tune in. Or stream on their mew iPads.
It’s like a second opening day — no NFL, no college bowl games to compete with. Just NBA games and its biggest teams and stars.
This year it tips off at Celtics and Nets at noon (eastern) then the action shifts to Los Angeles where the hot Knicks take on a Lakers team with Steve Nash in the fold but trying to find an identity.
Two of the more interesting games are that night — Rockets and Bulls, then the Nuggets visit the Clippers.
It’s a showcase day for the NBA and so there are five games. If you think that’s too many, don’t watch and the NBA will change it. But right now, you’re watching and they are playing.
Dec 19, 2014, 4:29 PM EST
Black-and-white version of Toronto’s new logo looks similar to Brooklyn’s
Dec 19, 2014, 3:44 PM EST
President wants to see more athletes take political stands
Dec 19, 2014, 2:56 PM EST
This gives the Rockets a little more depth on the wing with Harden and Ariza.
Dec 19, 2014, 2:15 PM EST
Thunder star sprained ankle against Warriors
Dec 19, 2014, 1:40 PM EST
Miller starting against Nets in first game back from concussion
Dec 19, 2014, 1:04 PM EST
Sending Wright to the Celtics leaves major hole at backup center
Dec 19, 2014, 12:28 PM EST
Mark Cuban is too smart to pull the trigger on this kind of deal unless he has word he can keep his man.
Dec 19, 2014, 11:51 AM EST
Heat and Nets among teams that showed interest
Dec 19, 2014, 11:15 AM EST
Mavericks owner, one of many celebrities singing off Stephen Colbert, had his priorities in line
Dec 19, 2014, 10:15 AM EST
The Bulls are better off with their depth and flexibility.
Dec 19, 2014, 9:44 AM EST
Greek Freak makes diving steal again Kings
Dec 19, 2014, 9:08 AM EST
Warriors forward blows dunk, does everything else right in win over Thunder
Dec 19, 2014, 8:30 AM EST
Chris Kringle channels his inner-Allen Iverson
Dec 19, 2014, 8:00 AM EST
He will get another shot at being a head coach in the NBA. He deserves it.
Dec 19, 2014, 1:01 AM EST
Rondo moves the Mavs into contender status in the West. Problem is that is a crowded field.
Dec 19, 2014, 12:46 AM EST
The team officially described the sprain as “mild.”
Dec 19, 2014, 12:02 AM EST
Makes the haul even less impressive for Boston.
Dec 18, 2014, 11:00 PM EST
Phil responds to an article ripping the Knicks for making the deal.
Dec 18, 2014, 10:00 PM EST
Bryant’s contract runs through 2016.
Dec 18, 2014, 9:15 PM EST
- Report: Minnesota agrees to trade Corey Brewer to Houston 2
- Dallas moves into title contender status with addition of Rajon Rondo 41
- Kevin Durant turns ankle, leaves game not to return; X-rays negative. 4
- Report: Celtics ‘pretty pleased’ with return they got in trade for Rajon Rondo 31
- PBT Extra: Jabari Parker’s injury, what does it mean for Bucks, Rookie of Year race? 4
- Reports: Celtics agree to trade Rajon Rondo to Dallas Mavericks 39
- Andrew Bogut undergoes PRP therapy on knee, out indefinitely 9
- Report: Mavericks trading for Rajon Rondo could happen ‘sooner rather than later’ 10