Dec 25, 2012, 8:58 AM EDT
One year ago, the NBA season tipped off.
After an ugly and protracted lockout that should have driven away fans, the NBA opened with five games on Christmas Day — and four of them set ratings records. You watched.
So if you want to know why there are five Christmas Day games this year that’s why — ratings. Television and the money it brings in. The NBA is a business first and foremost. Don’t ever forget that.
We may be a third of the way through the season, but for a lot of casual sports fans Christmas is the unofficial start of the NBA season, when they start really paying attention. So you put together a good slate of games — including a finals rematch and New York against Los Angeles) and watch the fans tune in. Or stream on their mew iPads.
It’s like a second opening day — no NFL, no college bowl games to compete with. Just NBA games and its biggest teams and stars.
This year it tips off at Celtics and Nets at noon (eastern) then the action shifts to Los Angeles where the hot Knicks take on a Lakers team with Steve Nash in the fold but trying to find an identity.
Two of the more interesting games are that night — Rockets and Bulls, then the Nuggets visit the Clippers.
It’s a showcase day for the NBA and so there are five games. If you think that’s too many, don’t watch and the NBA will change it. But right now, you’re watching and they are playing.
Jul 6, 2015, 12:08 PM EDT
Cavaliers forward, a basketball and nothing else
Jul 6, 2015, 11:30 AM EDT
Michael Malone lands a good lieutenant
Jul 6, 2015, 10:42 AM EDT
Former NBA point guard also loves Cory Joseph signing with Raptors
Jul 6, 2015, 10:03 AM EDT
Jul 6, 2015, 9:16 AM EDT
Llull will have a lower buyout, though
Jul 6, 2015, 8:30 AM EDT
The best guy widely available? David West.
Jul 6, 2015, 8:00 AM EDT
This is a good pickup for the Raptors.
Jul 6, 2015, 1:51 AM EDT
He fits well with what George Karl wants to do.
Jul 6, 2015, 12:28 AM EDT
Whether regular season or Summer League, we love us some buzzer beaters.
Jul 5, 2015, 11:30 PM EDT
Evans won the 2012 dunk contest.
Jul 5, 2015, 10:32 PM EDT
This seems steep, they could have gotten him for less.
Jul 5, 2015, 8:59 PM EDT
The Lakers will need to move Young to clear the cap space for their other moves.
Jul 5, 2015, 7:30 PM EDT
Dallas doesn’t have much to offer.
Jul 5, 2015, 6:00 PM EDT
Dan Gilbert is not afraid to write checks.
Jul 5, 2015, 4:42 PM EDT
The Lakers added the 2015 Sixth Man of the Year.
Jul 5, 2015, 4:00 PM EDT
The Hawks signed Millsap to a max deal earlier this week.
Jul 5, 2015, 2:29 PM EDT
Stuckey had a standout year for Indiana last season.
Jul 5, 2015, 2:00 PM EDT
Ginobili has yet to announce his future plans.
Jul 5, 2015, 12:30 PM EDT
LeBron is going to win, Tristan Thompson is going to get his money.
Jul 5, 2015, 11:00 AM EDT
Another guy who took less money to avoid playing in Sacramento.
- Who is left: 15 best free agents still on the board 4
- Report: Detroit Pistons sign restricted free agent Reggie Jackson for five-years, $80 million 35
- Report: Lakers near deal to sign Brandon Bass, may trade Nick Young 32
- Spurs reset franchise for post Tim Duncan life in one impressive week 19
- Report: Lakers, Pacers reach deal to trade Roy Hibbert to LA 58
- LaMarcus Aldridge has chosen to sign with Spurs 85
- Who should Clippers get to replace DeAndre Jordan? How about Blake Griffin. 43
- Report: Tobias Harris reaches four-year, $64 million extension to stay with Orlando 25