Dec 25, 2012, 8:58 AM EDT
One year ago, the NBA season tipped off.
After an ugly and protracted lockout that should have driven away fans, the NBA opened with five games on Christmas Day — and four of them set ratings records. You watched.
So if you want to know why there are five Christmas Day games this year that’s why — ratings. Television and the money it brings in. The NBA is a business first and foremost. Don’t ever forget that.
We may be a third of the way through the season, but for a lot of casual sports fans Christmas is the unofficial start of the NBA season, when they start really paying attention. So you put together a good slate of games — including a finals rematch and New York against Los Angeles) and watch the fans tune in. Or stream on their mew iPads.
It’s like a second opening day — no NFL, no college bowl games to compete with. Just NBA games and its biggest teams and stars.
This year it tips off at Celtics and Nets at noon (eastern) then the action shifts to Los Angeles where the hot Knicks take on a Lakers team with Steve Nash in the fold but trying to find an identity.
Two of the more interesting games are that night — Rockets and Bulls, then the Nuggets visit the Clippers.
It’s a showcase day for the NBA and so there are five games. If you think that’s too many, don’t watch and the NBA will change it. But right now, you’re watching and they are playing.
May 4, 2015, 12:10 AM EDT
Wall looked like one of the best point guards and leaders in the game Monday.
May 3, 2015, 11:01 PM EDT
Nobody wanted to talk about the future in the wake of an emotional loss.
May 3, 2015, 9:30 PM EDT
The Grizzlies have some work to do defensively to slow Curry.
May 3, 2015, 8:00 PM EDT
Harden comes in second in the voting.
May 3, 2015, 7:00 PM EDT
He was loudly booed by the Oracle Arena crowd.
May 3, 2015, 6:17 PM EDT
Memphis, minus Mike Conley, looks completely overmatched (as expected)
May 3, 2015, 5:30 PM EDT
Divisions and seeding have been a source of controversy recently.
May 3, 2015, 4:09 PM EDT
It was a tale of two halves, and the Wizards took the key one.
May 3, 2015, 3:30 PM EDT
Most major media members picked the Spurs.
May 3, 2015, 3:08 PM EDT
Beal looked to be in significant pain.
Doc Rivers on whether Chris Paul will play in Game 1 vs. Rockets: ‘If I had to guess, I would say no’
May 3, 2015, 2:00 PM EDT
Paul battled through a hamstring injury during his incredible Game 7 performance.
May 3, 2015, 12:30 PM EDT
Wizards could make things difficult on the top-seeded Hawks.
May 3, 2015, 11:00 AM EDT
Cavaliers could be OK against the Bulls (even without Kevin Love), Warriors remain favorites and more lessons from the first round
May 3, 2015, 9:30 AM EDT
Thibs may not want to go to Orlando if he becomes a free agent as a coach.
May 3, 2015, 8:00 AM EDT
The Clippers got a free look at the final play.
May 3, 2015, 12:58 AM EDT
Tell me again how he can’t win the big one.
May 2, 2015, 11:53 PM EDT
There’s not going to be a better series these playoffs.
May 2, 2015, 10:56 PM EDT
It was going to take a shot like that to win this, the best first-round series in recent memory.
May 2, 2015, 9:03 PM EDT
He was out for eight minutes the Clippers were only -2.
May 2, 2015, 8:30 PM EDT
Dudley has player option for $4.25 million for next season, but hopes to back in Milwaukee regardless.
- Ginobili, Duncan, Popovich dance around questions about Spurs’ future 2
- Reports: Stephen Curry to be named MVP Monday 29
- Hawks start hot, finish cold, Wizards take Game 1 on road 104-98. 7
- PBT Second-Round Playoff Preview: Washington Wizards vs. Atlanta Hawks 4
- Adjusting for playoff rotations round two: Watch out for the Wizards 2
- Hobbled Chris Paul, Clippers’ role players do just enough to dethrone Spurs in Game 7 20
- Chris Paul banks in game winner to lift Clippers past Spurs (VIDEO) 28
- Report: Bulls’ Mike Dunleavy won’t be suspended for Game 1 against Cavaliers 22