Dec 25, 2012, 8:58 AM EDT
One year ago, the NBA season tipped off.
After an ugly and protracted lockout that should have driven away fans, the NBA opened with five games on Christmas Day — and four of them set ratings records. You watched.
So if you want to know why there are five Christmas Day games this year that’s why — ratings. Television and the money it brings in. The NBA is a business first and foremost. Don’t ever forget that.
We may be a third of the way through the season, but for a lot of casual sports fans Christmas is the unofficial start of the NBA season, when they start really paying attention. So you put together a good slate of games — including a finals rematch and New York against Los Angeles) and watch the fans tune in. Or stream on their mew iPads.
It’s like a second opening day — no NFL, no college bowl games to compete with. Just NBA games and its biggest teams and stars.
This year it tips off at Celtics and Nets at noon (eastern) then the action shifts to Los Angeles where the hot Knicks take on a Lakers team with Steve Nash in the fold but trying to find an identity.
Two of the more interesting games are that night — Rockets and Bulls, then the Nuggets visit the Clippers.
It’s a showcase day for the NBA and so there are five games. If you think that’s too many, don’t watch and the NBA will change it. But right now, you’re watching and they are playing.
- Report: Clippers just need owner’s approval to finalize Garnett, Rivers trade 6
- PBT Extra: Previewing Heat/Spurs NBA Finals Game 7 6
- Utah Jazz bring back Jerry Sloan as team consultant 6
- Celtics, Clippers restart Doc Rivers-Kevin Garnett trades talks at Chris Paul’s wish 14
- Chris Bosh to fans who left Game 6 early: ‘Don’t come back for Game 7′ 43
- NBA Finals Game 6: Heat comeback in fourth, win in overtime to force Game 7 (125)
- If Spurs win, it is LeBron’s legacy that will take biggest hit (85)
- Lakers unlikely to sign and trade Dwight Howard to the Clippers, Rockets, or anyone else (81)
- Chris Bosh blocks Spurs’ Game 6 comeback attempt (video) (80)
- Heat’s Big Three dominate Game 4 to even the Finals at two games apiece (74)
- Play Video: Bosh: 'We'll see who hits first'
- Play Video: Clippers, Celtics discussions 'can't be wrong'
- Play Video: Elliot looks ahead to Game 6
- Play Video: The Hype: How much would you pay to punch someone?
- Play Video: If Heat lose, 'all hell will break loose'
- Play Video: Green breaks NBA finals 3-point record