Dec 25, 2012, 8:58 AM EST
One year ago, the NBA season tipped off.
After an ugly and protracted lockout that should have driven away fans, the NBA opened with five games on Christmas Day — and four of them set ratings records. You watched.
So if you want to know why there are five Christmas Day games this year that’s why — ratings. Television and the money it brings in. The NBA is a business first and foremost. Don’t ever forget that.
We may be a third of the way through the season, but for a lot of casual sports fans Christmas is the unofficial start of the NBA season, when they start really paying attention. So you put together a good slate of games — including a finals rematch and New York against Los Angeles) and watch the fans tune in. Or stream on their mew iPads.
It’s like a second opening day — no NFL, no college bowl games to compete with. Just NBA games and its biggest teams and stars.
This year it tips off at Celtics and Nets at noon (eastern) then the action shifts to Los Angeles where the hot Knicks take on a Lakers team with Steve Nash in the fold but trying to find an identity.
Two of the more interesting games are that night — Rockets and Bulls, then the Nuggets visit the Clippers.
It’s a showcase day for the NBA and so there are five games. If you think that’s too many, don’t watch and the NBA will change it. But right now, you’re watching and they are playing.
- Clippers rip officials after being called for seven technical fouls in loss to Nuggets 13
- Jeremy Lin after Kobe misses at the buzzer: ‘I like game-winners too’ 40
- Damian Lillard drops career high 43, leads Blazers to 3OT win over Spurs (VIDEO) 7
- Kendrick Perkins: Rajon Rondo wanted out of Boston 7
- Report: Minnesota agrees to trade Corey Brewer to Houston 7
- Dallas moves into title contender status with addition of Rajon Rondo 45
- Kevin Durant turns ankle, leaves game not to return; X-rays negative. 4
- Report: Celtics ‘pretty pleased’ with return they got in trade for Rajon Rondo 31