Dec 20, 2012, 8:04 PM EST
In this latest spot from the NBA, we see Kevin Durant‘s mother Wanda Pratt, standing and cheering for her son in slow-motion, black-and-white video footage.
Durant has the voice-over covered, and between the music and his words, we are painted an emotional picture.
“It’s so surreal, it’s a blessing to look around and see all of this,” he says. “To be honest, I didn’t think I would be here. You were the only one who really believed in me, that I could do it from Day One, was my Mom.”
We don’t even see Durant until about 23 seconds in, and even then it’s just a closeup of his face. The message is a powerful one, summed up succinctly in three words which finish the spot: Family is BIG.
Expect to see this one running regularly around the holidays.
Feb 27, 2015, 6:59 PM EST
Instead of 30-year plan, assistant Celtics general manager unveils five-year and 10-year plans
Feb 27, 2015, 6:07 PM EST
Kevin Love, it’s your show.
Feb 27, 2015, 5:30 PM EST
There are financial obstacles in the way of dropping 22 games from the schedule, but Battier makes a somewhat compelling case.
Feb 27, 2015, 4:56 PM EST
He’s day to day. (Insert your Keith Olberman joke here.)
Feb 27, 2015, 4:30 PM EST
It’s not going to change most fans’ minds, but it’s a good first step.
Feb 27, 2015, 3:45 PM EST
Don’t be surprised if another bidder comes in over the top.
Feb 27, 2015, 3:15 PM EST
Don’t expect him to return, but if he does Cleveland appears off the list.
Feb 27, 2015, 2:45 PM EST
Turns out Common was a Bulls ball boy back in the early Jordan era in Chicago, so he and Michael Jordan had some laughs together.
Jeff Van Gundy to Daryl Morey when he flinched at using analytics to make a decision: ‘Either you believe in this sh-t or you don’t’
Feb 27, 2015, 2:14 PM EST
The data said that Dikembe Mutombo was better than Yao Ming, but Morey wasn’t ready to make that call.
Feb 27, 2015, 1:30 PM EST
A team’s best players hold each other accountable, according to the former NBA player.
Feb 27, 2015, 12:48 PM EST
Phil Jackson can’t just quietly sneak into a building and watch a prospect, so a reporter asked him a question. Jackson answered and will pay for that.
Feb 27, 2015, 11:58 AM EST
This makes the Bulls a lot more dangerous come the playoffs.
Feb 27, 2015, 11:28 AM EST
The Cavaliers’ rim protection has been infinitely better since the arrival of Timofey Mozgov, but he wasn’t stopping Draymond Green on this one.
Feb 27, 2015, 10:44 AM EST
DeMar DeRozan says he’s right next to Lowry on this.
Feb 27, 2015, 10:01 AM EST
And it’s got Tupac.
Feb 27, 2015, 9:10 AM EST
Westbrook had the numbers but Bledsoe was efficient.
Feb 27, 2015, 8:30 AM EST
He’s officially doubtful for Friday against the Pacers.
Feb 27, 2015, 8:00 AM EST
You reach, Curry will teach.
Feb 27, 2015, 2:55 AM EST
If you had any doubts about the Cavs, they answered them.
Feb 27, 2015, 2:15 AM EST
He was 86.
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- Five Things We Learned in NBA Thursday: The Cavaliers we expected have arrived 16
- Report: George Karl controls Kings’ personnel, wants Ty Lawson, willing to move DeMarcus Cousins 29
- Paul George returns to practice with Pacers, could play in couple weeks 8
- Report: LeBron James wonders why he doesn’t get more MVP consideration 41
- Would Rajon Rondo leave the Mavericks for the Lakers? 62
- Five Things We Learned in NBA Wednesday: The Spurs losing rodeo road trip a bad sign 14
- PBT Extra: What is future for Derrick Rose? Bulls? 13