Dec 18, 2012, 6:33 PM EST
If you’ve watched an NBA game this season — heck, if you’ve watched television in the past month period — you have seen the Rat Pack inspired Diddy commercial to push his new vodka Ciroc.
Shaq wants in.
Maybe not in the Rat Pack, but he wants in the vodka game and will launch his own brand, reports the New York Post.
Shaquille O’Neal is launching his own line of vodka — sensationally titled “Luv Shaq.” The former NBA star plans to launch the brand early next year, and for all those barroom athletes, it is sugar- and gluten-free. We’re told Luv Shaq comes in coconut flavor, and the bottle features an image of O’Neal with giant wings. Drew Adelman, founder of Devotion Vodka, which is producing Shaq’s sauce, tells us it will directly compete with Sean “Diddy” Combs’ Ciroc, but at a “more competitive price.”
Shaq with a giant pair of wings? I may need a drink after seeing that.
Dec 26, 2014, 12:05 PM EST
We told you the suspension was coming, and the fine was justified.
Dec 26, 2014, 11:00 AM EST
Inside the NBA is the best.
Dec 26, 2014, 9:30 AM EST
Dec 26, 2014, 8:00 AM EST
Well, you don’t see that every day. Fortunately.
Dec 26, 2014, 2:56 AM EST
The flagrant fouls and ejections we’ve come to expect from these teams were non-existent, as L.A. came away with a “signature win” over the league-leading Warriors.
Dec 25, 2014, 11:48 PM EST
The Bulls blew out the Lakers on Christmas.
Dec 25, 2014, 11:31 PM EST
Wade was brilliant… for a half, anyway. But that was enough.
Dec 25, 2014, 10:16 PM EST
Dec 25, 2014, 9:24 PM EST
Bryant misses his second straight game simply due to a need for rest.
Dec 25, 2014, 6:46 PM EST
With Kevin Durant out, Westbrook puts Oklahoma City on his back, elevates Steven Adams and helps produce 114-106 victory
Dec 25, 2014, 6:10 PM EST
Scott Brooks: Kevin Durant ‘could not go if he wanted to go’
Dec 25, 2014, 4:15 PM EST
Washington was never threatened after the first quarter.
Dec 25, 2014, 2:46 PM EST
A multiple game suspension is following.
Dec 25, 2014, 2:00 PM EST
Well, it’s a pretty easy goal to reach.
Dec 25, 2014, 12:30 PM EST
Kevin Durant would not start as of right now, but expect that to change once he starts playing again.
Dec 25, 2014, 11:00 AM EST
Howard and Smith were AAU teammates.
PBT Christmas Day preview: Late game between Clippers and Warriors will see league’s best rivalry renewed
Dec 25, 2014, 9:30 AM EST
These teams do not like each other.
Dec 25, 2014, 8:00 AM EST
And at No. 1… come on, isn’t it pretty obvious?
Dec 25, 2014, 2:13 AM EST
This will be his fourth game missed with a sprained ankle, they are 1-2 without him the last three.
Dec 24, 2014, 11:00 PM EST
The Wizards are an underrated team in the East. The Knicks… not so much.
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- Cavaliers center Anderson Varejao tears Achilles, done for season 30