Dec 10, 2012, 7:19 PM EDT
In case you missed the business news wires this morning — because you were busy reading about the latest Lakers implosion — NBC Sports and Yahoo Sports have formed a new partnership.
Yahoo! and the NBC Sports Group today announced a content and promotional deal combining Yahoo! Sports’ original reporting expertise, coverage of big events, Rivals college content and popular fantasy sports products with NBC Sports Group’s growing digital assets and significant television promotion and integration. This alliance of two of the most-trusted brands in sports will become the daily habit of fans looking for an all-star lineup of digital and on-air experiences.
That’s what press releases read like. Here’s what it means for you.
If you are a fantasy player, this is great news. Yahoo is a fantasy sports powerhouse and if you play fantasy (basketball, football, anything) and don’t check out NBC’s Rotoworld all the time you’re doing it wrong. Now that those two will share content it is going to be a great fantasy spot.
It’s also going to mean a lot of things in terms of video, investigative reporting (Yahoo kills it at that) and a lot of Yahoo’s team of amazing writers showing up on the NBC Sports Network. There are a lot of video and TV ends to this deal.
What is it going to mean around here at PBT? Not much will seem or feel different at all for you readers. We are going to keep doing what we do. Kelly Dwyer and guys at Ball Don’t Lie will keep doing what they do. Neither site is not moving or changing. PBT already has a great relationship with Yahoo’s Adrian Wojnarowski — notice he was the first guest on our podcast — and we will be continuing to link to him, Marc Spears and the other guys there all the time.
What you may notice is more comments because more eyeballs and clicks should be flowing our way. Be nice to one another… or, in some of your cases start being nice to one another. What would your mother say if she saw some of the things you wrote here?
In all seriousness, I’m pumped. NBC/Yahoo is the largest sports portal on the Web. It’s going to be a force of nature. I’m honored to be part of it and will keep working hard to live up to it.
Now, can we get back to talking about Andrew Bynum’s hair?
Oct 20, 2014, 12:26 AM EDT
Kobe Bryant reaches, Alec Burks teaches.
Oct 19, 2014, 11:37 PM EDT
Taj Gibson knows how to finish.
Oct 19, 2014, 10:00 PM EDT
Tom Thibodeau is not the yoga type.
Oct 19, 2014, 8:30 PM EDT
LeBron James, Kyrie Irving and Kevin Love will take the floor together for the first time since the preseason opener.
Oct 19, 2014, 7:01 PM EDT
Experimental preseason game between Nets and Celtics took place Sunday.
Oct 19, 2014, 6:30 PM EDT
Things feel a little different in Miami.
Oct 19, 2014, 5:00 PM EDT
Parker wants the league to spread out the regular season over more weeks.
Oct 19, 2014, 3:30 PM EDT
Hollins won’t adjust starters minutes as he coaches the Nets during the experimental game Sunday.
Oct 19, 2014, 2:00 PM EDT
“Akron” celebrates James’ homecoming.
Oct 19, 2014, 12:30 PM EDT
The Knicks star says the biggest issue for players is the amount of consecutive games they play.
Kawhi Leonard to miss remainder of preseason due to infection, availability for opening night in question
Oct 19, 2014, 11:00 AM EDT
Popovich had legitimate reasons for holding him out.
Oct 19, 2014, 9:30 AM EDT
Oct 19, 2014, 8:00 AM EDT
Anthony should have more help than in the recent past, but he’ll need to score plenty in order for his team to have a shot.
Oct 18, 2014, 11:00 PM EDT
Olajuwon is employed by the Rockets, and has been working with Howard the last two summers.
Spurs’ Gregg Popovich fires back at Suns owner’s apology: ‘I’m just surprised he didn’t do it in a chicken suit’
Oct 18, 2014, 9:30 PM EDT
Popovich goes deep, referencing an incident that occurred back in 2005.
Oct 18, 2014, 8:00 PM EDT
Parker is the favorite to win Rookie of the Year honors.
Oct 18, 2014, 6:30 PM EDT
Bryant can still get up.
Oct 18, 2014, 5:00 PM EDT
Celtics have too many guaranteed contracts, and are already set at Bynum’s position.
NBA announces groundbreaking partnership to implement basketball development curriculum in Chinese schools
Oct 18, 2014, 3:30 PM EDT
Huge step in increasing the game’s popularity on a global scale.
Oct 18, 2014, 2:00 PM EDT
Of course that’s not going to happen.
- NBA’s 44-minute game clocks in at under two hours, players barely notice 0
- Nets coach Hollins on 44-minute game: ‘The change will be for the guys who don’t start’ 9
- Spurs’ Gregg Popovich fires back at Suns owner’s apology: ‘I’m just surprised he didn’t do it in a chicken suit’ 6
- Blake Griffin goes after Trevor Booker following flagrant foul, says he may retaliate in the future (VIDEO) 30
- Suns coach Hornacek says shortening games won’t help teams rest their stars 2
- Lakers coach Byron Scott’s philosophy on three-pointers: ‘I don’t believe it wins championships’ 33
- Accounting for Klay Thompson choosing a contract extension over new-TV-deal money 2
- Kobe Bryant calls ESPN voters who ranked him No. 40 ‘idiots’ 34