Skip to content

NBC Sports and Yahoo Sports have teamed up in new deal

Dec 10, 2012, 7:19 PM EDT

nbc-sports2

In case you missed the business news wires this morning — because you were busy reading about the latest Lakers implosionNBC Sports and Yahoo Sports have formed a new partnership.

Yahoo! and the NBC Sports Group today announced a content and promotional deal combining Yahoo! Sports’ original reporting expertise, coverage of big events, Rivals college content and popular fantasy sports products with NBC Sports Group’s growing digital assets and significant television promotion and integration. This alliance of two of the most-trusted brands in sports will become the daily habit of fans looking for an all-star lineup of digital and on-air experiences.

That’s what press releases read like. Here’s what it means for you.

If you are a fantasy player, this is great news. Yahoo is a fantasy sports powerhouse and if you play fantasy (basketball, football, anything) and don’t check out NBC’s Rotoworld all the time you’re doing it wrong. Now that those two will share content it is going to be a great fantasy spot.

It’s also going to mean a lot of things in terms of video, investigative reporting (Yahoo kills it at that) and a lot of Yahoo’s team of amazing writers showing up on the NBC Sports Network. There are a lot of video and TV ends to this deal.

What is it going to mean around here at PBT? Not much will seem or feel different at all for you readers. We are going to keep doing what we do. Kelly Dwyer and guys at Ball Don’t Lie will keep doing what they do. Neither site is not moving or changing. PBT already has a great relationship with Yahoo’s Adrian Wojnarowski — notice he was the first guest on our podcast — and we will be continuing to link to him, Marc Spears and the other guys there all the time.

What you may notice is more comments because more eyeballs and clicks should be flowing our way. Be nice to one another… or, in some of your cases start being nice to one another. What would your mother say if she saw some of the things you wrote here?

In all seriousness, I’m pumped. NBC/Yahoo is the largest sports portal on the Web. It’s going to be a force of nature. I’m honored to be part of it and will keep working hard to live up to it.

Now, can we get back to talking about Andrew Bynum’s hair?

Latest Posts
  1. Reports: Paul Pierce agrees to three-year, $10 million contract with Los Angeles Clippers

    Jul 1, 2015, 7:34 PM EDT

    Boston Celtics small forward Paul Pierce and head coach Doc Rivers react during a break in fourth quarter action against the Miami Heat in Game 2 of their NBA Eastern Conference basketball playoff series in Miami Reuters

    Would Paul Pierce agree to this if DeAndre Jordan were leaving town?

  2. Reports: Paul Millsap agrees to re-sign with Hawks for three years, $59 million

    Jul 1, 2015, 7:07 PM EDT

    Atlanta Hawks v Washington Wizards-Game Three Getty Images

    Millsap had been flirting with Orlando but chose a shorter deal in Atlanta.

  3. Damian Lillard tweets at LaMarcus Aldridge, urging him to re-sign with Trail Blazers

    Jul 1, 2015, 6:43 PM EDT

    Damian Lillard, LaMarcus Aldridge AP

    Will that be enough to get Aldridge back to Portland?

  4. Report: Iman Shumpert to meet with other teams as he struggles to reach deal with Cavaliers

    Jul 1, 2015, 6:31 PM EDT

    Oklahoma City Thunder v Cleveland Cavaliers Getty Images

    He is using this to leverage the Cavaliers, but the door is open.

  5. Report: Thunder reach deal five-year, $25 million deal to keep Kyle Singler

    Jul 1, 2015, 6:07 PM EDT

    Oklahoma City Thunder v Minnesota Timberwolves Getty Images

    This is a contract the Thunder can live with or move, depending.

  6. Report: Talks between Draymond Green, Golden State Warriors break down

    Jul 1, 2015, 4:51 PM EDT

    Memphis Grizzlies v Golden State Warriors - Game Two Getty Images

    Even if another team signs him to an offer sheet, the Warriors will just match it.

  7. Report: LaMarcus Aldridge rules out Lakers in free agent decision

    Jul 1, 2015, 4:47 PM EDT

    LaMarcus Aldridge LaMarcus Aldridge

    Aldridge and Kobe Bryant didn’t quite click in their meeting.

  8. Report: Amir Johnson agrees to two-year, $24 million deal with Celtics

    Jul 1, 2015, 4:11 PM EDT

    Amir Johnson Amir Johnson

    Boston gets nice value on a short-term frontcourt upgrade.

  9. Report: Cavaliers, Tristan Thompson near five-year, $80 million contract

    Jul 1, 2015, 3:09 PM EDT

    2015 NBA Finals - Game Six Getty Images

    The road to the NBA Finals out of the East — and maybe to the Larry O’Brien trophy itself — goes through Cleveland.

  10. Alex Ajinca re-signs with Pelicans for four years, reported $20.5 million

    Jul 1, 2015, 2:28 PM EDT

    New Orleans Pelicans v Minnesota Timberwolves Getty Images

    The Pelicans were +10 per 48 minutes with an offensive rating of 111.9 (points per 100 possessions) when Anthony Davis and Ajinca were paired last season.

  11. Report: Raptors, DeMarre Carroll agree to four-year deal worth $60 million

    Jul 1, 2015, 12:29 PM EDT

    Nice get for Toronto, and a Hawks team that won 60 games is going to look very different next season.

  12. Report: Spurs reach deal to trade Tiago Splitter to Hawks, create cap space for LaMarcus Aldridge offer

    Jul 1, 2015, 12:03 PM EDT

    Tiago Splitter, LaMarcus Aldridge AP

    The Spurs can now offer Aldridge the chance to return to his native Texas and walk right onto a serious title contender.

Top 10 NBA Player Searches
  1. L. Aldridge (4957)
  2. D. Wade (4581)
  3. J. Embiid (3890)
  4. L. James (3739)
  5. K. Love (3355)
  1. K. Bryant (3230)
  2. D. Cousins (3072)
  3. T. Harris (2819)
  4. J. Butler (2794)
  5. K. Durant (2539)