Dec 10, 2012, 7:19 PM EDT
In case you missed the business news wires this morning — because you were busy reading about the latest Lakers implosion — NBC Sports and Yahoo Sports have formed a new partnership.
Yahoo! and the NBC Sports Group today announced a content and promotional deal combining Yahoo! Sports’ original reporting expertise, coverage of big events, Rivals college content and popular fantasy sports products with NBC Sports Group’s growing digital assets and significant television promotion and integration. This alliance of two of the most-trusted brands in sports will become the daily habit of fans looking for an all-star lineup of digital and on-air experiences.
That’s what press releases read like. Here’s what it means for you.
If you are a fantasy player, this is great news. Yahoo is a fantasy sports powerhouse and if you play fantasy (basketball, football, anything) and don’t check out NBC’s Rotoworld all the time you’re doing it wrong. Now that those two will share content it is going to be a great fantasy spot.
It’s also going to mean a lot of things in terms of video, investigative reporting (Yahoo kills it at that) and a lot of Yahoo’s team of amazing writers showing up on the NBC Sports Network. There are a lot of video and TV ends to this deal.
What is it going to mean around here at PBT? Not much will seem or feel different at all for you readers. We are going to keep doing what we do. Kelly Dwyer and guys at Ball Don’t Lie will keep doing what they do. Neither site is not moving or changing. PBT already has a great relationship with Yahoo’s Adrian Wojnarowski — notice he was the first guest on our podcast — and we will be continuing to link to him, Marc Spears and the other guys there all the time.
What you may notice is more comments because more eyeballs and clicks should be flowing our way. Be nice to one another… or, in some of your cases start being nice to one another. What would your mother say if she saw some of the things you wrote here?
In all seriousness, I’m pumped. NBC/Yahoo is the largest sports portal on the Web. It’s going to be a force of nature. I’m honored to be part of it and will keep working hard to live up to it.
Now, can we get back to talking about Andrew Bynum’s hair?
Oct 24, 2014, 1:44 PM EDT
Phil Jackson says the triangle is not rocket science.
Oct 24, 2014, 1:07 PM EDT
Pacers center filling huge role after last season’s great start, big collapse
Oct 24, 2014, 12:33 PM EDT
Childress, who played for Pelicans last season, now playing (dirty) in Australia
Oct 24, 2014, 11:55 AM EDT
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Oct 24, 2014, 11:15 AM EDT
Paul Pierce, Otto Porter or Martell Webster – all intriguing for different reasons – could become Washington’s starting small forward
Oct 24, 2014, 10:45 AM EDT
Magic guard to have surgery Saturday
Oct 24, 2014, 10:00 AM EDT
All hail the Brow.
Oct 24, 2014, 9:30 AM EDT
Van Gundy downplayed the offense’s impact on a team’s success, and Jackson co-signs.
Oct 24, 2014, 9:00 AM EDT
Four teams and the obvious choice of Cleveland.
Lance Stephenson says Pacers setting deadline to re-sign forced him to look elsewhere in free agency
Oct 24, 2014, 8:30 AM EDT
It’s possible Indiana did this on purpose.
Oct 24, 2014, 8:00 AM EDT
Filmed in his hometown of Akron, Ohio, “Becoming” includes rarely seen footage from LeBron James’ earliest days in sports.
Oct 24, 2014, 1:15 AM EDT
Noel isn’t ready to stop that much power going to the rim yet.
Oct 24, 2014, 12:15 AM EDT
Spurs big man just won’t stop producing great seasons
Oct 23, 2014, 11:00 PM EDT
That’s real artistry by the Heat star
Oct 23, 2014, 10:00 PM EDT
Why is Houston’s general manager downplaying his own team’s success?
Oct 23, 2014, 8:50 PM EDT
Sterling had previously dropped a fraud charge against the NBA.
Oct 23, 2014, 8:02 PM EDT
The two-time MVP continues to battle nerve damage in his back.
Oct 23, 2014, 7:45 PM EDT
A rare look at Popovich’s lighter side.
Oct 23, 2014, 7:00 PM EDT
Bad news for #JugLife devotees.
Oct 23, 2014, 6:15 PM EDT
Smart wins the “job” over one-time frontrunner Evan Turner
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