Dec 10, 2012, 7:19 PM EST
In case you missed the business news wires this morning — because you were busy reading about the latest Lakers implosion — NBC Sports and Yahoo Sports have formed a new partnership.
Yahoo! and the NBC Sports Group today announced a content and promotional deal combining Yahoo! Sports’ original reporting expertise, coverage of big events, Rivals college content and popular fantasy sports products with NBC Sports Group’s growing digital assets and significant television promotion and integration. This alliance of two of the most-trusted brands in sports will become the daily habit of fans looking for an all-star lineup of digital and on-air experiences.
That’s what press releases read like. Here’s what it means for you.
If you are a fantasy player, this is great news. Yahoo is a fantasy sports powerhouse and if you play fantasy (basketball, football, anything) and don’t check out NBC’s Rotoworld all the time you’re doing it wrong. Now that those two will share content it is going to be a great fantasy spot.
It’s also going to mean a lot of things in terms of video, investigative reporting (Yahoo kills it at that) and a lot of Yahoo’s team of amazing writers showing up on the NBC Sports Network. There are a lot of video and TV ends to this deal.
What is it going to mean around here at PBT? Not much will seem or feel different at all for you readers. We are going to keep doing what we do. Kelly Dwyer and guys at Ball Don’t Lie will keep doing what they do. Neither site is not moving or changing. PBT already has a great relationship with Yahoo’s Adrian Wojnarowski — notice he was the first guest on our podcast — and we will be continuing to link to him, Marc Spears and the other guys there all the time.
What you may notice is more comments because more eyeballs and clicks should be flowing our way. Be nice to one another… or, in some of your cases start being nice to one another. What would your mother say if she saw some of the things you wrote here?
In all seriousness, I’m pumped. NBC/Yahoo is the largest sports portal on the Web. It’s going to be a force of nature. I’m honored to be part of it and will keep working hard to live up to it.
Now, can we get back to talking about Andrew Bynum’s hair?
Dec 18, 2014, 5:30 PM EST
They don’t want to give up picks.
Dec 18, 2014, 4:45 PM EST
Spurs star made same clutch shot a decade ago against Lakers
Dec 18, 2014, 4:05 PM EST
Down goes Rocky, down goes Rocky
Dec 18, 2014, 3:40 PM EST
Trail Blazers guard just waiting to check into game, when his personal space gets violated
Dec 18, 2014, 3:09 PM EST
The Warriors are +15.8 per 100 when he is on the court. They will miss him.
Dec 18, 2014, 3:03 PM EST
Celtics forward shows up Magic
Dec 18, 2014, 2:28 PM EST
Updated with Lakers’ reported offer
Dec 18, 2014, 1:36 PM EST
Trade talks for Celtics point guard heating up
Dec 18, 2014, 12:55 PM EST
Where does this rank among LeBron’s most-lopsided losses?
Dec 18, 2014, 12:22 PM EST
It would be very difficult for the Clippers to find a deal Minnesota would like.
Dec 18, 2014, 11:51 AM EST
Plenty of photos and a recap of this week’s launch event from Jordan Brand’s Terminal 23 space in NYC.
Dec 18, 2014, 11:13 AM EST
This would shake up the balance of power in the West.
Dec 18, 2014, 10:21 AM EST
It’s is the ninja turtle time of year.
Dec 18, 2014, 10:12 AM EST
He turned the table on the Clippers and dunked on them.
Dec 18, 2014, 8:00 AM EST
Don’t worry. He still got off a jumper (which he missed)
Dec 18, 2014, 2:05 AM EST
James Harden and Dwyane Wade broke the 40 point barrier.
Dec 18, 2014, 1:31 AM EST
Another fine defensive moment from James Harden.
Dec 18, 2014, 12:54 AM EST
I can’t wait until the Western Conference playoffs.
Dec 17, 2014, 11:46 PM EST
He walked off under his own power but did not return.
Dec 17, 2014, 11:33 PM EST
Rockets, Kings and Knicks also reportedly inquiring about Celtics point guard
- Andrew Bogut undergoes PRP therapy on knee, out indefinitely 5
- Report: Mavericks trading for Rajon Rondo could happen ‘sooner rather than later’ 8
- Carmelo Anthony introduces his latest signature shoe, the Jordan Melo M11 9
- Report: Rondo “open” to re-signing in Dallas, Houston if traded there 20
- PBT’s Wednesday Night NBA Winners/Losers: You will not question if Memphis is legit again 18
- Grizzlies top Spurs in triple overtime. Best game of the season. So far. 5
- Report: Mavericks and Celtics in ‘substantive discussion’ about Rajon Rondo trade 24
- Report: Celtics now more willing to trade Rajon Rondo 13