Skip to content

NBC Sports and Yahoo Sports have teamed up in new deal

Dec 10, 2012, 7:19 PM EST

nbc-sports2

In case you missed the business news wires this morning — because you were busy reading about the latest Lakers implosionNBC Sports and Yahoo Sports have formed a new partnership.

Yahoo! and the NBC Sports Group today announced a content and promotional deal combining Yahoo! Sports’ original reporting expertise, coverage of big events, Rivals college content and popular fantasy sports products with NBC Sports Group’s growing digital assets and significant television promotion and integration. This alliance of two of the most-trusted brands in sports will become the daily habit of fans looking for an all-star lineup of digital and on-air experiences.

That’s what press releases read like. Here’s what it means for you.

If you are a fantasy player, this is great news. Yahoo is a fantasy sports powerhouse and if you play fantasy (basketball, football, anything) and don’t check out NBC’s Rotoworld all the time you’re doing it wrong. Now that those two will share content it is going to be a great fantasy spot.

It’s also going to mean a lot of things in terms of video, investigative reporting (Yahoo kills it at that) and a lot of Yahoo’s team of amazing writers showing up on the NBC Sports Network. There are a lot of video and TV ends to this deal.

What is it going to mean around here at PBT? Not much will seem or feel different at all for you readers. We are going to keep doing what we do. Kelly Dwyer and guys at Ball Don’t Lie will keep doing what they do. Neither site is not moving or changing. PBT already has a great relationship with Yahoo’s Adrian Wojnarowski — notice he was the first guest on our podcast — and we will be continuing to link to him, Marc Spears and the other guys there all the time.

What you may notice is more comments because more eyeballs and clicks should be flowing our way. Be nice to one another… or, in some of your cases start being nice to one another. What would your mother say if she saw some of the things you wrote here?

In all seriousness, I’m pumped. NBC/Yahoo is the largest sports portal on the Web. It’s going to be a force of nature. I’m honored to be part of it and will keep working hard to live up to it.

Now, can we get back to talking about Andrew Bynum’s hair?

Latest Posts
  1. Thunder unveil new alternate jerseys (photos)

    Mar 2, 2015, 11:59 AM EST

    Screen-shot-2015-03-02-at-12.20.01-AM1

    Sleeves notwithstanding, these are good

  2. From Steve Ballmer to Michael Jordan: Majority of NBA owners crack Forbes’ billionaires list

    Mar 2, 2015, 11:21 AM EST

    Trail Blazers’ Paul Allen falls to No. 2 among NBA owners

  3. Good news: Chris Bosh released from hospital

    Mar 2, 2015, 8:30 AM EST

    Miami Heat v Atlanta Hawks Getty Images

    He remains out for the rest of this season at least.

  4. Report: Sixers engaged in buyout talks with JaVale McGee

    Mar 1, 2015, 4:30 PM EST

    Indiana Pacers v Philadelphia 76ers Getty Images

    The deadline for McGee to be waived in order to be eligible to join another team for the playoffs is midnight Sunday.

  5. Adam Silver says data may prove Gregg Popovich right in terms of resting multiple players

    Mar 1, 2015, 2:30 PM EST

    SAN ANTONIO SPURS V DALLAS MAVERICKS Getty Images

    Silver talked about the league one day sharing injury data at the MIT Sloan Sports Analytics Conference.

  6. Jordan Brand previews 2015 holiday retro lineup (PHOTOS)

    Mar 1, 2015, 11:30 AM EST

    304775-142_Back3Q_native_600

    A look at upcoming retro releases of the Jordan VIII, Jordan 1, Jordan XIV Low, and the Jordan VII.

  7. Markieff Morris rips Suns fans after blowout home loss to Spurs

    Mar 1, 2015, 10:00 AM EST

    Phoenix Suns v Denver Nuggets Getty Images

    Odd timing, only because fans in Phoenix have historically shown up for games against San Antonio and Los Angeles.

  8. Michael Beasley with a monster slam over Hawks’ Mike Muscala (VIDEO)

    Mar 1, 2015, 8:33 AM EST

    Milwaukee Bucks v Miami Heat Getty Images

    Beasley throws one down in his second game back with the Heat.

Featured video

Is Derrick Rose the next Penny Hardaway?
Top 10 NBA Player Searches
  1. D. Rose (8501)
  2. K. Durant (7609)
  3. R. Westbrook (7171)
  4. D. Howard (6873)
  5. S. Curry (6355)
  1. L. James (6213)
  2. P. George (6144)
  3. A. Davis (5962)
  4. B. Griffin (5433)
  5. B. Beal (5406)