Dec 6, 2012, 11:51 AM EST
The NBA is a massive, global marketing machine. So if a team wants to change its name — or even its color and logo, as the Nets did this year — it is an entire process that includes approvals. For a name change, the other owners have to approve it. It takes years.
But if the New Orleans Hornets want to become the New Orleans Pelicans — which is the report out there — David Stern is good with that. He’ll even help speed process along.
“My guess is that there’s going to be some sort of formal application in the next couple of months and we’ll see where it goes from there. … There are lots of things that have to be filed. In fact, I do know that the Hornets filed to protect five names, trademark protection. They have to apply to us, they have to pay certain fees, there’s a timing schedule, but I think the Hornets may have a friend in the league office that may help expedite the process when they decide on a name. I don’t remember his name, but I’m pretty sure it’ll happen faster than those big old meanies at the NBA say it’ll happen.”
It is possible — frankly it would be smart — that the Pelicans name was leaked as a trial balloon, and if so the reaction has not been positive. Most of the nation was simply just confused by a team taking a menacing name and trading it for a mascot that only menaces small fish that swim near the ocean’s surface. But at least the pelican is something local and associated with New Orleans.
Except the reaction in New Orleans apparently was only slightly better, at least that’s what the Times-Picayune reports.
Based on recent Twitter activity, a high percentage of Hornets fans apparently are not in favor of Pelicans as the team’s nickname. A large percentage have suggested such names as Krewe, Brass, Jesters and Revelers. Some tweeted that it should stay the Hornets.
Krewe is the people that organize and are the dancers in the Mardi Gras parade in New Orleans.
So maybe Pelicans never makes it through. Maybe the Pelican name will be scooped up. But it sounds like whatever name owner Tom Benson and the franchise settles on, David Stern will help them speed the change along.
Nov 24, 2014, 2:36 AM EST
Few teams have been more of a let down so far this season than Charlotte.
Nov 24, 2014, 1:24 AM EST
Tony Allen has a little playground in his offensive game.
Nov 23, 2014, 11:00 PM EST
He is 0-for-13 in the Nets last two games.
Nov 23, 2014, 9:30 PM EST
This is funny. Cold, but funny.
Nov 23, 2014, 8:00 PM EST
What did you expect him to think?
Nov 23, 2014, 6:30 PM EST
Whiteside has put up big numbers for the Iowa Energy.
Nov 23, 2014, 5:00 PM EST
Henry has missed four games this season.
Nov 23, 2014, 3:30 PM EST
Rose could return Monday.
Nov 23, 2014, 2:01 PM EST
Bargnani was close to a return from his hamstring injury.
Nov 23, 2014, 12:30 PM EST
The Pelicans are now without two starters.
Nov 23, 2014, 11:00 AM EST
Combination of a lower price tag and a more diverse overall skill set may explain why.
Nov 23, 2014, 9:30 AM EST
When he uses his athleticism to get to the rim good things happen.
Nov 23, 2014, 8:00 AM EST
“This is not even the lowest it’s going to get for us.” —LeBron James
Nov 23, 2014, 1:04 AM EST
There was nothing the Utah Jazz could do.
Nov 22, 2014, 11:30 PM EST
Adam Silver has said it should happen, and Cuban agrees.
Nov 22, 2014, 10:00 PM EST
Leonard missed time with an eye infection.
Nov 22, 2014, 8:30 PM EST
Dunleavy says he was just trying to foul to stop the clock. Watch and decide for yourself.
Nov 22, 2014, 7:06 PM EST
With him and starting power forward Terrence Jones out, the Rockets are very thin up front.
Nov 22, 2014, 6:30 PM EST
Detroit is next to last in field goal percentage on the season.
Nov 22, 2014, 5:00 PM EST
Toronto won by 42 points, so this only matters if you had a certain Milwaukee player on your fantasy team.
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