Dec 6, 2012, 11:51 AM EST
The NBA is a massive, global marketing machine. So if a team wants to change its name — or even its color and logo, as the Nets did this year — it is an entire process that includes approvals. For a name change, the other owners have to approve it. It takes years.
But if the New Orleans Hornets want to become the New Orleans Pelicans — which is the report out there — David Stern is good with that. He’ll even help speed process along.
“My guess is that there’s going to be some sort of formal application in the next couple of months and we’ll see where it goes from there. … There are lots of things that have to be filed. In fact, I do know that the Hornets filed to protect five names, trademark protection. They have to apply to us, they have to pay certain fees, there’s a timing schedule, but I think the Hornets may have a friend in the league office that may help expedite the process when they decide on a name. I don’t remember his name, but I’m pretty sure it’ll happen faster than those big old meanies at the NBA say it’ll happen.”
It is possible — frankly it would be smart — that the Pelicans name was leaked as a trial balloon, and if so the reaction has not been positive. Most of the nation was simply just confused by a team taking a menacing name and trading it for a mascot that only menaces small fish that swim near the ocean’s surface. But at least the pelican is something local and associated with New Orleans.
Except the reaction in New Orleans apparently was only slightly better, at least that’s what the Times-Picayune reports.
Based on recent Twitter activity, a high percentage of Hornets fans apparently are not in favor of Pelicans as the team’s nickname. A large percentage have suggested such names as Krewe, Brass, Jesters and Revelers. Some tweeted that it should stay the Hornets.
Krewe is the people that organize and are the dancers in the Mardi Gras parade in New Orleans.
So maybe Pelicans never makes it through. Maybe the Pelican name will be scooped up. But it sounds like whatever name owner Tom Benson and the franchise settles on, David Stern will help them speed the change along.
Mar 2, 2015, 6:15 PM EST
Nine total shoes, three colorways each.
Mar 2, 2015, 5:30 PM EST
Has his extra run and touches since Josh Smith was released changing the dynamic in Detroit?
Mar 2, 2015, 4:30 PM EST
Nobody is talking about Dwight Howard as long as the Rockets are winning.
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The Knicks got some wins and move out of the cellar.
Mar 2, 2015, 3:08 PM EST
Wizards forward has twice been suspended following altercations with Chicago
Mar 2, 2015, 2:28 PM EST
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Bulls facing big challenge without their best player
Doc Rivers on DeAndre Jordan for Defensive Player of the Year: ‘If anybody else gets that award, we need to have an investigation’
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I can’t wait
Mar 2, 2015, 11:59 AM EST
Sleeves notwithstanding, these are good
Mar 2, 2015, 11:21 AM EST
Trail Blazers’ Paul Allen falls to No. 2 among NBA owners
Mar 2, 2015, 10:32 AM EST
Trail Blazers center has moves – or at least a move
Mar 2, 2015, 9:53 AM EST
For some reason, Bulls fans boo this athletic feat
Mar 2, 2015, 9:07 AM EST
LeBron: ‘I have no idea why he would do that’
Mar 2, 2015, 8:30 AM EST
He remains out for the rest of this season at least.
Mar 2, 2015, 8:00 AM EST
Well played, Rockets.
Mar 2, 2015, 2:50 AM EST
We have video evidence Brandon Bass can dunk.
Mar 2, 2015, 1:17 AM EST
Contenders will be lined up to sign him.
Mar 1, 2015, 10:36 PM EST
They played like MVP candidates.
Mar 1, 2015, 8:59 PM EST
Harden got a technical foul for this.
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