Dec 6, 2012, 11:51 AM EST
The NBA is a massive, global marketing machine. So if a team wants to change its name — or even its color and logo, as the Nets did this year — it is an entire process that includes approvals. For a name change, the other owners have to approve it. It takes years.
But if the New Orleans Hornets want to become the New Orleans Pelicans — which is the report out there — David Stern is good with that. He’ll even help speed process along.
“My guess is that there’s going to be some sort of formal application in the next couple of months and we’ll see where it goes from there. … There are lots of things that have to be filed. In fact, I do know that the Hornets filed to protect five names, trademark protection. They have to apply to us, they have to pay certain fees, there’s a timing schedule, but I think the Hornets may have a friend in the league office that may help expedite the process when they decide on a name. I don’t remember his name, but I’m pretty sure it’ll happen faster than those big old meanies at the NBA say it’ll happen.”
It is possible — frankly it would be smart — that the Pelicans name was leaked as a trial balloon, and if so the reaction has not been positive. Most of the nation was simply just confused by a team taking a menacing name and trading it for a mascot that only menaces small fish that swim near the ocean’s surface. But at least the pelican is something local and associated with New Orleans.
Except the reaction in New Orleans apparently was only slightly better, at least that’s what the Times-Picayune reports.
Based on recent Twitter activity, a high percentage of Hornets fans apparently are not in favor of Pelicans as the team’s nickname. A large percentage have suggested such names as Krewe, Brass, Jesters and Revelers. Some tweeted that it should stay the Hornets.
Krewe is the people that organize and are the dancers in the Mardi Gras parade in New Orleans.
So maybe Pelicans never makes it through. Maybe the Pelican name will be scooped up. But it sounds like whatever name owner Tom Benson and the franchise settles on, David Stern will help them speed the change along.
Dec 20, 2014, 12:49 AM EST
Young earned this one and will get to write a check to the league.
Dec 20, 2014, 12:02 AM EST
Former NBA player now trying to make his way as a fighter.
Dec 19, 2014, 10:50 PM EST
There are a whole host of reasons Rondo was traded; this is just the most convenient for Boston’s brass.
Dec 19, 2014, 9:40 PM EST
Nice gesture by the players.
Dec 19, 2014, 8:30 PM EST
…pretty smoothly somehow
Dec 19, 2014, 7:25 PM EST
Leonard was the Finals MVP for San Antonio last season.
Dec 19, 2014, 6:45 PM EST
Warriors coach has jokes
Dec 19, 2014, 6:35 PM EST
This is the smart move by the Thunder.
Dec 19, 2014, 5:59 PM EST
It’s kind of moot now, but it’s not a surprise.
Dec 19, 2014, 5:15 PM EST
Lakers star: ‘If the opportunity came up, then that’s the time to have that discussion’
Dec 19, 2014, 4:29 PM EST
Black-and-white version of Toronto’s new logo looks similar to Brooklyn’s
Dec 19, 2014, 3:44 PM EST
President wants to see more athletes take political stands
Dec 19, 2014, 2:56 PM EST
This gives the Rockets a little more depth on the wing with Harden and Ariza.
Dec 19, 2014, 2:15 PM EST
Thunder star sprained ankle against Warriors
Dec 19, 2014, 1:40 PM EST
Miller starting against Nets in first game back from concussion
Dec 19, 2014, 1:04 PM EST
Sending Wright to the Celtics leaves major hole at backup center
Dec 19, 2014, 12:28 PM EST
Mark Cuban is too smart to pull the trigger on this kind of deal unless he has word he can keep his man.
Dec 19, 2014, 11:51 AM EST
Heat and Nets among teams that showed interest
Dec 19, 2014, 11:15 AM EST
Mavericks owner, one of many celebrities singing off Stephen Colbert, had his priorities in line
Dec 19, 2014, 10:15 AM EST
The Bulls are better off with their depth and flexibility.
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