Dec 6, 2012, 11:51 AM EDT
The NBA is a massive, global marketing machine. So if a team wants to change its name — or even its color and logo, as the Nets did this year — it is an entire process that includes approvals. For a name change, the other owners have to approve it. It takes years.
But if the New Orleans Hornets want to become the New Orleans Pelicans — which is the report out there — David Stern is good with that. He’ll even help speed process along.
“My guess is that there’s going to be some sort of formal application in the next couple of months and we’ll see where it goes from there. … There are lots of things that have to be filed. In fact, I do know that the Hornets filed to protect five names, trademark protection. They have to apply to us, they have to pay certain fees, there’s a timing schedule, but I think the Hornets may have a friend in the league office that may help expedite the process when they decide on a name. I don’t remember his name, but I’m pretty sure it’ll happen faster than those big old meanies at the NBA say it’ll happen.”
It is possible — frankly it would be smart — that the Pelicans name was leaked as a trial balloon, and if so the reaction has not been positive. Most of the nation was simply just confused by a team taking a menacing name and trading it for a mascot that only menaces small fish that swim near the ocean’s surface. But at least the pelican is something local and associated with New Orleans.
Except the reaction in New Orleans apparently was only slightly better, at least that’s what the Times-Picayune reports.
Based on recent Twitter activity, a high percentage of Hornets fans apparently are not in favor of Pelicans as the team’s nickname. A large percentage have suggested such names as Krewe, Brass, Jesters and Revelers. Some tweeted that it should stay the Hornets.
Krewe is the people that organize and are the dancers in the Mardi Gras parade in New Orleans.
So maybe Pelicans never makes it through. Maybe the Pelican name will be scooped up. But it sounds like whatever name owner Tom Benson and the franchise settles on, David Stern will help them speed the change along.
Aug 1, 2015, 8:00 AM EDT
The Nets will be paying the price for their win-now era for a few years to come still.
Aug 1, 2015, 1:11 AM EDT
This is the right move, whether he decides to play in Rio or not.
Jul 31, 2015, 11:08 PM EDT
He looks like a guy who can live up to the No. 1 pick billing.
Jul 31, 2015, 10:26 PM EDT
Norris Cole is still looking for a bigger payday.
Jul 31, 2015, 9:31 PM EDT
Her credentials are unassailable.
Jul 31, 2015, 8:10 PM EDT
He is currently out on bond.
Jul 31, 2015, 7:15 PM EDT
Hill told the police he was “in a hurry.” I guess so.
Jul 31, 2015, 7:01 PM EDT
Neither guy is going to make a difference on the court for these teams. This was just moving some money around.
Jul 31, 2015, 5:46 PM EDT
Crabbe looked good in Las Vegas at Summer League.
Jul 31, 2015, 4:59 PM EDT
The Kings don’t really have the roster spot for him.
Jul 31, 2015, 4:11 PM EDT
Iowa Energy add Nicki Gross to coaching staff
Jul 31, 2015, 3:20 PM EDT
Will he accept the required tender?
Jul 31, 2015, 2:35 PM EDT
The Phil Jackson Effect
Jul 31, 2015, 1:58 PM EDT
Why does USA Basketball chairman make such a distinction?
Jul 31, 2015, 12:52 PM EDT
Johnson makes $24.9 million, but this is the last year of his contract.
Jul 31, 2015, 12:47 PM EDT
New York drafted Giannis Antetokounmpo’s brother last year
Jul 31, 2015, 10:23 AM EDT
No. 58 pick will reportedly head overseas or to D-League
Jul 31, 2015, 9:21 AM EDT
Guard didn’t show much in short stint in New York
Jul 31, 2015, 8:35 AM EDT
“One thing to come out of this will be more camps, more clinics, more games, more youth competition, and from that you get into infrastructure, and building more courts.” —Masai Ujiri, Raptors GM and native Nigerian
Jul 31, 2015, 7:59 AM EDT
“And the coin flip was as much about, is there going to be anything else that we could do? Because we knew we had to do something.” —Mark Cuban on trading for Rajon Rondo.
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