Dec 6, 2012, 11:51 AM EDT
The NBA is a massive, global marketing machine. So if a team wants to change its name — or even its color and logo, as the Nets did this year — it is an entire process that includes approvals. For a name change, the other owners have to approve it. It takes years.
But if the New Orleans Hornets want to become the New Orleans Pelicans — which is the report out there — David Stern is good with that. He’ll even help speed process along.
“My guess is that there’s going to be some sort of formal application in the next couple of months and we’ll see where it goes from there. … There are lots of things that have to be filed. In fact, I do know that the Hornets filed to protect five names, trademark protection. They have to apply to us, they have to pay certain fees, there’s a timing schedule, but I think the Hornets may have a friend in the league office that may help expedite the process when they decide on a name. I don’t remember his name, but I’m pretty sure it’ll happen faster than those big old meanies at the NBA say it’ll happen.”
It is possible — frankly it would be smart — that the Pelicans name was leaked as a trial balloon, and if so the reaction has not been positive. Most of the nation was simply just confused by a team taking a menacing name and trading it for a mascot that only menaces small fish that swim near the ocean’s surface. But at least the pelican is something local and associated with New Orleans.
Except the reaction in New Orleans apparently was only slightly better, at least that’s what the Times-Picayune reports.
Based on recent Twitter activity, a high percentage of Hornets fans apparently are not in favor of Pelicans as the team’s nickname. A large percentage have suggested such names as Krewe, Brass, Jesters and Revelers. Some tweeted that it should stay the Hornets.
Krewe is the people that organize and are the dancers in the Mardi Gras parade in New Orleans.
So maybe Pelicans never makes it through. Maybe the Pelican name will be scooped up. But it sounds like whatever name owner Tom Benson and the franchise settles on, David Stern will help them speed the change along.
Aug 1, 2014, 6:30 PM EDT
Magic Johnson takes parting shot at Mike D’Antoni
Aug 1, 2014, 5:44 PM EDT
Rumor had suggested Brewer could replace Kevin Martin or J.J. Barea in deal
Aug 1, 2014, 5:00 PM EDT
Chicago added Pau Gasol, Nikola Mirotic and Doug McDermott this summer
Aug 1, 2014, 4:14 PM EDT
New York had only minimum contract available
Aug 1, 2014, 3:37 PM EDT
If true, Corey Brewer would be a nice get for the Cavaliers.
Aug 1, 2014, 3:00 PM EDT
It’s no Heat-Cavaliers, but it’ll do
Aug 1, 2014, 2:22 PM EDT
Parker’s max extension: three years, $43,335,938
Aug 1, 2014, 1:51 PM EDT
Aug 1, 2014, 1:00 PM EDT
Wade is trying to drop pounds to make life easier on his knees. We’ll see how much that helps.
Aug 1, 2014, 12:25 PM EDT
That will go away in three months
Aug 1, 2014, 11:51 AM EDT
“So when I say I felt disrespected, I just felt like the way I played the game of basketball wasn’t appreciated.” —Isaiah Thomas referring to Sacramento management.
Aug 1, 2014, 11:20 AM EDT
Why is the Pacers’ star choosing LeBron James’ team?
Report: Greg Monroe ‘doesn’t really have a great interest in going back and playing with the Pistons’
Aug 1, 2014, 10:29 AM EDT
Pistons have reportedly talked sign-and-trade with Hawks, Suns and Blazers (but Portland is out)
Aug 1, 2014, 9:44 AM EDT
Finally, San Antonio basketball fans have a reason to be proud
Aug 1, 2014, 8:44 AM EDT
Kevin Durant has a couple nice ones.
Aug 1, 2014, 8:00 AM EDT
Bidding starts at $35,000. Which we all have just lying around.
Aug 1, 2014, 1:35 AM EDT
“Nothing to see here. Move along.”
Aug 1, 2014, 12:05 AM EDT
Bosh was very close to leaving Miami in free agency,
Klay Thompson, Kyle Korver engage in three-point shooting contest at USA Basketball mini-camp (VIDEO)
Jul 31, 2014, 11:05 PM EDT
Klay Thompson and Kyle Korver engaged in a shooting contest at USA Basketball mini-camp in Vegas.
Jul 31, 2014, 10:05 PM EDT
Mason Plumlee and DeMarcus Cousins will be on opposing teams in Friday’s exhibition.
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