Dec 6, 2012, 11:51 AM EDT
The NBA is a massive, global marketing machine. So if a team wants to change its name — or even its color and logo, as the Nets did this year — it is an entire process that includes approvals. For a name change, the other owners have to approve it. It takes years.
But if the New Orleans Hornets want to become the New Orleans Pelicans — which is the report out there — David Stern is good with that. He’ll even help speed process along.
“My guess is that there’s going to be some sort of formal application in the next couple of months and we’ll see where it goes from there. … There are lots of things that have to be filed. In fact, I do know that the Hornets filed to protect five names, trademark protection. They have to apply to us, they have to pay certain fees, there’s a timing schedule, but I think the Hornets may have a friend in the league office that may help expedite the process when they decide on a name. I don’t remember his name, but I’m pretty sure it’ll happen faster than those big old meanies at the NBA say it’ll happen.”
It is possible — frankly it would be smart — that the Pelicans name was leaked as a trial balloon, and if so the reaction has not been positive. Most of the nation was simply just confused by a team taking a menacing name and trading it for a mascot that only menaces small fish that swim near the ocean’s surface. But at least the pelican is something local and associated with New Orleans.
Except the reaction in New Orleans apparently was only slightly better, at least that’s what the Times-Picayune reports.
Based on recent Twitter activity, a high percentage of Hornets fans apparently are not in favor of Pelicans as the team’s nickname. A large percentage have suggested such names as Krewe, Brass, Jesters and Revelers. Some tweeted that it should stay the Hornets.
Krewe is the people that organize and are the dancers in the Mardi Gras parade in New Orleans.
So maybe Pelicans never makes it through. Maybe the Pelican name will be scooped up. But it sounds like whatever name owner Tom Benson and the franchise settles on, David Stern will help them speed the change along.
Jul 4, 2015, 5:01 PM EDT
Jul 4, 2015, 3:30 PM EDT
Bargain for Toronto — as long as the Raptors aren’t expecting any offense.
Jul 4, 2015, 2:00 PM EDT
The LaMarcus Aldridge Effect
Jul 4, 2015, 12:21 PM EDT
Biggest name left in free agency will make San Antonio a powerhouse.
Jul 4, 2015, 11:00 AM EDT
Cuban believes Jordan can average 20 points, 20 rebounds per game.
Jul 4, 2015, 9:30 AM EDT
Fits with West’s desire to play for a contender, but he’d have to take very little money to sign there.
Jul 4, 2015, 8:00 AM EDT
The Clippers went small the final five minutes of Game 7 against the Spurs, and it worked.
Jul 4, 2015, 12:33 AM EDT
At this price, it’s a fair pickup for New Yor, giving hem another role player.
Jul 3, 2015, 11:03 PM EDT
Hopefully Scott Skiles will play Harris this time.
Jul 3, 2015, 10:30 PM EDT
Curry is just that good.
Jul 3, 2015, 9:00 PM EDT
A big reason Jordan left L.A. to sign with the Mavericks.
Jul 3, 2015, 7:37 PM EDT
Beverley’s defense provides a perfect complement to James Harden.
Jul 3, 2015, 7:34 PM EDT
Rondo is not exactly going to space the floor for Cousins.
Jul 3, 2015, 7:10 PM EDT
They would make solid backups at a fair price.
Jul 3, 2015, 6:27 PM EDT
He is a good fit in the Rockets’ up-tempo system.
Jul 3, 2015, 5:15 PM EDT
She’s a San Antonio assistant coach
Jul 3, 2015, 4:31 PM EDT
Key for the Wizards is this is a one-year deal, so they save their cap space for a Kevin Durant offer next summer.
Jul 3, 2015, 4:00 PM EDT
This is a huge blow to the Clippers roster.
Jul 3, 2015, 3:40 PM EDT
This was expected, now the Knicks move forward with Robin Lopez.
Jul 3, 2015, 2:52 PM EDT
Solid deal in a vacuum, but in Sacramento…
- Report: Lakers ‘actively discussing’ trade for Roy Hibbert with Pacers 8
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- Who should Clippers get to replace DeAndre Jordan? How about Blake Griffin. 42
- Report: Tobias Harris reaches four-year, $64 million extension to stay with Orlando 25
- Report: Rajon Rondo agrees to one-year, $9.5 million deal with Sacramento Kings 47
- Report: DeAndre Jordan agrees to four-year, $80 million deal to join Dallas Mavericks 57
- Report: Kings signing Marco Belinelli to three-year, $19 million contract 19
- Report: Knicks to sign Robin Lopez to four-year, $54 million contract (unless DeAndre Jordan changes his mind) 12