Skip to content

If Hornets want to become Pelicans, Stern will expedite process

Dec 6, 2012, 11:51 AM EDT

David Stern AP

The NBA is a massive, global marketing machine. So if a team wants to change its name — or even its color and logo, as the Nets did this year — it is an entire process that includes approvals. For a name change, the other owners have to approve it. It takes years.

But if the New Orleans Hornets want to become the New Orleans Pelicans — which is the report out there — David Stern is good with that. He’ll even help speed process along.

That’s what he said to the media in New Orleans Wednesday, as reported by Hoopsworld.

“My guess is that there’s going to be some sort of formal application in the next couple of months and we’ll see where it goes from there. … There are lots of things that have to be filed. In fact, I do know that the Hornets filed to protect five names, trademark protection. They have to apply to us, they have to pay certain fees, there’s a timing schedule, but I think the Hornets may have a friend in the league office that may help expedite the process when they decide on a name. I don’t remember his name, but I’m pretty sure it’ll happen faster than those big old meanies at the NBA say it’ll happen.”

It is possible — frankly it would be smart — that the Pelicans name was leaked as a trial balloon, and if so the reaction has not been positive. Most of the nation was simply just confused by a team taking a menacing name and trading it for a mascot that only menaces small fish that swim near the ocean’s surface. But at least the pelican is something local and associated with New Orleans.

Except the reaction in New Orleans apparently was only slightly better, at least that’s what the Times-Picayune reports.

Based on recent Twitter activity, a high percentage of Hornets fans apparently are not in favor of Pelicans as the team’s nickname. A large percentage have suggested such names as Krewe, Brass, Jesters and Revelers. Some tweeted that it should stay the Hornets.

Krewe is the people that organize and are the dancers in the Mardi Gras parade in New Orleans.

So maybe Pelicans never makes it through. Maybe the Pelican name will be scooped up. But it sounds like whatever name owner Tom Benson and the franchise settles on, David Stern will help them speed the change along.

Latest Posts
  1. Stop judging J.J. Redick by his Duke days if you haven’t already

    Mar 31, 2015, 5:38 PM EDT

    J.J. Redick, Avery Bradley AP

    Redick, who once looked like a bust given oversized expectations, playing big role for surging Clippers

  2. Phil Jackson asks Knicks fans to “remain optimistic”

    Mar 31, 2015, 3:44 PM EDT

    New York Knicks v Los Angeles Lakers Getty Images

    Knicks fans should be patient with this season. Optimistic… that’s a tough sell.

  3. LeBron says he’s ‘got three very good friends in this league,’ none play for the Cavaliers

    Mar 31, 2015, 2:59 PM EDT

    Lebrion James, Dwyane Wade AP

    LeBron names his three, and says after that he has ‘a bunch of teammates.’

  4. Report: Rockets’ Patrick Beverley to need four months of recovery following season-ending surgery

    Mar 31, 2015, 2:00 PM EDT

    Patrick Beverley AP

    It had been hoped that Beverley might be available to return later in the postseason.

  5. Thunder say Kevin Durant underwent successful bone graft surgery, will return in 4-6 months

    Mar 31, 2015, 12:40 PM EDT

    Kevin Durant AP

    We already knew Durant was done for the season, but the Thunder have updated his status.

  6. Draymond Green no longer selling ‘Cool story, Glenn’ shirts, may miss next game vs. Clippers

    Mar 31, 2015, 12:00 PM EDT

    Draymond Green AP

    Green is trying to downplay rivalry with Clippers coach, and is dealing with inflammation in his shins.

  7. Kyrie Irving on his relationship with LeBron James: ‘I don’t want to say it’s not been rocky at all’

    Mar 31, 2015, 11:20 AM EDT

    Golden State Warriors v Cleveland Cavaliers Getty Images

    Things are clicking now in Cleveland, but it wasn’t that way at the beginning of the season.

  8. Flip Saunders (sort of) makes up with Jazz broadcaster after ripping him for saying Timberwolves were tanking

    Mar 31, 2015, 10:40 AM EDT

    Flip Saunders AP

    Interaction ended with a handshake, but it seemed evident Saunders remained displeased.

  9. Lance Stephenson receives DNP-CD in Hornets’ loss to Celtics

    Mar 31, 2015, 10:00 AM EDT

    Charlotte Hornets v Sacramento Kings Charlotte Hornets v Sacramento Kings

    Hornets were fighting for a playoff spot, but their big free agent acquisition sat on the bench.

  10. Kings considering shutting down DeMarcus Cousins for remainder of season

    Mar 31, 2015, 9:20 AM EDT

    DeMarcus Cousins AP

    Team has nothing left to play for, and Cousins has some nagging injuries.

  11. Jordan Clarkson hits game-winner to give Lakers overtime win over Sixers (VIDEO)

    Mar 31, 2015, 8:40 AM EDT

    Philadelphia 76ers V Los Angeles Lakers Philadelphia 76ers V Los Angeles Lakers

    Great win — except for the fact that it may help cost the Lakers their draft pick this summer.

  12. Kyle Korver scores 11 points in 65 seconds (VIDEO)

    Mar 31, 2015, 8:00 AM EDT

    Milwaukee Bucks v Atlanta Hawks Getty Images

    In a season where Kyle Korver’s three point shooting has at times seemed inhuman this may be his best shooting display.

  13. Blazers sign guard Tim Frazier for the remainder of the season

    Mar 31, 2015, 12:30 AM EDT

    Tim Frazier, Michael Kidd-Gilchrist Tim Frazier, Michael Kidd-Gilchrist

    He won’t replace Wesley Matthews, but he’s another body.

Featured video

Clippers playoffs? MCW shooting? Your twitter questions answered.
Top 10 NBA Player Searches
  1. H. Whiteside (6609)
  2. K. Durant (6010)
  3. K. Martin (5965)
  4. K. Lowry (5754)
  5. G. Monroe (5431)
  1. D. Wade (5414)
  2. D. Rose (5390)
  3. R. Rubio (5356)
  4. B. Knight (5317)
  5. P. George (5148)