Dec 6, 2012, 11:51 AM EDT
The NBA is a massive, global marketing machine. So if a team wants to change its name — or even its color and logo, as the Nets did this year — it is an entire process that includes approvals. For a name change, the other owners have to approve it. It takes years.
But if the New Orleans Hornets want to become the New Orleans Pelicans — which is the report out there — David Stern is good with that. He’ll even help speed process along.
“My guess is that there’s going to be some sort of formal application in the next couple of months and we’ll see where it goes from there. … There are lots of things that have to be filed. In fact, I do know that the Hornets filed to protect five names, trademark protection. They have to apply to us, they have to pay certain fees, there’s a timing schedule, but I think the Hornets may have a friend in the league office that may help expedite the process when they decide on a name. I don’t remember his name, but I’m pretty sure it’ll happen faster than those big old meanies at the NBA say it’ll happen.”
It is possible — frankly it would be smart — that the Pelicans name was leaked as a trial balloon, and if so the reaction has not been positive. Most of the nation was simply just confused by a team taking a menacing name and trading it for a mascot that only menaces small fish that swim near the ocean’s surface. But at least the pelican is something local and associated with New Orleans.
Except the reaction in New Orleans apparently was only slightly better, at least that’s what the Times-Picayune reports.
Based on recent Twitter activity, a high percentage of Hornets fans apparently are not in favor of Pelicans as the team’s nickname. A large percentage have suggested such names as Krewe, Brass, Jesters and Revelers. Some tweeted that it should stay the Hornets.
Krewe is the people that organize and are the dancers in the Mardi Gras parade in New Orleans.
So maybe Pelicans never makes it through. Maybe the Pelican name will be scooped up. But it sounds like whatever name owner Tom Benson and the franchise settles on, David Stern will help them speed the change along.
Aug 29, 2015, 11:00 PM EDT
Unfortunately, neither of them can defend anyone.
Aug 29, 2015, 9:30 PM EDT
Claver played two-plus seasons with the Blazers.
Aug 29, 2015, 8:00 PM EDT
The block happened in the Seattle Pro-Am game.
Aug 29, 2015, 6:30 PM EDT
All in one 15-minute video.
Aug 29, 2015, 5:00 PM EDT
If he develops a consistent three-point shot, it’s over.
Aug 29, 2015, 3:30 PM EDT
Bargnani is playing for the Italian national team.
Aug 29, 2015, 2:00 PM EDT
Bryant has appeared in every 2K game.
Aug 29, 2015, 12:30 PM EDT
That’s what he does.
Aug 29, 2015, 11:00 AM EDT
Sibert played four years in college.
Aug 29, 2015, 9:30 AM EDT
Owning this may be better than seeing Space Jam 2 with Lebron James, if that project comes together.
Aug 29, 2015, 8:00 AM EDT
He’s a coach, a brother.” — Lakers’ co-owner Jim Buss on Byron Scott
Aug 28, 2015, 11:00 PM EDT
It’s not a coincidence you see stars like Chris Paul, LeBron James, Tim Duncan and Russell Westbrook in a highlight package like this.
Aug 28, 2015, 9:30 PM EDT
Hollins’ likes to slow things down.
Aug 28, 2015, 7:59 PM EDT
It is going to be a rough year in Denver as they give the keys to the offense to a rookie point guard.
Aug 28, 2015, 6:46 PM EDT
I wouldn’t bet on him making the roster.
Aug 28, 2015, 5:44 PM EDT
Will either of them take a discount for security?
Aug 28, 2015, 3:58 PM EDT
Charles Barkley talked about how he never found Dawkins in a bad mood — he was always jovial.
Aug 28, 2015, 2:59 PM EDT
Boozer is making the right play here.
Aug 28, 2015, 2:15 PM EDT
It shouldn’t linger into training camp if he doesn’t aggravate it.
Aug 28, 2015, 1:44 PM EDT
What did you expect he would say?
- Anthony Davis “definitely” plans on shooting more threes this season 3
- Jim Buss defends Byron Scott as Lakers coach, “He has the Laker blood in him” 20
- Jim Buss open to the idea of Kobe Bryant playing beyond this season 30
- Derrick Rose on sexual assault suit: “I am confident I will be proven innocent” 4
- Report: Kyrie Irving likely not back opening night, could be out until January 14
- Legendary Sixer, backboard-shattering dunker Darryl Dawkins dies at 58 14
- After Rio Olympics next summer, who takes over at Team USA coach? 8
- Kobe, Shaq discuss regrets over feud that ended their Lakers era 49