Dec 6, 2012, 11:51 AM EDT
The NBA is a massive, global marketing machine. So if a team wants to change its name — or even its color and logo, as the Nets did this year — it is an entire process that includes approvals. For a name change, the other owners have to approve it. It takes years.
But if the New Orleans Hornets want to become the New Orleans Pelicans — which is the report out there — David Stern is good with that. He’ll even help speed process along.
“My guess is that there’s going to be some sort of formal application in the next couple of months and we’ll see where it goes from there. … There are lots of things that have to be filed. In fact, I do know that the Hornets filed to protect five names, trademark protection. They have to apply to us, they have to pay certain fees, there’s a timing schedule, but I think the Hornets may have a friend in the league office that may help expedite the process when they decide on a name. I don’t remember his name, but I’m pretty sure it’ll happen faster than those big old meanies at the NBA say it’ll happen.”
It is possible — frankly it would be smart — that the Pelicans name was leaked as a trial balloon, and if so the reaction has not been positive. Most of the nation was simply just confused by a team taking a menacing name and trading it for a mascot that only menaces small fish that swim near the ocean’s surface. But at least the pelican is something local and associated with New Orleans.
Except the reaction in New Orleans apparently was only slightly better, at least that’s what the Times-Picayune reports.
Based on recent Twitter activity, a high percentage of Hornets fans apparently are not in favor of Pelicans as the team’s nickname. A large percentage have suggested such names as Krewe, Brass, Jesters and Revelers. Some tweeted that it should stay the Hornets.
Krewe is the people that organize and are the dancers in the Mardi Gras parade in New Orleans.
So maybe Pelicans never makes it through. Maybe the Pelican name will be scooped up. But it sounds like whatever name owner Tom Benson and the franchise settles on, David Stern will help them speed the change along.
Mar 13, 2014, 3:53 AM EDT
Our quick look around the NBA, or what you missed while playing table tennis against a robot… Paul Pierce, Brooklyn Nets. In a game against LeBron James and Dwyane Wade, The Truth was the best player on the court. He couldn’t seem to miss on his way to 29 points on 9-of-12 shooting including 5-of-7…
Mar 13, 2014, 12:55 AM EDT
Normally posting video of one player dropping another with a crossover if it only leads to a missed shot is a bit gauche, but in this case, it’s worth making the exception. Tony Wroten seems to mystify Kings rookie Ray McCallum here, and McCallum trips over himself trying to keep up. Again, Wroten should have…
Mar 13, 2014, 12:11 AM EDT
Brooklyn started to look like a threat this season when they were forced by injry to go small without Brook Lopez, which meant coach Jason Kidd slid Paul Pierce over to the power forward slot. You knew Pierce could score at the four, but the surprise is how much better the Brooklyn defense is with…
Cole Aldrich, nearly four years after being drafted in lottery, gets double-double in first career start
Mar 12, 2014, 11:11 PM EDT
BOSTON – As a swarm of media enclosed Cole Aldrich, the playful calls began from his teammates in the less-crowded areas of the New York Knicks locker room. “Cole Stoudemire!” “Cole Chandler!” Aldrich could hardly contain his smile as he discussed his first career start with larger-than-usual-for-him audience. Without the Knicks’ highly paid big men,…
Mar 12, 2014, 11:01 PM EDT
Memphis grinds, they defend, they make the game ugly and throw you off your game. That is how they won 6-of-7 and vaulted into the Western Conference playoff picture. But they can make shots when they need to. Mike Conley did that for the game winner against the Pelicans on Wednesday night — he came…
Mar 12, 2014, 10:21 PM EDT
Adam Silver has preached transparency and innovation since taking over as the NBA’s commissioner on Feb. 1, and that has meant a lot of talk about how the draft lottery may not be the perfect solution to prevent teams from stacking their rosters with less than the best available talent as part of the rebuilding…
Mar 12, 2014, 9:02 PM EDT
The Bobcats are a playoff team in the East at the moment, but that position is relatively tenuous. Every game counts toward that goal, obviously, so willingly sitting down one of your rotation players has to have happened for a good reason. We don’t yet know exactly what that reason is, but we do know…
Mar 12, 2014, 7:59 PM EDT
It’s just one game, so you can’t read too much into Andrew Bynum‘s 8 point, 10 rebound first game with the Pacers, but he certainly has the potential to make them better. Today on PBT Extra Kay Adams talk about what Bynum can bring to the Pacers. Then we discuss the stumbles of the Portland…
Mar 12, 2014, 7:03 PM EDT
Is there tanking going on in the NBA this season? Depends on how you want to define taking. However even if you define it broadly it’s not as bad as many seem to think it is. New NBA commissioner Adam Silver defines it more narrowly and says there is no tanking going on right now.…
Mar 12, 2014, 6:16 PM EDT
Kobe Bryant expects the Lakers front office to turn the Lakers roster around fast. By the start of next season fast (when he will return from his fractured knee). I expect Emily Ratajkowski to call me so we can go out tonight. You can expect whatever you want, doesn’t make it reality. But if Kobe…
Mar 12, 2014, 5:08 PM EDT
Kobe Bryant is frustrated — with his recovery, with the Lakers losing, with Lakers management. And he talks about it all.
Mar 12, 2014, 4:04 PM EDT
NBA guys break out trick shots at practice all the time. Not so much during pregame warmups. Except for Dallas’ Monta Ellis, who practiced some free throws with his eyes closed, and a no-look over-his-head corner three. And nailed it. Maybe he should have broke them out during the game in Golden State Tuesday night…
Mar 12, 2014, 2:55 PM EDT
We told you this was coming on Tuesday night, but now the Lakers have made it official: Kobe Bryant is out for the remainder of this NBA season. “Obviously this has been a frustrating and disappointing season, but I appreciate all the support I’ve received from the Lakers and the fans, and look forward to…
Mar 12, 2014, 2:40 PM EDT
It’s the NBA — you keep your star players in the loop, you consult with them on big moves, if for no other reason then to make them feel wanted. Elite talent is in limited supply in the NBA, you need to keep those guys happy. So it was only a matter of time before…
Steve Kerr confirms his interest in coaching, understands speculation that he will join Phil Jackson with Knicks
Mar 12, 2014, 1:51 PM EDT
Steve Kerr sees why you’d make the connection between Phil Jackson, the Knicks, and himself. But he won’t discuss it just yet.
Mar 12, 2014, 1:04 PM EDT
Patrick Beverley went hard after Russell Westbrook from the opening tip on Tuesday, but James Harden says it was a needless distraction.
Mar 12, 2014, 12:33 PM EDT
Thomas grew up a Lakers, Kobe Bryant fan.
Mar 12, 2014, 11:59 AM EDT
“From that day forward, I knew I was the guy, the leader, and I knew that they trusted me.”
Mar 12, 2014, 11:32 AM EDT
Carmelo Anthony has never met Phil Jackson.
Mar 12, 2014, 10:52 AM EDT
Andrew Bynum looked good against the Celtics Tuesday. It was simple and clear. When basketball coaches say “you can’t teach height” Bynum showed exactly what they mean — matched up on Jared Sullinger and Brandon Bass, Bynum just grabbed rebounds and made shots right over the top of them. He was too big, too physical.…
- Wednesday NBA grades: Brooklyn is all about The Truth 2
- Truth too much for Heat, Brooklyn knocks off Miami 16
- PBT Extra: Talking Andrew Bynum’s arrival, Trail Blazers’ stumble 1
- Report: Kobe Bryant has “no interest” in playing for Mike D’Antoni next season 45
- Kobe expects to be old self again next season, expects Lakers’ front office to fix team fast 33