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If Hornets want to become Pelicans, Stern will expedite process

Dec 6, 2012, 11:51 AM EDT

David Stern AP

The NBA is a massive, global marketing machine. So if a team wants to change its name — or even its color and logo, as the Nets did this year — it is an entire process that includes approvals. For a name change, the other owners have to approve it. It takes years.

But if the New Orleans Hornets want to become the New Orleans Pelicans — which is the report out there — David Stern is good with that. He’ll even help speed process along.

That’s what he said to the media in New Orleans Wednesday, as reported by Hoopsworld.

“My guess is that there’s going to be some sort of formal application in the next couple of months and we’ll see where it goes from there. … There are lots of things that have to be filed. In fact, I do know that the Hornets filed to protect five names, trademark protection. They have to apply to us, they have to pay certain fees, there’s a timing schedule, but I think the Hornets may have a friend in the league office that may help expedite the process when they decide on a name. I don’t remember his name, but I’m pretty sure it’ll happen faster than those big old meanies at the NBA say it’ll happen.”

It is possible — frankly it would be smart — that the Pelicans name was leaked as a trial balloon, and if so the reaction has not been positive. Most of the nation was simply just confused by a team taking a menacing name and trading it for a mascot that only menaces small fish that swim near the ocean’s surface. But at least the pelican is something local and associated with New Orleans.

Except the reaction in New Orleans apparently was only slightly better, at least that’s what the Times-Picayune reports.

Based on recent Twitter activity, a high percentage of Hornets fans apparently are not in favor of Pelicans as the team’s nickname. A large percentage have suggested such names as Krewe, Brass, Jesters and Revelers. Some tweeted that it should stay the Hornets.

Krewe is the people that organize and are the dancers in the Mardi Gras parade in New Orleans.

So maybe Pelicans never makes it through. Maybe the Pelican name will be scooped up. But it sounds like whatever name owner Tom Benson and the franchise settles on, David Stern will help them speed the change along.

  1. gerryb323 - Dec 6, 2012 at 12:03 PM

    A Mardi Gras “Krewe” encompasses all of the float riders of the parade, not just the organizers. For example, the float riders of the Endymion parade are members of the Krewe of Endymion. And while I suppose some “dancers” may be krewe members, most of the dance groups are just independent dance studios or high school dance teams.

    • gerryb323 - Dec 6, 2012 at 12:04 PM

      Of course the fact that both you and I had to explain “Krewe” shows that it is not a strong national brand although it seems to hold a fair majority with the local vote.

      • jedifriedchicken - Dec 6, 2012 at 4:00 PM

        Yeah, but how many people actually still remember what Knicks and Clippers are for that matter…

      • jedifriedchicken - Dec 6, 2012 at 4:00 PM

        Yeah, but how many people actually still remember what Knicks and Clippers are for that matter…

    • Kurt Helin - Dec 7, 2012 at 1:03 AM

      My bad. That is how it was described online when I researched it a little. I think what I need to do is go to Mardi Gras for research. Think I can write that off with the IRS?

  2. packersareandwillalwaysbebetterthanthebears - Dec 6, 2012 at 12:24 PM

    Honestly, I can’t wait to get an Anthony Davis Pelican’s shirt

    • nothanksimdriving123 - Dec 6, 2012 at 4:04 PM

      Even better is the team’s plan to market a line of underwear called Pelican Briefs.

    • saint1997 - Dec 7, 2012 at 6:47 AM

      I’m going to rack up quite the BILL buying them

  3. omniusprime - Dec 6, 2012 at 12:34 PM

    Yeah bring on the Pelicans, can’t wait to see the mascot! Yes I want to see new Orleans become the laughingstock of the NBA with such an absurd name as Pelicans. Yep that strikes real fear in anyone who’ll play them, if their team is named after a Fish. Does Stern have a warped sense of humor saying he’ll expedite the name change? Nah just another despicable decision by the worst commissioner the NBA ever had.

    The Jesters would be a fitting name since the New Orleans franchise is the joke of the NBA. If some idiots proposed Brass then why not Beads? I mean we could have some real fun getting to rename the Hornets.

    Make sure the name is cool first and foremost and will give rise to a cool mascot. Remember the team will have to have a mascot and a pelican mascot would be the joke of the world.

    You know the idiots who run the Hornets, that would be you idiot Stern, should stop wasting time on stupid names and spend more time brining in great players and a top flight coach. Oh by the way, the Lakers will be dumping their coach soon so heads up on that score.

    Go Lakers!!!

  4. kungfubowler - Dec 6, 2012 at 12:59 PM

    Hornets should become the Jazz since Salt Lake and “jazz” don’t really make sense. The Jazz should apply/petition to become the “Missionaries” or the “Holy Rollers.”

    Hmm, what to do about the Lakers now?

  5. 00maltliquor - Dec 6, 2012 at 1:39 PM

    If David Stern was ever gonna pull out the veto, THIS would be the time!

    However, Krewe, Brass, Jesters and Revelers are no better. Out of all, Pelicans would be the best. I would personally go for the New Orleans Hurricanes….but that might be too soon and in poor taste, even if the name sounds cool!

  6. huffdaddyco - Dec 6, 2012 at 1:44 PM

    Stern will also kick in a number 1 pick for good measure.

  7. histarz - Dec 6, 2012 at 2:36 PM

    I still prefer the New Orlean “Gumbos”. Much more menacing to me and my heartburn than a pelican.

  8. skids003 - Dec 6, 2012 at 3:05 PM

    How about the “New Orleans Swampers?”

  9. miamatt - Dec 6, 2012 at 3:07 PM

    As an outsider, I’d prefer they stay Hornets- it isn’t out of place in the same way “Jazz” makes no sense in Utah.

    As far as new name suggestions, I do like the Jesters- fits the Mard Gras theme and is unique. In the end though, any name is a good one if the team is winning.

  10. 1972wasalongtimeago - Dec 6, 2012 at 3:08 PM

    LeBatard made a good point about the ridiculousness of the name “Pelicans” and how we’ll forget how dumb/ridiculous the name is very shortly. There are stupid/wimpy names all over the NBA, it’s just that we’re used to them. If Denver didn’t have a team all these years, and then they got one today and announced they’d be called, “The Nuggets”, people would be rolling over laughing so hard.

    Same with so many other teams. Imagine starting a baseball team an naming them after a pair of red or white socks. And then trying to make it sound cooler by spelling “socks” with an “x”.

    But then again it is fun goofing on the name “Pelicans”, and leave it to LeBatard to pour a big bucket of water over the small flame of fun we’re having with it.

    • sabatimus - Dec 6, 2012 at 10:18 PM

      I’m not used to LeBatard.

  11. sportsnut101 - Dec 6, 2012 at 3:19 PM

    is this a joke stern step in pls reject this u said no to the memphis express but u say yes to the pelicans gees this name sucks

    how bout just new orleans nice n clean

  12. WatchThis - Dec 6, 2012 at 4:00 PM

    How about “Sea Cucumbers”?

    • kanemoney - Dec 7, 2012 at 2:17 AM

      sounds like a euphemism

  13. spydey629 - Dec 6, 2012 at 4:03 PM

    Why can’t Utah and New Orleans just trade nicknames?

    Utah is the “Beehive State” so Utah Hornets makes sense, and the Big Easy would get the New Orleans Jazz back.

    If NBC can trade a cartoon to ABC/Disney for Al Michaels, why can’t this happen and just fix two odd wrongs with one shot?

    • Kurt Helin - Dec 7, 2012 at 12:53 AM

      As much as the Jazz name seems a better fit, it has been in Utah since 1979 and is established.

  14. Mr. Wright 212 - Dec 6, 2012 at 4:39 PM

    Hornets belong in Charlotte. Period.

    Knicks have a historical root here in New York. It refers to both the pants and people who wore them were called Knick(erbockers).

    Clippers are sailboats. Considering they began in San Diego, it is fitting since LA (for all intents and purposes with proximity to the shore) is basically the same place, different name.

  15. cltbsktball - Dec 6, 2012 at 4:50 PM

    listen up folks. this is part of what amounts to a trade. simple answer>

    NOLA gets…bensons money, a name change, the 2012 #1 pick, 2013-14 allstar weekend
    CHARLOTTE gets….#2 pick 2012 draft, hornets name back, no processesing fees, speedy rebrand.

    when david schtern was told by george shinn back in 2010 that his hornets were going bankrupt and the team would be sold and likley relocated, schtern stepped in because he knows brand value in the name hornets. his first thought was to gain a local to keep the name, couldnt find one, but bensons money was there under a few guidlines (a) name change (b) anthony david (c) host all star for a second time in less then 5 years. schtern dispatched adam silver to charlotte in april 2012 with the offer for jordan in exchange for the BRAND of “charlotte hornets” back. it took 3.5 seconds for jordan, coming off the worst record in NBA history, to say “yes”.

    since schtern owed the naming rights to “charlotte hornets” as part of the stewardship of the franchise from 2010 to 2012, all those bullshit fees go out the window, along with the due process of 2 years waiting and setting things up.

    again, the news of pelicans is actually just a forgone conclusion to a deal that took place in the spring. charlotte hornets 2.0 happens October 31, 2013 in the season opener.

    • cltbsktball - Dec 6, 2012 at 4:54 PM

      again its like politics, benson told schtern “yes im local, but in order for you to get my money, you gotta grease the palms and let me have these consessions” and schtern told jordan “yes you can have the hornet name back no charge, but you gotta give up the eyebrow man in the draft”

  16. Myron Mesecke - Dec 6, 2012 at 6:00 PM

    Ought to change their name to the Crawdads or Gumbo.

  17. 00maltliquor - Dec 6, 2012 at 6:54 PM

    If David Stern was ever gonna pull out the veto, THIS would be the time!

    However, Krewe, Brass, Jesters and Revelers are no better. Out of all, Pelicans would be the best. I would personally go for the New Orleans Hurricanes….but that might be too soon and in poor taste, even if the name sounds cool!

  18. kavika6 - Dec 7, 2012 at 2:05 AM

    I doubt the Utah Jazz will ever give up their name, but their old D league team the “Utah Flash” doesn’t exist anymore. Wouldn’t the “Flash” also be an appropriate name for a New Orleans team?

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