Nov 30, 2012, 11:06 AM EDT
The Suns are struggling to create fan interest in the post-Steve Nash era. Attendance is down, and the team, while having a few players on the roster who casual NBA fans should recognize, is lacking overall in any real star power.
But the team has competed for most of its home games, and even had some exciting finishes — the 26-point comeback to beat the Cavaliers was certainly one of those.
This is something the organization wants to show the fans, that even though it’s a rebuilding year in Phoenix, the game experience at the arena can still be just as enjoyable.
In an effort to get more people to come check out the product in person, the Suns are making an unprecedented offer: Have fun at the next home game Dec. 6 against the Dallas Mavericks, or you can get your money back.
The idea of “Satisfaction Guarantee Night” came out of a staff meeting following a 112-106 overtime loss to the Chicago Bulls on Nov. 14.
“After that game, I think we were all struck by the fact that so many people were leaving our building with a smile on their face,” said Suns president Jason Rowley, who took over as team president this summer. “Normally, when a team loses fans are down. But not with us. And that was an eye-opening moment.”
Doing what the team does every home game is enough, they believe, to get someone to sample what they have to offer. And if they don’t like it, they can get their money back in its entirety. Simply fill out an online form and send it in with your ticket.
“We know there’s a risk to this,” said Rowley, whose legal background probably helps him with the guarantee promotion. “But all we’re doing is standing behind my product.”
It’s not a bad idea, considering there have been plenty of empty seats for even the contests against the game’s biggest stars — like when LeBron James and the Heat came to town earlier this season on a Saturday night.
It’s also an interesting choice in terms of timing, considering that this game will be nationally televised on TNT on a Thursday night, and fans may be more likely to stay home and watch than to come out and see it in person.
Overall, it’s low-risk for the Suns. The amount of people who will actually go through the trouble to get their refund is likely to be minimal, and if they sell out a game they otherwise wouldn’t have while getting even a few people more interested in coming to games in person, then the promotion will be viewed as a success.
Oct 23, 2014, 9:00 AM EDT
Bulls center had knee surgery this offseason
Oct 23, 2014, 8:30 AM EDT
Cavaliers show up Grizzlies
Oct 23, 2014, 8:00 AM EDT
Heat coach attempting to win first playoff series without LeBron James
Oct 23, 2014, 2:22 AM EDT
The Knicks still run some isolation.
Kobe Bryant on Julius Randle playing with Kobe, for Byron Scott: ‘If you f— this up, you’re a really big idiot’
Oct 23, 2014, 12:15 AM EDT
Lakers star likes dropping I bombs
Oct 22, 2014, 11:15 PM EDT
No charges have been filed.
Oct 22, 2014, 10:20 PM EDT
J Crossover up close and personal.
Oct 22, 2014, 9:20 PM EDT
Rockets downgraded Parsons, but he’ll have a chance to reach new heights with Mavericks
Oct 22, 2014, 8:20 PM EDT
Lakers forward also says he’s quit drinking alcohol
Oct 22, 2014, 7:20 PM EDT
Stephen Curry takes advantage
Oct 22, 2014, 6:21 PM EDT
Phil Jackson has spoken to the media more than the previous three GMs ever did, I think.
Oct 22, 2014, 5:16 PM EDT
“ We still have roughly a third of our teams that are not profitable under the current system, despite revenue sharing.” —Adam Silver
Oct 22, 2014, 4:30 PM EDT
Oddest vote of the survey — 10.7 percent of GMs thought Chicago had a better offseason than Cleveland.
Jeff Van Gundy: Confusing a system (like the Triangle Offense) with reason for success is ‘a huge mistake’
Oct 22, 2014, 3:42 PM EDT
Van Gundy says players are responsible for wins and losses, not systems — like the one Phil Jackson is bringing to the Knicks this season.
Oct 22, 2014, 2:58 PM EDT
This could be the year a big man breaks the string of guards winning the award.
Oct 22, 2014, 2:13 PM EDT
Pierce played 15 years for the Celtics, but is now with his second new team in as many seasons with the Wizards.
Oct 22, 2014, 1:29 PM EDT
Boston is hoping to get an asset in return for Bynum instead of simply waiving him.
Oct 22, 2014, 12:48 PM EDT
Oct 22, 2014, 12:04 PM EDT
There are plenty more interesting tidbits in the league’s annual survey.
Oct 22, 2014, 11:23 AM EDT
It may come up again, but for one more season at least Philadelphia’s uber-tanking system will pay dividends.
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