Nov 30, 2012, 11:06 AM EST
The Suns are struggling to create fan interest in the post-Steve Nash era. Attendance is down, and the team, while having a few players on the roster who casual NBA fans should recognize, is lacking overall in any real star power.
But the team has competed for most of its home games, and even had some exciting finishes — the 26-point comeback to beat the Cavaliers was certainly one of those.
This is something the organization wants to show the fans, that even though it’s a rebuilding year in Phoenix, the game experience at the arena can still be just as enjoyable.
In an effort to get more people to come check out the product in person, the Suns are making an unprecedented offer: Have fun at the next home game Dec. 6 against the Dallas Mavericks, or you can get your money back.
The idea of “Satisfaction Guarantee Night” came out of a staff meeting following a 112-106 overtime loss to the Chicago Bulls on Nov. 14.
“After that game, I think we were all struck by the fact that so many people were leaving our building with a smile on their face,” said Suns president Jason Rowley, who took over as team president this summer. “Normally, when a team loses fans are down. But not with us. And that was an eye-opening moment.”
Doing what the team does every home game is enough, they believe, to get someone to sample what they have to offer. And if they don’t like it, they can get their money back in its entirety. Simply fill out an online form and send it in with your ticket.
“We know there’s a risk to this,” said Rowley, whose legal background probably helps him with the guarantee promotion. “But all we’re doing is standing behind my product.”
It’s not a bad idea, considering there have been plenty of empty seats for even the contests against the game’s biggest stars — like when LeBron James and the Heat came to town earlier this season on a Saturday night.
It’s also an interesting choice in terms of timing, considering that this game will be nationally televised on TNT on a Thursday night, and fans may be more likely to stay home and watch than to come out and see it in person.
Overall, it’s low-risk for the Suns. The amount of people who will actually go through the trouble to get their refund is likely to be minimal, and if they sell out a game they otherwise wouldn’t have while getting even a few people more interested in coming to games in person, then the promotion will be viewed as a success.
Jan 25, 2015, 1:01 AM EST
Can we just get through the rest of this season without any more major NBA injuries, please?
Jan 24, 2015, 11:00 PM EST
Brad Stevens reportedly likes Prince, so a buyout may not be in the cards.
Derek Fisher didn’t realize motivating his players would be such a big part of being an NBA head coach
Jan 24, 2015, 9:30 PM EST
Fisher played 18 years, and claims that his motivation always came from within.
After being fined for obscene gesture, Dwyane Wade asks NBA to improve on ways it protects players from fans
Jan 24, 2015, 8:00 PM EST
Wade was fined for flipping off some fans who he believed crossed the line.
Jan 24, 2015, 6:30 PM EST
“He had his chance to reach out,” Waiters said.
Jan 24, 2015, 5:00 PM EST
Howard left the game after just eight minutes and did not return.
Jan 24, 2015, 3:17 PM EST
Aldridge has a tear in his left thumb, and was originally set to be sidelined 6-8 weeks.
Jan 24, 2015, 2:00 PM EST
Drama in Dallas?
Jan 24, 2015, 12:30 PM EST
The inside access here makes this a must-watch.
Jan 24, 2015, 11:00 AM EST
Before recent trades, players believed the team would go no further than the second round of the playoffs.
Jan 24, 2015, 9:30 AM EST
Green was completely amazed, just like the rest of us.
Jan 24, 2015, 8:00 AM EST
That is as good a step-back jumper as you will see.
Jan 24, 2015, 2:00 AM EST
There are $25 million Kobe will be back next season.
Jan 24, 2015, 1:45 AM EST
Somebody is making their All-Star case.
Jan 24, 2015, 12:16 AM EST
Lakers star could also above and beyond and chase Michael Jordan’s comeback
Mark Cuban says fan voting system for All-Stars is ‘broken,’ small number of total votes shows ‘nobody cares’
Jan 23, 2015, 11:30 PM EST
Cuban want to eliminate fans voting for the All-Star starters.
Jan 23, 2015, 10:15 PM EST
It’s a good thing, because he received fewer votes than Marcin Gortat.
Jan 23, 2015, 9:15 PM EST
Maybe, but the field is simply too crowded in the West for Ellis to have a reasonable shot.
Jan 23, 2015, 8:15 PM EST
I’m no expert in copyright law, but this strikes me as the kind of lawsuit that gets settled out of court.
Jan 23, 2015, 7:15 PM EST
So he plans to play for the Knicks until 2050?
- Brandon Jennings leaves game in wheelchair, may have torn Achilles 0
- LaMarcus Aldridge decides to delay surgery, will return for Blazers Saturday vs. Wizards 7
- WATCH: Kobe Bryant’s doctor explains diagnosis to him following exam of injured shoulder 9
- Report: Cavaliers players say they ‘had lost faith’ due to lack of depth and roster construction 44
- Kobe Bryant will be back next season, he can’t resist the challenge 20
- Klay Thompson sets NBA record with 37 point quarter (VIDEO) 36
- If injury is serious, it would go against history for Kobe to be productive again 16
- Sixers’ leading scorer Tony Wroten suffers partially torn ACL, likely done for season 12