Nov 30, 2012, 11:06 AM EDT
The Suns are struggling to create fan interest in the post-Steve Nash era. Attendance is down, and the team, while having a few players on the roster who casual NBA fans should recognize, is lacking overall in any real star power.
But the team has competed for most of its home games, and even had some exciting finishes — the 26-point comeback to beat the Cavaliers was certainly one of those.
This is something the organization wants to show the fans, that even though it’s a rebuilding year in Phoenix, the game experience at the arena can still be just as enjoyable.
In an effort to get more people to come check out the product in person, the Suns are making an unprecedented offer: Have fun at the next home game Dec. 6 against the Dallas Mavericks, or you can get your money back.
The idea of “Satisfaction Guarantee Night” came out of a staff meeting following a 112-106 overtime loss to the Chicago Bulls on Nov. 14.
“After that game, I think we were all struck by the fact that so many people were leaving our building with a smile on their face,” said Suns president Jason Rowley, who took over as team president this summer. “Normally, when a team loses fans are down. But not with us. And that was an eye-opening moment.”
Doing what the team does every home game is enough, they believe, to get someone to sample what they have to offer. And if they don’t like it, they can get their money back in its entirety. Simply fill out an online form and send it in with your ticket.
“We know there’s a risk to this,” said Rowley, whose legal background probably helps him with the guarantee promotion. “But all we’re doing is standing behind my product.”
It’s not a bad idea, considering there have been plenty of empty seats for even the contests against the game’s biggest stars — like when LeBron James and the Heat came to town earlier this season on a Saturday night.
It’s also an interesting choice in terms of timing, considering that this game will be nationally televised on TNT on a Thursday night, and fans may be more likely to stay home and watch than to come out and see it in person.
Overall, it’s low-risk for the Suns. The amount of people who will actually go through the trouble to get their refund is likely to be minimal, and if they sell out a game they otherwise wouldn’t have while getting even a few people more interested in coming to games in person, then the promotion will be viewed as a success.
May 27, 2015, 10:30 AM EDT
Finals begin June 4; complete schedule enclosed.
May 27, 2015, 9:50 AM EDT
A nice moment for the Cavaliers.
May 27, 2015, 9:10 AM EDT
LeBron strikes the iconic Dunkman pose.
May 27, 2015, 8:30 AM EDT
They’re still tight.
May 27, 2015, 8:00 AM EDT
Curry and this Warriors team are not going to crumble like the Clippers did.
May 27, 2015, 2:02 AM EDT
J.R. Smith on the national stage of the Finals is going to be so much fun.
May 27, 2015, 1:25 AM EDT
The Hawks have an excellent foundation to build on.
May 26, 2015, 11:07 PM EDT
This one was over early.
May 26, 2015, 10:30 PM EDT
Injury issues continue to pile up as Atlanta is on the verge of elimination.
Storms in Houston forced Dwight Howard to remain at arena with fans until 2:30AM after Game 4 win over Warriors
May 26, 2015, 9:30 PM EDT
Severe flooding in the area had fans — and at least one player — stranded.
May 26, 2015, 8:09 PM EDT
May 26, 2015, 8:00 PM EDT
Inconsistent ruling, but a good one for the Rockets.
May 26, 2015, 6:59 PM EDT
Curry reported no symptoms after the game or on Tuesday, which means expect the regular Curry back for Game 5 Wednesday night.
May 26, 2015, 6:17 PM EDT
There is no timeline but this could impact training camp and the start of next season.
May 26, 2015, 5:45 PM EDT
If he’s used in the aging shooter role on the court and veteran locker room presence off it, bringing him back for another season for a few million makes sense.
May 26, 2015, 5:00 PM EDT
We talk flagrant fouls — the NBA has to find some consistency.
May 26, 2015, 4:35 PM EDT
May 26, 2015, 3:59 PM EDT
Would the league really upgrade a foul and bench a star player in an elimination game?
May 26, 2015, 3:37 PM EDT
Not that it will be enough to get the Hawks a win.
May 26, 2015, 2:50 PM EDT
The Nets just do not have good rebuilding options going forward.
- PBT Extra: Expect a healthy Stephen Curry for Game 5… sorry Houston 1
- Cavaliers complete sweep of Hawks, advance to NBA Finals 64
- Kyrie Irving back in Cavaliers lineup for Game 4 vs. Hawks 5
- NBA: No Game 5 suspension for Dwight Howard, flagrant-1 for hit on Andrew Bogut stands as called 21
- Report: Kyle Korver to have surgery on his ankle 5
- PBT Podcast: We’re back (finally), talking Curry, Harden, and what should be a Flagrant Foul 0
- PBT Extra: Will Dwight Howard’s foul on Bogut be upgraded to a Flagrant 2? Should it? 13
- PBT Extra: Horford/Dellavedova incident ups tension in Hawks/Cavaliers Game 4 10