Nov 30, 2012, 11:06 AM EDT
The Suns are struggling to create fan interest in the post-Steve Nash era. Attendance is down, and the team, while having a few players on the roster who casual NBA fans should recognize, is lacking overall in any real star power.
But the team has competed for most of its home games, and even had some exciting finishes — the 26-point comeback to beat the Cavaliers was certainly one of those.
This is something the organization wants to show the fans, that even though it’s a rebuilding year in Phoenix, the game experience at the arena can still be just as enjoyable.
In an effort to get more people to come check out the product in person, the Suns are making an unprecedented offer: Have fun at the next home game Dec. 6 against the Dallas Mavericks, or you can get your money back.
The idea of “Satisfaction Guarantee Night” came out of a staff meeting following a 112-106 overtime loss to the Chicago Bulls on Nov. 14.
“After that game, I think we were all struck by the fact that so many people were leaving our building with a smile on their face,” said Suns president Jason Rowley, who took over as team president this summer. “Normally, when a team loses fans are down. But not with us. And that was an eye-opening moment.”
Doing what the team does every home game is enough, they believe, to get someone to sample what they have to offer. And if they don’t like it, they can get their money back in its entirety. Simply fill out an online form and send it in with your ticket.
“We know there’s a risk to this,” said Rowley, whose legal background probably helps him with the guarantee promotion. “But all we’re doing is standing behind my product.”
It’s not a bad idea, considering there have been plenty of empty seats for even the contests against the game’s biggest stars — like when LeBron James and the Heat came to town earlier this season on a Saturday night.
It’s also an interesting choice in terms of timing, considering that this game will be nationally televised on TNT on a Thursday night, and fans may be more likely to stay home and watch than to come out and see it in person.
Overall, it’s low-risk for the Suns. The amount of people who will actually go through the trouble to get their refund is likely to be minimal, and if they sell out a game they otherwise wouldn’t have while getting even a few people more interested in coming to games in person, then the promotion will be viewed as a success.
Apr 20, 2014, 10:02 PM EDT
Nene gets his first start since February and the Wizards steal Game 1.
Apr 20, 2014, 8:30 PM EDT
Kemba Walker made James Jones look bad.
Apr 20, 2014, 6:58 PM EDT
Bobcats were scrappy, but with Al Jefferson hurting Miami just had too much LeBron James and Dwyane Wade.
Apr 20, 2014, 5:43 PM EDT
Touching moment as Gregg Popovich delivers a heartfelt message.
Apr 20, 2014, 4:21 PM EDT
Spurs close the game on a 19-4 run after trailing by double digits.
Apr 20, 2014, 3:30 PM EDT
Statement confirms referees handled replay review correctly, but also admits that they missed the initial foul call on a critical possession.
Apr 20, 2014, 2:00 PM EDT
If Jim Buss fails to deliver in quickly rebuilding the Lakers, he says he’ll resign.
Apr 20, 2014, 12:30 PM EDT
Roy Hibbert owned up to a poor Game 1. Will he do anything about it in Game 2 is the question.
Apr 20, 2014, 11:00 AM EDT
Shot clocks stopped working midway through the third quarter, but Raptors say all will be well in time for Game 2.
Apr 20, 2014, 9:30 AM EDT
Where you going, Evan?
Apr 20, 2014, 8:00 AM EDT
“That’s what I do!”
Apr 20, 2014, 12:44 AM EDT
OKC led by as many as 25 points in the first half.
Apr 19, 2014, 11:30 PM EDT
Roy Hibbert wasn’t good in Game 1 against the Hawks, and this play epitomized his performance.
Apr 19, 2014, 10:01 PM EDT
The eight-seed Hawks blowout the Pacers in Game 1.
Apr 19, 2014, 8:45 PM EDT
Blake Griffin totally did this on purpose.
Apr 19, 2014, 7:12 PM EDT
Warriors steal Game 1 in Los Angeles.
Apr 19, 2014, 5:30 PM EDT
It looked good as soon as it left his hands.
Apr 19, 2014, 4:06 PM EDT
Playoff games are played in the halfcourt and the Nets owned that in Game 1.
Apr 19, 2014, 2:39 PM EDT
A rare and raw show of emotion from a team’s GM was caught on camera.
Nash to Nowitzki: ‘What would you do if you were me? Would you come back?’ Dirk: ‘I’m not sure, bro.’ (VIDEO)
Apr 19, 2014, 2:00 PM EDT
Dirk Nowizki is brutally honest.
- Bulls have no answer for Nene as Wizards take Game 1 0
- Charlotte is scrappy but Heat have too much in comfortable 99-88 win 9
- Spurs use huge 4th quarter run to come back and win Game 1 vs. Mavericks 8
- NBA issues statement saying Chris Paul was fouled before late-game turnover against Warriors 17
- Jim Buss says he’ll step down if Lakers aren’t contenders again in ‘three to four years’ 41