Nov 30, 2012, 11:06 AM EDT
The Suns are struggling to create fan interest in the post-Steve Nash era. Attendance is down, and the team, while having a few players on the roster who casual NBA fans should recognize, is lacking overall in any real star power.
But the team has competed for most of its home games, and even had some exciting finishes — the 26-point comeback to beat the Cavaliers was certainly one of those.
This is something the organization wants to show the fans, that even though it’s a rebuilding year in Phoenix, the game experience at the arena can still be just as enjoyable.
In an effort to get more people to come check out the product in person, the Suns are making an unprecedented offer: Have fun at the next home game Dec. 6 against the Dallas Mavericks, or you can get your money back.
The idea of “Satisfaction Guarantee Night” came out of a staff meeting following a 112-106 overtime loss to the Chicago Bulls on Nov. 14.
“After that game, I think we were all struck by the fact that so many people were leaving our building with a smile on their face,” said Suns president Jason Rowley, who took over as team president this summer. “Normally, when a team loses fans are down. But not with us. And that was an eye-opening moment.”
Doing what the team does every home game is enough, they believe, to get someone to sample what they have to offer. And if they don’t like it, they can get their money back in its entirety. Simply fill out an online form and send it in with your ticket.
“We know there’s a risk to this,” said Rowley, whose legal background probably helps him with the guarantee promotion. “But all we’re doing is standing behind my product.”
It’s not a bad idea, considering there have been plenty of empty seats for even the contests against the game’s biggest stars — like when LeBron James and the Heat came to town earlier this season on a Saturday night.
It’s also an interesting choice in terms of timing, considering that this game will be nationally televised on TNT on a Thursday night, and fans may be more likely to stay home and watch than to come out and see it in person.
Overall, it’s low-risk for the Suns. The amount of people who will actually go through the trouble to get their refund is likely to be minimal, and if they sell out a game they otherwise wouldn’t have while getting even a few people more interested in coming to games in person, then the promotion will be viewed as a success.
LeBron James leads long list of players wishing Paul George the best after suffering serious USA Basketball injury
Aug 2, 2014, 12:07 AM EDT
LeBron, like most NBA players, had nothing but get-well wishes for Paul George following what appeared to be a serious injury.
Aug 2, 2014, 12:01 AM EDT
Rose looking as athletic as ever.
Paul George leaves USA Basketball Showcase with severe lower leg injury, remainder of scrimmage canceled
Aug 1, 2014, 10:51 PM EDT
Gruesome injury suffered by George causes remainder of scrimmage to be canceled.
Aug 1, 2014, 10:00 PM EDT
Only six NBA players have no-trade clauses, and Parker wasn’t eligible under the circumstances.
Aug 1, 2014, 8:45 PM EDT
New uniforms for the national team.
Aug 1, 2014, 7:35 PM EDT
Damian Lillard also wanted Williams back in Portland
Aug 1, 2014, 6:30 PM EDT
Magic Johnson takes parting shot at Mike D’Antoni
Aug 1, 2014, 5:44 PM EDT
Rumor had suggested Brewer could replace Kevin Martin or J.J. Barea in deal
Aug 1, 2014, 5:00 PM EDT
Chicago added Pau Gasol, Nikola Mirotic and Doug McDermott this summer
Aug 1, 2014, 4:14 PM EDT
New York had only minimum contract available
Aug 1, 2014, 3:37 PM EDT
If true, Corey Brewer would be a nice get for the Cavaliers.
Aug 1, 2014, 3:00 PM EDT
It’s no Heat-Cavaliers, but it’ll do
Aug 1, 2014, 2:22 PM EDT
Parker’s max extension: three years, $43,335,938
Aug 1, 2014, 1:51 PM EDT
Aug 1, 2014, 1:00 PM EDT
Wade is trying to drop pounds to make life easier on his knees. We’ll see how much that helps.
Aug 1, 2014, 12:25 PM EDT
That will go away in three months
Aug 1, 2014, 11:51 AM EDT
“So when I say I felt disrespected, I just felt like the way I played the game of basketball wasn’t appreciated.” —Isaiah Thomas referring to Sacramento management.
Aug 1, 2014, 11:20 AM EDT
Why is the Pacers’ star choosing LeBron James’ team?
Report: Greg Monroe ‘doesn’t really have a great interest in going back and playing with the Pistons’
Aug 1, 2014, 10:29 AM EDT
Pistons have reportedly talked sign-and-trade with Hawks, Suns and Blazers (but Portland is out)
Aug 1, 2014, 9:44 AM EDT
Finally, San Antonio basketball fans have a reason to be proud
- Paul George leaves USA Basketball Showcase with severe lower leg injury, remainder of scrimmage canceled 60
- Rumor: Corey Brewer to Cleveland now part of Kevin Love trade talk 24
- Tony Parker signs (another) contract extension with Spurs 10
- Bulls owner issues statement refuting rift between Bulls front office, Derrick Rose 23
- If traded before World Cup starts could Kevin Love still play for USA? Colangelo said it’s possible. 2
- Anthony Davis steps into spotlight, is Team USA’s lynchpin 18
- Referee Violet Palmer comes out publicly as gay 49
- Report: Cavaliers last team standing in Kevin Love trade talks 89