Nov 30, 2012, 11:06 AM EDT
The Suns are struggling to create fan interest in the post-Steve Nash era. Attendance is down, and the team, while having a few players on the roster who casual NBA fans should recognize, is lacking overall in any real star power.
But the team has competed for most of its home games, and even had some exciting finishes — the 26-point comeback to beat the Cavaliers was certainly one of those.
This is something the organization wants to show the fans, that even though it’s a rebuilding year in Phoenix, the game experience at the arena can still be just as enjoyable.
In an effort to get more people to come check out the product in person, the Suns are making an unprecedented offer: Have fun at the next home game Dec. 6 against the Dallas Mavericks, or you can get your money back.
The idea of “Satisfaction Guarantee Night” came out of a staff meeting following a 112-106 overtime loss to the Chicago Bulls on Nov. 14.
“After that game, I think we were all struck by the fact that so many people were leaving our building with a smile on their face,” said Suns president Jason Rowley, who took over as team president this summer. “Normally, when a team loses fans are down. But not with us. And that was an eye-opening moment.”
Doing what the team does every home game is enough, they believe, to get someone to sample what they have to offer. And if they don’t like it, they can get their money back in its entirety. Simply fill out an online form and send it in with your ticket.
“We know there’s a risk to this,” said Rowley, whose legal background probably helps him with the guarantee promotion. “But all we’re doing is standing behind my product.”
It’s not a bad idea, considering there have been plenty of empty seats for even the contests against the game’s biggest stars — like when LeBron James and the Heat came to town earlier this season on a Saturday night.
It’s also an interesting choice in terms of timing, considering that this game will be nationally televised on TNT on a Thursday night, and fans may be more likely to stay home and watch than to come out and see it in person.
Overall, it’s low-risk for the Suns. The amount of people who will actually go through the trouble to get their refund is likely to be minimal, and if they sell out a game they otherwise wouldn’t have while getting even a few people more interested in coming to games in person, then the promotion will be viewed as a success.
Jul 3, 2015, 12:07 PM EDT
Third year is reportedly a team option
Jul 3, 2015, 11:08 AM EDT
I doubt Sacramento is celebrating quite yet
Jul 3, 2015, 10:31 AM EDT
Brooklyn making most of a self-inflicted bad situation
Jul 3, 2015, 9:50 AM EDT
If LaMarcus Aldridge signs elsewhere, San Antonio makes a lot of sense
Jul 3, 2015, 9:14 AM EDT
So Knicks are probably getting Robin Lopez
Jul 3, 2015, 8:30 AM EDT
In this market even if these deals are misses, they are correctable ones.
Jul 3, 2015, 8:00 AM EDT
I don’t think the Lakers are all that serious here.
Jul 3, 2015, 2:19 AM EDT
Sacramento had made a big push but again missed out on their target.
Jul 2, 2015, 11:31 PM EDT
Martin had hoped to return full-time last season, but the opportunity never materialized.
Jul 2, 2015, 10:34 PM EDT
Sacramento needs to overpay much more than that to lure free agents.
Jul 2, 2015, 9:22 PM EDT
Lopez is solid, and New York and L.A. need talent after striking out with the big names thus far.
Report: Damian Lillard planning L.A. visit to try to convince LaMarcus Aldridge to re-sign with Blazers
Jul 2, 2015, 8:21 PM EDT
Interesting wrinkle to the Aldridge free agency saga.
Jul 2, 2015, 7:07 PM EDT
The Wizards will only give up a future second-rounder.
Jul 2, 2015, 6:55 PM EDT
Butler just signed a five-year deal to stay in Chicago.
Jul 2, 2015, 6:30 PM EDT
Toronto makes the list with DeMarre Carroll.
Jul 2, 2015, 6:08 PM EDT
Report: Mavericks and Pacers will discuss Monta Ellis/Roy Hibbert sign-and-trade if Mavs don’t get DeAndre Jordan
Jul 2, 2015, 5:24 PM EDT
The Pacers have been shopping Hibbert for a while.
Jul 2, 2015, 4:38 PM EDT
Aldridge doesn’t want to play center.
Jul 2, 2015, 4:37 PM EDT
It would take an unlikely sign-and-trade to make it happen.
Jul 2, 2015, 4:26 PM EDT
They want to “get it right.”
- PBT Extra: Free agent signings we didn’t love 4
- Report: Wes Matthews reaches agreement to join Dallas Mavericks 20
- PBT Extra: Five best free agent signings in the first days of free agency 9
- Dwyane Wade agrees to one-year, $20 million deal to stay with Heat 54
- PBT Podcast: Talking best signings of free agency so far 0
- Report: Pacers agree to four-year, $44 million contract with Monta Ellis 22
- Report: Greg Monroe signing a maximum contract with Bucks 56
- Lakers, Knicks struggle on hectic first day of free agency 64