Nov 30, 2012, 11:06 AM EDT
The Suns are struggling to create fan interest in the post-Steve Nash era. Attendance is down, and the team, while having a few players on the roster who casual NBA fans should recognize, is lacking overall in any real star power.
But the team has competed for most of its home games, and even had some exciting finishes — the 26-point comeback to beat the Cavaliers was certainly one of those.
This is something the organization wants to show the fans, that even though it’s a rebuilding year in Phoenix, the game experience at the arena can still be just as enjoyable.
In an effort to get more people to come check out the product in person, the Suns are making an unprecedented offer: Have fun at the next home game Dec. 6 against the Dallas Mavericks, or you can get your money back.
The idea of “Satisfaction Guarantee Night” came out of a staff meeting following a 112-106 overtime loss to the Chicago Bulls on Nov. 14.
“After that game, I think we were all struck by the fact that so many people were leaving our building with a smile on their face,” said Suns president Jason Rowley, who took over as team president this summer. “Normally, when a team loses fans are down. But not with us. And that was an eye-opening moment.”
Doing what the team does every home game is enough, they believe, to get someone to sample what they have to offer. And if they don’t like it, they can get their money back in its entirety. Simply fill out an online form and send it in with your ticket.
“We know there’s a risk to this,” said Rowley, whose legal background probably helps him with the guarantee promotion. “But all we’re doing is standing behind my product.”
It’s not a bad idea, considering there have been plenty of empty seats for even the contests against the game’s biggest stars — like when LeBron James and the Heat came to town earlier this season on a Saturday night.
It’s also an interesting choice in terms of timing, considering that this game will be nationally televised on TNT on a Thursday night, and fans may be more likely to stay home and watch than to come out and see it in person.
Overall, it’s low-risk for the Suns. The amount of people who will actually go through the trouble to get their refund is likely to be minimal, and if they sell out a game they otherwise wouldn’t have while getting even a few people more interested in coming to games in person, then the promotion will be viewed as a success.
Apr 27, 2015, 2:29 PM EDT
Cavaliers gave him a chance to wait by sweeping Celtics
Apr 27, 2015, 1:49 PM EDT
Rockets lost closeout game to Dallas
Apr 27, 2015, 1:12 PM EDT
Wallace owed more than $10 million next season
Apr 27, 2015, 12:26 PM EDT
What does Walker’s cratered draft stock say about Billy Donovan?
Apr 27, 2015, 11:45 AM EDT
If that was their plan, they executed it well
Apr 27, 2015, 11:03 AM EDT
Isaiah Thomas played, um, creative defense
Apr 27, 2015, 10:24 AM EDT
Celtics were reportedly gaining ground before Kelly Olynyk
Apr 27, 2015, 9:46 AM EDT
Wizards forward started talking before series, hasn’t stopped
Apr 27, 2015, 9:07 AM EDT
Celtics forward: ‘I would never intentionally hurt Kevin or anyone else’
Apr 27, 2015, 8:30 AM EDT
Somebody looks a lot more comfortable with no Rajon Rondo around.
Apr 27, 2015, 8:00 AM EDT
Well played Rick Carlisle. Well played.
Apr 27, 2015, 2:34 AM EDT
Love being out could be an issue in the next round as the Cavs take on the Bulls.
Apr 27, 2015, 1:38 AM EDT
The question is can Dallas replicate all they did right on the road?
Apr 26, 2015, 11:02 PM EDT
The Boston Celtics fans got a show.
Apr 26, 2015, 9:33 PM EDT
Another stellar performance from John Wall buries Toronto’s season.
Apr 26, 2015, 9:17 PM EDT
The Clippers needed their big stars to step up Sunday or they were going to be in a very deep hole. They got it.
Apr 26, 2015, 6:31 PM EDT
Blake Griffin grabbed 19 rebounds, and Austin Rivers (!) chipped in 16 points in 17 minutes off the bench.
Apr 26, 2015, 6:30 PM EDT
With the new salary cap, Davis’ deal could approach $140 million.
Apr 26, 2015, 5:18 PM EDT
Kevin Love gets hurt, Cleveland gets revenge, and Boston gets swept
Apr 26, 2015, 4:58 PM EDT
Conley suffered the injury in Memphis’ Game 3 win in Portland.
- Report: If Kevin Love leaves Cavaliers, Lakers are team to beat in free agency 26
- Rumor: Kevin Love out minimum of two weeks, will likely miss most or all of series vs. Bulls 38
- Monta Ellis, J.J. Barea pairing ignites Mavericks offense, gets Dallas Game 4 win over Houston 9
- Wizards blow out Raptors to complete first-round sweep 17
- Chris Paul scores 34 points, Clippers win Game 4 to even series with Spurs 6
- Cavaliers advance to second round – but but maybe lose Kevin Love and moral high ground in process 61
- Mike Conley out for Game 4 with “serious” facial injury, no timetable for return 6
- Grizzlies start fast, hang on to beat Portland, take 3-0 series lead 2