Nov 20, 2012, 3:59 PM EDT
The NBA and YouTube announced a deal to stream live more than 350 D-League games during the 2012-13 season, both through a dedicated YouTube channel and through a video player on NBA.com.
From the official release:
“As a result of today’s announcement, the NBA D-League, the NBA’s official minor league, will feature the most live games on YouTube by a major professional sports league.”
“The NBA’s latest initiative with YouTube marks another milestone in our partnership and a great way to tip off the 12th season of the NBA Development League,” said NBA Deputy Commissioner Adam Silver. “By turning to our longtime partner, YouTube, we are able to bring the NBA D-League to basketball fans around the world, further expanding the league’s growth and showcasing future NBA stars.”
“Throughout the season, NBA D-League fans won’t miss a moment of live regular season action as all of the league’s games will be available nationwide either online; on the NBA D-League Center Court mobile app – the league’s free mobile application providing fans with access to NBA D-League content on the Android Market and the App Store; or on CBS Sports Network and NBA TV, the league’s national television partners.
“In addition, fans will be able to access the live games on the NBA D-League YouTube channel via all of the league’s 16 team web sites. They can also access archived versions of the live games to view on demand through the YouTube channel and the league’s web site shortly after the conclusion of the contests.”
The NBA Development League has had a hard time attracting hardcore fans of its own, for a variety of reasons. The teams are almost exclusively located in very small markets, the talent level of the players fluctuates wildly, players come and go to and from teams erratically throughout the season, and it wasn’t always easy to find out when and where to watch.
The league has taken a big step to eliminate that last issue, and more basketball available to watch for free online can only help to increase its fan base.
Apr 20, 2014, 12:44 AM EDT
OKC led by as many as 25 points in the first half.
Apr 19, 2014, 11:30 PM EDT
Roy Hibbert wasn’t good in Game 1 against the Hawks, and this play epitomized his performance.
Apr 19, 2014, 10:01 PM EDT
The eight-seed Hawks blowout the Pacers in Game 1.
Apr 19, 2014, 8:45 PM EDT
Blake Griffin totally did this on purpose.
Apr 19, 2014, 7:12 PM EDT
Warriors steal Game 1 in Los Angeles.
Apr 19, 2014, 5:30 PM EDT
It looked good as soon as it left his hands.
Apr 19, 2014, 4:06 PM EDT
Playoff games are played in the halfcourt and the Nets owned that in Game 1.
Apr 19, 2014, 2:39 PM EDT
A rare and raw show of emotion from a team’s GM was caught on camera.
Nash to Nowitzki: ‘What would you do if you were me? Would you come back?’ Dirk: ‘I’m not sure, bro.’ (VIDEO)
Apr 19, 2014, 2:00 PM EDT
Dirk Nowizki is brutally honest.
Apr 19, 2014, 12:30 PM EDT
“Garnett and Pierce are so old the Raptor had to ask his dad about them.”
Apr 19, 2014, 11:00 AM EDT
Words continue to be exchanged between two teams that clearly don’t like each other.
Apr 19, 2014, 9:29 AM EDT
The owners are behind Silver’s effort to raise the age limit. Now there’s just the pesky matter of negotiating with the players’ union.
Apr 19, 2014, 8:00 AM EDT
You can construct a scenario where the Pacers are in trouble… except they play the Hawks.
Apr 19, 2014, 2:15 AM EDT
Making your playoff preview reading convenient.
Apr 19, 2014, 1:54 AM EDT
Grizzlies’ guard will definitely be missed in the rotation.
Apr 19, 2014, 1:50 AM EDT
We may not see him on the sidelines of TNT games these playoffs.
Apr 18, 2014, 11:55 PM EDT
This should be the East’s most competitive first round matchup.
Apr 18, 2014, 10:31 PM EDT
How quickly can Miami flip the switch?
Apr 18, 2014, 9:16 PM EDT
Can the Pacers regain their early-season swagger now that the playoffs are here?
Apr 18, 2014, 6:45 PM EDT
Expect a fight by the end of Game 2.