Nov 20, 2012, 3:59 PM EDT
The NBA and YouTube announced a deal to stream live more than 350 D-League games during the 2012-13 season, both through a dedicated YouTube channel and through a video player on NBA.com.
From the official release:
“As a result of today’s announcement, the NBA D-League, the NBA’s official minor league, will feature the most live games on YouTube by a major professional sports league.”
“The NBA’s latest initiative with YouTube marks another milestone in our partnership and a great way to tip off the 12th season of the NBA Development League,” said NBA Deputy Commissioner Adam Silver. “By turning to our longtime partner, YouTube, we are able to bring the NBA D-League to basketball fans around the world, further expanding the league’s growth and showcasing future NBA stars.”
“Throughout the season, NBA D-League fans won’t miss a moment of live regular season action as all of the league’s games will be available nationwide either online; on the NBA D-League Center Court mobile app – the league’s free mobile application providing fans with access to NBA D-League content on the Android Market and the App Store; or on CBS Sports Network and NBA TV, the league’s national television partners.
“In addition, fans will be able to access the live games on the NBA D-League YouTube channel via all of the league’s 16 team web sites. They can also access archived versions of the live games to view on demand through the YouTube channel and the league’s web site shortly after the conclusion of the contests.”
The NBA Development League has had a hard time attracting hardcore fans of its own, for a variety of reasons. The teams are almost exclusively located in very small markets, the talent level of the players fluctuates wildly, players come and go to and from teams erratically throughout the season, and it wasn’t always easy to find out when and where to watch.
The league has taken a big step to eliminate that last issue, and more basketball available to watch for free online can only help to increase its fan base.
May 7, 2015, 3:10 AM EDT
Harden had five shots within eight feet of the rim and 10 three attempts, while just two shot attempts were from the midrange.
May 7, 2015, 1:31 AM EDT
The Rockets had 64 free throw attempts in what was not always a pretty game.
May 7, 2015, 12:01 AM EDT
Shaquille O’Neal wipes out hard during TNT halftime show
May 6, 2015, 11:11 PM EDT
Team now has to find use for 20,000 unused slings
May 6, 2015, 10:33 PM EDT
Cavaliers produce a “30 for 30 seconds”
May 6, 2015, 9:44 PM EDT
James scored 33 points to send the Cavs back to Chicago tied 1-1.
May 6, 2015, 8:59 PM EDT
I still think he stays at least one more year.
May 6, 2015, 8:16 PM EDT
Doc Rivers unsure whether Clippers point guard will be ready for Game 3
May 6, 2015, 7:43 PM EDT
Good choice by voters
May 6, 2015, 7:00 PM EDT
Does he no longer want to look like his teammates?
May 6, 2015, 6:15 PM EDT
Ernie Johnson is the best.
May 6, 2015, 5:30 PM EDT
Golden State was 7-of-23 on uncontested looks.
May 6, 2015, 4:48 PM EDT
Will Dumars be the one deciding the future path of the Pelicans? Should he be?
May 6, 2015, 3:59 PM EDT
He also went through a high-tech training program this summer. And re-worked his jump shot.
May 6, 2015, 3:15 PM EDT
This gets LeBron back to playing the three, where he’s been most dangerous all season.
Dirk Nowitzki explains Mavericks not giving Rajon Rondo a playoff share, says ‘I think that got blown out of proportion’
May 6, 2015, 2:30 PM EDT
Rondo was a disaster with the Mavericks, and the team seemed to give him one last kick on his way out.
May 6, 2015, 1:45 PM EDT
Both are unrestricted free agents, and retirement remains a real possibility for each.
May 6, 2015, 1:07 PM EDT
You can ask “what should David Blatt do?” but it’s not like he’s hiding some great player on the bench, the guys there need to step up.
May 6, 2015, 12:30 PM EDT
Clippers won Game 1 on the road with Paul out of the lineup.
Thunder GM refutes report he didn’t consult Kevin Durant, Russell Westbrook before hiring Billy Donovan as coach
May 6, 2015, 11:50 AM EDT
Discussing the move with Durant and Westbrook was the team’s only option.
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