Nov 7, 2012, 6:50 PM EST
Unless you are reading this in the backseat of a Manhattan cab, you probably haven’t seen the Madison Square Garden ads promoting the New York Knicks around the city, on bus stops and such places. Here is what they said:
“It’s Friday night. You can either go out and attempt to pick up sixes and sevens or stay home and watch Kidd dish out dimes.”‘
“It’s Friday night. You can either watch East Village poets do battle or see real artists slam.”
“It’s Friday night. You can either see a Broadway harness malfunctioning or you can watch real men fly.” (This is a reference to the troubled “Spiderman: Turn Off The Dark” production.)
Note to young marketing majors out there: Rule No. 1 is the same as doctors — do no harm. Insulting women, calling the population in your city that you are trying to get to buy tickets/tune in to games ugly, and slamming other things for which your city is well known — arts and Broadway shows — does not go over well. Also, if you’re going to go after Spiderman because of serious injuries to actors in the production, you may not want to put Amare Stoudemire’s pictures on the ad.
The ads created a buzz in New York, but not in a good way for a team trying to promote its product. It’s 3-0 product. Turns out not only were poets incensed they know how to use social media, too. They hammered the Knicks online. The people on Broadway were not thrilled.
So MSG — which owns the Knicks, Madison Square Garden and the network on which their games are broadcast — has pulled the ads, reports Darren Rovell of ESPN.
On Tuesday, the company said it would take down all posters associated with its recent advertising campaign, which generated buzz but also was considered controversial.
Keep winning and the Knicks will have no trouble getting people to go to games and tune in to broadcasts. In an Eastern Conference where the Pacers just took a blow, we can start to think that maybe the Knicks are a top four seed in the conference. Long way to go but right now you can see that path for them.
So maybe a little less is more marketing? Let the product speak for itself? If not, at least do no harm.
Dec 21, 2014, 8:00 PM EST
Rose has been there before.
Dec 21, 2014, 6:30 PM EST
The very public meeting with Jackson was leverage to help get Karl to lower his asking price.
Dec 21, 2014, 5:00 PM EST
Stevens dismisses rumors of Indiana University.
Dec 21, 2014, 3:30 PM EST
The Knicks guard will be reevaluated in two weeks.
Dec 21, 2014, 1:52 PM EST
Knee injuries have robbed us of the good Gallinari.
Dec 21, 2014, 12:30 PM EST
Everything went wrong for Sanders and the Bucks last year.
Dec 21, 2014, 11:00 AM EST
Why else would trade rumors surface 20 games or so into his first season in Charlotte?
Dec 21, 2014, 9:30 AM EST
The Thunder are right to be cautious here.
Dec 21, 2014, 8:00 AM EST
The Bucks went heavy with Brandon Knight at the end of the game. That went about as well as you’d expect.
Dec 21, 2014, 12:46 AM EST
Nine assists but shot 3-of-11.
Dec 21, 2014, 12:16 AM EST
He can do better.
Dec 20, 2014, 10:30 PM EST
A final look back at Rondo’s time in Boston as he gets set to make his debut with Dallas.
Dec 20, 2014, 9:00 PM EST
Cavaliers are tied with the Pistons for 23rd in defensive efficiency.
Dec 20, 2014, 7:11 PM EST
Kings are looking to make a splash, and Williams has been made available in trade by the Nets.
Dec 20, 2014, 6:30 PM EST
Dragic will opt out of the final year of his deal to become an unrestricted free agent this summer.
Dec 20, 2014, 5:00 PM EST
An expletive was added for emphasis.
Dec 20, 2014, 3:30 PM EST
No contact on the perimeter, yea he’s up for that.
Dec 20, 2014, 2:00 PM EST
The Christmas Day slate of games is (mostly) stellar.
Dec 20, 2014, 12:30 PM EST
Dunk of the year by Johnson had Drummond throwing elbows.
Dec 20, 2014, 11:00 AM EST
Rivers saw this coming just four games into the season.
- Sources: Kings prefer George Karl, not serious about hiring Mark Jackson 2
- Nuggets Danilo Gallinari has meniscus tear in right knee, out three weeks after surgery 5
- Rajon Rondo was very Rondoesque in debut with Mavericks (VIDEO) 18
- Report: Kings discussing trade for Deron Williams with Nets 12
- Report: Multiple teams contacting Suns trying to trade for Goran Dragic 10
- Clippers rip officials after being called for seven technical fouls in loss to Nuggets 18
- Jeremy Lin after Kobe misses at the buzzer: ‘I like game-winners too’ 60
- Damian Lillard drops career high 43, leads Blazers to 3OT win over Spurs (VIDEO) 8