Nov 7, 2012, 6:50 PM EDT
Unless you are reading this in the backseat of a Manhattan cab, you probably haven’t seen the Madison Square Garden ads promoting the New York Knicks around the city, on bus stops and such places. Here is what they said:
“It’s Friday night. You can either go out and attempt to pick up sixes and sevens or stay home and watch Kidd dish out dimes.”‘
“It’s Friday night. You can either watch East Village poets do battle or see real artists slam.”
“It’s Friday night. You can either see a Broadway harness malfunctioning or you can watch real men fly.” (This is a reference to the troubled “Spiderman: Turn Off The Dark” production.)
Note to young marketing majors out there: Rule No. 1 is the same as doctors — do no harm. Insulting women, calling the population in your city that you are trying to get to buy tickets/tune in to games ugly, and slamming other things for which your city is well known — arts and Broadway shows — does not go over well. Also, if you’re going to go after Spiderman because of serious injuries to actors in the production, you may not want to put Amare Stoudemire’s pictures on the ad.
The ads created a buzz in New York, but not in a good way for a team trying to promote its product. It’s 3-0 product. Turns out not only were poets incensed they know how to use social media, too. They hammered the Knicks online. The people on Broadway were not thrilled.
So MSG — which owns the Knicks, Madison Square Garden and the network on which their games are broadcast — has pulled the ads, reports Darren Rovell of ESPN.
On Tuesday, the company said it would take down all posters associated with its recent advertising campaign, which generated buzz but also was considered controversial.
Keep winning and the Knicks will have no trouble getting people to go to games and tune in to broadcasts. In an Eastern Conference where the Pacers just took a blow, we can start to think that maybe the Knicks are a top four seed in the conference. Long way to go but right now you can see that path for them.
So maybe a little less is more marketing? Let the product speak for itself? If not, at least do no harm.
Jul 24, 2014, 12:01 AM EDT
Allen has already said an MRI comes first
Jul 23, 2014, 10:59 PM EDT
We know how this movie is going to end, Donald Sterling will lose the Clippers, we just don’t know how we will get there yet.
Jul 23, 2014, 9:55 PM EDT
Aminu, who replaces Rashard Lewis, will have player option
Jul 23, 2014, 9:30 PM EDT
Houston’s other second rounder, Alessandro Gentile, to remain in Europe
Jul 23, 2014, 8:40 PM EDT
If you really want something and you can afford it, why not? But Ballmer overpaid big for the Clips.
Jul 23, 2014, 7:49 PM EDT
Does this mean Boston will trade Rajon Rondo?
Jul 23, 2014, 7:12 PM EDT
Sacramento reportedly plans to file waiver claim on Casspi
Jul 23, 2014, 5:38 PM EDT
If Kevin Love goes to Cleveland does that impact Ray Allen’s decision?
Jul 23, 2014, 5:09 PM EDT
Numbers show a substantial increase in popularity.
Jul 23, 2014, 4:25 PM EDT
Exum is a project but he also could be the point guard of the future in Utah.
Jul 23, 2014, 3:40 PM EDT
“I was about to get him kicked out of the camp,” Wade joked.
Jul 23, 2014, 2:56 PM EDT
Good pickup to add some depth at the point, something Dallas needed unless you’re expecting a monster bounce-back season for Raymond Felton.
Jul 23, 2014, 2:09 PM EDT
Is it better than the offer being put together by the Cavaliers?
Jul 23, 2014, 1:30 PM EDT
He was given community services, which he can complete in Dallas where he was traded.
Jul 23, 2014, 12:55 PM EDT
Waiters will continue to be rumored to be available until he proves he can fit in with Kyrie Irving.
Jul 23, 2014, 12:15 PM EDT
Dallas was counting on him for bench depth and now will be looking to replace that help in a depleted market.
Jul 23, 2014, 11:37 AM EDT
Minnesota wants to dump some bad contracts as part of the deal, and Cleveland isn’t taking them.
LeBron James sent cupcakes to Akron neighbors to apologize for commotion caused by his free agent decision
Jul 23, 2014, 11:01 AM EDT
People descended upon LeBron’s neighborhood as rumors swirled.
Jul 23, 2014, 10:21 AM EDT
Stackhouse coached against Hollins at adidas Eurocamp in Italy this summer.
Jul 23, 2014, 9:47 AM EDT
LeBron has used more than just physical gifts to become all-time great NBA player
- Mavericks signing Al-Farouq Aminu to two-year, minimum salary contract 4
- Report: Ballmer’s $2 billion Clippers offer nearly double what Bank of America valued team at 12
- Report: Jameer Nelson near $2.7 million deal to join Dallas Mavericks 11
- Report: Mavericks void Rashard Lewis’ contract after it’s discovered he needs knee surgery 10
- Report: Sixers, Nuggets or Celtics could become third team in Kevin Love trade to Cavaliers 45
- Five biggest surprises from Summer League 13
- Justin Bieber and Kevin Durant share brunch (photo) 22
- Clippers CEO: If Sterling remains owner then Doc Rivers, players, sponsors all ready to bolt 60