Nov 7, 2012, 6:50 PM EDT
Unless you are reading this in the backseat of a Manhattan cab, you probably haven’t seen the Madison Square Garden ads promoting the New York Knicks around the city, on bus stops and such places. Here is what they said:
“It’s Friday night. You can either go out and attempt to pick up sixes and sevens or stay home and watch Kidd dish out dimes.”‘
“It’s Friday night. You can either watch East Village poets do battle or see real artists slam.”
“It’s Friday night. You can either see a Broadway harness malfunctioning or you can watch real men fly.” (This is a reference to the troubled “Spiderman: Turn Off The Dark” production.)
Note to young marketing majors out there: Rule No. 1 is the same as doctors — do no harm. Insulting women, calling the population in your city that you are trying to get to buy tickets/tune in to games ugly, and slamming other things for which your city is well known — arts and Broadway shows — does not go over well. Also, if you’re going to go after Spiderman because of serious injuries to actors in the production, you may not want to put Amare Stoudemire’s pictures on the ad.
The ads created a buzz in New York, but not in a good way for a team trying to promote its product. It’s 3-0 product. Turns out not only were poets incensed they know how to use social media, too. They hammered the Knicks online. The people on Broadway were not thrilled.
So MSG — which owns the Knicks, Madison Square Garden and the network on which their games are broadcast — has pulled the ads, reports Darren Rovell of ESPN.
On Tuesday, the company said it would take down all posters associated with its recent advertising campaign, which generated buzz but also was considered controversial.
Keep winning and the Knicks will have no trouble getting people to go to games and tune in to broadcasts. In an Eastern Conference where the Pacers just took a blow, we can start to think that maybe the Knicks are a top four seed in the conference. Long way to go but right now you can see that path for them.
So maybe a little less is more marketing? Let the product speak for itself? If not, at least do no harm.
Jul 29, 2014, 1:32 AM EDT
It wasn’t pretty getting there, but the union has a leader again.
Jul 29, 2014, 12:30 AM EDT
It’s been a good summer to be Kyrie Irving. Really good.
Jul 28, 2014, 11:44 PM EDT
Clippers big man reportedly suffered injury during playoffs
Jul 28, 2014, 10:51 PM EDT
That wasn’t so painful, was it?
Jul 28, 2014, 10:11 PM EDT
Pistons center denies Warriors forward at the rim with relatively late, but incredibly awesome, leap
Jul 28, 2014, 9:14 PM EDT
Tucker also re-signed with Suns for $16.5 million this offseason
Jul 28, 2014, 8:47 PM EDT
National Basketball Players Associate scheduled to vote on Billy Hunter’s replacement today
Jul 28, 2014, 7:59 PM EDT
San Antonio cites guard’s leg injury
Jul 28, 2014, 7:19 PM EDT
Mike Krzyzewski said Derrick Rose looked healthy at Tea USA training camp.
Jul 28, 2014, 6:34 PM EDT
Donald Sterling’s right to appeal restricted, a pivotal and unexpected ruling
Jul 28, 2014, 5:39 PM EDT
Williams didn’t get quite the payday he was expecting as an unrestricted free agent.
Jul 28, 2014, 5:15 PM EDT
The USA has superior athletes and should use that to their advantage.
Jul 28, 2014, 4:33 PM EDT
Derrick Rose seems to be moving and playing like the Derrick Rose of old.
Jul 28, 2014, 3:44 PM EDT
Thaddeus Young is not Kevin Love but he’d keep the Timberwolves from going into full rebuild mode.
Jul 28, 2014, 3:03 PM EDT
Wade may be looking forward to going up against LeBron, but I don’t think he’s going to like how the game ends.
Jul 28, 2014, 2:27 PM EDT
Ron Artest made a brief appearance on a rec league court in Los Angeles.
Jul 28, 2014, 1:42 PM EDT
When the game’s best player makes a uniform change, manufacturers spring into immediate action.
Jul 28, 2014, 12:56 PM EDT
LeBron said when switching to 6 four years ago that no one should wear 23 out of respect to MJ.
Jul 28, 2014, 12:07 PM EDT
Insert your own “he only jumped over Lowry” jokes, we’re not going to do that.
Jul 28, 2014, 11:23 AM EDT
Rose is expected to make the roster, but will need to shake the rust off quickly to show he’s more deserving than the other elite guards in camp.
- Lakers make it official — finally — and hire Byron Scott as head coach 7
- Derrick Rose: “I’ve become a smarter player, but I’m mad it took me seven years to learn it.” 21
- Shelly Sterling beats Donald Sterling in court, clears sale of Clippers to Steve Ballmer 54
- Report: Timberwolves have talked to Sixers about Thaddeus Young as Kevin Love replacement 25
- All eyes on Derrick Rose as USA Basketball mini-camp begins 22
- Klay Thompson doesn’t anticipate being traded, says he expects to play with Warriors next season 8
- PBT Power Rankings: After summer shakeups, Spurs still team to beat 47
- Report: ‘No chance’ Kevin Love stays with Timberwolves 65