Nov 7, 2012, 6:50 PM EDT
Unless you are reading this in the backseat of a Manhattan cab, you probably haven’t seen the Madison Square Garden ads promoting the New York Knicks around the city, on bus stops and such places. Here is what they said:
“It’s Friday night. You can either go out and attempt to pick up sixes and sevens or stay home and watch Kidd dish out dimes.”‘
“It’s Friday night. You can either watch East Village poets do battle or see real artists slam.”
“It’s Friday night. You can either see a Broadway harness malfunctioning or you can watch real men fly.” (This is a reference to the troubled “Spiderman: Turn Off The Dark” production.)
Note to young marketing majors out there: Rule No. 1 is the same as doctors — do no harm. Insulting women, calling the population in your city that you are trying to get to buy tickets/tune in to games ugly, and slamming other things for which your city is well known — arts and Broadway shows — does not go over well. Also, if you’re going to go after Spiderman because of serious injuries to actors in the production, you may not want to put Amare Stoudemire’s pictures on the ad.
The ads created a buzz in New York, but not in a good way for a team trying to promote its product. It’s 3-0 product. Turns out not only were poets incensed they know how to use social media, too. They hammered the Knicks online. The people on Broadway were not thrilled.
So MSG — which owns the Knicks, Madison Square Garden and the network on which their games are broadcast — has pulled the ads, reports Darren Rovell of ESPN.
On Tuesday, the company said it would take down all posters associated with its recent advertising campaign, which generated buzz but also was considered controversial.
Keep winning and the Knicks will have no trouble getting people to go to games and tune in to broadcasts. In an Eastern Conference where the Pacers just took a blow, we can start to think that maybe the Knicks are a top four seed in the conference. Long way to go but right now you can see that path for them.
So maybe a little less is more marketing? Let the product speak for itself? If not, at least do no harm.
Mar 27, 2015, 1:08 AM EDT
Stoudemire can give a team 15 minutes a night off the bench of quality play.
Mar 27, 2015, 12:05 AM EDT
Dangerous play from Scola.
Mar 26, 2015, 11:00 PM EDT
A day later the league says Andrew Wiggins was fouled, but the officials let it go at the time.
Mar 26, 2015, 10:00 PM EDT
Clippers would need to ink Robinson for the rest of the season, but are waiting to see how quickly he can return after a recent knee injury.
Mar 26, 2015, 9:00 PM EDT
Speights said the Warriors knew the Wizards would quit after Golden State beat them recently, and Washington’s coach responds.
Mar 26, 2015, 8:00 PM EDT
Brooklyn is a half-game out of the eighth and final playoff spot in the East.
Mar 26, 2015, 7:00 PM EDT
Crawford has been dealing with a calf bruise.
Mar 26, 2015, 6:26 PM EDT
The NBA is the only major sports league featured.
Mar 26, 2015, 5:30 PM EDT
Mutombo had previously denied it.
Mar 26, 2015, 4:45 PM EDT
The Wizards have become stagnant in recent weeks.
Mar 26, 2015, 3:59 PM EDT
Woodson is an assistant with the Clippers now.
Mar 26, 2015, 3:15 PM EDT
Mar 26, 2015, 2:30 PM EDT
Timofey Mozgov in a backward jersey? Timofey Mozgov in a backward jersey
Mar 26, 2015, 1:45 PM EDT
Houston own’s Llull’s draft rights
Mar 26, 2015, 1:06 PM EDT
Jazz center makes it look easy
Mar 26, 2015, 12:13 PM EDT
Thunder guard again confrontational in post-game interview
Mar 26, 2015, 11:37 AM EDT
Jazz guard just suddenly went down
Mar 26, 2015, 11:02 AM EDT
Spurs big man apparently earned $100 by making 3-pointer against Thunder
Mar 26, 2015, 10:25 AM EDT
Referees miss blatant out of bounds call, clock momentarily stops before restarting
Mar 26, 2015, 9:47 AM EDT
The best matchup of the weekend may be Jakob Poeltl vs. Jahlil Okafor.
- NBA Draft prospect matchups to watch in NCAA Tourament this weekend 2
- Report: LeBron James frustrated with Kevin Love for not fitting in 83
- Five Things We Learned in NBA Wednesday: Kevin Love seems to be fitting in just fine suddenly 4
- It’s official: Dwight Howard will return to Rockets’ lineup Wednesday 2
- Dwyane Wade on MVP race: “I would say James Harden” 27
- Report: Rockets’ Patrick Beverley has torn ligament in wrist, to decide course in 7-10 days 2
- Derrick Rose expects to be cleared for contact soon, says he feels no pain in right knee 9
- Five Things We Learned in NBA Tuesday: Warriors win Pacific Division, may win much more 20