Nov 7, 2012, 6:50 PM EDT
Unless you are reading this in the backseat of a Manhattan cab, you probably haven’t seen the Madison Square Garden ads promoting the New York Knicks around the city, on bus stops and such places. Here is what they said:
“It’s Friday night. You can either go out and attempt to pick up sixes and sevens or stay home and watch Kidd dish out dimes.”‘
“It’s Friday night. You can either watch East Village poets do battle or see real artists slam.”
“It’s Friday night. You can either see a Broadway harness malfunctioning or you can watch real men fly.” (This is a reference to the troubled “Spiderman: Turn Off The Dark” production.)
Note to young marketing majors out there: Rule No. 1 is the same as doctors — do no harm. Insulting women, calling the population in your city that you are trying to get to buy tickets/tune in to games ugly, and slamming other things for which your city is well known — arts and Broadway shows — does not go over well. Also, if you’re going to go after Spiderman because of serious injuries to actors in the production, you may not want to put Amare Stoudemire’s pictures on the ad.
The ads created a buzz in New York, but not in a good way for a team trying to promote its product. It’s 3-0 product. Turns out not only were poets incensed they know how to use social media, too. They hammered the Knicks online. The people on Broadway were not thrilled.
So MSG — which owns the Knicks, Madison Square Garden and the network on which their games are broadcast — has pulled the ads, reports Darren Rovell of ESPN.
On Tuesday, the company said it would take down all posters associated with its recent advertising campaign, which generated buzz but also was considered controversial.
Keep winning and the Knicks will have no trouble getting people to go to games and tune in to broadcasts. In an Eastern Conference where the Pacers just took a blow, we can start to think that maybe the Knicks are a top four seed in the conference. Long way to go but right now you can see that path for them.
So maybe a little less is more marketing? Let the product speak for itself? If not, at least do no harm.
Mar 10, 2014, 12:27 AM EDT
There’s no real reason the Lakers as currently constructed should beat a Thunder team that, coming into Sunday’s contest, was tied with the Pacers for the league’s best record. But this was just one of 82 for OKC on the way to a trip that will likely last deep into the postseason, and L.A., as…
Mar 9, 2014, 11:48 PM EDT
That is what James Harden brings to the table — elite level scoring. He can flat out knock it down. That three gave Harden 17 points in the fourth quarter as the Rockets came from 13 back to force overtime on the shot above, then in OT Harden and Jeremy Lin (9 points in the…
Mar 9, 2014, 11:00 PM EDT
BOSTON – Do the Detroit Pistons hold each other accountable? “No,” Brandon Jennings said directly. The Pistons’ faint playoff hopes are disintegrating. With a 118-111 loss to the Boston Celtics on Sunday, Detroit has lost three straight, seven of eight and 10 of 12. The Atlanta Hawks lead the Pistons by three games with 19…
Mar 9, 2014, 9:30 PM EDT
Nerlens Noel has yet to play an NBA game this season, after being selected sixth overall in last summer’s draft by the Pelicans and then being traded to the Sixers in exchange for Jrue Holiday. Philadelphia is the team most associated with tanking this season (i.e., willingly losing games due to lack of personnel), and…
Mar 9, 2014, 8:00 PM EDT
BOSTON – Nine years ago, Rajon Rondo and Josh Smith were roommates at Oak Hill Academy. They watched film together. They walked to the gym together for extra workouts together. They played games together. Could they team up again in the NBA? “The conversation comes up,” Smith said. “We always tell each other how surreal…
Mar 9, 2014, 6:30 PM EDT
Jamal Crawford missed three straight games for the Clippers due to a calf injury, before trying to give it a go on Saturday against the Hawks. But Crawford didn’t last long before realizing he wasn’t yet ready to return, and now believes he came back too soon. From Arash Markazi of ESPN Los Angeles: Clippers guard Jamal…
Mar 9, 2014, 4:53 PM EDT
One day doesn’t change that the Miami Heat and Indiana Pacers are destined to meet in the Eastern Conference Finals. What Sunday showed is why on the path to that show do neither of those teams wants to see the Chicago Bulls. Sunday at home against the Miami Chicago was relentless, physical, they defended well,…
Mar 9, 2014, 3:30 PM EDT
Coming into Sunday’s contest, the Bulls had beaten the Heat six of the last seven times the teams met during the regular season in Chicago, and this video clip of action from the first half gives us a glimpse of the reason why. Chicago plays harder than any team in the league on a game-by-game…
Mar 9, 2014, 2:00 PM EDT
The Knicks have won three straight and the playoffs, especially in the dreadful Eastern Conference, remain within reach. But gaining entry to the postseason and getting crushed by the Heat or the Pacers in the first round wouldn’t begin to take the sting away from what’s been an underachieving season. What a playoff berth might…
Mar 9, 2014, 12:30 PM EDT
LeBron James attended the jersey retirement ceremony of Zydrunas Ilgauskas on Saturday, a move that would have been viewed as unusual by NBA standards even before considering the history that exists between the star player and the team where he began his NBA career. James played his first seven seasons in Cleveland, before infamously spurning…
Mar 9, 2014, 11:00 AM EDT
This is a far cry from Chris Paul to DeAndre Jordan, but it’s as close as the Knicks are likely to get. J.R. Smith leads the break late in the second quarter, and tosses it off the backboard for a trailing Amar’e Stoudemire. In the old days, Amar’e would have hammered this one home with…
Mar 9, 2014, 9:30 AM EDT
The Magic didn’t beat the Spurs in San Antonio, of course, but this was a nice play by Arron Afflalo to end the first half nonetheless. Tim Duncan has a propensity to turn the ball over in situations like this — end of clock, trying to force a pass — and this time it cost…
Mar 9, 2014, 8:00 AM EDT
This wasn’t exactly a dunk on the Bucks’ Giannis Antetokounmpo, but he was certainly in the vicinity. Martell Webster got loose on the break, and was quick enough to the rim to avoid the long rookie, but threw the dunk down with such force that he landed somewhat awkwardly on his backside.
Mar 9, 2014, 3:42 AM EDT
This is what the Clippers do, they put on a show. Midway through the first quarter Saturday night Chris Paul made the steal and it was a two-on-none fast break, so Paul went off the backboard to DeAndre Jordan for the slam. Not the best off the backboard I’ve ever seen, but not bad. The…
Mar 8, 2014, 11:00 PM EDT
The Cavaliers raised the jersey of Zydrunas Ilgauskas to the rafters on Saturday, following a ceremony at halftime of Cleveland’s matchup with the Knicks. Ilgauskas delivered a speech and thanked the fans as is customary at these events, and LeBron James was in attendance to honor his former teammate, who had requested his presence. The…
Mar 8, 2014, 9:30 PM EDT
Glen Davis has only been a member of the Clippers for four games, but he’s already sensing something special about his new team. Davis was bought out by the Magic and signed with Los Angeles less than two weeks ago, but played for Doc Rivers in Boston during his first four NBA seasons. He was…
Mar 8, 2014, 8:00 PM EDT
Carl Landry appeared in a career-high 81 games for the Warriors last season, and was a key reserve who averaged 10.8 points and six rebounds on a team that made it to the second round of the playoffs. The Kings haven’t sniffed the postseason in eight years, but signed Landry to a four-year deal worth…
Mar 8, 2014, 6:20 PM EDT
Phil Jackson was first offered a head coaching position with the Knicks this week, even though Mike Woodson is still (for reasons unknown) firmly in place. Jackson declined that one, so New York upped the ante with a front office job offer, one that Jackson would reportedly be deciding on in the coming week. No…
Mar 8, 2014, 6:00 PM EDT
BOSTON – On Paul Pierce’s first defensive possession as the Brooklyn Nets’ full-time starting power forward, Serge Ibaka backed him down on the block. Pierce bodied Ibaka, keeping him out of the paint, and Ibaka threw the ball away. On the Oklahoma City Thunder’s next possession, Ibaka posted up Pierce again. Pierce hardly yielded an…
Mar 8, 2014, 4:30 PM EDT
UPDATE 6:20 p.m.: Batum’s nose is not broken after all, according to an updated CSNNW.com report. It’s being called a nasal contusion, and it hasn’t yet been determined if it will require a protective mask. 4:30 p.m.: Well, we know he can’t wear a black mask to protect his face going forward. Portland’s starting swingman…
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