Nov 7, 2012, 6:50 PM EDT
Unless you are reading this in the backseat of a Manhattan cab, you probably haven’t seen the Madison Square Garden ads promoting the New York Knicks around the city, on bus stops and such places. Here is what they said:
“It’s Friday night. You can either go out and attempt to pick up sixes and sevens or stay home and watch Kidd dish out dimes.”‘
“It’s Friday night. You can either watch East Village poets do battle or see real artists slam.”
“It’s Friday night. You can either see a Broadway harness malfunctioning or you can watch real men fly.” (This is a reference to the troubled “Spiderman: Turn Off The Dark” production.)
Note to young marketing majors out there: Rule No. 1 is the same as doctors — do no harm. Insulting women, calling the population in your city that you are trying to get to buy tickets/tune in to games ugly, and slamming other things for which your city is well known — arts and Broadway shows — does not go over well. Also, if you’re going to go after Spiderman because of serious injuries to actors in the production, you may not want to put Amare Stoudemire’s pictures on the ad.
The ads created a buzz in New York, but not in a good way for a team trying to promote its product. It’s 3-0 product. Turns out not only were poets incensed they know how to use social media, too. They hammered the Knicks online. The people on Broadway were not thrilled.
So MSG — which owns the Knicks, Madison Square Garden and the network on which their games are broadcast — has pulled the ads, reports Darren Rovell of ESPN.
On Tuesday, the company said it would take down all posters associated with its recent advertising campaign, which generated buzz but also was considered controversial.
Keep winning and the Knicks will have no trouble getting people to go to games and tune in to broadcasts. In an Eastern Conference where the Pacers just took a blow, we can start to think that maybe the Knicks are a top four seed in the conference. Long way to go but right now you can see that path for them.
So maybe a little less is more marketing? Let the product speak for itself? If not, at least do no harm.
Aug 4, 2015, 1:05 AM EDT
Thinking long-term is the smart approach, the only one the Mavericks should consider
Aug 3, 2015, 11:17 PM EDT
Kobe Bryant is Beatles during the British Invasion level popular in China.
Aug 3, 2015, 9:59 PM EDT
Brooklyn could have easily kept Clark through training camp
Aug 3, 2015, 9:03 PM EDT
Pacers star maintains status as lock for 2016 Olympic roster – if he wants to play
Aug 3, 2015, 8:16 PM EDT
Trayce Thompson gives Thompson family yet another professional athlete
Aug 3, 2015, 7:25 PM EDT
That’ll keep him a viable candidate for 2016 Olympic roster
Aug 3, 2015, 6:33 PM EDT
…with one exception
Aug 3, 2015, 5:36 PM EDT
Dallas loading up on players. What will roster look like in November?
Aug 3, 2015, 3:58 PM EDT
Will new Sacramento assistant coach improve Cousins’ relationship with George Karl?
Aug 3, 2015, 3:04 PM EDT
Does Melo fit in New York?
Aug 3, 2015, 2:08 PM EDT
NBA teams played 70 four-in-fives last season
Aug 3, 2015, 12:50 PM EDT
“I didn’t miss it. I realized how much time I missed not being home with my kids.” —Ray Allen on last season
Aug 3, 2015, 11:44 AM EDT
Nike may well match.
Aug 3, 2015, 11:10 AM EDT
Denver has until Oct. 4 to make a decision.
Aug 3, 2015, 9:55 AM EDT
The Kings were never a likely landing spot.
Aug 3, 2015, 9:15 AM EDT
We bring you this, because it’s August.
Aug 3, 2015, 8:30 AM EDT
What will J.P. Tokoto, future Philadelphia second-rounders think of McRae’s contract?
Aug 3, 2015, 8:00 AM EDT
The Timberwolves roster doesn’t have a lot of quality three point shooters on it.
Aug 3, 2015, 12:01 AM EDT
Orlando keeps backup center on minimum contract
Aug 2, 2015, 10:30 PM EDT
I think the movie is coming, people.
- Ray Allen: “I won’t officially retire” 11
- Report: Adidas makes $200 million offer to James Harden 22
- Jahlil Okafor: “Rookie of the Year is one of the goals I set for myself” 16
- Report: Derrick Rose undecided about attending Team USA minicamp 9
- Report: Pacers planning to purchase D-League’s Fort Wayne Mad Ants 4
- Report: Hawks’ Mike Scott told police after arrest all drugs in car were his 17
- NBA lands in Africa trying to put down roots, which is all about youth programs, infrastructure 1
- Report: Kings expected to hire Nancy Lieberman as assistant coach 9