Nov 7, 2012, 6:50 PM EDT
Unless you are reading this in the backseat of a Manhattan cab, you probably haven’t seen the Madison Square Garden ads promoting the New York Knicks around the city, on bus stops and such places. Here is what they said:
“It’s Friday night. You can either go out and attempt to pick up sixes and sevens or stay home and watch Kidd dish out dimes.”‘
“It’s Friday night. You can either watch East Village poets do battle or see real artists slam.”
“It’s Friday night. You can either see a Broadway harness malfunctioning or you can watch real men fly.” (This is a reference to the troubled “Spiderman: Turn Off The Dark” production.)
Note to young marketing majors out there: Rule No. 1 is the same as doctors — do no harm. Insulting women, calling the population in your city that you are trying to get to buy tickets/tune in to games ugly, and slamming other things for which your city is well known — arts and Broadway shows — does not go over well. Also, if you’re going to go after Spiderman because of serious injuries to actors in the production, you may not want to put Amare Stoudemire’s pictures on the ad.
The ads created a buzz in New York, but not in a good way for a team trying to promote its product. It’s 3-0 product. Turns out not only were poets incensed they know how to use social media, too. They hammered the Knicks online. The people on Broadway were not thrilled.
So MSG — which owns the Knicks, Madison Square Garden and the network on which their games are broadcast — has pulled the ads, reports Darren Rovell of ESPN.
On Tuesday, the company said it would take down all posters associated with its recent advertising campaign, which generated buzz but also was considered controversial.
Keep winning and the Knicks will have no trouble getting people to go to games and tune in to broadcasts. In an Eastern Conference where the Pacers just took a blow, we can start to think that maybe the Knicks are a top four seed in the conference. Long way to go but right now you can see that path for them.
So maybe a little less is more marketing? Let the product speak for itself? If not, at least do no harm.
May 29, 2015, 4:53 PM EDT
Skiles is a former Magic player from 1989 through 1994.
May 29, 2015, 4:30 PM EDT
Ayesha Curry cooks, Stephen Curry tastes, and Riley Curry points out raspberry-sauce spills
May 29, 2015, 3:45 PM EDT
Would hiring Thibodeau really a wise call by the Pelicans?
May 29, 2015, 3:09 PM EDT
The NBA needs to review this process going forward.
May 29, 2015, 2:14 PM EDT
Warriors guard passed, but not enough time had passed to determine his health
May 29, 2015, 1:25 PM EDT
Atlanta guard expected to miss 3-4 months
May 29, 2015, 12:43 PM EDT
Believable, but is that why it’s believed?
May 29, 2015, 12:04 PM EDT
Varejao was slated to miss the entire season with an Achilles tear
May 29, 2015, 11:17 AM EDT
NBA gives Rockets center a flagrant foul, rescinds technical fouls for him and Andrew Bogut
May 29, 2015, 10:54 AM EDT
Contract negotiations reportedly ongoing
Report: Tom Thibodeau not interested in coaching Pelicans (because he fears Anthony Davis leaving), Magic or Nuggets
May 29, 2015, 10:21 AM EDT
My money is on Davis outlasting Pelicans’ next coach in New Orleans
May 29, 2015, 9:45 AM EDT
Gokul Venkatachalam predicts Cavaliers in 6
May 29, 2015, 9:08 AM EDT
Iowa State coach reportedly had concerns about NBA jump due to health
May 29, 2015, 8:30 AM EDT
They want Fred Hoiberg, but does he want them?
Report: Kevin Love going to “look around” this summer as free agent; Celtics, Lakers, Rockets possible
May 29, 2015, 8:00 AM EDT
I expect Love will stay with the Cavaliers this summer, but a lot of people around the league are not so convinced.
John Wall kicked off plane in Las Vegas after someone in his group allegedly threatened another passenger
May 29, 2015, 12:30 AM EDT
No charges were filed, but …
Bulls GM: Permission would have been granted for other teams to talk to Thibodeau, but ‘nobody called’
May 28, 2015, 11:30 PM EDT
Maybe because they knew Thibodeau would be available eventually.
May 28, 2015, 10:30 PM EDT
Tough to see him as a stronger candidate than at least two others. Unless …
May 28, 2015, 9:45 PM EDT
Thompson was throwing up after the game.
May 28, 2015, 9:00 PM EDT
Players supposedly said they’d avoid team facility this summer if Thibodeau remained the head coach.
- It’s official: Scott Skiles hired as head coach of Orlando Magic 0
- PBT Podcast: Talking Thibodeau/Bulls divorce; future for Rockets, Hawks 0
- Warriors’ Klay Thompson officially diagnosed with concussion 12
- Klay Thompson should not have been cleared to return to Game 5 after concussion evaluation 12
- Dwight Howard suspended one game after foul switcheroo 17
- Three coaches who may replace Tom Thibodeau in Chicago 10
- Report: Kevin Love going to “look around” this summer as free agent; Celtics, Lakers, Rockets possible 46
- PBT Extra: Did Chicago make the right move in firing Thibodeau? 23