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Report: Owners put ads on uniforms “on back burner”

Oct 25, 2012, 4:26 PM EDT


Among the things washed away in the tide of the David Stern retirement announcement — once again the NBA owners discussed putting some kind of advertising patch on uniforms.

But they remain divided on whether it should happen. So for now, nothing is going to happen.

That according to Ken Berger of


Stern has said before that owners were divided between traditionalists that wanted no advertisements and some who were ready to go full European soccer (if not NASCAR). Yes, Mark Cuban, but not just him. Last year during the NBA finals when the owners met they were shown mock-ups of options to consider.

Most observers expected a compromise — some small logo on the uniforms just above the chest approaching the shoulder (where the NBA logo is now) seemed a compromise. The teams would put a little more money in their pocket and it wasn’t intrusive or overwhelming.

But there apparently was no compromise. Does that mean the NBA’s finances are good enough that some owners are now willing to forgo revenue streams?

The owners will take the ads on jerseys issue up again when the meet in April, according to the report. You can bet this is going to happen some day, but that day is not today.

  1. nysportsexchange - Oct 25, 2012 at 4:50 PM

    No patches please. This is not NASCAR

  2. pacific123ocean - Oct 25, 2012 at 5:20 PM

    If it will bring down ticket prices…do it yesterday!

  3. drewsylvania - Oct 25, 2012 at 5:28 PM

    The league seems to be trying to do all it can to drive fans away with these kinds of moves…

    • sellahh - Oct 26, 2012 at 3:35 PM

      really? who cares? nobody makes you watch the ‘league’
      christ, you ppl really love to make up problems )

  4. ron05342 - Oct 25, 2012 at 6:48 PM

    Advertising on uniforms is pathetic.

    Why not just make the players get ad tattoos as well?

    • moseskkim - Oct 25, 2012 at 7:31 PM

      The idea isn’t pathetic. It just doesn’t feel right and I agree. We’re just not used to it. I look at Barcelona football club or any other soccer team and it looks just fine and it brings in boatloads of money. Many nba teams complain of a lack of revenue so it’s something that’s gotta be discussed. Trust that if the nba had ads on unis 20 years ago.. We would be totally fine with it now.

  5. lpyankee2 - Oct 25, 2012 at 8:30 PM

    While I don’t agree with it completely , it may be a good one for teams, financially. It helps them with business. In this situation, they can make money and it won’t affect our wallets. Each team is a business, whether we like it or not. The problem I have with it is that it takes away from the fact that the majority of the fanbase of a team is from the city that the team calls home and they want to root for the jersey which represents each city. For example, Knicks fans want to root for New York and the Knicks. They don’t want to root for Geico or Taco Bell. If you’re going to do it, find a way not to make it obnoxious and overdone.

  6. 00maltliquor - Oct 25, 2012 at 8:47 PM

    How ’bout taking that pathetic idea from the backburner to the garbage disposal!

    Look how ugly/cheap/retarted those woman’s jerseys look on the pic above! I don’t even know what team they are. Worst idea ever! I could care less how much money it brings in, have a little intregity and preserve the traditions of the the game instead of selling out for a quick buck.

  7. bloodydamnsox - Oct 26, 2012 at 12:41 AM

    Wow, this is what it takes to get women’s basketball on ST after not one mention during the WNBA Finals.

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