Oct 11, 2012, 6:24 PM EDT
The NBA is serious about expanding into the Chinese market.
That is more than just a couple preseason games — the Heat beat the Clippers in Beijing early Thursday and they meet again this weekend in Shanghai — and having players go over there on shoe company sponsored tours. They have an official NBA office in China and now they are about to have an actual footprint.
The NBA is actually building a sports/entertainment complex, reports the New York Times.
The N.B.A. Center — a basketball extravaganza that will include a gym and an N.B.A.-themed cafe, a restaurant and a store as well as an interactive gaming area and a children’s zone — will be placed at the center of a $1.5 billion, 800-hectare, or 2,000-acre, property development being built by a Chinese company….
Why China? As always just follow the trail of money.
China is already the second-biggest market for the N.B.A., after the United States, and it is a key to the league’s international strategy, with revenue of more than $100 million for the past year, according to analysts.
And with the size of China, the growing middle class in that nation and a growing love of basketball there, this makes a lot of financial sense. The league plans to build more than one eventually, league officials said.
Doing business in China and understanding the market there are not simple, but the league is committed to it, clearly. Because you don’t see them building like this in Europe or Mexico.
Jul 28, 2014, 10:01 AM EDT
Because he could.
Jul 28, 2014, 9:24 AM EDT
The league won’t let it get to that point.
Jul 28, 2014, 8:45 AM EDT
Scott was historically bad at coaching defense in three seasons with the Cavaliers.
Jul 28, 2014, 8:00 AM EDT
After all the players shifts this summer, the top three teams in the power rankings remain unchanged from the last one lst year.
Jul 28, 2014, 2:04 AM EDT
Lance letting us know where his loyalties lie.
Jul 27, 2014, 10:00 PM EDT
The 2015 Slam Dunk Contest champion might have already been decided.
Jul 27, 2014, 8:30 PM EDT
At least he has an injury.
Jul 27, 2014, 7:00 PM EDT
We’ve known this for a while now.
Jul 27, 2014, 5:30 PM EDT
Millsap gets the call as a late addition after Blake Griffin and Kevin Love dropped out in the last few days.
Jul 27, 2014, 4:00 PM EDT
KG is likely coming back for his 20th NBA season, but may be setting himself up for something more with the Nets one his playing days are finished.
Jul 27, 2014, 2:30 PM EDT
LeBron makes yet another momentous decision.
Jul 27, 2014, 1:00 PM EDT
L.A. will keep Nash on the roster for the upcoming season, and take the cap hit for the $9.7 million remaining on his contract all at once.
Jul 27, 2014, 11:30 AM EDT
Only other possibility would have been LeBron facing the Heat, but that feels more like Christmas.
Jul 27, 2014, 10:01 AM EDT
Team downplays ESPN report that a contract has been agreed upon.
Jul 27, 2014, 9:29 AM EDT
Would Harden have been offended if he and Parsons made similar money?
Jul 27, 2014, 8:00 AM EDT
Kobe looks like Kobe, even all those years ago.
Jul 27, 2014, 12:30 AM EDT
Wade can play a little football.
Jul 26, 2014, 11:37 PM EDT
The negotiations was over years and the fourth year is a team option.
Jul 26, 2014, 10:00 PM EDT
Beasley is an unrestricted free agent, and some team will almost certainly take a chance on him next season.
Jul 26, 2014, 8:30 PM EDT
Bledsoe is absolutely right.
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