Oct 11, 2012, 6:24 PM EDT
The NBA is serious about expanding into the Chinese market.
That is more than just a couple preseason games — the Heat beat the Clippers in Beijing early Thursday and they meet again this weekend in Shanghai — and having players go over there on shoe company sponsored tours. They have an official NBA office in China and now they are about to have an actual footprint.
The NBA is actually building a sports/entertainment complex, reports the New York Times.
The N.B.A. Center — a basketball extravaganza that will include a gym and an N.B.A.-themed cafe, a restaurant and a store as well as an interactive gaming area and a children’s zone — will be placed at the center of a $1.5 billion, 800-hectare, or 2,000-acre, property development being built by a Chinese company….
Why China? As always just follow the trail of money.
China is already the second-biggest market for the N.B.A., after the United States, and it is a key to the league’s international strategy, with revenue of more than $100 million for the past year, according to analysts.
And with the size of China, the growing middle class in that nation and a growing love of basketball there, this makes a lot of financial sense. The league plans to build more than one eventually, league officials said.
Doing business in China and understanding the market there are not simple, but the league is committed to it, clearly. Because you don’t see them building like this in Europe or Mexico.
Aug 27, 2015, 10:30 PM EDT
This is scary for the rest of the league if it’s true.
Aug 27, 2015, 9:45 PM EDT
Westbrook and Nina Earl have been together since college.
Aug 27, 2015, 9:00 PM EDT
Rose’s first public comments since the civil suit.
Aug 27, 2015, 8:15 PM EDT
They’re pretty sweet.
Aug 27, 2015, 7:30 PM EDT
Sultan Kosem of Turkey is 8-foot-3.
Aug 27, 2015, 6:45 PM EDT
As an NBA League Pass junkie I’ll tell you why I’m happy — she’s good.
Aug 27, 2015, 5:51 PM EDT
If you’re keeping score at home, there are two shattered backboards on the list.
Aug 27, 2015, 5:06 PM EDT
The Cavaliers need to be patient with him.
Aug 27, 2015, 4:25 PM EDT
Chocolate Thunder remained an ambassador of the game.
Aug 27, 2015, 3:31 PM EDT
He probably will land on a roster somewhere. Eventually.
Aug 27, 2015, 2:45 PM EDT
This is a blow to France, but they remain one of the deepest teams at EuroBasket and one of the favorites.
Aug 27, 2015, 1:54 PM EDT
Houston’s salary cap picture changed before the deal got inked.
Aug 27, 2015, 1:12 PM EDT
Gregg Popovich is considered the frontrunner.
Aug 27, 2015, 11:54 AM EDT
Stan Van Gundy wants to play Brandon Jennings and Stephen Jackson together at times.
Aug 27, 2015, 11:04 AM EDT
The Bulls comment is basically “no comment.”
Aug 27, 2015, 9:15 AM EDT
At this point in his career Davis is the “break glass in case of emergency” big.
Aug 27, 2015, 8:30 AM EDT
Wiggins is playing well for Canada.
Aug 27, 2015, 8:00 AM EDT
LeBron turned a $4.4 million profit.
Aug 27, 2015, 12:58 AM EDT
There is no criminal report filed in this case. Rose nor his attorney have yet to comment on the report or suit.
Aug 26, 2015, 11:25 PM EDT
Was there ever a more Shakespearean NBA drama than Shaq/Kobe?
- Derrick Rose on sexual assault suit: “I am confident I will be proven innocent” 0
- Report: Kyrie Irving likely not back opening night, could be out until January 10
- Legendary Sixer, backboard-shattering dunker Darryl Dawkins dies at 58 12
- After Rio Olympics next summer, who takes over at Team USA coach? 6
- Kobe, Shaq discuss regrets over feud that ended their Lakers era 47
- NBA fines Clippers for attempting to circumvent salary cap with DeAndre Jordan 10
- The most overlooked – and maybe most significant – reason Carmelo Anthony won’t waive his no-trade clause this season 17
- Phil Jackson is optimistic about Knicks coming season, except the start 7