Oct 11, 2012, 6:24 PM EDT
The NBA is serious about expanding into the Chinese market.
That is more than just a couple preseason games — the Heat beat the Clippers in Beijing early Thursday and they meet again this weekend in Shanghai — and having players go over there on shoe company sponsored tours. They have an official NBA office in China and now they are about to have an actual footprint.
The NBA is actually building a sports/entertainment complex, reports the New York Times.
The N.B.A. Center — a basketball extravaganza that will include a gym and an N.B.A.-themed cafe, a restaurant and a store as well as an interactive gaming area and a children’s zone — will be placed at the center of a $1.5 billion, 800-hectare, or 2,000-acre, property development being built by a Chinese company….
Why China? As always just follow the trail of money.
China is already the second-biggest market for the N.B.A., after the United States, and it is a key to the league’s international strategy, with revenue of more than $100 million for the past year, according to analysts.
And with the size of China, the growing middle class in that nation and a growing love of basketball there, this makes a lot of financial sense. The league plans to build more than one eventually, league officials said.
Doing business in China and understanding the market there are not simple, but the league is committed to it, clearly. Because you don’t see them building like this in Europe or Mexico.
Jul 2, 2015, 1:11 AM EDT
If he does, will Miami trade Mario Chalmers and/or Shabazz Napier?
Jul 2, 2015, 12:01 AM EDT
Good value for Boston
Jul 1, 2015, 11:27 PM EDT
The Warriors are keeping the band together — and they will be at the top of the West for a while.
Jul 1, 2015, 11:27 PM EDT
Philadelphia takes Jason Thompson, Carl Landry from Sacramento
Jul 1, 2015, 11:04 PM EDT
Asik will take some pressure off Anthony Davis
Jul 1, 2015, 9:57 PM EDT
Neither are the Pacers
Jul 1, 2015, 9:00 PM EDT
Not a good idea
Jul 1, 2015, 7:53 PM EDT
The Brad Stevens Effect
Jul 1, 2015, 7:40 PM EDT
Cleveland continues to soar over luxury-tax lines
Jul 1, 2015, 7:34 PM EDT
Would Paul Pierce agree to this if DeAndre Jordan were leaving town?
Jul 1, 2015, 7:07 PM EDT
Millsap had been flirting with Orlando but chose a shorter deal in Atlanta.
Jul 1, 2015, 7:04 PM EDT
Will Wright back up or replace Marc Gasol?
Jul 1, 2015, 6:43 PM EDT
Will that be enough to get Aldridge back to Portland?
Jul 1, 2015, 6:31 PM EDT
He is using this to leverage the Cavaliers, but the door is open.
Jul 1, 2015, 6:07 PM EDT
This is a contract the Thunder can live with or move, depending.
Jul 1, 2015, 4:51 PM EDT
Even if another team signs him to an offer sheet, the Warriors will just match it.
Jul 1, 2015, 4:47 PM EDT
Aldridge and Kobe Bryant didn’t quite click in their meeting.
Jul 1, 2015, 4:14 PM EDT
The Suns look like a team ready to run again.
Jul 1, 2015, 4:11 PM EDT
Boston gets nice value on a short-term frontcourt upgrade.
Jul 1, 2015, 3:09 PM EDT
The road to the NBA Finals out of the East — and maybe to the Larry O’Brien trophy itself — goes through Cleveland.
- Report: Warriors, Draymond Green agree to five-year, $85 million deal 9
- 76ers get Nik Stauskas, first-rounder in salary-dump trade with Kings 25
- Report: Pelicans finalizing deal with Omer Asik 2
- Reports: Paul Pierce agrees to three-year, $10 million contract with Los Angeles Clippers 21
- Report: LaMarcus Aldridge rules out Lakers in free agent decision 99
- Reports: Phoenix Suns sign Tyson Chandler, re-sign Brandon Knight, try to reshape roster 11
- Kevin Love will return to Cavaliers, contract is reportedly $110 million over five years 78
- Report: Spurs reach deal to trade Tiago Splitter to Hawks, create cap space for LaMarcus Aldridge offer 27