Skip to content

NBA to build sports/entertainment complex in Beijing

Oct 11, 2012, 6:24 PM EST

Beijing skyline Getty Images

The NBA is serious about expanding into the Chinese market.

That is more than just a couple preseason games — the Heat beat the Clippers in Beijing early Thursday and they meet again this weekend in Shanghai — and having players go over there on shoe company sponsored tours. They have an official NBA office in China and now they are about to have an actual footprint.

The NBA is actually building a sports/entertainment complex, reports the New York Times.

The N.B.A. Center — a basketball extravaganza that will include a gym and an N.B.A.-themed cafe, a restaurant and a store as well as an interactive gaming area and a children’s zone — will be placed at the center of a $1.5 billion, 800-hectare, or 2,000-acre, property development being built by a Chinese company….

Why China? As always just follow the trail of money.

China is already the second-biggest market for the N.B.A., after the United States, and it is a key to the league’s international strategy, with revenue of more than $100 million for the past year, according to analysts.

And with the size of China, the growing middle class in that nation and a growing love of basketball there, this makes a lot of financial sense. The league plans to build more than one eventually, league officials said.

Doing business in China and understanding the market there are not simple, but the league is committed to it, clearly. Because you don’t see them building like this in Europe or Mexico.

Latest Posts
  1. Kevin Garnett on Denver Nuggets: “A quitter is a quitter”

    Mar 5, 2015, 2:10 AM EST

    Denver Nuggets v Minnesota Timberwolves Getty Images

    This after the Celtics just smacked the Timberwolves pretty good.

  2. Report: Mark Rachesky jumps into bidding for Hawks; price tag north of $900 million

    Mar 4, 2015, 6:14 PM EST

    Hawks pac man logo

    Don’t be shocked if the final price tag is close to $1 billion. Yes, for the Hawks.

  3. George Karl: Knicks could use a strong point guard next to Carmelo Anthony

    Mar 4, 2015, 5:15 PM EST

    Image (1) anthony_Karl-thumb-250x181-21662.jpg for post 6222

    Except you don’t really want a strong point guard in Phil Jackson’s triangle.

  4. P.J. Hairston has had a rough rookie season

    Mar 4, 2015, 4:30 PM EST

    Minnesota Timberwolves v Charlotte Hornets Minnesota Timberwolves v Charlotte Hornets

    Some guys turn things around, bu Hairston has a lot of work to do.

  5. Ray Allen announces he will not play this season

    Mar 4, 2015, 2:58 PM EST

    Miami Heat's Allen celebrates a three point shot against the Indiana Pacers during Game 7 of their NBA Eastern Conference final basketball playoff in Miami Reuters

    Allen isn’t officially retiring just yet, says he’ll reassess things in advance of next season.

  6. Pelicans’ Anthony Davis a gametime decision Wednesday vs. Pistons

    Mar 4, 2015, 2:15 PM EST

    Orlando Magic v New Orleans Pelicans Getty Images

    Davis has missed the last six games with a shoulder injury.

  7. Russell Westbrook confirms he will play Wednesday night vs. Sixers

    Mar 4, 2015, 1:28 PM EST

    He should put up numbers against the Sixers. Then again he puts up numbers on everyone.

  8. NBA admits missed foul call in final minutes of Timberwolves’ loss to Clippers

    Mar 4, 2015, 11:20 AM EST

    Andrew Wiggins, Spencer Hawes Andrew Wiggins, Spencer Hawes

    League is releasing officiating reports for all calls made in a close game’s final two minutes, and the results are fascinating.

  9. LeBron goes behind the back to avoid Avery Bradley on the break (VIDEO)

    Mar 4, 2015, 10:40 AM EST

    Boston Celtics v Cleveland Cavaliers Getty Images

    Nifty but necessary move by LeBron to earn the easy two points.

Featured video

Is Derrick Rose the next Penny Hardaway?
Top 10 NBA Player Searches
  1. R. Westbrook (8128)
  2. K. Durant (6920)
  3. D. Cousins (6513)
  4. A. Davis (6440)
  5. D. Rose (6061)
  1. D. Howard (5955)
  2. L. James (5896)
  3. K. Irving (5865)
  4. J. Harden (5721)
  5. P. George (5404)