Skip to content

NBA to build sports/entertainment complex in Beijing

Oct 11, 2012, 6:24 PM EDT

Beijing skyline Getty Images

The NBA is serious about expanding into the Chinese market.

That is more than just a couple preseason games — the Heat beat the Clippers in Beijing early Thursday and they meet again this weekend in Shanghai — and having players go over there on shoe company sponsored tours. They have an official NBA office in China and now they are about to have an actual footprint.

The NBA is actually building a sports/entertainment complex, reports the New York Times.

The N.B.A. Center — a basketball extravaganza that will include a gym and an N.B.A.-themed cafe, a restaurant and a store as well as an interactive gaming area and a children’s zone — will be placed at the center of a $1.5 billion, 800-hectare, or 2,000-acre, property development being built by a Chinese company….

Why China? As always just follow the trail of money.

China is already the second-biggest market for the N.B.A., after the United States, and it is a key to the league’s international strategy, with revenue of more than $100 million for the past year, according to analysts.

And with the size of China, the growing middle class in that nation and a growing love of basketball there, this makes a lot of financial sense. The league plans to build more than one eventually, league officials said.

Doing business in China and understanding the market there are not simple, but the league is committed to it, clearly. Because you don’t see them building like this in Europe or Mexico.

Latest Posts
  1. Hawks’ Thabo Sefolosha says police incident damaged his reputation

    May 29, 2015, 10:00 PM EDT

    Thabo Sefolosha AP

    Sefolosha suffered a leg fracture during a police incident that kept him from participating in the playoffs.

  2. Suns shake up their coaching staff

    May 29, 2015, 8:00 PM EDT

    Phoenix Suns v Sacramento Kings Getty Images

    Jeff Hornacek remains in charge, but there has been some shuffling among his assistants.

  3. PBT Extra: Houston Rockets face interesting off-season

    May 29, 2015, 7:01 PM EDT

    Dallas Mavericks v Houston Rockets - Game One Getty Images

    There are questions about the future of Josh Smith, Patrick Beverley and others with the team.

  4. LeBron James on how to slow Stephen Curry: “The same way you slow me down … You can’t.”

    May 29, 2015, 6:15 PM EDT

    OAKLAND, CA - FEBRUARY 12:  Stephen Curry #30 of the Golden State Warriors goes in for a layup over LeBron James #6 of the Miami Heat at ORACLE Arena on February 12, 2014 in Oakland, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Thearon W. Henderson/Getty Images) Getty Images

    The two most popular players in the NBA this season (with Kevin Durant out) go head-to-head on the NBA’s biggest stage.

  5. PBT Extra with NBASavant.com: Cleveland may want to cover Curry in the left corner

    May 29, 2015, 5:29 PM EDT

    Houston Rockets v Golden State Warriors - Game Five Getty Images

    Cleveland’s defense has looked better in the playoffs than it has all season, but starting next Thursday it will get the biggest test it has had all season.

  6. It’s official: Scott Skiles hired as head coach of Orlando Magic

    May 29, 2015, 4:53 PM EDT

    150523_skiles Getty Images

    Skiles is a former Magic player from 1989 through 1994.

  7. Cookin’ with the Currys, guest-starring Riley Curry (video)

    May 29, 2015, 4:30 PM EDT

    Stephen Curry Stephen Curry

    Ayesha Curry cooks, Stephen Curry tastes, and Riley Curry points out raspberry-sauce spills

  8. PBT Podcast: Talking Thibodeau/Bulls divorce; future for Rockets, Hawks

    May 29, 2015, 3:45 PM EDT

    Chicago Bulls v Cleveland Cavaliers - Game Two Getty Images

    Would hiring Thibodeau really a wise call by the Pelicans?

  9. Warriors’ Klay Thompson officially diagnosed with concussion

    May 29, 2015, 3:09 PM EDT

    Klay Thompson Klay Thompson

    The NBA needs to review this process going forward.

  10. Klay Thompson should not have been cleared to return to Game 5 after concussion evaluation

    May 29, 2015, 2:14 PM EDT

    Klay Thompson Klay Thompson

    Warriors guard passed, but not enough time had passed to determine his health

  11. Rumor: Thunder promised to draft Cameron Payne No. 14

    May 29, 2015, 12:43 PM EDT

    Cameron Payne, Reece Chamberlain AP

    Believable, but is that why it’s believed?

  12. Report: Cavaliers could activate Anderson Varejao in NBA Finals if necessary

    May 29, 2015, 12:04 PM EDT

    Chicago Bulls v Cleveland Cavaliers - Game One Getty Images

    Varejao was slated to miss the entire season with an Achilles tear

  13. Dwight Howard suspended one game after foul switcheroo

    May 29, 2015, 11:17 AM EDT

    Dwight Howard, Klay Thompson Dwight Howard, Klay Thompson

    NBA gives Rockets center a flagrant foul, rescinds technical fouls for him and Andrew Bogut

  14. Report: Magic could hire Scott Skiles as soon as today

    May 29, 2015, 10:54 AM EDT

    NEW YORK, NY - MARCH 26:  Head coach Scott Skiles of the Milwaukee Bucks looks on against the New York Knicks at Madison Square Garden on March 26, 2012 in New York City. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Chris Chambers/Getty Images) *** Local Caption *** Scott Skiles Getty Images

    Contract negotiations reportedly ongoing

  15. National Spelling Bee co-champion wore LeBron jersey under dress shirt

    May 29, 2015, 9:45 AM EDT

    Gokul Venkatachalam predicts Cavaliers in 6

Did Chicago do the right thing in firing Thibodeau?

Despite ending, Hawks had season to remember
Top 10 NBA Player Searches
  1. S. Curry (8121)
  2. K. Love (5867)
  3. K. Irving (5619)
  4. L. James (4376)
  5. K. Korver (4285)
  1. K. Bryant (3661)
  2. A. Varejao (3593)
  3. D. Howard (3568)
  4. K. Durant (3559)
  5. M. Speights (3301)