Skip to content

NBA to build sports/entertainment complex in Beijing

Oct 11, 2012, 6:24 PM EDT

Beijing skyline Getty Images

The NBA is serious about expanding into the Chinese market.

That is more than just a couple preseason games — the Heat beat the Clippers in Beijing early Thursday and they meet again this weekend in Shanghai — and having players go over there on shoe company sponsored tours. They have an official NBA office in China and now they are about to have an actual footprint.

The NBA is actually building a sports/entertainment complex, reports the New York Times.

The N.B.A. Center — a basketball extravaganza that will include a gym and an N.B.A.-themed cafe, a restaurant and a store as well as an interactive gaming area and a children’s zone — will be placed at the center of a $1.5 billion, 800-hectare, or 2,000-acre, property development being built by a Chinese company….

Why China? As always just follow the trail of money.

China is already the second-biggest market for the N.B.A., after the United States, and it is a key to the league’s international strategy, with revenue of more than $100 million for the past year, according to analysts.

And with the size of China, the growing middle class in that nation and a growing love of basketball there, this makes a lot of financial sense. The league plans to build more than one eventually, league officials said.

Doing business in China and understanding the market there are not simple, but the league is committed to it, clearly. Because you don’t see them building like this in Europe or Mexico.

Latest Posts
  1. Bucks’ Larry Sanders to play with goggles next season

    Sep 22, 2014, 12:21 AM EDT

    Larry Sanders

    Remember Sanders suffered a serious eye injury last season.

  2. Golden State Warriors top 10 plays of 2014 season (VIDEO)

    Sep 21, 2014, 11:00 PM EDT

    Oklahoma City Thunder v Golden State Warriors Getty Images

    Way more Andre Iguodala than you might expect.

  3. Report: Celtics will complete Evan Turner signing before training camp begins

    Sep 21, 2014, 9:30 PM EDT

    Los Angeles Lakers v Indiana Pacers Getty Images

    Turner’s stock has dropped significantly since being traded from the Sixers to the Pacers in the middle of last season.

  4. NBA’s rookie transition program tries to educate, but some of the information is presented in poor taste

    Sep 21, 2014, 8:00 PM EDT

    You can see what they’re trying to do, but some of the things presented went a bit too far.

  5. Behind the scenes look at internal media day for Charlotte Hornets (VIDEO)

    Sep 21, 2014, 6:30 PM EDT

    courtesy Bobcats.com

    Our first real look at the new uniforms and new court design.

  6. Tony Parker hits a back over-the-head halfcourt shot (VIDEO)

    Sep 21, 2014, 5:00 PM EDT

    Tony Parker Tony Parker

    I’m pretty sure Popovich doesn’t want him taking one of these in a game.

  7. Hornets’ Jeff Taylor says he’s recovered from ruptured Achilles

    Sep 21, 2014, 3:30 PM EDT

    Dallas Mavericks v Charlotte Bobcats Dallas Mavericks v Charlotte Bobcats

    He’s going to fight for minutes at a crowded wing spot in Charlotte.

  8. Andrew Wiggins says he doesn’t feel much pressure heading to Minnesota

    Sep 21, 2014, 2:00 PM EDT

    Timberwolves New Players Getty Images

    Nobody expects much from the Timberwolves or Wiggins this season, outside of a few highlight dunks.

  9. Report: Zoran Dragic “in advanced discussions” to leave Europe for Suns next season

    Sep 21, 2014, 12:30 PM EDT

    BASKET-EURO-2013-SRB-SVN Getty Images

    A team is going to have to pay him at least $2 million a year to make it worth his while.

  10. Jeanie Buss ‘not worried’ about Kobe coming back and contributing for Lakers

    Sep 21, 2014, 9:30 AM EDT

    Boston Celtics v Los Angeles Lakers Getty Images

    Lakers president believes Bryant is ready after he missed all but six games last season due to injury.

  11. Timberwolves ‘not necessarily in a rush’ to agree to contract extension with Ricky Rubio

    Sep 20, 2014, 11:00 PM EDT

    Ricky Rubio AP

    Rubio may not like it, but Minnesota can retain his rights in restricted free agency next summer.

  12. Report: Gustavo Ayon’s deal with Real Madrid worth $6.6 million over three years

    Sep 20, 2014, 9:30 PM EDT

    Australia v Mexico - 2014 FIBA Basketball World Cup Getty Images

    Big man from Mexico preferred to remain in the NBA, but took the payday to return overseas.

  13. Kobe Bryant may join ownership group attempting to purchase Italian soccer team

    Sep 20, 2014, 6:30 PM EDT

    Kobe Bryant Kobe Bryant

    With two years left in the NBA, Bryant has an eye on life after basketball.

  14. Taj Gibson says he’s fine coming off the bench for Bulls: ‘Please miss me with the drama’

    Sep 20, 2014, 5:00 PM EDT

    Taj Gibson Taj Gibson

    A previous report said Gibson was less than thrilled with remaining a reserve.

  15. Andray Blatche signs deal to play in China next season

    Sep 20, 2014, 3:30 PM EDT

    Cleveland Cavaliers v Brooklyn Nets Getty Images

    Blatche can play, but the NBA offers simply weren’t there.

  16. Giant LeBron James banner approved to hang in downtown Cleveland once again

    Sep 20, 2014, 2:00 PM EDT

    lebron-banner

    10-story-high banner will return after a similar one was taken down when James left in 2010.

  17. Report: Ramon Sessions signs 2-year deal with Kings

    Sep 20, 2014, 12:28 PM EDT

    Ramon Sessions AP

    Sessions could start at point guard for Sacramento.

Featured video

What players stood out at World Cup?
Top 10 NBA Player Searches
  1. R. Rondo (2605)
  2. E. Bledsoe (2514)
  3. K. Bryant (2168)
  4. L. James (2058)
  5. D. Rose (1829)
  1. R. Allen (1687)
  2. N. Young (1598)
  3. K. Irving (1530)
  4. J. Hickson (1454)
  5. G. Oden (1407)