Oct 11, 2012, 6:24 PM EDT
The NBA is serious about expanding into the Chinese market.
That is more than just a couple preseason games — the Heat beat the Clippers in Beijing early Thursday and they meet again this weekend in Shanghai — and having players go over there on shoe company sponsored tours. They have an official NBA office in China and now they are about to have an actual footprint.
The NBA is actually building a sports/entertainment complex, reports the New York Times.
The N.B.A. Center — a basketball extravaganza that will include a gym and an N.B.A.-themed cafe, a restaurant and a store as well as an interactive gaming area and a children’s zone — will be placed at the center of a $1.5 billion, 800-hectare, or 2,000-acre, property development being built by a Chinese company….
Why China? As always just follow the trail of money.
China is already the second-biggest market for the N.B.A., after the United States, and it is a key to the league’s international strategy, with revenue of more than $100 million for the past year, according to analysts.
And with the size of China, the growing middle class in that nation and a growing love of basketball there, this makes a lot of financial sense. The league plans to build more than one eventually, league officials said.
Doing business in China and understanding the market there are not simple, but the league is committed to it, clearly. Because you don’t see them building like this in Europe or Mexico.
Apr 1, 2015, 12:30 PM EDT
We know it’s LeBron’s world in Cleveland, but this makes Blatt look a bit silly.
Apr 1, 2015, 11:50 AM EDT
This isn’t the first time one of the Clippers has publicly pointed out the obvious.
Apr 1, 2015, 11:10 AM EDT
The rivalry continues.
Kevin Durant says he’d ‘love to’ stay with Thunder his entire career, wants his jersey retired in OKC
Apr 1, 2015, 10:30 AM EDT
Durant will be an unrestricted free agent after next season.
Apr 1, 2015, 9:50 AM EDT
The Internet went nuts with memes of Paul falling down, and he got in on the fun himself.
Apr 1, 2015, 9:10 AM EDT
Apr 1, 2015, 8:30 AM EDT
Hollins believes what he believes, evidence to the contrary be damned.
Apr 1, 2015, 8:00 AM EDT
He was the reason the Clippers were close to the Warriors.
Apr 1, 2015, 1:34 AM EDT
We may have to watch the Nets in the playoffs. Lord help us all.
Apr 1, 2015, 12:50 AM EDT
Curry just dropped the best defensive point guard in the NBA.
Mar 31, 2015, 11:00 PM EDT
The deer is angrier
Mar 31, 2015, 10:00 PM EDT
Curry and Harden seem to be the frontrunners.
Mar 31, 2015, 9:00 PM EDT
“Not what I envisioned coming into this season. But I’m here and ready to conquer this journey.” —Kevin Durant
Mar 31, 2015, 7:59 PM EDT
Which is easier to insult, the Lakers or Justin Bieber?
Mar 31, 2015, 7:20 PM EDT
Harrell a potential lottery pick, Rozier a potential first rounder
Mar 31, 2015, 6:29 PM EDT
It’s impossible to ever really define and entire large city in one bit of writing. But this story comes as close to defining the intricate relationship of San Antonio with the Spurs as you are going to see.
Mar 31, 2015, 5:38 PM EDT
Redick, who once looked like a bust given oversized expectations, playing big role for surging Clippers
Mar 31, 2015, 4:56 PM EDT
This was fun frustration
Mar 31, 2015, 3:44 PM EDT
Knicks fans should be patient with this season. Optimistic… that’s a tough sell.
Mar 31, 2015, 2:59 PM EDT
LeBron names his three, and says after that he has ‘a bunch of teammates.’
- Kevin Durant says he’d ‘love to’ stay with Thunder his entire career, wants his jersey retired in OKC 7
- Anthony Davis says James Harden should be MVP 19
- Stop judging J.J. Redick by his Duke days if you haven’t already 7
- Thunder say Kevin Durant underwent successful bone graft surgery, will return in 4-6 months 4
- Five Things We Learned in NBA Monday: DeMar DeRozan went Harden on Harden 12
- Derrick Rose returns to full-contact practice, Bulls return date still unknown 13
- Report: Sacramento consultant Chris Mullin to take St. John’s head coaching job 5
- PBT Extra: Taking twitter questions on Clippers, Michael Carter-Williams, more 7