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NBA to build sports/entertainment complex in Beijing

Oct 11, 2012, 6:24 PM EDT

Beijing skyline Getty Images

The NBA is serious about expanding into the Chinese market.

That is more than just a couple preseason games — the Heat beat the Clippers in Beijing early Thursday and they meet again this weekend in Shanghai — and having players go over there on shoe company sponsored tours. They have an official NBA office in China and now they are about to have an actual footprint.

The NBA is actually building a sports/entertainment complex, reports the New York Times.

The N.B.A. Center — a basketball extravaganza that will include a gym and an N.B.A.-themed cafe, a restaurant and a store as well as an interactive gaming area and a children’s zone — will be placed at the center of a $1.5 billion, 800-hectare, or 2,000-acre, property development being built by a Chinese company….

Why China? As always just follow the trail of money.

China is already the second-biggest market for the N.B.A., after the United States, and it is a key to the league’s international strategy, with revenue of more than $100 million for the past year, according to analysts.

And with the size of China, the growing middle class in that nation and a growing love of basketball there, this makes a lot of financial sense. The league plans to build more than one eventually, league officials said.

Doing business in China and understanding the market there are not simple, but the league is committed to it, clearly. Because you don’t see them building like this in Europe or Mexico.

  1. rajbais - Oct 11, 2012 at 8:07 PM

    Great way to give back!!!

  2. warriorking1112 - Oct 11, 2012 at 10:56 PM

    its very smart and as communist country if marketed to the youth of that nation we will see players better than in America coming from China in 10-20years bc there are no age restrictions on training and using human growth hormones etc etc creating superstar athletes that America won’t be able to compete with!!! As the most popular sport in America by a great deal the NFL would be very smart to do this and build youth programs in China and also Europe and Latin America. starting by building fAn bases with the youth of those countries and building youth leagues will ensure the future of that nation belongs to that sport!!

  3. bat42boy - Oct 11, 2012 at 11:20 PM

    Why build a complex in China with good American money? It should be used in America to put people to work here. Let the Chinese build their own complex with their money not ours. What a waste!!!

  4. suhnum1fan - Oct 12, 2012 at 12:28 PM

    Eventually, greed will kill

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