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Heroin dealer in Philly branded his product “LeBron James”

Oct 1, 2012, 10:59 AM EDT

LeBron James listens to a question at a news conference during media day at the Miami Heat's home arena in Miami, Florida Reuters

Well, I guess this is kind of a status symbol. A sick, twisted, perverse status symbol but a symbol none-the-less.

A heroin dealer in the Philadelphia area has been selling his product branded as “LeBron James” complete with a silhouette of LeBron dunking on the bag, reports the Philadelphia Daily News (hat tip to SLAM).

It should go without saying that LeBron in no way is involved or endorsed this use of his name and likeness.

Upper Darby police said that they busted a major heroin dealer from Philadelphia on Thursday who had 140 packets of the deadly drug – all of which were stamped with the silhouette of a basketball player and the name “LeBron James.”

“I don’t think LeBron James would be too happy with this drug-dealer dude using his name on these street bags,” said Upper Darby Police Superintendent Michael Chitwood.

According to the report — this is not something we have any experience with — it is common for dealers to stamp their bags and name the drug, although it is usually something simple like “horse” or a play on a drug name itself.

I suppose naming the product after the healthy LeBron James makes more marketing sense than naming it River Phoenix or Sid Vicious or any of the thousands of others that have died from the drug.

  1. michflaguy - Oct 1, 2012 at 11:08 AM

    Well, as any sports agent will tell you…it *IS* about branding!!!

  2. cantonbound13 - Oct 1, 2012 at 11:21 AM

    So it causes people to choke?

    • donivantrip - Oct 1, 2012 at 11:49 AM

      What a lame unoriginal comment by a pathetic lbj hater. Being down 3-2, going on the road, and having one of the best playoff games of all time isn’t choking. Its a shame you clowns still can’t appreciate what type of player we get to watch.

      • itsthemelman82 - Oct 1, 2012 at 3:53 PM

        LBJ got his ring but that is still kinda funny! Calm down Lebron lovers he’s still a champion

    • lucaslatronico - Oct 1, 2012 at 11:55 AM

      dude, that joke is too old!

    • heat256 - Oct 1, 2012 at 12:11 PM


      He could have named it “Dying Rhino Diarrhea” and everyone would automatically know he’s talking about the Knicks.

      • cantonbound13 - Oct 1, 2012 at 3:09 PM

        Heat 256, can you name 2 Heat players besides Wade & Haslem on the team in 2008? Didn’t think so.

      • heat256 - Oct 2, 2012 at 10:22 AM

        besides Borell Wright, James Jones, Chris Quinn, Jermaine O’Neal? Cmon man. That’s ALL you got?!?!?!?! Debating you is like debating a child. Except the child is smarter.

      • heat256 - Oct 2, 2012 at 10:22 AM

        besides Dorell Wright, James Jones, Chris Quinn, Jermaine O’Neal? Cmon man. That’s ALL you got?!?!?!?! Debating you is like debating a child. Except the child is smarter.

    • eventhorizon04 - Oct 1, 2012 at 5:14 PM

      Guys, leave Cantonbound13 alone.

      He’s a Knicks fan.
      He whines and grumbles about players who actually win in the playoffs because his team just won a playoff game for the first time in a decade.

      Not a playoffs series – a single playoff game.

      I’d probably spend my time attacking teams that are more successful if my sports team was as miserable.

    • eventhorizon04 - Oct 1, 2012 at 5:15 PM

      Just remember – Canton only respects teams like the Knicks that consistently fail to win playoff series, so it’s unsurprising he hates the Heat.

      • jimeejohnson - Oct 1, 2012 at 8:17 PM

        So what you’re saying is Canton’s a LOSER!

      • cantonbound13 - Oct 2, 2012 at 6:42 AM

        Lets see what happens in a full season tough guy.

      • heat256 - Oct 2, 2012 at 10:24 AM

        Remember, Canton likes to say that the Heat winning in a shortened season doesn’t count. But as he/she/it conveniently forgets, the Knicks LOST THE TITLE in a shortened season. What does that say about them? Not much, which is the state of NY basketball for the last 20 plus years.

  3. packhawk04 - Oct 1, 2012 at 12:26 PM

    I wonder if it will start happening more and more, drug dealers naming it after athletes/celebrities. Marketing genious, though.

  4. money2long - Oct 1, 2012 at 1:13 PM

    guess that druggie was selling that “heat”

  5. papichulo55 - Oct 1, 2012 at 1:31 PM

    Not a joke. Heroin makin a big comeback. Stronger and cheaper than ever, to compete with the Oxy. Dont need to use needles anymore. Watch your kids closely.

  6. deadeyedesign23 - Oct 1, 2012 at 2:00 PM

    Only mildly related, but a little while ago a gallery was put together of the art of heroin bags and it was really interesting:

  7. gostlcards5 - Oct 1, 2012 at 2:15 PM

    In that picture, LeBron looks like he shot up with heroin….help the guy out, pick a better pic.

    • miamatt - Oct 1, 2012 at 5:15 PM

      LOL, not sure what the thumbs down are about @gostlcards5, you are right on the money. For the heroin afficionado, that is the look of satisfaction. Don’t try telling me that choice of pic was a coincidence…

      • money2long - Oct 1, 2012 at 6:39 PM

        that, or the look of someone who just lost a game and is being forced to talk to the media. but that’s just focused on the look, i don’t believe that is what’s actually happening in that photo.

  8. jimeejohnson - Oct 1, 2012 at 8:18 PM

    Heroin sucks.

  9. rodge1 - Oct 2, 2012 at 7:46 AM

    The heroin should’ve been called ‘NY Knick’ because it makes you vomit followed by excuses and denial.

  10. suhnum1fan - Oct 2, 2012 at 12:45 PM

    Half a season chump oops champ

  11. packfaninvikeland - Oct 4, 2012 at 4:20 PM

    How much is it? 3 quarters? Yea I know..getting old, couldn’t help myself

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