Skip to content

Sponsors fleeing Maloofs amidst uncertainty over Kings’ future

Sep 21, 2012, 8:45 AM EDT

Maloofs Eating Carls Jr Barry Bonds

How much would you pay for the right to advertise with a basketball team that refuses to guarantee where it will be a year from now?

If you’re mattress maker Sleep Train and hamburger purveyor Carl’s Jr., the answer is nothing.

Those are the reports coming out of Sacramento from the well-connected Carmichael Dave, who once hosted his own radio show for the Kings’ flagship radio station 1140 The Fan. Dave was mysteriously let go after becoming critical of the Maloof family, after George Maloof torched a viable arena deal in Sacramento last April. Dave has since started his own radio show.

Sleep Train was in talks with the Kings for naming rights of the arena formerly (and still to many) known as Arco Arena.

Carl’s Jr., perhaps the most prominent sponsor for the team, was at the center of controversy when the Maloofs released an advertisement for their $6,000 burger combo meal – flaunting their $1 billion net worth while asking the city of Sacramento to pick up much of the tab on an arena in 2006.

Sutter Health, a large Health Maintenance Organization in the Sacramento area, is also out.

Sources have told ProBasketballTalk that about half of the team’s sponsors have decided not to renew their packages, and Dave reports that several of the team’s larger sponsors are “on the rocks,” including Thunder Valley Casino and VSP Vision Care.

Dave also reports that beverage sponsors are concerned that the Maloofs’ new vodka drink might get preferential treatment at the arena.

Everything in this unfortunate saga centers on the Maloofs, who either have to cut a deal with Sacramento similar to the one that the NBA negotiated on their behalf last fall, or try their luck moving the franchise. Should they sell, there will be no shortage of suitors in Sacramento and around the nation.

Surely, the other 29 NBA owners have to be tired of cutting these guys a revenue sharing check.

Latest Posts
  1. Report: Thanasis Antetokounmpo chooses Knicks D-League team over playing in Europe next season

    Aug 21, 2014, 8:59 PM EDT

    thanasis nba draft

    Knicks finally considering the importance of developing young talent for the future.

  2. Report: Timberwolves to end up with Thad Young, Anthony Bennett as part of Kevin Love trade

    Aug 21, 2014, 7:31 PM EDT

    Kevin Love Kevin Love

    Wiggins too, while guys like Alexey Shved will be sent to the Sixers.

  3. Shaq answers the question: Kobe or LeBron?

    Aug 21, 2014, 6:12 PM EDT

    Shaquille O'Neal AP

    Gone are the days when Shaq would have used this as an opportunity to take a shot at Kobe.

  4. NBA GM says ‘there’s no reason’ to trade for restricted free agents Greg Monroe or Eric Bledsoe

    Aug 21, 2014, 5:02 PM EDT

    John Loyer, Greg Monroe John Loyer, Greg Monroe

    Why give up assets now, when either player could be signed outright as an unrestricted free agent next summer?

  5. DeMarcus Cousins wants to be the third ‘Splash Brother’ (VIDEO)

    Aug 21, 2014, 3:59 PM EDT

    Los Angeles Clippers v Sacramento Kings Getty Images

    Stephen Curry: “We’re still taking applications.”

  6. Jeremy Lin smashes a cake in his mother’s face (Instagram)

    Aug 21, 2014, 12:10 PM EDT

    Jeremy Lin Jeremy Lin

    Being Jeremy Lin’s parent must be an interesting experience. What do you say to him to correct him.

  7. Kyrie Irving with crossover, step-back jumper for Team USA (VIDEO)

    Aug 21, 2014, 11:30 AM EDT

    Team USA Showcase Getty Images

    It’s a great move, one Irving pulls off almost ever game.

  8. Derrick Rose says he’ll play Friday vs. Puerto Rico

    Aug 21, 2014, 10:45 AM EDT

    Derrick Rose, Tom Thibodeau Derrick Rose, Tom Thibodeau

    Patience is the right play here. And patience is never popular with any fan base.

  9. Kentucky’s Calipari calls David Blatt right guy to coach Cavaliers

    Aug 21, 2014, 9:45 AM EDT

    David Blatt David Blatt

    Blatt can coach, but if it takes a season for the Cavaliers to find their identity (as it did with LeBron in Miami) will he get the chance to stick around for it?

  10. Report: Don’t be so sure on Anthony Bennett to Philadelphia rumors

    Aug 21, 2014, 9:16 AM EDT

    Anthony Bennett Anthony Bennett

    If you’re now rebuilding in Minnesota, why trade Bennett?

  11. DeMar DeRozan leads Team USA in scoring, could well stick with team (VIDEO)

    Aug 21, 2014, 1:33 AM EDT

    Dominican Republic v United States Getty Images

    He also was a scoring machine at the showcase in Las Vegas.

  12. Coach K: No Team USA cuts before Friday’s game

    Aug 20, 2014, 11:15 PM EDT

    Team USA Practice Session Getty Images

    16 players will practice and be available for Friday’s game against Puerto Rico, but the roster needs to be trimmed to 12 in advance of the FIBA World Cup.

  13. Wednesday And-1 links: Youths who entered Ray Allen’s home charged with trespassing

    Aug 20, 2014, 9:45 PM EDT

    2014 NBA Finals - Practice Day And Media Availability Getty Images

    Including a link to the trailers of the STARZ show LeBron James is producing loosely based on his life

  14. Derrick Rose held out of USA exhibition vs. Dominican Republic, technically ‘coach’s decision’

    Aug 20, 2014, 8:44 PM EDT

    Derrick Rose Derrick Rose

    Rose hasn’t practiced since playing 24 minutes in Saturday’s win over Brazil.

Featured video

Will LeBron get booed Christmas Day in Miami?
Top 10 NBA Player Searches
  1. D. Rose (3719)
  2. D. Cousins (2600)
  3. L. James (2541)
  4. P. George (2346)
  5. K. Bryant (2284)
  1. R. Allen (2280)
  2. S. Marion (2201)
  3. A. Davis (2090)
  4. C. Anthony (1939)
  5. K. Love (1834)