Skip to content

Sponsors fleeing Maloofs amidst uncertainty over Kings’ future

Sep 21, 2012, 8:45 AM EDT

Maloofs Eating Carls Jr Barry Bonds

How much would you pay for the right to advertise with a basketball team that refuses to guarantee where it will be a year from now?

If you’re mattress maker Sleep Train and hamburger purveyor Carl’s Jr., the answer is nothing.

Those are the reports coming out of Sacramento from the well-connected Carmichael Dave, who once hosted his own radio show for the Kings’ flagship radio station 1140 The Fan. Dave was mysteriously let go after becoming critical of the Maloof family, after George Maloof torched a viable arena deal in Sacramento last April. Dave has since started his own radio show.

Sleep Train was in talks with the Kings for naming rights of the arena formerly (and still to many) known as Arco Arena.

Carl’s Jr., perhaps the most prominent sponsor for the team, was at the center of controversy when the Maloofs released an advertisement for their $6,000 burger combo meal – flaunting their $1 billion net worth while asking the city of Sacramento to pick up much of the tab on an arena in 2006.

Sutter Health, a large Health Maintenance Organization in the Sacramento area, is also out.

Sources have told ProBasketballTalk that about half of the team’s sponsors have decided not to renew their packages, and Dave reports that several of the team’s larger sponsors are “on the rocks,” including Thunder Valley Casino and VSP Vision Care.

Dave also reports that beverage sponsors are concerned that the Maloofs’ new vodka drink might get preferential treatment at the arena.

Everything in this unfortunate saga centers on the Maloofs, who either have to cut a deal with Sacramento similar to the one that the NBA negotiated on their behalf last fall, or try their luck moving the franchise. Should they sell, there will be no shortage of suitors in Sacramento and around the nation.

Surely, the other 29 NBA owners have to be tired of cutting these guys a revenue sharing check.

Latest Posts
  1. Al Horford ejected after elbow to Matthew Dellavedova’s shoulder (VIDEO)

    May 24, 2015, 9:46 PM EDT

    Al Horford Al Horford

    A trend is becoming clear: Do not mess with Dellavedova.

  2. Mitch Kupchak: Lakers “don’t have time” to build through the draft

    May 24, 2015, 6:30 PM EDT

    Mitch Kupchak Mitch Kupchak

    The Lakers will be picking second in next month’s draft.

  3. Lil B says James Harden is officially under the Based God’s curse

    May 24, 2015, 3:30 PM EDT

    James Harden James Harden

    The rapper wants Harden to apologize for stealing his dance.

  4. Stephen Curry glares at heckling Rockets fan, tells him to ‘sit down’

    May 24, 2015, 11:00 AM EDT

    Stephen Curry Stephen Curry

    Curry not only dropped 40, but he was talking back to the fans in Houston.

  5. Sixers expected to select best player available over need with No. 3 pick in 2015 NBA draft

    May 24, 2015, 9:30 AM EDT

    Sam Hinkie Press Conference Getty Images

    Depending on what happens with the first two picks, Philadelphia could fill both requirements.

  6. Warriors don’t live by 3, die by 3. They live by defense, live by defense

    May 24, 2015, 12:57 AM EDT

    Golden State Warriors v Houston Rockets - Game Three Getty Images

    There’s seemingly no solving Golden State’s dominant defense

  7. Stephen Curry drops 40, Warriors rout Rockets by 35 to take 3-0 series lead

    May 24, 2015, 12:07 AM EDT

    Golden State Warriors v Houston Rockets - Game Three Getty Images

    Houston has played well and valiantly this postseason, but the Warriors are simply better.

  8. Raptors’ Terrence Ross undergoes ankle surgery

    May 23, 2015, 7:30 PM EDT

    Toronto Raptors vs Chicago Bulls Getty Images

    Ross, and the Raptors, had a disappointing season.

  9. Legendary Harlem Globetrotter dribbler, Hall of Famer Marques Haynes passes away at 89

    May 23, 2015, 6:00 PM EDT

    HAYNES AP

    He certainly is one of the greatest ball handlers of all time.

  10. Hawks Kyle Korver out for remainder of playoffs with high ankle sprain

    May 23, 2015, 3:16 PM EDT

    Cleveland Cavaliers v Atlanta Hawks - Game Two Getty Images

    I’d say this puts the Hawks in a difficult spot, but they already were in one.

Featured video

Will Klay Thompson get a little help on James Harden?
Top 10 NBA Player Searches
  1. K. Irving (7023)
  2. K. Love (5928)
  3. D. Howard (5352)
  4. S. Curry (4917)
  5. P. Beverley (4670)
  1. D. Carroll (4221)
  2. L. James (4198)
  3. K. Bryant (3963)
  4. K. Durant (3919)
  5. M. Speights (3912)