Skip to content

Winderman: The NBA is too nice. We need some real rivalries.

Sep 19, 2012, 10:33 AM EST

Kevin Durant, LeBron James AP

Dwight Howard somehow now is friends with Stan Van Gundy and hopes to eventually be remembered fondly in Orlando.

LeBron James returned to Cleveland last season saying he would not rule out perhaps one day again playing for the Cavaliers.

Ray Allen took out a full-page ad in Boston to remind Celtics fans how much he cherishes their time together.

Grant Hill is back in Phoenix speaking fondly about his time with the Suns, even after moving to a division rival, with the Suns talking about Hill one day moving into their front office.

Know what the NBA needs just about now? Something along the lines of bounty-gate.

Because leagues are at their best when rivalries are pure, lines are drawn, when you’re either with us or against us.

Oh, there’s still some of that in today’s NBA, including the surliness of Kevin Garnett and Kendrick Perkins toward anyone not in their team’s colors, and the one-upmanship between the front offices of the Nets and Knicks, but at a time when Kevin Durant is working out alongside LeBron, it does tend to take the edge of what the NBA once was, the pulsating chants of “Beat L.A.!” even when you weren’t actually playing L.A.

During a recent community even in Boston, Celtics coach Doc Rivers urged a singular approach for the coming season for his players: “I bring up Miami every single day to them. I want them to hate them. I want them to beat them. That’s gotta be our focus.”

Instead, we’re getting Hornets players working out alongside Spurs players in San Antonio, open gyms around the NBA featuring visits by opposing players, including one just the other day from Derek Fisher at the Lakers’ facility.

To a degree, this is a global community the NBA has forged, a shared bond of furthering the game, if not necessarily furthering rivalries.

It is why Mark Cuban remains somewhat refreshing with his Mavs-vs.-the-world approach, why we now, more than ever, can appreciate how Pat Riley had so fervently preached against fraternization.

The Heat were fun last season because they were compelling. They might have been more fun the season before, when they were loathed.

You may not condone what Greg Schiano pulled this week against the Giants, but he made it clear this was not about winning friends. It was about competition, a line that sometimes gets blurred in today’s NBA.

Ira Winderman writes regularly for NBCSports.com and covers the Heat and the NBA for the South Florida Sun-Sentinel. You can follow him on Twitter at @IraHeatBeat.

Latest Posts
  1. Daryl Morey: ‘Take James Harden off our team, and we’re nowhere’

    Feb 28, 2015, 4:00 PM EST

    J.J. Redick, DeAndre Jordan, James Harden J.J. Redick, DeAndre Jordan, James Harden

    Rockets general manager says he recommended trading ‘everything’ for Harden in 2012

  2. Russell Westbrook takes knee to face, it leaves dent (VIDEO)

    Feb 28, 2015, 11:30 AM EST

    Russell Westbrook AP

    He was evaluated by doctors after the game Friday.

  3. Former All-Star, popular Knick Anthony Mason dies at age 48

    Feb 28, 2015, 10:33 AM EST

    Anthony mason knicks Getty Images

    He had been in the hospital for weeks following multiple heart attacks.

  4. Langston Galloway three forces overtime, Knicks go on to victory (VIDEO)

    Feb 28, 2015, 9:30 AM EST

    New York Knicks v Detroit Pistons Getty Images

    The Knicks got the double OT win in Detroit, this shot was key.

  5. Russell Westbrook posts third straight triple-double, Thunder lose anyway

    Feb 28, 2015, 8:00 AM EST

    Russell Westbrook AP

    Westbrook is averaging a triple-double over his last five games.

  6. Knicks’ Alexey Shved misses shot about as badly as you can (VIDEO)

    Feb 28, 2015, 1:02 AM EST

    Boston Celtics Vs. New York Knicks TD Garden Getty Images

    To quote Bob Uecker, “juuuuust a bit outside.”

  7. Rumor: Baron Davis planning an NBA comeback. Stop laughing, he’s serious.

    Feb 27, 2015, 11:00 PM EST

    Jordan Brand Melo M9 Shoe Launch Getty Images

    There is about as much chance of me getting a date with Emily Ratajkowski this weekend as there is of this actually happening.

  8. What’s the best way to defend Kings’ cherry-picking idea?

    Feb 27, 2015, 9:00 PM EST

    NBA teams are considering the question

  9. Daryl Morey believes two bad shots are better than one good shot (always), but data wasn’t significant enough for Jeff Van Gundy to change

    Feb 27, 2015, 7:59 PM EST

    Houston Rockets Draft Picks Press Conference Getty Images

    An interesting anecdote from Morey (speaking at the MIT Sloan Sports Analytics Conference) about how the data showed an advantage, but not one big enough for his coach to change.

  10. Re-inventing the Wheel: Mike Zarren presents modified NBA-draft-lottery-reform proposals

    Feb 27, 2015, 6:59 PM EST

    the modified draft wheel

    Instead of 30-year plan, assistant Celtics general manager unveils five-year and 10-year plans

  11. Shane Battier: ‘I think a 60-game season would be perfect’

    Feb 27, 2015, 5:30 PM EST

    Shane Battier Shane Battier

    There are financial obstacles in the way of dropping 22 games from the schedule, but Battier makes a somewhat compelling case.

  12. Kyrie Irving has strained left shoulder, out Friday vs. Pacers

    Feb 27, 2015, 4:56 PM EST

    Cleveland Cavaliers v New York Knicks Getty Images

    He’s day to day. (Insert your Keith Olberman joke here.)

  13. NBA to release “Last Two Minutes” officiating reports through end of season, playoffs

    Feb 27, 2015, 4:30 PM EST

    Boston Celtics Vs. Brooklyn Nets At TD Garden Getty Images

    It’s not going to change most fans’ minds, but it’s a good first step.

  14. Report: Highest bid for Atlanta Hawks currently $800 million

    Feb 27, 2015, 3:45 PM EST

    Indiana Pacers v Atlanta Hawks - Game Six Getty Images

    Don’t be surprised if another bidder comes in over the top.

  15. Report: If Ray Allen return to NBA this season it will not be with Cleveland

    Feb 27, 2015, 3:15 PM EST

    Ray Allen Getty Images

    Don’t expect him to return, but if he does Cleveland appears off the list.

Featured video

Is Derrick Rose the next Penny Hardaway?
Top 10 NBA Player Searches
  1. K. Durant (8280)
  2. D. Rose (7934)
  3. S. Curry (7500)
  4. D. Howard (7359)
  5. P. George (6782)
  1. M. Carter-Williams (6662)
  2. A. Davis (6389)
  3. B. Beal (6270)
  4. R. Westbrook (6246)
  5. C. Bosh (5893)