Sep 13, 2012, 2:35 AM EDT
Once again, LeBron James is leaning on his childhood friends and moving away from long-time industry professionals to represent him. That hasn’t always led to the best decisions in the past but it is his pattern over the years.
LeBron is letting go of Leon Rose and the power of CAA (Creative Artists Agency) — and with that moving away from power broker William Wesley — to be represented by a new agency formed childhood friend Rich Paul. Liz Mullen of the Sports Business Journal broke the story.
Paul has become an agent, basically starting Rose’s apprentice at CAA but he has learned a lot during the last four years and is leaving the agency to form his own. There is no bad blood, this is just LeBron going where he is more comfortable, according to Ira Winderman of the Sun-Sentinel. And there are not going to be dramatic changes for LeBron, really.
Paul’s first name is one of the initials in LRMR, the marketing firm LeBron formed with Maverick Carter and other friends several years back. (LeBron sold his marketing rights to Fenway Sports Group last year, a deal that in part gave him a piece of English soccer powerhouse Liverpool Football Club.)
LeBron has a lot of people who come at him off the court trying to get a piece of him and his pattern is to lean on the people he has known the longest, people he believes he can trust. Paul is one of them. Paul also is the agent for Michael Kidd-Gilchrist, Tristan Thompson, Eric Bledsoe and Jonny Flynn and some are expected to follow him to the new agency. Paul is a legitimate agent, not some fly by night guy.
This is not the first agent switch for James, who started in the league with Aaron Goodwin but moved to Rose two years into his NBA career.
What does it mean? In the short term not much, but it could be important down the line. Maybe. But probably not.
LeBron and the Heat aren’t breaking up the band for a couple years, if ever. So long as they are winning rings the core will stay together. About the only thing to watch — Paul will not collect any money on LeBron’s current contract, but if he opts out in 2014 Paul would collect on any new deal.
This might not mean much as and hammering out max contracts for LeBron is not the hard part of being an agent. And so long as the big three of the Heat agree to stay together (and maybe take a little less money to do so) contract negotiations with Miami are not going to be overly complex. It’s not like Paul has to go out and hustle up offers for LeBron. There are no financial negotiations.
But now LeBron is under different management than Bosh and Wade, both of whom are still with CAA. Read into that whatever you want.
LeBron is locked in for two more years in Miami, then his deal has a couple years of player options on it. Both Wade and Bosh have similar deals. Like I said, they are not looking to breakup the band, so those options may be meaningless. We’ll see.
It all could mean nothing, but it’s something to watch.
Jul 29, 2014, 1:32 AM EDT
It wasn’t pretty getting there, but the union has a leader again.
Jul 29, 2014, 12:30 AM EDT
It’s been a good summer to be Kyrie Irving. Really good.
Jul 28, 2014, 11:44 PM EDT
Clippers big man reportedly suffered injury during playoffs
Jul 28, 2014, 10:51 PM EDT
That wasn’t so painful, was it?
Jul 28, 2014, 10:11 PM EDT
Pistons center denies Warriors forward at the rim with relatively late, but incredibly awesome, leap
Jul 28, 2014, 9:14 PM EDT
Tucker also re-signed with Suns for $16.5 million this offseason
Jul 28, 2014, 8:47 PM EDT
National Basketball Players Associate scheduled to vote on Billy Hunter’s replacement today
Jul 28, 2014, 7:59 PM EDT
San Antonio cites guard’s leg injury
Jul 28, 2014, 7:19 PM EDT
Mike Krzyzewski said Derrick Rose looked healthy at Tea USA training camp.
Jul 28, 2014, 6:34 PM EDT
Donald Sterling’s right to appeal restricted, a pivotal and unexpected ruling
Jul 28, 2014, 5:39 PM EDT
Williams didn’t get quite the payday he was expecting as an unrestricted free agent.
Jul 28, 2014, 5:15 PM EDT
The USA has superior athletes and should use that to their advantage.
Jul 28, 2014, 4:33 PM EDT
Derrick Rose seems to be moving and playing like the Derrick Rose of old.
Jul 28, 2014, 3:44 PM EDT
Thaddeus Young is not Kevin Love but he’d keep the Timberwolves from going into full rebuild mode.
Jul 28, 2014, 3:03 PM EDT
Wade may be looking forward to going up against LeBron, but I don’t think he’s going to like how the game ends.
Jul 28, 2014, 2:27 PM EDT
Ron Artest made a brief appearance on a rec league court in Los Angeles.
Jul 28, 2014, 1:42 PM EDT
When the game’s best player makes a uniform change, manufacturers spring into immediate action.
Jul 28, 2014, 12:56 PM EDT
LeBron said when switching to 6 four years ago that no one should wear 23 out of respect to MJ.
Jul 28, 2014, 12:07 PM EDT
Insert your own “he only jumped over Lowry” jokes, we’re not going to do that.
Jul 28, 2014, 11:23 AM EDT
Rose is expected to make the roster, but will need to shake the rust off quickly to show he’s more deserving than the other elite guards in camp.
- Lakers make it official — finally — and hire Byron Scott as head coach 7
- Derrick Rose: “I’ve become a smarter player, but I’m mad it took me seven years to learn it.” 21
- Shelly Sterling beats Donald Sterling in court, clears sale of Clippers to Steve Ballmer 54
- Report: Timberwolves have talked to Sixers about Thaddeus Young as Kevin Love replacement 25
- All eyes on Derrick Rose as USA Basketball mini-camp begins 22
- Klay Thompson doesn’t anticipate being traded, says he expects to play with Warriors next season 8
- PBT Power Rankings: After summer shakeups, Spurs still team to beat 47
- Report: ‘No chance’ Kevin Love stays with Timberwolves 65