Sep 13, 2012, 2:35 AM EDT
Once again, LeBron James is leaning on his childhood friends and moving away from long-time industry professionals to represent him. That hasn’t always led to the best decisions in the past but it is his pattern over the years.
LeBron is letting go of Leon Rose and the power of CAA (Creative Artists Agency) — and with that moving away from power broker William Wesley — to be represented by a new agency formed childhood friend Rich Paul. Liz Mullen of the Sports Business Journal broke the story.
Paul has become an agent, basically starting Rose’s apprentice at CAA but he has learned a lot during the last four years and is leaving the agency to form his own. There is no bad blood, this is just LeBron going where he is more comfortable, according to Ira Winderman of the Sun-Sentinel. And there are not going to be dramatic changes for LeBron, really.
Paul’s first name is one of the initials in LRMR, the marketing firm LeBron formed with Maverick Carter and other friends several years back. (LeBron sold his marketing rights to Fenway Sports Group last year, a deal that in part gave him a piece of English soccer powerhouse Liverpool Football Club.)
LeBron has a lot of people who come at him off the court trying to get a piece of him and his pattern is to lean on the people he has known the longest, people he believes he can trust. Paul is one of them. Paul also is the agent for Michael Kidd-Gilchrist, Tristan Thompson, Eric Bledsoe and Jonny Flynn and some are expected to follow him to the new agency. Paul is a legitimate agent, not some fly by night guy.
This is not the first agent switch for James, who started in the league with Aaron Goodwin but moved to Rose two years into his NBA career.
What does it mean? In the short term not much, but it could be important down the line. Maybe. But probably not.
LeBron and the Heat aren’t breaking up the band for a couple years, if ever. So long as they are winning rings the core will stay together. About the only thing to watch — Paul will not collect any money on LeBron’s current contract, but if he opts out in 2014 Paul would collect on any new deal.
This might not mean much as and hammering out max contracts for LeBron is not the hard part of being an agent. And so long as the big three of the Heat agree to stay together (and maybe take a little less money to do so) contract negotiations with Miami are not going to be overly complex. It’s not like Paul has to go out and hustle up offers for LeBron. There are no financial negotiations.
But now LeBron is under different management than Bosh and Wade, both of whom are still with CAA. Read into that whatever you want.
LeBron is locked in for two more years in Miami, then his deal has a couple years of player options on it. Both Wade and Bosh have similar deals. Like I said, they are not looking to breakup the band, so those options may be meaningless. We’ll see.
It all could mean nothing, but it’s something to watch.
Apr 21, 2015, 1:37 AM EDT
Golden State wins Game 2, 97-87
Apr 21, 2015, 12:14 AM EDT
Pierce’s comments made him unpopular north of the border, but his play should bother the Raptors more.
Apr 20, 2015, 11:07 PM EDT
Jimmy Butler’s 31 points led the way.
Apr 20, 2015, 9:59 PM EDT
He was simply the most dominant player in Game 1 of the Mavericks vs. Rockets series.
Apr 20, 2015, 9:56 PM EDT
They did exactly that in Game 1.
Apr 20, 2015, 8:55 PM EDT
John Henson, O.J. Mayo, Jimmy Butler and Joakim Noah all got techs.
Apr 20, 2015, 8:50 PM EDT
I could try to use logic and suggest that discussing the complete legacy of Jordan with the incomplete legacy of James is a fool’s errand. But this is the Internet, logic is not always welcome.
Apr 20, 2015, 7:50 PM EDT
What you want to see as a Boston fan is Smart embrace the challenge.
Apr 20, 2015, 6:13 PM EDT
The Bulls should be in no rush to bring Hinrich back for this series.
Apr 20, 2015, 5:32 PM EDT
Also, Tyreke Evans is a game-time decision after his injury in the playoff opener.
Apr 20, 2015, 4:45 PM EDT
Rose was getting into the paint and making plays.
Apr 20, 2015, 4:06 PM EDT
The Clippers need a rebranding, but the leaked images are not winning over new fans.
Apr 20, 2015, 3:22 PM EDT
One of Ollie’s biggest fans? Kevin Durant
Monty Williams on Warriors home games: ‘I’m not so sure that the decibel level is legal there, and I’m serious’
Apr 20, 2015, 2:44 PM EDT
Is Pelicans coach actually serious?
Apr 20, 2015, 2:03 PM EDT
Whom else would Heat president mean?
Apr 20, 2015, 1:26 PM EDT
Smith committed four fouls in 19 minutes in Cavaliers-Celtics Game 1
Apr 20, 2015, 12:38 PM EDT
Full voting included
Apr 20, 2015, 11:57 AM EDT
And he’s not the only Portland player worried about Aldridge leaving
Apr 20, 2015, 11:20 AM EDT
Clippers tougher than Spurs in Game 1
Apr 20, 2015, 10:37 AM EDT
Admittedly, this was not the finest batch of questions in his postgame press conference
- With Anthony Davis and Pelicans drained, Warriors deliver down the stretch 0
- PBT Extra matchup to watch: Can Toronto keep Paul Pierce quiet on the court? 3
- Bulls overcome ugly start to take 2-0 series lead over Bucks 8
- PBT Extra matchup to watch: Dallas has to find a way to deal with Dwight Howard 3
- Man arrested after fight over who is better, Michael Jordan or LeBron James 24
- PBT Extra matchup to watch: Marcus Smart needs to take on Kyrie Irving challenge 2
- PBT Extra matchup to watch: Pelican guards need to stay with Curry, Thompson 1
- PBT Extra: Matchup to watch in Bulls vs. Bucks, Derrick Rose vs. Michael Carter-Williams 6