Skip to content

LeBron changing agents, leaving CAA to be repped by friend

Sep 13, 2012, 2:35 AM EDT

LeBron James of the 2012 USA Basketball Getty Images

Once again, LeBron James is leaning on his childhood friends and moving away from long-time industry professionals to represent him. That hasn’t always led to the best decisions in the past but it is his pattern over the years.

LeBron is letting go of Leon Rose and the power of CAA (Creative Artists Agency) — and with that moving away from power broker William Wesley — to be represented by a new agency formed childhood friend Rich Paul. Liz Mullen of the Sports Business Journal broke the story.

It was CAA that helped bring LeBron, Chris Bosh and Dwyane Wade together in Miami (the agency represented all of them).

Paul has become an agent, basically starting Rose’s apprentice at CAA but he has learned a lot during the last four years and is leaving the agency to form his own. There is no bad blood, this is just LeBron going where he is more comfortable, according to Ira Winderman of the Sun-Sentinel. And there are not going to be dramatic changes for LeBron, really.

Paul’s first name is one of the initials in LRMR, the marketing firm LeBron formed with Maverick Carter and other friends several years back. (LeBron sold his marketing rights to Fenway Sports Group last year, a deal that in part gave him a piece of English soccer powerhouse Liverpool Football Club.)

LeBron has a lot of people who come at him off the court trying to get a piece of him and his pattern is to lean on the people he has known the longest, people he believes he can trust. Paul is one of them. Paul also is the agent for Michael Kidd-Gilchrist, Tristan Thompson, Eric Bledsoe and Jonny Flynn and some are expected to follow him to the new agency. Paul is a legitimate agent, not some fly by night guy.

This is not the first agent switch for James, who started in the league with Aaron Goodwin but moved to Rose two years into his NBA career.

What does it mean? In the short term not much, but it could be important down the line. Maybe. But probably not.

LeBron and the Heat aren’t breaking up the band for a couple years, if ever. So long as they are winning rings the core will stay together. About the only thing to watch — Paul will not collect any money on LeBron’s current contract, but if he opts out in 2014 Paul would collect on any new deal.

This might not mean much as and hammering out max contracts for LeBron is not the hard part of being an agent. And so long as the big three of the Heat agree to stay together (and maybe take a little less money to do so) contract negotiations with Miami are not going to be overly complex. It’s not like Paul has to go out and hustle up offers for LeBron. There are no financial negotiations.

But now LeBron is under different management than Bosh and Wade, both of whom are still with CAA. Read into that whatever you want.

LeBron is locked in for two more years in Miami, then his deal has a couple years of player options on it. Both Wade and Bosh have similar deals. Like I said, they are not looking to breakup the band, so those options may be meaningless. We’ll see.

It all could mean nothing, but it’s something to watch.

Latest Posts
  1. Phil Jackson asks Knicks fans to “remain optimistic”

    Mar 31, 2015, 3:44 PM EDT

    New York Knicks v Los Angeles Lakers Getty Images

    Knicks fans should be patient with this season. Optimistic… that’s a tough sell.

  2. LeBron says he’s ‘got three very good friends in this league,’ none play for the Cavaliers

    Mar 31, 2015, 2:59 PM EDT

    Lebrion James, Dwyane Wade AP

    LeBron names his three, and says after that he has ‘a bunch of teammates.’

  3. Report: Rockets’ Patrick Beverley to need four months of recovery following season-ending surgery

    Mar 31, 2015, 2:00 PM EDT

    Patrick Beverley AP

    It had been hoped that Beverley might be available to return later in the postseason.

  4. Thunder say Kevin Durant underwent successful bone graft surgery, will return in 4-6 months

    Mar 31, 2015, 12:40 PM EDT

    Kevin Durant AP

    We already knew Durant was done for the season, but the Thunder have updated his status.

  5. Draymond Green no longer selling ‘Cool story, Glenn’ shirts, may miss next game vs. Clippers

    Mar 31, 2015, 12:00 PM EDT

    Draymond Green AP

    Green is trying to downplay rivalry with Clippers coach, and is dealing with inflammation in his shins.

  6. Kyrie Irving on his relationship with LeBron James: ‘I don’t want to say it’s not been rocky at all’

    Mar 31, 2015, 11:20 AM EDT

    Golden State Warriors v Cleveland Cavaliers Getty Images

    Things are clicking now in Cleveland, but it wasn’t that way at the beginning of the season.

  7. Flip Saunders (sort of) makes up with Jazz broadcaster after ripping him for saying Timberwolves were tanking

    Mar 31, 2015, 10:40 AM EDT

    Flip Saunders AP

    Interaction ended with a handshake, but it seemed evident Saunders remained displeased.

  8. Lance Stephenson receives DNP-CD in Hornets’ loss to Celtics

    Mar 31, 2015, 10:00 AM EDT

    Charlotte Hornets v Sacramento Kings Charlotte Hornets v Sacramento Kings

    Hornets were fighting for a playoff spot, but their big free agent acquisition sat on the bench.

  9. Kings considering shutting down DeMarcus Cousins for remainder of season

    Mar 31, 2015, 9:20 AM EDT

    DeMarcus Cousins AP

    Team has nothing left to play for, and Cousins has some nagging injuries.

  10. Jordan Clarkson hits game-winner to give Lakers overtime win over Sixers (VIDEO)

    Mar 31, 2015, 8:40 AM EDT

    Philadelphia 76ers V Los Angeles Lakers Philadelphia 76ers V Los Angeles Lakers

    Great win — except for the fact that it may help cost the Lakers their draft pick this summer.

  11. Kyle Korver scores 11 points in 65 seconds (VIDEO)

    Mar 31, 2015, 8:00 AM EDT

    Milwaukee Bucks v Atlanta Hawks Getty Images

    In a season where Kyle Korver’s three point shooting has at times seemed inhuman this may be his best shooting display.

  12. Blazers sign guard Tim Frazier for the remainder of the season

    Mar 31, 2015, 12:30 AM EDT

    Tim Frazier, Michael Kidd-Gilchrist Tim Frazier, Michael Kidd-Gilchrist

    He won’t replace Wesley Matthews, but he’s another body.

Featured video

Clippers playoffs? MCW shooting? Your twitter questions answered.
Top 10 NBA Player Searches
  1. H. Whiteside (6609)
  2. K. Durant (6010)
  3. K. Martin (5965)
  4. K. Lowry (5754)
  5. G. Monroe (5431)
  1. D. Wade (5414)
  2. D. Rose (5390)
  3. R. Rubio (5356)
  4. B. Knight (5317)
  5. P. George (5148)