Sep 13, 2012, 2:35 AM EST
Once again, LeBron James is leaning on his childhood friends and moving away from long-time industry professionals to represent him. That hasn’t always led to the best decisions in the past but it is his pattern over the years.
LeBron is letting go of Leon Rose and the power of CAA (Creative Artists Agency) — and with that moving away from power broker William Wesley — to be represented by a new agency formed childhood friend Rich Paul. Liz Mullen of the Sports Business Journal broke the story.
Paul has become an agent, basically starting Rose’s apprentice at CAA but he has learned a lot during the last four years and is leaving the agency to form his own. There is no bad blood, this is just LeBron going where he is more comfortable, according to Ira Winderman of the Sun-Sentinel. And there are not going to be dramatic changes for LeBron, really.
Paul’s first name is one of the initials in LRMR, the marketing firm LeBron formed with Maverick Carter and other friends several years back. (LeBron sold his marketing rights to Fenway Sports Group last year, a deal that in part gave him a piece of English soccer powerhouse Liverpool Football Club.)
LeBron has a lot of people who come at him off the court trying to get a piece of him and his pattern is to lean on the people he has known the longest, people he believes he can trust. Paul is one of them. Paul also is the agent for Michael Kidd-Gilchrist, Tristan Thompson, Eric Bledsoe and Jonny Flynn and some are expected to follow him to the new agency. Paul is a legitimate agent, not some fly by night guy.
This is not the first agent switch for James, who started in the league with Aaron Goodwin but moved to Rose two years into his NBA career.
What does it mean? In the short term not much, but it could be important down the line. Maybe. But probably not.
LeBron and the Heat aren’t breaking up the band for a couple years, if ever. So long as they are winning rings the core will stay together. About the only thing to watch — Paul will not collect any money on LeBron’s current contract, but if he opts out in 2014 Paul would collect on any new deal.
This might not mean much as and hammering out max contracts for LeBron is not the hard part of being an agent. And so long as the big three of the Heat agree to stay together (and maybe take a little less money to do so) contract negotiations with Miami are not going to be overly complex. It’s not like Paul has to go out and hustle up offers for LeBron. There are no financial negotiations.
But now LeBron is under different management than Bosh and Wade, both of whom are still with CAA. Read into that whatever you want.
LeBron is locked in for two more years in Miami, then his deal has a couple years of player options on it. Both Wade and Bosh have similar deals. Like I said, they are not looking to breakup the band, so those options may be meaningless. We’ll see.
It all could mean nothing, but it’s something to watch.
Jan 26, 2015, 6:20 PM EST
He likely returns in the middle of March.
Jan 26, 2015, 5:32 PM EST
Of course, Nick Young’s answer to all problems is more Nick Young.
Jan 26, 2015, 4:29 PM EST
And Russell Westbrook at center
Jan 26, 2015, 3:37 PM EST
He should be back for the start of next season.
Report: Kemba Walker could miss six weeks, Hornets teammates Marvin Williams and Bismack Biyombo also injured
Jan 26, 2015, 3:22 PM EST
Charlotte’s playoff odds just got much longer
Jan 26, 2015, 2:38 PM EST
It’s Hawks and Warriors and everyone else. Just as its been for a while now.
Jan 26, 2015, 2:04 PM EST
After Washington pushed out Jordan, Kobe re-signed with Lakers
Jan 26, 2015, 1:28 PM EST
Portland must return to East Coast for single game
Jan 26, 2015, 11:47 AM EST
Lakers coach asked Young about his defense. ‘The answer he gave me, I couldn’t figure it out.’
Jan 26, 2015, 11:44 AM EST
Gasols, Pau of the Bulls and Marc of the Grizzlies, become first brothers to start an NBA All-Star game
Jan 26, 2015, 11:09 AM EST
With the storm bearing down on the Northeast, this is the right move by the league.
Jan 26, 2015, 10:20 AM EST
Jan 26, 2015, 9:46 AM EST
Wall splits two Nuggets defenders with expertly placed pass
Jan 26, 2015, 9:09 AM EST
Wizards do their best to blow five-point lead in final five seconds
Jan 26, 2015, 8:30 AM EST
Was it good defense or just that the Lakers were that bad?
Jan 26, 2015, 8:00 AM EST
When he gets healthy and back the guys in front of him on the depth chart will be healthy as well.
Jan 26, 2015, 1:16 AM EST
Could the Pelicans make the playoffs?
Jan 26, 2015, 12:36 AM EST
It’s not a rumor, Curry can dunk, too.
Lakers’ rookies get to take care of baby dolls for rest of season. May be more interesting than Lakers’ games.
Jan 25, 2015, 10:29 PM EST
This kind of hazing happens all over the league.
Jan 25, 2015, 9:04 PM EST
The Nets and Hornets talked but did not pull the trigger on a Brook Lopez trade recently.
- Kemba Walker to have knee surgery; Hornets looking at trades for depth while he is out 0
- Kobe Bryant to have surgery on shoulder, is done for season 6
- PBT’s Weekly NBA Power Rankings: Hawks continue to fly high 2
- Kobe Bryant wanted to sign with Michael Jordan’s Wizards 5
- Pau Gasol’s trade tip put his and Marc Gasol’s All-Star futures in motion 1
- Reports: Kings at Knicks, Trail Blazers at Nets games Monday postponed due to coming storm 7
- Did win over Lakers break Rockets out of their defensive slump? 9
- Five Things We Learned in NBA Sunday: Thunder don’t look like playoff team yet 25