Sep 13, 2012, 2:35 AM EDT
Once again, LeBron James is leaning on his childhood friends and moving away from long-time industry professionals to represent him. That hasn’t always led to the best decisions in the past but it is his pattern over the years.
LeBron is letting go of Leon Rose and the power of CAA (Creative Artists Agency) — and with that moving away from power broker William Wesley — to be represented by a new agency formed childhood friend Rich Paul. Liz Mullen of the Sports Business Journal broke the story.
Paul has become an agent, basically starting Rose’s apprentice at CAA but he has learned a lot during the last four years and is leaving the agency to form his own. There is no bad blood, this is just LeBron going where he is more comfortable, according to Ira Winderman of the Sun-Sentinel. And there are not going to be dramatic changes for LeBron, really.
Paul’s first name is one of the initials in LRMR, the marketing firm LeBron formed with Maverick Carter and other friends several years back. (LeBron sold his marketing rights to Fenway Sports Group last year, a deal that in part gave him a piece of English soccer powerhouse Liverpool Football Club.)
LeBron has a lot of people who come at him off the court trying to get a piece of him and his pattern is to lean on the people he has known the longest, people he believes he can trust. Paul is one of them. Paul also is the agent for Michael Kidd-Gilchrist, Tristan Thompson, Eric Bledsoe and Jonny Flynn and some are expected to follow him to the new agency. Paul is a legitimate agent, not some fly by night guy.
This is not the first agent switch for James, who started in the league with Aaron Goodwin but moved to Rose two years into his NBA career.
What does it mean? In the short term not much, but it could be important down the line. Maybe. But probably not.
LeBron and the Heat aren’t breaking up the band for a couple years, if ever. So long as they are winning rings the core will stay together. About the only thing to watch — Paul will not collect any money on LeBron’s current contract, but if he opts out in 2014 Paul would collect on any new deal.
This might not mean much as and hammering out max contracts for LeBron is not the hard part of being an agent. And so long as the big three of the Heat agree to stay together (and maybe take a little less money to do so) contract negotiations with Miami are not going to be overly complex. It’s not like Paul has to go out and hustle up offers for LeBron. There are no financial negotiations.
But now LeBron is under different management than Bosh and Wade, both of whom are still with CAA. Read into that whatever you want.
LeBron is locked in for two more years in Miami, then his deal has a couple years of player options on it. Both Wade and Bosh have similar deals. Like I said, they are not looking to breakup the band, so those options may be meaningless. We’ll see.
It all could mean nothing, but it’s something to watch.
Apr 20, 2014, 9:30 AM EDT
Where you going, Evan?
Apr 20, 2014, 8:00 AM EDT
“That’s what I do!”
Apr 20, 2014, 12:44 AM EDT
OKC led by as many as 25 points in the first half.
Apr 19, 2014, 11:30 PM EDT
Roy Hibbert wasn’t good in Game 1 against the Hawks, and this play epitomized his performance.
Apr 19, 2014, 10:01 PM EDT
The eight-seed Hawks blowout the Pacers in Game 1.
Apr 19, 2014, 8:45 PM EDT
Blake Griffin totally did this on purpose.
Apr 19, 2014, 7:12 PM EDT
Warriors steal Game 1 in Los Angeles.
Apr 19, 2014, 5:30 PM EDT
It looked good as soon as it left his hands.
Apr 19, 2014, 4:06 PM EDT
Playoff games are played in the halfcourt and the Nets owned that in Game 1.
Apr 19, 2014, 2:39 PM EDT
A rare and raw show of emotion from a team’s GM was caught on camera.
Nash to Nowitzki: ‘What would you do if you were me? Would you come back?’ Dirk: ‘I’m not sure, bro.’ (VIDEO)
Apr 19, 2014, 2:00 PM EDT
Dirk Nowizki is brutally honest.
Apr 19, 2014, 12:30 PM EDT
“Garnett and Pierce are so old the Raptor had to ask his dad about them.”
Apr 19, 2014, 11:00 AM EDT
Words continue to be exchanged between two teams that clearly don’t like each other.
Apr 19, 2014, 9:29 AM EDT
The owners are behind Silver’s effort to raise the age limit. Now there’s just the pesky matter of negotiating with the players’ union.
Apr 19, 2014, 8:00 AM EDT
You can construct a scenario where the Pacers are in trouble… except they play the Hawks.
Apr 19, 2014, 2:15 AM EDT
Making your playoff preview reading convenient.
Apr 19, 2014, 1:54 AM EDT
Grizzlies’ guard will definitely be missed in the rotation.
Apr 19, 2014, 1:50 AM EDT
We may not see him on the sidelines of TNT games these playoffs.
Apr 18, 2014, 11:55 PM EDT
This should be the East’s most competitive first round matchup.
Apr 18, 2014, 10:31 PM EDT
How quickly can Miami flip the switch?