Sep 13, 2012, 2:35 AM EDT
Once again, LeBron James is leaning on his childhood friends and moving away from long-time industry professionals to represent him. That hasn’t always led to the best decisions in the past but it is his pattern over the years.
LeBron is letting go of Leon Rose and the power of CAA (Creative Artists Agency) — and with that moving away from power broker William Wesley — to be represented by a new agency formed childhood friend Rich Paul. Liz Mullen of the Sports Business Journal broke the story.
Paul has become an agent, basically starting Rose’s apprentice at CAA but he has learned a lot during the last four years and is leaving the agency to form his own. There is no bad blood, this is just LeBron going where he is more comfortable, according to Ira Winderman of the Sun-Sentinel. And there are not going to be dramatic changes for LeBron, really.
Paul’s first name is one of the initials in LRMR, the marketing firm LeBron formed with Maverick Carter and other friends several years back. (LeBron sold his marketing rights to Fenway Sports Group last year, a deal that in part gave him a piece of English soccer powerhouse Liverpool Football Club.)
LeBron has a lot of people who come at him off the court trying to get a piece of him and his pattern is to lean on the people he has known the longest, people he believes he can trust. Paul is one of them. Paul also is the agent for Michael Kidd-Gilchrist, Tristan Thompson, Eric Bledsoe and Jonny Flynn and some are expected to follow him to the new agency. Paul is a legitimate agent, not some fly by night guy.
This is not the first agent switch for James, who started in the league with Aaron Goodwin but moved to Rose two years into his NBA career.
What does it mean? In the short term not much, but it could be important down the line. Maybe. But probably not.
LeBron and the Heat aren’t breaking up the band for a couple years, if ever. So long as they are winning rings the core will stay together. About the only thing to watch — Paul will not collect any money on LeBron’s current contract, but if he opts out in 2014 Paul would collect on any new deal.
This might not mean much as and hammering out max contracts for LeBron is not the hard part of being an agent. And so long as the big three of the Heat agree to stay together (and maybe take a little less money to do so) contract negotiations with Miami are not going to be overly complex. It’s not like Paul has to go out and hustle up offers for LeBron. There are no financial negotiations.
But now LeBron is under different management than Bosh and Wade, both of whom are still with CAA. Read into that whatever you want.
LeBron is locked in for two more years in Miami, then his deal has a couple years of player options on it. Both Wade and Bosh have similar deals. Like I said, they are not looking to breakup the band, so those options may be meaningless. We’ll see.
It all could mean nothing, but it’s something to watch.
Sep 2, 2014, 5:45 PM EDT
He will miss most and maybe all of training camp.
Sep 2, 2014, 4:59 PM EDT
I think the Warriors are pretty set at the guard spot, but he would had some toughness.
Sep 2, 2014, 4:13 PM EDT
When big men run the floor hard, good things happen.
Sep 2, 2014, 3:30 PM EDT
Ingles off to hot start in World Cup
Sep 2, 2014, 2:43 PM EDT
I mean, there’s always a chance.
Sep 2, 2014, 2:01 PM EDT
Team USA was supposed to be a perimeter-based team, but through three games the bigs are stealing the show.
Sep 2, 2014, 1:18 PM EDT
Greek Freak in action.
Sep 2, 2014, 12:39 PM EDT
Curry fired back on Twitter to someone who made a joke at the expense of his shoes.
Sep 2, 2014, 11:59 AM EDT
Erik Spoelstra is changing things up a bit.
Sep 2, 2014, 11:18 AM EDT
Rose was originally penciled in as the starter, but Kyrie Irving has been more deserving thus far.
Sep 2, 2014, 10:37 AM EDT
This should make Bulls fans extremely happy.
Sep 2, 2014, 9:59 AM EDT
Cleveland, now with championship aspirations, may not feel the same way.
Sep 2, 2014, 9:22 AM EDT
Mozgov could play with LeBron James, for David Blatt (his Russian national team coach)
Sep 2, 2014, 8:45 AM EDT
The young Pistons could use this kind of locker room leader.
Sep 2, 2014, 7:59 AM EDT
“I’ve played 18 years, and the way I look at my career, I’m content with everything that I’ve done. I just want to take this summer and see how it goes.” —Ray Allen
Sep 2, 2014, 12:45 AM EDT
Pau Gasol dropped 26 on Brazil, grabbed 9 boards and even blocked Nene at the rim.
Sep 2, 2014, 12:02 AM EDT
Miami reportedly most interested in Emeka Okafor
Sep 1, 2014, 10:30 PM EDT
“I’m feeling good right now. Just trying to get in better shape, get in better condition, so that when I do need to score the ball, then it’ll be there.” —Derrick Rose
Sep 1, 2014, 9:00 PM EDT
Halle Berry is officially married still, for the record.
Sep 1, 2014, 7:30 PM EDT
Ellington, acquired in trade from Knicks, likely stretched
- Hornets rookie Noah Vonleh out 6-8 weeks after sports hernia surgery 0
- USA sails past New Zealand for easy 98-71 win behind Anthony Davis, Kenneth Faried 2
- Ray Allen on making a decision about next season: “I’m not in any rush” 11
- Derrick Rose after first back-to-back in years: “I’m feeling good right now” 3
- Report: Rajon Rondo wants to start season with Celtics, see how things unfold 11
- Rajon Rondo’s agent denies they asked Celtics for a trade 14
- Team USA trails at the half, then pulls away for 98-77 win over Turkey at FIBA World Cup 19
- Report: Nike nearing deal to keep Kevin Durant for next 10 years 22