Skip to content

LeBron changing agents, leaving CAA to be repped by friend

Sep 13, 2012, 2:35 AM EDT

LeBron James of the 2012 USA Basketball Getty Images

Once again, LeBron James is leaning on his childhood friends and moving away from long-time industry professionals to represent him. That hasn’t always led to the best decisions in the past but it is his pattern over the years.

LeBron is letting go of Leon Rose and the power of CAA (Creative Artists Agency) — and with that moving away from power broker William Wesley — to be represented by a new agency formed childhood friend Rich Paul. Liz Mullen of the Sports Business Journal broke the story.

It was CAA that helped bring LeBron, Chris Bosh and Dwyane Wade together in Miami (the agency represented all of them).

Paul has become an agent, basically starting Rose’s apprentice at CAA but he has learned a lot during the last four years and is leaving the agency to form his own. There is no bad blood, this is just LeBron going where he is more comfortable, according to Ira Winderman of the Sun-Sentinel. And there are not going to be dramatic changes for LeBron, really.

Paul’s first name is one of the initials in LRMR, the marketing firm LeBron formed with Maverick Carter and other friends several years back. (LeBron sold his marketing rights to Fenway Sports Group last year, a deal that in part gave him a piece of English soccer powerhouse Liverpool Football Club.)

LeBron has a lot of people who come at him off the court trying to get a piece of him and his pattern is to lean on the people he has known the longest, people he believes he can trust. Paul is one of them. Paul also is the agent for Michael Kidd-Gilchrist, Tristan Thompson, Eric Bledsoe and Jonny Flynn and some are expected to follow him to the new agency. Paul is a legitimate agent, not some fly by night guy.

This is not the first agent switch for James, who started in the league with Aaron Goodwin but moved to Rose two years into his NBA career.

What does it mean? In the short term not much, but it could be important down the line. Maybe. But probably not.

LeBron and the Heat aren’t breaking up the band for a couple years, if ever. So long as they are winning rings the core will stay together. About the only thing to watch — Paul will not collect any money on LeBron’s current contract, but if he opts out in 2014 Paul would collect on any new deal.

This might not mean much as and hammering out max contracts for LeBron is not the hard part of being an agent. And so long as the big three of the Heat agree to stay together (and maybe take a little less money to do so) contract negotiations with Miami are not going to be overly complex. It’s not like Paul has to go out and hustle up offers for LeBron. There are no financial negotiations.

But now LeBron is under different management than Bosh and Wade, both of whom are still with CAA. Read into that whatever you want.

LeBron is locked in for two more years in Miami, then his deal has a couple years of player options on it. Both Wade and Bosh have similar deals. Like I said, they are not looking to breakup the band, so those options may be meaningless. We’ll see.

It all could mean nothing, but it’s something to watch.

Latest Posts
  1. NBA Players union elects first female executive director in Michele Roberts

    Jul 29, 2014, 1:32 AM EDT

    Derek Fisher

    It wasn’t pretty getting there, but the union has a leader again.

  2. Kyrie Irving’s world looks pretty good right now

    Jul 29, 2014, 12:30 AM EDT

    2014 USA Basketball Men's National Team Practice Getty Images

    It’s been a good summer to be Kyrie Irving. Really good.

  3. Andre Drummond denies Draymond Green at Team USA practice (video)

    Jul 28, 2014, 10:11 PM EDT

    Andre Drummond, Jonas Jerebko, Draymond Green Andre Drummond, Jonas Jerebko, Draymond Green

    Pistons center denies Warriors forward at the rim with relatively late, but incredibly awesome, leap

  4. Report: P.J. Tucker arrested for DUI, registers .222 blood-alcohol content

    Jul 28, 2014, 9:14 PM EDT

    Memphis Grizzlies v Phoenix Suns Getty Images

    Tucker also re-signed with Suns for $16.5 million this offseason

  5. Report: As NBPA focuses on after-party, agents want union vote delayed

    Jul 28, 2014, 8:47 PM EDT

    Los Angeles Clippers v Atlanta Hawks Los Angeles Clippers v Atlanta Hawks

    National Basketball Players Associate scheduled to vote on Billy Hunter’s replacement today

  6. Derrick Rose: “I’ve become a smarter player, but I’m mad it took me seven years to learn it.”

    Jul 28, 2014, 7:19 PM EDT

    2014 USA Basketball Men's National Team Practice Getty Images

    Mike Krzyzewski said Derrick Rose looked healthy at Tea USA training camp.

  7. Shelly Sterling beats Donald Sterling in court, clears sale of Clippers to Steve Ballmer

    Jul 28, 2014, 6:34 PM EDT

    Donald Sterling, V. Stiviano Donald Sterling, V. Stiviano

    Donald Sterling’s right to appeal restricted, a pivotal and unexpected ruling

  8. Mo Williams agrees to one-year deal to join Timberwolves

    Jul 28, 2014, 5:39 PM EDT

    Mo Williams, Shane Battier Mo Williams, Shane Battier

    Williams didn’t get quite the payday he was expecting as an unrestricted free agent.

  9. Team USA’s system isn’t changing: They plan to use quickness, athleticism to pressure teams

    Jul 28, 2014, 5:15 PM EDT

    The U.S. head coach Krzyzewski watches his team against Spain during their men's gold medal  basketball match at the North Greenwich Arena in London during the London 2012 Olympic Games Reuters

    The USA has superior athletes and should use that to their advantage.

  10. Derrick Rose making vintage Derrick Rose plays at USA Basketball camp (VIDEOS)

    Jul 28, 2014, 4:33 PM EDT

    Atlanta Hawks v Chicago Bulls Getty Images

    Derrick Rose seems to be moving and playing like the Derrick Rose of old.

  11. Report: Timberwolves have talked to Sixers about Thaddeus Young as Kevin Love replacement

    Jul 28, 2014, 3:44 PM EDT

    Thaddeus Young AP

    Thaddeus Young is not Kevin Love but he’d keep the Timberwolves from going into full rebuild mode.

  12. Dwyane Wade says LeBron replaces Kobe as his new favorite opponent

    Jul 28, 2014, 3:03 PM EDT

    LeBron Wade Getty Images

    Wade may be looking forward to going up against LeBron, but I don’t think he’s going to like how the game ends.

  13. Metta World Peace shoved two players during Venice League game in L.A. (VIDEO)

    Jul 28, 2014, 2:27 PM EDT

    Metta World Peace Metta World Peace

    Ron Artest made a brief appearance on a rec league court in Los Angeles.

  14. LeBron’s jersey number decision sends Indianapolis adidas manufacturing plant into immediate action

    Jul 28, 2014, 1:42 PM EDT

    LeBron James LeBron James

    When the game’s best player makes a uniform change, manufacturers spring into immediate action.

  15. Michael Jordan approves of LeBron James wearing No. 23 once again

    Jul 28, 2014, 12:56 PM EDT

    Miami Heat v Charlotte Bobcats - Game Four Getty Images

    LeBron said when switching to 6 four years ago that no one should wear 23 out of respect to MJ.

  16. DeMar DeRozan jumps over Kyle Lowry for exhibition dunk (Instagram)

    Jul 28, 2014, 12:07 PM EDT

    DeMar DeRozan; Kyle Lowry AP

    Insert your own “he only jumped over Lowry” jokes, we’re not going to do that.

  17. All eyes on Derrick Rose as USA Basketball mini-camp begins

    Jul 28, 2014, 11:23 AM EDT

    Derrick Rose Derrick Rose

    Rose is expected to make the roster, but will need to shake the rust off quickly to show he’s more deserving than the other elite guards in camp.

Featured video

Why can't Lakers have a player-coach?
Top 10 NBA Player Searches
  1. T. Warren (4609)
  2. L. James (4115)
  3. K. Love (3916)
  4. J. Nelson (3520)
  5. R. Allen (3330)
  1. D. Rose (2923)
  2. C. Anthony (2905)
  3. K. Bryant (2730)
  4. A. Wiggins (2248)
  5. A. Aminu (2116)