Sep 13, 2012, 2:35 AM EDT
Once again, LeBron James is leaning on his childhood friends and moving away from long-time industry professionals to represent him. That hasn’t always led to the best decisions in the past but it is his pattern over the years.
LeBron is letting go of Leon Rose and the power of CAA (Creative Artists Agency) — and with that moving away from power broker William Wesley — to be represented by a new agency formed childhood friend Rich Paul. Liz Mullen of the Sports Business Journal broke the story.
Paul has become an agent, basically starting Rose’s apprentice at CAA but he has learned a lot during the last four years and is leaving the agency to form his own. There is no bad blood, this is just LeBron going where he is more comfortable, according to Ira Winderman of the Sun-Sentinel. And there are not going to be dramatic changes for LeBron, really.
Paul’s first name is one of the initials in LRMR, the marketing firm LeBron formed with Maverick Carter and other friends several years back. (LeBron sold his marketing rights to Fenway Sports Group last year, a deal that in part gave him a piece of English soccer powerhouse Liverpool Football Club.)
LeBron has a lot of people who come at him off the court trying to get a piece of him and his pattern is to lean on the people he has known the longest, people he believes he can trust. Paul is one of them. Paul also is the agent for Michael Kidd-Gilchrist, Tristan Thompson, Eric Bledsoe and Jonny Flynn and some are expected to follow him to the new agency. Paul is a legitimate agent, not some fly by night guy.
This is not the first agent switch for James, who started in the league with Aaron Goodwin but moved to Rose two years into his NBA career.
What does it mean? In the short term not much, but it could be important down the line. Maybe. But probably not.
LeBron and the Heat aren’t breaking up the band for a couple years, if ever. So long as they are winning rings the core will stay together. About the only thing to watch — Paul will not collect any money on LeBron’s current contract, but if he opts out in 2014 Paul would collect on any new deal.
This might not mean much as and hammering out max contracts for LeBron is not the hard part of being an agent. And so long as the big three of the Heat agree to stay together (and maybe take a little less money to do so) contract negotiations with Miami are not going to be overly complex. It’s not like Paul has to go out and hustle up offers for LeBron. There are no financial negotiations.
But now LeBron is under different management than Bosh and Wade, both of whom are still with CAA. Read into that whatever you want.
LeBron is locked in for two more years in Miami, then his deal has a couple years of player options on it. Both Wade and Bosh have similar deals. Like I said, they are not looking to breakup the band, so those options may be meaningless. We’ll see.
It all could mean nothing, but it’s something to watch.
Mar 31, 2015, 4:56 PM EDT
This was fun frustration
Mar 31, 2015, 3:44 PM EDT
Knicks fans should be patient with this season. Optimistic… that’s a tough sell.
Mar 31, 2015, 2:59 PM EDT
LeBron names his three, and says after that he has ‘a bunch of teammates.’
Mar 31, 2015, 2:00 PM EDT
It had been hoped that Beverley might be available to return later in the postseason.
Mar 31, 2015, 1:20 PM EDT
Mar 31, 2015, 12:40 PM EDT
We already knew Durant was done for the season, but the Thunder have updated his status.
Mar 31, 2015, 12:00 PM EDT
Green is trying to downplay rivalry with Clippers coach, and is dealing with inflammation in his shins.
Kyrie Irving on his relationship with LeBron James: ‘I don’t want to say it’s not been rocky at all’
Mar 31, 2015, 11:20 AM EDT
Things are clicking now in Cleveland, but it wasn’t that way at the beginning of the season.
Flip Saunders (sort of) makes up with Jazz broadcaster after ripping him for saying Timberwolves were tanking
Mar 31, 2015, 10:40 AM EDT
Interaction ended with a handshake, but it seemed evident Saunders remained displeased.
Mar 31, 2015, 10:00 AM EDT
Hornets were fighting for a playoff spot, but their big free agent acquisition sat on the bench.
Mar 31, 2015, 9:20 AM EDT
Team has nothing left to play for, and Cousins has some nagging injuries.
Mar 31, 2015, 8:40 AM EDT
Great win — except for the fact that it may help cost the Lakers their draft pick this summer.
Mar 31, 2015, 8:00 AM EDT
In a season where Kyle Korver’s three point shooting has at times seemed inhuman this may be his best shooting display.
Mar 31, 2015, 1:38 AM EDT
Also, is Kyle Korver human?
Mar 31, 2015, 12:30 AM EDT
He won’t replace Wesley Matthews, but he’s another body.
Mar 30, 2015, 11:45 PM EDT
A much-needed win for the Raptors.
Mar 30, 2015, 11:00 PM EDT
Gobert wouldn’t let it stand and blocked him right after.
Mar 30, 2015, 10:15 PM EDT
It was a frightening display of strength.
Mar 30, 2015, 9:30 PM EDT
A reminder of the Crash of old.
Mar 30, 2015, 8:45 PM EDT
Capela is making a name for himself.
- Thunder say Kevin Durant underwent successful bone graft surgery, will return in 4-6 months 4
- Five Things We Learned in NBA Monday: DeMar DeRozan went Harden on Harden 11
- Derrick Rose returns to full-contact practice, Bulls return date still unknown 13
- Report: Sacramento consultant Chris Mullin to take St. John’s head coaching job 4
- PBT Extra: Taking twitter questions on Clippers, Michael Carter-Williams, more 7
- PBT’s NBA Power Rankings: Cream rising to top as playoffs near 27
- Report: Patrick Beverley out for rest of season, including playoffs 8
- Breaking down Western Conference playoff chase with two weeks left in season 9