Sep 13, 2012, 2:35 AM EDT
Once again, LeBron James is leaning on his childhood friends and moving away from long-time industry professionals to represent him. That hasn’t always led to the best decisions in the past but it is his pattern over the years.
LeBron is letting go of Leon Rose and the power of CAA (Creative Artists Agency) — and with that moving away from power broker William Wesley — to be represented by a new agency formed childhood friend Rich Paul. Liz Mullen of the Sports Business Journal broke the story.
Paul has become an agent, basically starting Rose’s apprentice at CAA but he has learned a lot during the last four years and is leaving the agency to form his own. There is no bad blood, this is just LeBron going where he is more comfortable, according to Ira Winderman of the Sun-Sentinel. And there are not going to be dramatic changes for LeBron, really.
Paul’s first name is one of the initials in LRMR, the marketing firm LeBron formed with Maverick Carter and other friends several years back. (LeBron sold his marketing rights to Fenway Sports Group last year, a deal that in part gave him a piece of English soccer powerhouse Liverpool Football Club.)
LeBron has a lot of people who come at him off the court trying to get a piece of him and his pattern is to lean on the people he has known the longest, people he believes he can trust. Paul is one of them. Paul also is the agent for Michael Kidd-Gilchrist, Tristan Thompson, Eric Bledsoe and Jonny Flynn and some are expected to follow him to the new agency. Paul is a legitimate agent, not some fly by night guy.
This is not the first agent switch for James, who started in the league with Aaron Goodwin but moved to Rose two years into his NBA career.
What does it mean? In the short term not much, but it could be important down the line. Maybe. But probably not.
LeBron and the Heat aren’t breaking up the band for a couple years, if ever. So long as they are winning rings the core will stay together. About the only thing to watch — Paul will not collect any money on LeBron’s current contract, but if he opts out in 2014 Paul would collect on any new deal.
This might not mean much as and hammering out max contracts for LeBron is not the hard part of being an agent. And so long as the big three of the Heat agree to stay together (and maybe take a little less money to do so) contract negotiations with Miami are not going to be overly complex. It’s not like Paul has to go out and hustle up offers for LeBron. There are no financial negotiations.
But now LeBron is under different management than Bosh and Wade, both of whom are still with CAA. Read into that whatever you want.
LeBron is locked in for two more years in Miami, then his deal has a couple years of player options on it. Both Wade and Bosh have similar deals. Like I said, they are not looking to breakup the band, so those options may be meaningless. We’ll see.
It all could mean nothing, but it’s something to watch.
Mar 11, 2014, 3:20 AM EDT
Our quick look around the NBA, or what you missed while hiding from your cat that scared you so much you called 911…. Blake Griffin, Los Angeles Clippers. This was as good an offensive performance as Griffin has had in the pros — 37 points on 14-of-16 shooting. After the game Chris Paul said he…
Mar 11, 2014, 3:05 AM EDT
LOS ANGELES — Apparently the Phoenix Suns players didn’t read the scouting report on Blake Griffin and went by last year’s version — he has a jump shot now and if you give him space he will make you pay. Phoenix’s effort was not the kind of defensive performance a team fighting for its playoff…
Mar 11, 2014, 1:18 AM EDT
LOS ANGELES — Before his Suns took on the Los Angeles Clippers Monday night, coach Jeff Hornacek talked about liking his team’s toughness, saying its something he took away from playing under Jerry Sloan in Utah and tried to pass along to this squad. Not sure this is exactly what he meant. Midway through the…
Mar 11, 2014, 12:14 AM EDT
With former Utah Jazz teammate of Karl Malone Jeff Hornacek in the building — actually sitting courtside as coach of the Phoenix Suns — Blake Griffin decided to do a little tribute. He threw down the Mailman dunk. (Griffin has spoken of looking up to the Mailman before, it not a coincidence.) Then he threw…
Mar 10, 2014, 11:05 PM EDT
LOS ANGELES — Phoenix is in a fight to make the playoffs in the West – it entered Monday night tied with Memphis for the last and final playoff spot in the West — and they could use this: Eric Bledsoe is on track to play Wednesday, coach Jeff Hornacek said Monday night before his…
Mar 10, 2014, 10:03 PM EDT
Serious charge of fun challenge?
Mar 10, 2014, 8:44 PM EDT
Run, Phil, run
Mar 10, 2014, 8:04 PM EDT
We’ve got a real nice feud brewing. Patrick Beverley and Damian Lillard are both tough point guards on contending Western Conference teams. They both overcame long odds to reach the NBA and play with justified pride now that they’re here. And both are unafraid to speak their mind. Lillard lobbed the opening salvo after Houston’s…
Mar 10, 2014, 7:07 PM EDT
Does he mean Carmelo Anthony, Andrea Bargnani or J.R. Smith?
Mar 10, 2014, 6:11 PM EDT
Phil Jackson seems destined for New York. I argue that’s a good thing… but only if Jackson has a Jedi mind trick that can keep James Dolan at bay.
Mar 10, 2014, 5:21 PM EDT
Kansas’ Joel Embiid — potentially the top pick in the upcoming NBA Draft — has sought out a second opinion on his back injury. Just a reminder of why he should jump to the NBA rather than stay another year in college.
Mar 10, 2014, 4:05 PM EDT
As if his season hasn’t been a big enough disappointment, Cleveland’s No. 1 overall pick Anthony Bennett will miss at least 10 games with a knee strain.
Mar 10, 2014, 3:48 PM EDT
Nobody thinks Mike D’Antoni is the long term answer for the Lakers, but what is the point of switching out coaches this late in a lost season?
Mar 10, 2014, 3:07 PM EDT
All the buzz has Phil Jackson taking a front office job with the Knicks (he’s just deliberate in making decisions like this)… but nobody asked Carmelo what he thought? Really?
Mar 10, 2014, 2:41 PM EDT
With a number of top teams stumbling — Oklahoma City, Miami, Indiana — it is the Spurs who have gotten healthy and looked good going 6-0 since the end of the rodeo trip. The West now dominates the top of the rankings, the Sixers are looking to set records at the bottom. 1. Spurs (46-16,…
Mar 10, 2014, 1:49 PM EDT
Bulls fans have taken to chanting “M-V-P” when Joakim Noah heads to the free throw line — and he does not like it one bit.
Mar 10, 2014, 12:56 PM EDT
“Quick, 15-20 seconds, throw few punches, then referees jump in and break this thing up.”
Mar 10, 2014, 12:13 PM EDT
As a member of the Jazz, Al Jefferson once encouraged Utah fans to boo their own team. When he returned to Utah in December as a Charlotte Bobcat, Jazz fans cheered him. Now, another former Utah big man, Paul Millsap, is encouraging Jazz fans to boo him when he returns with the Atlanta Hawks. Paul…
Mar 10, 2014, 11:32 AM EDT
This 15-second sequence tells you all you need to know about the Rockets point guard.
Mar 10, 2014, 10:36 AM EDT
Who held the record previously? Anyone? Bueller? Bueller?
- Monday NBA grades: Blake Griffin shows off his jumper (and yes, he can still dunk) 0
- Suns’ P.J. Tucker ejected after elbow thrown to Blake Griffin’s head (VIDEO) 8
- Report: Phil Jackson’s camp doesn’t believe agreement with Knicks is close 10
- PBT Extra: Can Phil Jackson help right the ship in New York? 13
- Phil Jackson reportedly close to taking Knicks job, nobody asked Carmelo about it 38