Sep 13, 2012, 2:35 AM EDT
Once again, LeBron James is leaning on his childhood friends and moving away from long-time industry professionals to represent him. That hasn’t always led to the best decisions in the past but it is his pattern over the years.
LeBron is letting go of Leon Rose and the power of CAA (Creative Artists Agency) — and with that moving away from power broker William Wesley — to be represented by a new agency formed childhood friend Rich Paul. Liz Mullen of the Sports Business Journal broke the story.
Paul has become an agent, basically starting Rose’s apprentice at CAA but he has learned a lot during the last four years and is leaving the agency to form his own. There is no bad blood, this is just LeBron going where he is more comfortable, according to Ira Winderman of the Sun-Sentinel. And there are not going to be dramatic changes for LeBron, really.
Paul’s first name is one of the initials in LRMR, the marketing firm LeBron formed with Maverick Carter and other friends several years back. (LeBron sold his marketing rights to Fenway Sports Group last year, a deal that in part gave him a piece of English soccer powerhouse Liverpool Football Club.)
LeBron has a lot of people who come at him off the court trying to get a piece of him and his pattern is to lean on the people he has known the longest, people he believes he can trust. Paul is one of them. Paul also is the agent for Michael Kidd-Gilchrist, Tristan Thompson, Eric Bledsoe and Jonny Flynn and some are expected to follow him to the new agency. Paul is a legitimate agent, not some fly by night guy.
This is not the first agent switch for James, who started in the league with Aaron Goodwin but moved to Rose two years into his NBA career.
What does it mean? In the short term not much, but it could be important down the line. Maybe. But probably not.
LeBron and the Heat aren’t breaking up the band for a couple years, if ever. So long as they are winning rings the core will stay together. About the only thing to watch — Paul will not collect any money on LeBron’s current contract, but if he opts out in 2014 Paul would collect on any new deal.
This might not mean much as and hammering out max contracts for LeBron is not the hard part of being an agent. And so long as the big three of the Heat agree to stay together (and maybe take a little less money to do so) contract negotiations with Miami are not going to be overly complex. It’s not like Paul has to go out and hustle up offers for LeBron. There are no financial negotiations.
But now LeBron is under different management than Bosh and Wade, both of whom are still with CAA. Read into that whatever you want.
LeBron is locked in for two more years in Miami, then his deal has a couple years of player options on it. Both Wade and Bosh have similar deals. Like I said, they are not looking to breakup the band, so those options may be meaningless. We’ll see.
It all could mean nothing, but it’s something to watch.
Sep 22, 2014, 8:30 PM EDT
Ellington, who played for Scott with Cavaliers, received partially guaranteed contract
Sep 22, 2014, 7:40 PM EDT
It’s not going to change anytime soon, either.
Sep 22, 2014, 6:44 PM EDT
David Stockton, an undrafted free agent out of Gonzaga, also worked out for Thunder
Sep 22, 2014, 5:59 PM EDT
He didn’t take anything seriously, so he was vintage Howard.
Sep 22, 2014, 5:14 PM EDT
The Rockets’ defensive system is not the problem with James Harden.
Sep 22, 2014, 4:41 PM EDT
Jones previously played for the Grizzlies, Kings, Nuggets, Pacers, Mavericks and Hawks
Sep 22, 2014, 4:00 PM EDT
Former Pistons No. 2 draft pick putting some distance between himself and basketball
Sep 22, 2014, 3:22 PM EDT
Great job, Danny. Great job.
Sep 22, 2014, 2:45 PM EDT
Jones – who played for the 76ers, Rockets, Bulls (during Michael Jordan’s rookie season), Trail Blazers and Spurs – helped shape Tim Duncan’s career
Sep 22, 2014, 2:04 PM EDT
Chandler: ‘We are going to be a great defensive team’
Sep 22, 2014, 1:29 PM EDT
There were multiple NBA players arrested on domestic abuse charges last year. The spotlight on those cases will be different now.
Sep 22, 2014, 12:50 PM EDT
This is the Marcus Williams who played at Arizona, not Connecticut
Sep 22, 2014, 12:11 PM EDT
James Blair can watch LeBron in person in Cleveland again
Sep 22, 2014, 11:30 AM EDT
“The first thing I ever Googled about the man, the first thing that popped up was “racist.” So I was aware. I hate to say this, and it might sound ignorant, but I wasn’t surprised that all this came up.”—Blake Griffin on Donald Sterling
Sep 22, 2014, 10:32 AM EDT
A healthy D Rose could have the Bulls contending for a title.
Sep 22, 2014, 10:11 AM EDT
Toddler imitates Allen Iverson’s practice rant
Sep 22, 2014, 9:31 AM EDT
LeBron is gone but Miami is still playing small, pressuring the ball.
Sep 22, 2014, 9:05 AM EDT
Price will provide point guard depth – at least through training camp
Sep 22, 2014, 8:00 AM EDT
“The truthful answer is I really don’t know.” —Danny Ainge on potentially trading Rajon Rondo
Sep 22, 2014, 12:21 AM EDT
Remember Sanders suffered a serious eye injury last season.
- Bruce Bowen says blame for James Harden’s defense falls on McHale, Rockets 9
- NBA to review domestic violence policies in wake of NFL’s ugliness. It shouldn’t have taken that. 12
- Cavaliers lift ban on fan who ran onto court with LeBron James shirt 15
- Blake Griffin said he knew Donald Sterling was racist, wasn’t really surprised by tape 13
- ProBasketballTalk 2014-15 Preview: Chicago Bulls 11
- Tony Parker hits a back over-the-head halfcourt shot (VIDEO) 8
- Timberwolves ‘not necessarily in a rush’ to agree to contract extension with Ricky Rubio 17
- Andray Blatche signs deal to play in China next season 11