Sep 13, 2012, 2:35 AM EDT
Once again, LeBron James is leaning on his childhood friends and moving away from long-time industry professionals to represent him. That hasn’t always led to the best decisions in the past but it is his pattern over the years.
LeBron is letting go of Leon Rose and the power of CAA (Creative Artists Agency) — and with that moving away from power broker William Wesley — to be represented by a new agency formed childhood friend Rich Paul. Liz Mullen of the Sports Business Journal broke the story.
Paul has become an agent, basically starting Rose’s apprentice at CAA but he has learned a lot during the last four years and is leaving the agency to form his own. There is no bad blood, this is just LeBron going where he is more comfortable, according to Ira Winderman of the Sun-Sentinel. And there are not going to be dramatic changes for LeBron, really.
Paul’s first name is one of the initials in LRMR, the marketing firm LeBron formed with Maverick Carter and other friends several years back. (LeBron sold his marketing rights to Fenway Sports Group last year, a deal that in part gave him a piece of English soccer powerhouse Liverpool Football Club.)
LeBron has a lot of people who come at him off the court trying to get a piece of him and his pattern is to lean on the people he has known the longest, people he believes he can trust. Paul is one of them. Paul also is the agent for Michael Kidd-Gilchrist, Tristan Thompson, Eric Bledsoe and Jonny Flynn and some are expected to follow him to the new agency. Paul is a legitimate agent, not some fly by night guy.
This is not the first agent switch for James, who started in the league with Aaron Goodwin but moved to Rose two years into his NBA career.
What does it mean? In the short term not much, but it could be important down the line. Maybe. But probably not.
LeBron and the Heat aren’t breaking up the band for a couple years, if ever. So long as they are winning rings the core will stay together. About the only thing to watch — Paul will not collect any money on LeBron’s current contract, but if he opts out in 2014 Paul would collect on any new deal.
This might not mean much as and hammering out max contracts for LeBron is not the hard part of being an agent. And so long as the big three of the Heat agree to stay together (and maybe take a little less money to do so) contract negotiations with Miami are not going to be overly complex. It’s not like Paul has to go out and hustle up offers for LeBron. There are no financial negotiations.
But now LeBron is under different management than Bosh and Wade, both of whom are still with CAA. Read into that whatever you want.
LeBron is locked in for two more years in Miami, then his deal has a couple years of player options on it. Both Wade and Bosh have similar deals. Like I said, they are not looking to breakup the band, so those options may be meaningless. We’ll see.
It all could mean nothing, but it’s something to watch.
Jul 3, 2015, 7:37 PM EDT
Beverley’s defense provides a perfect complement to James Harden.
Jul 3, 2015, 7:34 PM EDT
Rondo is not exactly going to space the floor for Cousins.
Jul 3, 2015, 7:10 PM EDT
They would make solid backups at a fair price.
Jul 3, 2015, 6:27 PM EDT
He is a good fit in the Rockets’ up-tempo system.
Jul 3, 2015, 5:15 PM EDT
She’s a San Antonio assistant coach
Jul 3, 2015, 4:31 PM EDT
Key for the Wizards is this is a one-year deal, so they save their cap space for a Kevin Durant offer next summer.
Jul 3, 2015, 4:00 PM EDT
This is a huge blow to the Clippers roster.
Jul 3, 2015, 3:40 PM EDT
This was expected, now the Knicks move forward with Robin Lopez.
Jul 3, 2015, 2:52 PM EDT
Solid deal in a vacuum, but in Sacramento…
Report: Knicks to sign Robin Lopez to four-year, $54 million contract (unless DeAndre Jordan changes his mind)
Jul 3, 2015, 1:58 PM EDT
More evidence Jordan won’t pick Knicks
Jul 3, 2015, 1:35 PM EDT
Washington could land David West
Jul 3, 2015, 12:07 PM EDT
Third year is reportedly a team option
Jul 3, 2015, 11:08 AM EDT
I doubt Sacramento is celebrating quite yet
Jul 3, 2015, 10:31 AM EDT
Brooklyn making most of a self-inflicted bad situation
Jul 3, 2015, 9:50 AM EDT
If LaMarcus Aldridge signs elsewhere, San Antonio makes a lot of sense
Jul 3, 2015, 9:14 AM EDT
So Knicks are probably getting Robin Lopez
Jul 3, 2015, 8:30 AM EDT
In this market even if these deals are misses, they are correctable ones.
Jul 3, 2015, 8:00 AM EDT
I don’t think the Lakers are all that serious here.
Jul 3, 2015, 2:19 AM EDT
Sacramento had made a big push but again missed out on their target.
Jul 2, 2015, 11:31 PM EDT
Martin had hoped to return full-time last season, but the opportunity never materialized.
- Report: Rajon Rondo agrees to one-year, $9.5 million deal with Sacramento Kings 0
- Report: DeAndre Jordan agrees to four-year, $80 million deal to join Dallas Mavericks 39
- Report: Kings signing Marco Belinelli to three-year, $19 million contract 14
- Report: Knicks to sign Robin Lopez to four-year, $54 million contract (unless DeAndre Jordan changes his mind) 8
- PBT Extra: Free agent signings we didn’t love 6
- Report: Wes Matthews reaches agreement to join Dallas Mavericks 23
- PBT Extra: Five best free agent signings in the first days of free agency 11
- Dwyane Wade agrees to one-year, $20 million deal to stay with Heat 55