Skip to content

Derrick Rose breaks into tears while on stage at his new sneaker launch (VIDEO)

Sep 13, 2012, 5:40 PM EDT

CHICAGO — Derrick Rose was in Chicago Thursday for a huge media event to launch his latest signature basketball shoe from adidas, the D Rose 3. The unveiling of the shoes, the new logo, and the apparel collection were supposed to be the centers of attention, but a raw and authentic display of emotion from Rose himself was what ended up stealing the show.

About 25 minutes into the presentation, and after a video was shown — one in a series which chronicles his journey to make it back to the court after suffering a torn ACL in the first game of the playoffs last April — Rose found himself trying to hold back the tears as he was overcome with emotion.

At that point, adidas Vice President of Global Basketball Lawrence Norman expertly stepped in.

“I know it’s emotional,” Norman said. “You just have to understand that you’re inspiring millions of fans with your comeback. But the purpose of “The Return” goes both ways, because they’re inspiring you. Whether it’s communicating with you on Facebook or Twitter, or the millions and millions of hits on your videos. Inspiration goes both ways, so maybe you can tell us about some of the inspiration you’re getting from your fans.”

But Rose wasn’t yet ready.

After a good 30 seconds in a room that went silent, save for the fast-clicking sounds of the cameras that were being snapped repeatedly to capture this powerful moment, Rose began to speak.

“It’s truly a blessing,” Rose said, while still choking back the tears. “With all of the stuff that’s going on in this city, a kid from Englewood has got something positive going on. That makes me feel so good. This shoe is great; all this is great. But I can’t explain this. I can’t.  I went through so much. To have, like, true fans, that means a lot to me. And I know it means a lot to my family, because we’re not supposed to be here. At all. But God made the way.”

Rose is one of the most humble superstars the game has today; he spent parts of the presentation uncomfortably staring at the ground while his accomplishments were recited, and while praise was heaped upon his shoulders. When forced to think about the path he took to get to this elite level, it’s evident that even now, four years into his NBA career, he’s extremely grateful — both for the success he’s achieved thus far, and for those that continue to support him along the way.

“This is truly unreal,” he said. “I’m just happy that I have true fans out there.”

Latest Posts
  1. Kyle Korver swats Roy Hibbert’s shot out of bounds (VIDEO)

    Apr 19, 2014, 11:30 PM EDT

    Indiana Pacers v Atlanta Hawks - Game Four Getty Images

    Roy Hibbert wasn’t good in Game 1 against the Hawks, and this play epitomized his performance.

  2. Pacers’ troubles continue as Hawks convincingly win Game 1

    Apr 19, 2014, 10:01 PM EDT

    Pacers' Hibbert looks down court during Game 6 of their NBA Eastern Conference Final basketball playoff series against the Heat in Indianapolis Reuters

    The eight-seed Hawks blowout the Pacers in Game 1.

  3. Warriors take Game 1 from Clippers

    Apr 19, 2014, 7:12 PM EDT

    Stephen Curry Stephen Curry

    Warriors steal Game 1 in Los Angeles.

  4. Nets defense smothers Raptors, gets Brooklyn Game 1 win on road

    Apr 19, 2014, 4:06 PM EDT

    Toronto Raptors guard Kyle Lowry (7) battles under the hoop with Brooklyn Nets centre Kevin Garnett (2) but they couldn't get it done as the Nets won 94-87 Getty Images

    Playoff games are played in the halfcourt and the Nets owned that in Game 1.

  5. Raptors GM Masai Ujiri screams ‘F— Brooklyn’ to crowd at rally before Game 1 vs. Nets (VIDEO)

    Apr 19, 2014, 2:39 PM EDT

    Masai Ujiri AP

    A rare and raw show of emotion from a team’s GM was caught on camera.

  6. Toronto Sun fires shot at aging Brooklyn Nets (PHOTO)

    Apr 19, 2014, 12:30 PM EDT

    Kevin Garnett, Paul Pierce Kevin Garnett, Paul Pierce

    “Garnett and Pierce are so old the Raptor had to ask his dad about them.”

  7. Adam Silver says after owners’ meeting raising age limit top priority

    Apr 19, 2014, 9:29 AM EDT

    Adam Silver Adam Silver

    The owners are behind Silver’s effort to raise the age limit. Now there’s just the pesky matter of negotiating with the players’ union.

  8. PBT Extra: Are Pacers or Spurs in any trouble in first round?

    Apr 19, 2014, 8:00 AM EDT

    Paul George, Pero Antic Paul George, Pero Antic

    You can construct a scenario where the Pacers are in trouble… except they play the Hawks.

  9. All PBT’s first round playoff previews in one place

    Apr 19, 2014, 2:15 AM EDT

    San Antonio Spurs v Miami Heat - Game 7 Getty Images

    Making your playoff preview reading convenient.

  10. Grizzlies guard Nick Calathes suspended 20 games for violating NBA’s anti-drug policy

    Apr 19, 2014, 1:54 AM EDT

    Nick Calathes, Damian Lillard AP

    Grizzlies’ guard will definitely be missed in the rotation.

  11. Craig Sager has acute leukemia

    Apr 19, 2014, 1:50 AM EDT

    Indiana Pacers v Miami Heat - Game Five Indiana Pacers v Miami Heat - Game Five

    We may not see him on the sidelines of TNT games these playoffs.

  12. NBA Playoff Preview: Brooklyn Nets vs. Toronto Raptors

    Apr 18, 2014, 11:55 PM EDT

    Brooklyn Nets v Toronto Raptors Getty Images

    This should be the East’s most competitive first round matchup.

  13. NBA Playoff Preview: Charlotte Bobcats vs. Miami Heat

    Apr 18, 2014, 10:31 PM EDT

    How quickly can Miami flip the switch?

  14. NBA Playoff Preview: Atlanta Hawks vs. Indiana Pacers

    Apr 18, 2014, 9:16 PM EDT

    Indiana Pacers v Atlanta Hawks Getty Images

    Can the Pacers regain their early-season swagger now that the playoffs are here?

  15. PBT Extra: Clippers/Warriors playoff preview

    Apr 18, 2014, 6:45 PM EDT

    Los Angeles Clippers v Golden State Warriors Getty Images

    Expect a fight by the end of Game 2.

Featured video

Warriors vs. Clippers playoff preview
Top 10 NBA Player Searches
  1. L. James (3334)
  2. D. Wade (3263)
  3. S. Curry (3208)
  4. C. Anthony (3062)
  5. A. Bogut (2952)
  1. K. Durant (2755)
  2. D. Williams (2743)
  3. R. Westbrook (2726)
  4. D. Rose (2567)
  5. K. Love (2524)