Skip to content

Derrick Rose breaks into tears while on stage at his new sneaker launch (VIDEO)

Sep 13, 2012, 5:40 PM EDT

CHICAGO — Derrick Rose was in Chicago Thursday for a huge media event to launch his latest signature basketball shoe from adidas, the D Rose 3. The unveiling of the shoes, the new logo, and the apparel collection were supposed to be the centers of attention, but a raw and authentic display of emotion from Rose himself was what ended up stealing the show.

About 25 minutes into the presentation, and after a video was shown — one in a series which chronicles his journey to make it back to the court after suffering a torn ACL in the first game of the playoffs last April — Rose found himself trying to hold back the tears as he was overcome with emotion.

At that point, adidas Vice President of Global Basketball Lawrence Norman expertly stepped in.

“I know it’s emotional,” Norman said. “You just have to understand that you’re inspiring millions of fans with your comeback. But the purpose of “The Return” goes both ways, because they’re inspiring you. Whether it’s communicating with you on Facebook or Twitter, or the millions and millions of hits on your videos. Inspiration goes both ways, so maybe you can tell us about some of the inspiration you’re getting from your fans.”

But Rose wasn’t yet ready.

After a good 30 seconds in a room that went silent, save for the fast-clicking sounds of the cameras that were being snapped repeatedly to capture this powerful moment, Rose began to speak.

“It’s truly a blessing,” Rose said, while still choking back the tears. “With all of the stuff that’s going on in this city, a kid from Englewood has got something positive going on. That makes me feel so good. This shoe is great; all this is great. But I can’t explain this. I can’t.  I went through so much. To have, like, true fans, that means a lot to me. And I know it means a lot to my family, because we’re not supposed to be here. At all. But God made the way.”

Rose is one of the most humble superstars the game has today; he spent parts of the presentation uncomfortably staring at the ground while his accomplishments were recited, and while praise was heaped upon his shoulders. When forced to think about the path he took to get to this elite level, it’s evident that even now, four years into his NBA career, he’s extremely grateful — both for the success he’s achieved thus far, and for those that continue to support him along the way.

“This is truly unreal,” he said. “I’m just happy that I have true fans out there.”

Latest Posts
  1. Report: Michael Beasley reaches agreement with Memphis Grizzlies

    Sep 23, 2014, 8:02 PM EDT

    heat beasley Getty Images

    Memphis is the latest team to try to salvage the former second overall pick in the 2008 draft.

  2. 67RIEFNS No. 6: Return of injured players

    Sep 23, 2014, 6:31 PM EDT

    NBA All-Star Practice NBA All-Star Practice

    Kobe Bryant, Derrick Rose among the more intriguing names on the list.

  3. Mavericks unveil fan-designed new 2015-16 “skyline” alternate jerseys

    Sep 23, 2014, 4:16 PM EDT

    dallas Mavericks skyline alternate jersey

    It’s a play off what Seattle and Denver have done before.

  4. Celtics owner, GM both say they want to keep Rajon Rondo in green

    Sep 23, 2014, 3:29 PM EDT

    Los Angeles Clippers Vs. Boston Celtics At TD Garden Getty Images

    Danny Ainge has done a good job with keeping his options open.

  5. Report: NBA not actively investigating source of Luol Deng African comment

    Sep 23, 2014, 2:38 PM EDT

    Adam Silver Adam Silver

    Adam Silver also says league isn’t looking into owners’ pasts

  6. Wizards sign Rasual Butler, Damion James

    Sep 23, 2014, 1:26 PM EDT

    Washington Wizards v Los Angeles Clippers Getty Images

    James reportedly received guaranteed contract

  7. Early new drawings for proposed Warriors arena… that does look like a toilet

    Sep 23, 2014, 12:50 PM EDT

    Warriors-Mission-Bay-Arena-Concept-Design-NW-View-thumb-896x491-860535

    Not a lot of people will see the building from above, and it’s early in the process, but…. that’s not pretty.

  8. Kyle Lowry: Raptors wanted me just as Steve Nash’s backup

    Sep 23, 2014, 12:15 PM EDT

    Toronto Raptors v Los Angeles Lakers Toronto Raptors v Los Angeles Lakers

    The many times Toronto and Kyle Lowry could have blown it with each other

  9. Dirk Nowitzki developed quicker shot release. That’s just not fair.

    Sep 23, 2014, 11:38 AM EDT

    Philadelphia 76ers v Dallas Mavericks Getty Images

    He’s already the best midrange shooter in the game.

  10. Dwyane Wade shows off blood-spattered Dexter shoes (photos)

    Sep 23, 2014, 11:00 AM EDT

    Dwyane Wade Dwyane Wade

    Heat guard getting style from fictional Miami serial killer

  11. Mavericks sign Doron Lamb

    Sep 23, 2014, 9:30 AM EDT

    Jimmer Fredette, Doron Lamb Jimmer Fredette, Doron Lamb

    Lamb, after playing for Bucks and Magic, likely to fall out of NBA following training camp

  12. Report: Nets signing Willie Reed

    Sep 23, 2014, 9:00 AM EDT

    Los Angeles D-Fenders v Springfield Armor Los Angeles D-Fenders v Springfield Armor

    Reed, previously a member of Kings and Grizzlies, in line to compete for roster spot

  13. Andrew Wiggins not bad with first pitch before Twins game (VIDEO)

    Sep 23, 2014, 8:30 AM EDT

    Arizona Diamondbacks v Minnesota Twins Getty Images

    He’s better than Charles Barkley already at this.

  14. NBA’s rookie transition program presents information in a compelling way in order to promote real discussion

    Sep 23, 2014, 8:00 AM EDT

    Initially uncomfortable information is presented in order to create a dialogue on real-life scenarios, which helps prepare rookies for their initial steps into the NBA life.

  15. NBA tips-off season-long All-Star charitable outreach program in New York area

    Sep 23, 2014, 2:25 AM EDT

    Adam Silver Adam Silver

    Monday tipped-off a series of NBA Cares and charitable events around the New York area tied to the All-Star Game.

  16. Celtics owner: Rajon Rondo ‘super stubborn,’ harder than average to coach

    Sep 23, 2014, 12:15 AM EDT

    Washington Wizards v Boston Celtics Getty Images

    Wyc Grousbeck also says he wants Boston to keep point guard long term

Featured video

What players stood out at World Cup?
Top 10 NBA Player Searches
  1. E. Bledsoe (3038)
  2. R. Rondo (2929)
  3. K. Bryant (2360)
  4. L. James (2322)
  5. R. Allen (2150)
  1. N. Young (1893)
  2. D. Rose (1828)
  3. R. Rubio (1773)
  4. J. Hickson (1713)
  5. B. Jennings (1662)