Skip to content

Derrick Rose breaks into tears while on stage at his new sneaker launch (VIDEO)

Sep 13, 2012, 5:40 PM EST

CHICAGO — Derrick Rose was in Chicago Thursday for a huge media event to launch his latest signature basketball shoe from adidas, the D Rose 3. The unveiling of the shoes, the new logo, and the apparel collection were supposed to be the centers of attention, but a raw and authentic display of emotion from Rose himself was what ended up stealing the show.

About 25 minutes into the presentation, and after a video was shown — one in a series which chronicles his journey to make it back to the court after suffering a torn ACL in the first game of the playoffs last April — Rose found himself trying to hold back the tears as he was overcome with emotion.

At that point, adidas Vice President of Global Basketball Lawrence Norman expertly stepped in.

“I know it’s emotional,” Norman said. “You just have to understand that you’re inspiring millions of fans with your comeback. But the purpose of “The Return” goes both ways, because they’re inspiring you. Whether it’s communicating with you on Facebook or Twitter, or the millions and millions of hits on your videos. Inspiration goes both ways, so maybe you can tell us about some of the inspiration you’re getting from your fans.”

But Rose wasn’t yet ready.

After a good 30 seconds in a room that went silent, save for the fast-clicking sounds of the cameras that were being snapped repeatedly to capture this powerful moment, Rose began to speak.

“It’s truly a blessing,” Rose said, while still choking back the tears. “With all of the stuff that’s going on in this city, a kid from Englewood has got something positive going on. That makes me feel so good. This shoe is great; all this is great. But I can’t explain this. I can’t.  I went through so much. To have, like, true fans, that means a lot to me. And I know it means a lot to my family, because we’re not supposed to be here. At all. But God made the way.”

Rose is one of the most humble superstars the game has today; he spent parts of the presentation uncomfortably staring at the ground while his accomplishments were recited, and while praise was heaped upon his shoulders. When forced to think about the path he took to get to this elite level, it’s evident that even now, four years into his NBA career, he’s extremely grateful — both for the success he’s achieved thus far, and for those that continue to support him along the way.

“This is truly unreal,” he said. “I’m just happy that I have true fans out there.”

Latest Posts
  1. Rumor: Baron Davis planning an NBA comeback. Stop laughing, he’s serious.

    Feb 27, 2015, 11:00 PM EST

    Jordan Brand Melo M9 Shoe Launch Getty Images

    There is about as much chance of me getting a date with Emily Ratajkowski this weekend as there is of this actually happening.

  2. What’s the best way to defend Kings’ cherry-picking idea?

    Feb 27, 2015, 9:00 PM EST

    NBA teams are considering the question

  3. Daryl Morey believes two bad shots are better than one good shot (always), but data wasn’t significant enough for Jeff Van Gundy to change

    Feb 27, 2015, 7:59 PM EST

    Houston Rockets Draft Picks Press Conference Getty Images

    An interesting anecdote from Morey (speaking at the MIT Sloan Sports Analytics Conference) about how the data showed an advantage, but not one big enough for his coach to change.

  4. Re-inventing the Wheel: Mike Zarren presents modified NBA-draft-lottery-reform proposals

    Feb 27, 2015, 6:59 PM EST

    the modified draft wheel

    Instead of 30-year plan, assistant Celtics general manager unveils five-year and 10-year plans

  5. Shane Battier: ‘I think a 60-game season would be perfect’

    Feb 27, 2015, 5:30 PM EST

    Shane Battier Shane Battier

    There are financial obstacles in the way of dropping 22 games from the schedule, but Battier makes a somewhat compelling case.

  6. Kyrie Irving has strained left shoulder, out Friday vs. Pacers

    Feb 27, 2015, 4:56 PM EST

    Cleveland Cavaliers v New York Knicks Getty Images

    He’s day to day. (Insert your Keith Olberman joke here.)

  7. NBA to release “Last Two Minutes” officiating reports through end of season, playoffs

    Feb 27, 2015, 4:30 PM EST

    Boston Celtics Vs. Brooklyn Nets At TD Garden Getty Images

    It’s not going to change most fans’ minds, but it’s a good first step.

  8. Report: Highest bid for Atlanta Hawks currently $800 million

    Feb 27, 2015, 3:45 PM EST

    Indiana Pacers v Atlanta Hawks - Game Six Getty Images

    Don’t be surprised if another bidder comes in over the top.

  9. Report: If Ray Allen return to NBA this season it will not be with Cleveland

    Feb 27, 2015, 3:15 PM EST

    Ray Allen Getty Images

    Don’t expect him to return, but if he does Cleveland appears off the list.

  10. The time Michael Jordan asked Common to forge his signature (VIDEO)

    Feb 27, 2015, 2:45 PM EST

    87th Annual Academy Awards - Red Carpet Getty Images

    Turns out Common was a Bulls ball boy back in the early Jordan era in Chicago, so he and Michael Jordan had some laughs together.

  11. Jeff Van Gundy to Daryl Morey when he flinched at using analytics to make a decision: ‘Either you believe in this sh-t or you don’t’

    Feb 27, 2015, 2:14 PM EST

    Game One Miami Heat v Indiana Pacers - Eastern Conference Finals Game One Getty Images

    The data said that Dikembe Mutombo was better than Yao Ming, but Morey wasn’t ready to make that call.

  12. Shane Battier says peer pressure is more valuable than coaching in the NBA

    Feb 27, 2015, 1:30 PM EST

    Shane Battier Shane Battier

    A team’s best players hold each other accountable, according to the former NBA player.

  13. Report: Phil Jackson to get fined for innocuous comment on Ohio State’s D’Angelo Russell

    Feb 27, 2015, 12:48 PM EST

    Celebrities Attend Vancouver Canucks Vs New York Rangers Game - February 19, 2015 Getty Images

    Phil Jackson can’t just quietly sneak into a building and watch a prospect, so a reporter asked him a question. Jackson answered and will pay for that.

  14. Derrick Rose expected to return in 4-6 weeks. In time for playoffs.

    Feb 27, 2015, 11:58 AM EST

    Chicago Bulls v Houston Rockets Getty Images

    This makes the Bulls a lot more dangerous come the playoffs.

  15. Draymond Green drives for dunk, Timofey Mozgov isn’t going to stop him (VIDEO)

    Feb 27, 2015, 11:28 AM EST

    draymond green Getty Images

    The Cavaliers’ rim protection has been infinitely better since the arrival of Timofey Mozgov, but he wasn’t stopping Draymond Green on this one.

  16. Kyle Lowry on his game of late: “I’m trash.”

    Feb 27, 2015, 10:44 AM EST

    Raptors DeRozan and Lowry against Hawks Getty Images

    DeMar DeRozan says he’s right next to Lowry on this.

Featured video

Is Derrick Rose the next Penny Hardaway?
Top 10 NBA Player Searches
  1. K. Durant (7754)
  2. D. Rose (7424)
  3. S. Curry (7267)
  4. D. Howard (6820)
  5. P. George (6401)
  1. M. Carter-Williams (6394)
  2. A. Davis (5940)
  3. B. Beal (5705)
  4. C. Bosh (5488)
  5. R. Westbrook (5439)