Skip to content

Derrick Rose breaks into tears while on stage at his new sneaker launch (VIDEO)

Sep 13, 2012, 5:40 PM EDT

CHICAGO — Derrick Rose was in Chicago Thursday for a huge media event to launch his latest signature basketball shoe from adidas, the D Rose 3. The unveiling of the shoes, the new logo, and the apparel collection were supposed to be the centers of attention, but a raw and authentic display of emotion from Rose himself was what ended up stealing the show.

About 25 minutes into the presentation, and after a video was shown — one in a series which chronicles his journey to make it back to the court after suffering a torn ACL in the first game of the playoffs last April — Rose found himself trying to hold back the tears as he was overcome with emotion.

At that point, adidas Vice President of Global Basketball Lawrence Norman expertly stepped in.

“I know it’s emotional,” Norman said. “You just have to understand that you’re inspiring millions of fans with your comeback. But the purpose of “The Return” goes both ways, because they’re inspiring you. Whether it’s communicating with you on Facebook or Twitter, or the millions and millions of hits on your videos. Inspiration goes both ways, so maybe you can tell us about some of the inspiration you’re getting from your fans.”

But Rose wasn’t yet ready.

After a good 30 seconds in a room that went silent, save for the fast-clicking sounds of the cameras that were being snapped repeatedly to capture this powerful moment, Rose began to speak.

“It’s truly a blessing,” Rose said, while still choking back the tears. “With all of the stuff that’s going on in this city, a kid from Englewood has got something positive going on. That makes me feel so good. This shoe is great; all this is great. But I can’t explain this. I can’t.  I went through so much. To have, like, true fans, that means a lot to me. And I know it means a lot to my family, because we’re not supposed to be here. At all. But God made the way.”

Rose is one of the most humble superstars the game has today; he spent parts of the presentation uncomfortably staring at the ground while his accomplishments were recited, and while praise was heaped upon his shoulders. When forced to think about the path he took to get to this elite level, it’s evident that even now, four years into his NBA career, he’s extremely grateful — both for the success he’s achieved thus far, and for those that continue to support him along the way.

“This is truly unreal,” he said. “I’m just happy that I have true fans out there.”

Latest Posts
  1. Rockets had an excellent season. Are they content with that?

    May 28, 2015, 1:49 AM EDT

    Golden State Warriors v Houston Rockets - Game Four Getty Images

    Houston won 56 games, secured No. 2 seed in powerful Western Conference and won more playoff series than its previous 17 years combined

  2. Jared Dudley calls Carmelo Anthony the NBA’s most overrated player

    May 27, 2015, 8:59 PM EDT

    BASKET-GBR-USA-NBA-MILWAUKEE-NY Getty Images

    First Kobe, now Melo – Dudley goes scorched earth

  3. PBT Extra: Cavaliers’ improved defense helps them to Finals

    May 27, 2015, 8:12 PM EDT

    Cleveland Cavaliers V Atlanta Hawks - Game Four Cleveland Cavaliers V Atlanta Hawks - Game Four

    The Cavaliers are allowing 98.5 points per 100 possession in the playoffs, the best of the four teams to reach the conference Finals

  4. Report: Pelicans interview Jeff Van Gundy

    May 27, 2015, 7:20 PM EDT

    Seattle Seahawks v Houston Texans Getty Images

    Will he become Anthony Davis’ next head coach?

  5. Reports: Bulls getting closer to firing Tom Thibodeau

    May 27, 2015, 5:35 PM EDT

    Cleveland at Chicago, Game 6 Cleveland at Chicago, Game 6

    If they want him gone, they just have to pull the trigger on the firing. Otherwise, bring him back.

  6. PBT Extra: Despite ending, Hawks had season worth celebrating

    May 27, 2015, 4:47 PM EDT

    Atlanta Hawks Media Day Getty Images

    The Hawks had an exciting season, they filled an arena that in past years felt like a mausoleum, they played beautiful basketball for months at a time.

  7. Bucks’ Jared Dudley: “Most guys don’t want to play with Kobe”

    May 27, 2015, 3:23 PM EDT

    Los Angeles Lakers v Los Angeles Clippers Getty Images

    Free agents will still come to the Lakers, but their pool may be smaller than some other teams because of Kobe.

  8. LeBron James: ‘I couldn’t foresee us being in The Finals at the beginning of the season’

    May 27, 2015, 1:10 PM EDT

    LeBron James AP

    Plenty has changed since LeBron re-joined the Cavaliers last summer.

  9. Report: Nets to explore trade market for Mason Plumlee

    May 27, 2015, 11:50 AM EDT

    Brooklyn Nets v Detroit Pistons Getty Images

    The offers won’t be as strong as they were in December.

Featured video

Despite ending, Hawks had season to remember
Top 10 NBA Player Searches
  1. S. Curry (7345)
  2. K. Irving (6353)
  3. K. Love (5621)
  4. L. James (4586)
  5. K. Korver (4275)
  1. D. Howard (3800)
  2. K. Bryant (3632)
  3. A. Horford (3603)
  4. K. Durant (3426)
  5. A. Varejao (3415)