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Mark Cuban thinks we all need to chill on anointing Lakers

Sep 12, 2012, 1:00 PM EDT

Mark Cuban

Mark Cuban is very, very good at promoting Mark Cuban and with that the Dallas Mavericks. In a marketing world where you increasingly need to be your own brand Cuban is way ahead of the curve.

And if there are rival brands to your Mavericks brand — say, the Los Angeles Lakers and their new additions of Steve Nash and Dwight Howard — then you downplay that brand and pump up yours.

With that background, we bring you Cuban’s comments about the Lakers and his own Mavericks during an amusing if not terribly informative “season ticket holders press conference” with the words transcribed by Sean Deveney of the Sporting News.

“The Lakers have done this before,” Cuban said. “Remember Gary Payton, Karl Malone and Kobe and Shaq were all together, and it didn’t work.

“It takes great chemistry, like coach (Rick Carlisle) alluded to, it takes guys wanting to be there — I don’t know if all their guys want to be there — it’s going to be interesting…

“Look, (the Lakers are) going to be a great team, but I remember when we made our run,” Cuban said. “We weren’t supposed to win any series. The Lakers were defending champs when we swept them, and they had everybody back. A lot of teams do a great job winning the summer, but I never get so antsy about what happens over the summer.”

It’s the “they are great on paper but…” argument everybody makes right now. Because, it’s really the only thing you can say about the Lakers until they do take the court. And he is right about the Mavericks run and things needing to come together. We just can’t say yet if the Lakers will or won’t (but with those veterans I think will is far more likely).

Then Cuban went on to praise the chemistry of the Mavericks, which have eight new players this season. That Dallas team has more talent than some seem to give it credit for — Darren Collison is a good point guard, O.J. Mayo can fill it up, Chris Kaman is solid and they still have that Dirk Nowitzki guy. He’s pretty good. Dallas is a playoff team and will push for another 50-win season, something they have done every year since Steve Nash frosted his hair and played in Big D.

But the Lakers are going to be better.

One other note to Mavs fans after having watched the stream of that press conference: You guys get the coverage you deserve. There was a whole lot of “the media hates us/we don’t get any respect,” which frankly 29 other fan bases complain about, too. Heat fans complain about it. But here’s the truth — today’s media is a democracy where you vote with your eyeballs and clicks. If enough people were clicking on Mavs stories there would be more of them on this blog and others (and we still do a lot), but the fact is you all have voted with those clicks and you like Heat/Lakers/Knicks/Celtics stories a lot more. This is not the 1960s where Walter Cronkite could claim objectivity because the news division was expected to lose money. Today the media is part of the capitalist culture created by people like Cuban (he gets it, watch what he puts on HDNet). It’s about profit. I like to think we can do that with some even handedness (even though plenty of you don’t see it that way with me) and smart commentary on all the teams, but the bottom line doesn’t change. This blog is a business, too. Which is to say, if you want more Mavericks stories, then click on and read more Mavericks stories.

  1. themars211 - Sep 12, 2012 at 1:47 PM

    Not again Mark…smh!! So the Lakers with Dwight Howard who you tore your championship team apart to get, and Steve Nash who you have always regretted let get away are paper champs and not improved? Not to mention while making these same comments you dissed the Brooklyn Nets Deron Williams who you pursued very hard (see the above D Howard comments). Dude you are a joke. Get da f@ck outta here. LMAO!!!

  2. dysraw1 - Sep 12, 2012 at 1:55 PM

    didn’t read the entire story, but i am inclined to agree with title. there is nothing edged in stone with the Lakers. on paper they seem tough. but the Nuggets made them burn a lot of gas, so much that ran out against the Thunder. the year before the big D just wasn’t having it, so we will see how well their new editions pan out.

    • bozosforall - Sep 12, 2012 at 11:18 PM

      The cliche is “etched in stone”, moron.

  3. florida727 - Sep 12, 2012 at 2:20 PM

    “Stop talking about the Lakers! Pay attention to ME!” – Mark Cuban

  4. passerby23 - Sep 12, 2012 at 2:26 PM

    The reality is Cuban is right. You have to produce on the court and the chemistry has to be right. When Payton and Malone joined the Lakers in ’04, a lot of people (including me) were talking 70 wins and a guaranteed championship. They barely beat the Spurs and got rolled over by the Pistons.

    That being said, if I’m a betting man, the Lakers are going to be pretty damn good. I still have a hard time envisioning Kobe and Nash playing together, but I could be proven wrong.

  5. donrwells3 - Sep 12, 2012 at 4:08 PM

    I am looking forward to seeing how the new Dallas pans out this year.. They’re all on such short contracts but I believe they put together a pretty decent roster considering what they were trying to do.

    They could shock some people but Mark Cuban really likes to stir up the soup with his talk. I think the Lakers could be dominate if they stay healthy. Lots of old bodies out there with a limited bench.

    Needless to say, I just can’t wait for next season! I am too excited!!!

  6. Mr. Wright 212 - Sep 12, 2012 at 4:18 PM

    Meanwhile, Dallas has no one and we can say with CERTITUDE that THEY aren’t anointed to win anything.

  7. lakerluver - Sep 12, 2012 at 4:47 PM

    Just be happy with your 1 ring, Cubes, you won’t be seeing another one anytime soon.

  8. closetnerd77 - Sep 12, 2012 at 5:37 PM

    I just feel bad for Dirk in all this…winning a championship and not getting a chance to defend it properly.

  9. dwirk - Sep 12, 2012 at 6:50 PM

    I like Cubans comment about Kobe shaq GP and Malone. Even the team that he said never had chemistry made it to the finals. Way to win the press conference Mark. Maybe hyping your Actual team next time will work

  10. eventhorizon04 - Sep 12, 2012 at 10:00 PM

    Getting really tired of these, “Lakers are good on paper” news articles.

    Everybody – pundits, betting markets, fans – are guessing a hardfought series between Miami and LA in the Finals, BUT that means nothing until the games are played.

    Maybe injuries derail one of those teams.

    Maybe expected threats to each (Celtics/Bulls for the Heat, OKC/Spurs for the Lakers) beat them in the playoffs.

    Maybe an unexpected threat (Pacers/Knicks/Nets for the Heat, Nuggets/Mavericks/Clippers for the Lakers) beat them in the playoffs.

    Nobody knows – that’s why players play the games, and we watch the games. Being awesome on paper doesn’t equal championships – ask the Philadelphia Eagles last year.

  11. bozosforall - Sep 12, 2012 at 11:22 PM

    Cuban just needs to shut up and thank the Lord that he got his one-and-done ring.

  12. brunobuckeye - Sep 14, 2012 at 9:10 AM

    I want to thank all the Lakers fans for posting comments on this story. The more everyone click on and reads Mavericks stories, the more stories their will be on the Mavericks.

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