Skip to content

Dwight Howard’s letter to Orlando fans doesn’t go over well. Of course.

Sep 3, 2012, 7:59 AM EST

Sprint NBA All Star Celebrity Game Getty Images

Dwight Howard could not win at this point. He took out a full-page ad to thank the fans in Orlando, but that was never going to smooth things over. Not even close. It was going to stoke the anger.

Howard couldn’t win. If he does nothing he looks like he doesn’t care, if he buys the ad fans will shred him for it. He backed himself into that corner with his actions of the past six months.

George Diaz, a blogger at the Orlando Sentinel, did shred Howard for the ad (even at points using an old Sam Kinison bit).

He chose to make it a melodrama, enabled in some part by the reluctance of Magic management to trade him and be done with it. Still Howard is gone and he shares the brunt of everyone’s anger.

His parting shot involves him posing with a Los Angeles Lakers uniform. And so it comes across as awfully awkward for him to say that “although my career with the Magic has come to a close, my love for the city and the people that make it beautiful will never end.”

Sorry Dwight. It is now an unrequited love.

Again, Howard couldn’t win. He has a lot more of this coming to him this next season, and it is on Howard and those advising him. They got what they wanted, a trade to a contender in a major market (if not the one they targeted), but they sacrificed a pretty clean NBA reputation to get him there.

It was never going to end well in Orlando, it never does when a superstar forces themselves out of town. Howard did that. But he went through it like he was following a script, right down to the ad in the local paper. Howard’s problem was both he strayed from the script (waiving his opt-out rights) and he was an unconvincing actor in it.

Now he needs to repair the image, something winning can help with. But in the short term he needs to keep his head down for a while. Just play ball. Do what you do well. And understand that Orlando is never going to forgive you.

Latest Posts
  1. Report: Jameer Nelson and Celtics discuss future, no buyout discussions yet

    Dec 22, 2014, 3:05 PM EST

    Jameer Nelson, Mario Chalmers AP

    Boston might try to re-trade point guard acquired in Rajon Rondo deal

  2. Knicks Samuel Dalembert fined $15,000 for elbowing Jonas Valanciunas in face (VIDEO)

    Dec 22, 2014, 1:01 PM EST

    Phoenix Suns v New York Knicks Getty Images

    Maybe Dalembert wanted to get ejected so he didn’t have to watch any more of the Raptors easy win over the Knicks.

  3. Pistons release Josh Smith. WHAT?

    Dec 22, 2014, 12:21 PM EST

    Brooklyn Nets v Detroit Pistons Getty Images

    Pistons use stretch provision on forward owed more than $35 million

  4. Victor Oladipo, focused on effort and defense, still finds time to raise offense

    Dec 22, 2014, 10:29 AM EST

    Toronto Raptors beat the Orlando Magic 95-82 Getty Images

    Magic guard avoiding sophomore slump of other top 2013-14 rookies

  5. 76ers were third team in Corey Brewer trade, send Alexey Shved to Rockets

    Dec 22, 2014, 9:39 AM EST

    Atlanta Hawks v Houston Rockets Getty Images

    Philadelphia will waive Turiaf, who’s injured and out for season

  6. Lakers may give Kobe Bryant some nights off to rest. If he wants them.

    Dec 22, 2014, 9:00 AM EST

    Los Angeles Lakers v Sacramento Kings Getty Images

    Byron Scott can tell Kobe to rest, but it will be Kobe’s decision. Kobe has the power in that relationship.

  7. PBT’s Sunday Night Winners/Losers: Anthony Davis is playing like an MVP

    Dec 22, 2014, 1:43 AM EST

    Anthony Davis, Chris Kaman AP

    Quality win for LeBron James and the Cavaliers as well.

  8. Rudy Gay dunks on all the Lakers (VIDEO)

    Dec 22, 2014, 12:39 AM EST

    Rudy Gay Rudy Gay

    The seas part and Rudy Gay had a path to the rim.

  9. Goran Dragic keeps his options open, says he’d consider coming to Knicks

    Dec 21, 2014, 9:30 PM EST

    Goran Dragic, Jose Calderon, Cole Aldrich AP

    Of course he said he’d consider the Knicks, it’s just smart business.

  10. Sources: Kings prefer George Karl, not serious about hiring Mark Jackson

    Dec 21, 2014, 6:30 PM EST

    George Karl AP

    The very public meeting with Jackson was leverage to help get Karl to lower his asking price.

  11. Brad Stevens insists he won’t leave Celtics for a college job

    Dec 21, 2014, 5:00 PM EST

    Brad Stevens Brad Stevens

    Stevens dismisses rumors of Indiana University.

Featured video

Jabari Parker injury latest for disappointing rookie class
Top 10 NBA Player Searches
  1. K. Durant (7699)
  2. K. Martin (7346)
  3. C. Bosh (6874)
  4. R. Rondo (6865)
  5. T. Jones (6600)
  1. M. Smart (6595)
  2. D. Rose (6591)
  3. T. Parker (6582)
  4. A. Bogut (6214)
  5. B. Lopez (6148)