Skip to content

Dwight Howard’s letter to Orlando fans doesn’t go over well. Of course.

Sep 3, 2012, 7:59 AM EST

Sprint NBA All Star Celebrity Game Getty Images

Dwight Howard could not win at this point. He took out a full-page ad to thank the fans in Orlando, but that was never going to smooth things over. Not even close. It was going to stoke the anger.

Howard couldn’t win. If he does nothing he looks like he doesn’t care, if he buys the ad fans will shred him for it. He backed himself into that corner with his actions of the past six months.

George Diaz, a blogger at the Orlando Sentinel, did shred Howard for the ad (even at points using an old Sam Kinison bit).

He chose to make it a melodrama, enabled in some part by the reluctance of Magic management to trade him and be done with it. Still Howard is gone and he shares the brunt of everyone’s anger.

His parting shot involves him posing with a Los Angeles Lakers uniform. And so it comes across as awfully awkward for him to say that “although my career with the Magic has come to a close, my love for the city and the people that make it beautiful will never end.”

Sorry Dwight. It is now an unrequited love.

Again, Howard couldn’t win. He has a lot more of this coming to him this next season, and it is on Howard and those advising him. They got what they wanted, a trade to a contender in a major market (if not the one they targeted), but they sacrificed a pretty clean NBA reputation to get him there.

It was never going to end well in Orlando, it never does when a superstar forces themselves out of town. Howard did that. But he went through it like he was following a script, right down to the ad in the local paper. Howard’s problem was both he strayed from the script (waiving his opt-out rights) and he was an unconvincing actor in it.

Now he needs to repair the image, something winning can help with. But in the short term he needs to keep his head down for a while. Just play ball. Do what you do well. And understand that Orlando is never going to forgive you.

Latest Posts
  1. Five Things We Learned in NBA Monday: Goran Dragic got his revenge in concentrated form

    Mar 3, 2015, 2:55 AM EST

    Goran Dragic Goran Dragic

    Goran Dragic would have sat out with back pain against anyone else, but he dropped 21 on the Suns.

  2. Zach LaVine was dunking all over the Clippers (VIDEO)

    Mar 3, 2015, 1:14 AM EST

    Los Angeles Clippers v Minnesota Timberwolves Getty Images

    Zach LaVine can get up. But you already knew that.

  3. Greg Monroe’s agent says center could stay with Pistons this summer

    Mar 2, 2015, 5:30 PM EST

    Cleveland Cavaliers v Detroit Pistons Getty Images

    Has his extra run and touches since Josh Smith was released changing the dynamic in Detroit?

  4. PBT Extra: James Harden makes MVP push, Rockets keep on winning

    Mar 2, 2015, 4:30 PM EST

    Cleveland Cavaliers v Houston Rockets Getty Images

    Nobody is talking about Dwight Howard as long as the Rockets are winning.

  5. Nene on the Bulls: ‘I hate them’

    Mar 2, 2015, 3:08 PM EST

    Nene, Joakim Noah Nene, Joakim Noah

    Wizards forward has twice been suspended following altercations with Chicago

  6. Report: Jimmy Butler could miss three to four weeks with elbow injury

    Mar 2, 2015, 1:45 PM EST

    Jimmy Butler, Jamal Crawford AP

    Bulls facing big challenge without their best player

  7. Doc Rivers on DeAndre Jordan for Defensive Player of the Year: ‘If anybody else gets that award, we need to have an investigation’

    Mar 2, 2015, 1:18 PM EST

    DeAndre Jordan, AP

    Clippers coach: ‘What he’s doing defensively, if he was doing that offensively, he would be recognized as the MVP’

  8. Thunder unveil new alternate jerseys (photos)

    Mar 2, 2015, 11:59 AM EST

    Screen-shot-2015-03-02-at-12.20.01-AM1

    Sleeves notwithstanding, these are good

Featured video

Is Derrick Rose the next Penny Hardaway?
Top 10 NBA Player Searches
  1. D. Rose (8091)
  2. R. Westbrook (7244)
  3. K. Durant (7178)
  4. D. Howard (6386)
  5. A. Davis (6135)
  1. L. James (5909)
  2. P. George (5736)
  3. D. Cousins (5671)
  4. B. Griffin (5315)
  5. J. Harden (5313)