Aug 16, 2012, 10:43 AM EDT
Jay-Z’s fingerprints are all over the Brooklyn Nets and the new Barclays Center they will open in Brooklyn this season.
Actually, they won’t open it, Jay-Z will with a series of sold-out concerts. Performances some people will watch from the Vault Suites that were specially designed by Jay-Z.
While Mikhail Prokhorov owns 80 percent of the Nets and he and former owner Bruce Ratner are going to make a lot of money on the Brooklyn Yards development project (of which the Barclays Center is an anchor), it is Jay-Z that is the face of the Nets and is controlling a lot of the look and feel as the team moves to Brooklyn — down to what music is played at games. The New York Times breaks it down for us.
He helped design the team logos and choose the team’s stark black-and-white color scheme, and personally appealed to National Basketball Association officials to drop their objections to it (the N.B.A., according to a person with knowledge of the discussion, thought that African-American athletes did not look good on TV in black, an assertion that a league spokesman adamantly denied). He counseled arena executives on what kind of music to play during games. (“Less Jersey,” he urged, pushing niche artists like Santigold over old favorites like Bon Jovi.)
Any time there is less Bon Jovi it is good for all of us, everywhere.
Jay-Z touch is wide ranging even helped come up with better security checks at the door for weapons and the like. Nets GM Billy King said Jay-Z helps out with players in terms of helping find them places to live, helping them adjust to the market. King says that Jay-Z being young, rich and African-American lets him relate to players in a way others just cannot.
If you don’t think having Jay-Z as an owner helps, look at what one prominent agent told the Times:
Aaron Goodwin, an agent who has represented many young players who became N.B.A. stars, said (Jay-Z’s) involvement had improved the image of the Nets in athletes’ eyes. “They’re going to take the phone call now,” he said. “They’re going to take the flight in. They’re going to listen. In years past, the Nets wouldn’t have gotten that. But now they’re in the game.”
Having less Bon Jovi helps, too.
By the way, my favorite revelation of the Times story is that author Mary Higgins Clark and former Treasury secretary Robert E. Rubin also are both minority owners of the team. Really glad they didn’t let Rubin design the new unis.
Aug 27, 2015, 3:31 PM EDT
He probably will land on a roster somewhere. Eventually.
Aug 27, 2015, 2:45 PM EDT
This is a blow to France, but they remain one of the deepest teams at EuroBasket and one of the favorites.
Aug 27, 2015, 1:54 PM EDT
Houston’s salary cap picture changed before the deal got inked.
Aug 27, 2015, 1:12 PM EDT
Gregg Popovich is considered the frontrunner.
Aug 27, 2015, 11:54 AM EDT
Stan Van Gundy wants to play Brandon Jennings and Stephen Jackson together at times.
Aug 27, 2015, 11:04 AM EDT
The Bulls comment is basically “no comment.”
Aug 27, 2015, 9:15 AM EDT
At this point in his career Davis is the “break glass in case of emergency” big.
Aug 27, 2015, 8:30 AM EDT
Wiggins is playing well for Canada.
Aug 27, 2015, 8:00 AM EDT
LeBron turned a $4.4 million profit.
Aug 27, 2015, 12:58 AM EDT
There is no criminal report filed in this case. Rose nor his attorney have yet to comment on the report or suit.
Aug 26, 2015, 11:25 PM EDT
Was there ever a more Shakespearean NBA drama than Shaq/Kobe?
Aug 26, 2015, 7:45 PM EDT
We’ve got video of Blake Griffin pretending to be in the Harlem Globetrotters.
Aug 26, 2015, 6:59 PM EDT
D’Angelo, just text Kobe and say you want to work out with him, he’ll likely text back to come over right now.
Aug 26, 2015, 5:55 PM EDT
The questions about Miami’s front line are not about skill but health.
Aug 26, 2015, 5:20 PM EDT
He will be ready to go at FIBA Americas next week.
Aug 26, 2015, 3:38 PM EDT
Tryouts in Deleware just got a lot more entertaining.
Aug 26, 2015, 2:49 PM EDT
You know Mark Cuban doesn’t love this.
Aug 26, 2015, 2:07 PM EDT
This size deal is the NBA’s new normal. Get used to it.
Aug 26, 2015, 1:06 PM EDT
Will Miami try to lower their tax bill?
Aug 26, 2015, 12:23 PM EDT
Turns out Jimmy Butler is not the only NBA star who loves him some Taylor Swift.
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