Aug 16, 2012, 10:43 AM EST
Jay-Z’s fingerprints are all over the Brooklyn Nets and the new Barclays Center they will open in Brooklyn this season.
Actually, they won’t open it, Jay-Z will with a series of sold-out concerts. Performances some people will watch from the Vault Suites that were specially designed by Jay-Z.
While Mikhail Prokhorov owns 80 percent of the Nets and he and former owner Bruce Ratner are going to make a lot of money on the Brooklyn Yards development project (of which the Barclays Center is an anchor), it is Jay-Z that is the face of the Nets and is controlling a lot of the look and feel as the team moves to Brooklyn — down to what music is played at games. The New York Times breaks it down for us.
He helped design the team logos and choose the team’s stark black-and-white color scheme, and personally appealed to National Basketball Association officials to drop their objections to it (the N.B.A., according to a person with knowledge of the discussion, thought that African-American athletes did not look good on TV in black, an assertion that a league spokesman adamantly denied). He counseled arena executives on what kind of music to play during games. (“Less Jersey,” he urged, pushing niche artists like Santigold over old favorites like Bon Jovi.)
Any time there is less Bon Jovi it is good for all of us, everywhere.
Jay-Z touch is wide ranging even helped come up with better security checks at the door for weapons and the like. Nets GM Billy King said Jay-Z helps out with players in terms of helping find them places to live, helping them adjust to the market. King says that Jay-Z being young, rich and African-American lets him relate to players in a way others just cannot.
If you don’t think having Jay-Z as an owner helps, look at what one prominent agent told the Times:
Aaron Goodwin, an agent who has represented many young players who became N.B.A. stars, said (Jay-Z’s) involvement had improved the image of the Nets in athletes’ eyes. “They’re going to take the phone call now,” he said. “They’re going to take the flight in. They’re going to listen. In years past, the Nets wouldn’t have gotten that. But now they’re in the game.”
Having less Bon Jovi helps, too.
By the way, my favorite revelation of the Times story is that author Mary Higgins Clark and former Treasury secretary Robert E. Rubin also are both minority owners of the team. Really glad they didn’t let Rubin design the new unis.
Dec 27, 2014, 10:25 PM EST
Just like Lance… and you really shouldn’t imitate Lance.
Dec 27, 2014, 9:00 PM EST
He’s done it twice in the last two games.
Dec 27, 2014, 8:02 PM EST
A sports hernia kept him out of training camp and the rookie has never caught up with the learning curve.
Dec 27, 2014, 6:30 PM EST
Stephenson has missed the last four games.
Dec 27, 2014, 5:03 PM EST
Will the Lakers’ offense resort to stagnation?
Dec 27, 2014, 3:30 PM EST
Anthony Davis has arrived.
Dec 27, 2014, 2:00 PM EST
Stuckey says the trade robbed the locker room of accountability.
Dec 27, 2014, 12:30 PM EST
LeBron James was in “chill mode” and this team is vulnerable when he is.
Dec 27, 2014, 11:00 AM EST
Hamstrings are tricky things.
Dec 27, 2014, 9:30 AM EST
This option was always on the table for him, people around the NBA just never thought he’d choose it.
Dec 27, 2014, 7:59 AM EST
He won’t be available until February or March, the Heat may not want to wait that long.
Dec 27, 2014, 12:45 AM EST
Lob City comes to Sacramento.
Dec 27, 2014, 12:02 AM EST
Moses Malone is up next.
Dec 26, 2014, 11:15 PM EST
Should have had a three-point opportunity, too.
Dec 26, 2014, 10:30 PM EST
He isn’t human.
Dec 26, 2014, 9:45 PM EST
Hopefully there are more of these and fewer threes.
Dec 26, 2014, 9:00 PM EST
Not good news for the Cavs’ frontcourt depth.
Dec 26, 2014, 8:15 PM EST
His body is still sore.
Dec 26, 2014, 7:30 PM EST
Teams are looking for any edge they can get.
Dec 26, 2014, 6:00 PM EST
The no-trade worked out quite well for Toronto.
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