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Report: Nets-Magic Howard deal blew up because of Orlando animosity

Aug 11, 2012, 9:50 AM EDT

Dwight Howard AP

Business is business. But business is conducted by humans, and humans have emotions, like pride, anger, and resentment. And it turns out that what may have sunk a potential Nets-Magic deal wasn’t the deal itself, but how Orlando felt about the Nets. From the New York Daily News:

A league source told the Daily News that a stumbling block in negotiations was lingering animosity stemming from the Magic’s belief the Nets illegally contacted Howard in December without Orlando’s permission. The Nets denied they had met with Howard, and charges were never filed with the league.

via Brooklyn Nets’ Deron Williams lost interest in Dwight Howard sweepstakes well before Thursday’s trade to the Lakers – NY Daily News.

In the same article, Deron Williams says that the Magic “just didn’t want to deal him to (the Nets).”

The reaction from most people is going to be outrage, or disgust, that personal feelings should never get in the way of a deal this important.

My response? There are bigger things at play here.

For starters, the Nets’ deal wasn’t some awe-inspiring package of young players and picks. The picks all came from one team, which was going to be 25-plus with a core of Deron Williams and Dwight Howard. Brook Lopez is a phenomenal talent, but because of his free agency status, was going to end up giving them a sizable contract that was going to be hard to move if Lopez has injury issues or regresses further. Even if Kris Humphries would have been on a $9 million one-year deal as Yahoo Sports reported, 1. Humphries would have to agree to take substantially less than market value (he signed for two-years, $12-million) and 2. you’re still looking at over $20 million going on the books in 2013 for an absolutely wretched team. Even with Marshon Brooks and the cap-clearing, that’s not a good deal. you can argue it was better than what they got, that comes down to how you feel about Lopez, and there are arguments to be made on both sides.

But there’s a bigger point here.

In business, the companies that thrive long-term have a commitment to doing it the right way. You can skirt those tactics for a while, but eventually, the rot gets through your organization and your hubris takes its toll. And there’s something to be said for maintaining your pride. If the Magic legitimately felt that the Nets had tampered with their player, their best player, that’s a huge violation of NBA rules and of NBA managerial conduct. It’s one thing to tamper with your player, it’s another to then continually collude with that player’s camp to ruin all other leverage in regards to other deals and to constantly pressure the team into making the trade. And there’s a lot of evidence that that might have gone on. You can’t blame Howard’s people. It’s their job to fulfill their clients wishes. That’s what their responsibility is, not to the team. But to Howard, and to the Nets, as members of the NBA, there’s a way to conduct business and a way not to. So if Orlando decided it didn’t want to have someone steal their lunch money, then trade their backpack to get a third of that money back, I don’t see how you can blame them.

It’s not about being petty. It’s about conducting yourself in a way that maintains your self-respect. Maybe the Nets did nothing wrong, they certainly have always claimed so. But there were reports about meetings between Prokhorov and Howard prior to Orlando granting teams permission to speak with him. Even if they did nothing wrong, the Magic acted out of self-preservation.

Sometimes you just can’t let people walk all over you, even if it is, “the best thing for you.”

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