Aug 8, 2012, 9:20 AM EDT
After the Olympics end the discussion of whether future games should follow the soccer model and be an under-23 event will grow louder.
But a lot has to happen to pull it off. FIBA has to buy in. The elite players have to by in (they have the ultimate power because if the elite players stay away from the World Cup it will die fast).
And the rest of the world has to buy in — you think the USA should send an under-23 team while Spain still gets to send the Gasol brothers? No. It’s all or nothing and the NBA owners want to change the rules for the rest of the world.
And the rest of the world may not be so thrilled with the idea. Certainly not the guys from Russia and Lithuania, reports Adrian Wojnarowski at Yahoo Sports.
“I would hope that the countries would be in an uproar about this,” Russia coach David Blatt told Yahoo! Sports on Tuesday “Who is one country to determine for everyone how international basketball should be played, and particularly how the Olympic Games should be managed? It’s not supposed to be like that. If it’s a global game, it’s a global game.”
“We went to the qualification in Venezuela on the first of June, and some of our players came straight after they finished (professional) seasons,” (Lithuania’s coach Kestutis) Kemzura said. “Of course (the Olympics) matters. We were fighting for this place. I don’t understand this idea of sending younger players, not sending our best to the Olympics. I do not understand it.
“If we leave everything on money, and money runs the show, where’s the sport? Where’s national team idea?”
The idea of changing the Olympic basketball tournament to an under-23 event is an NBA and American driven discussion. And like most American-driven pushes for change, it’s about money.
NBA owners — with David Stern as the front man — love the idea of changing the Olympics because they want to make more money by having a piece of the largest international tournament. Their goal is to partner with FIBA on a growing World Cup or start a new event. The owners see the Olympics as a cash cow they don’t get a taste of.
That’s not how the owners will sell it, they will say this about injuries and health concerns of the players they care so much about. However, the advanced stats and studies show the risk injury does not go up and actually guys tend to play better coming off these kinds of events. Don’t let anyone tell you differently — this is all about money. It’s always about money for the owners.
All of which is to say this is a really hard sell. Other countries will be hesitant (the NBA owners will have to share the wealth from their new event, and they don’t share money well). Star players — who see the Olympics as a proven way to grow their global brands (and you can throw in patriotism if you want) — will be hesitant. Shoe companies will be hesitant (back to the brand thing). Plus, it just feels wrong to say the best players in the world (LeBron James, Kevin Durant, Kobe Bryant) can’t come to the Olympics.
But opposition has never stopped the NBA owners before. They will continue to make this push. Stern is just starting to learn what he is up against.
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