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Video: Jordan Brand commercial creates the rivalry the NBA is missing

Aug 4, 2012, 4:30 PM EDT

With all the superstar teamups, individual rivalries are getting lost. Kevin Garnett and Kobe Bryant never really were rivals, for some reason. LeBron James joined Dwyane Wade. Carmelo Anthony has his guys  and is too buddy-buddy with LeBron or it to be a rivalry. There’s just not a lot of umph to the rivalries in the league as of right now.

But Jordan Brand has created a pretty cool one, in commercial fiction, at least:

So that’s pretty awesome.

It’s also, and not to get too up-here, up here, but it’s a great showcase of the globalism that basketball is undergoing. Jordan Brand could never have showcased that kind of concept a decade ago, but now there’s a kind of coolness about the idea of two people, separated by the planet, being sent down a path towards one another as a result of the greatness of the sport transcending borders and distance.

You want the best example the game has become global? It’s being marketed as such to sell shoes.

(HT: IAmAGM.com)

  1. bankai78 - Aug 4, 2012 at 5:56 PM

    Who works in Nikes marketing department? They always seem to to have amazing commercials.

    • gmsalpha - Aug 4, 2012 at 6:18 PM

      I agree. I can’t stand their shoes and will never buy a pair of Nikes or Jordans, but you gotta give them a lot of credit for some really sweet commercials, ads, and most of the time, shoe and apparel design. Great creativity over there.

      I’ll never forget their ’92 Barcelona Dream Team commercial that was entirely hand-drawn animation. YouTube it if you’re not old enough to remember it. :)
      “Dream Team Nike”.

  2. cacsemo - Aug 4, 2012 at 6:24 PM

    lol bobcats win the championship

  3. rexgrossman8 - Aug 4, 2012 at 7:51 PM

    I love the Nike marketing arm. The first iteration between LT and Polamu was better. :)

  4. zblott - Aug 4, 2012 at 7:57 PM

    Doesn’t it look like the final play in the commercial will be goaltending, no matter who touches it?

    • dano51 - Aug 5, 2012 at 3:22 AM

      ya but isn’t goal tending allowed to a certain degree in the Olympics?

  5. jayquintana - Aug 4, 2012 at 11:31 PM

    Reminds me a lot of the Polamalu-LT commercial.

  6. proballerslounge - Aug 5, 2012 at 2:57 AM

    http://proballerslounge.wordpress.com/2012/08/05/whos-carries-the-torch-next-16/

    I like the commercial

  7. bahston - Aug 5, 2012 at 5:33 AM

    Brilliant!

    You can thank the creative geniuses at Wieden+Kennedy. (Co-founder Dan Wieden came up the tag “Just Do It”.)

  8. mentortextsgwinnett - Aug 5, 2012 at 8:29 AM

    Interesting spin on Melo/Lin controversy

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