Aug 4, 2012, 4:30 PM EDT
With all the superstar teamups, individual rivalries are getting lost. Kevin Garnett and Kobe Bryant never really were rivals, for some reason. LeBron James joined Dwyane Wade. Carmelo Anthony has his guys and is too buddy-buddy with LeBron or it to be a rivalry. There’s just not a lot of umph to the rivalries in the league as of right now.
But Jordan Brand has created a pretty cool one, in commercial fiction, at least:
So that’s pretty awesome.
It’s also, and not to get too up-here, up here, but it’s a great showcase of the globalism that basketball is undergoing. Jordan Brand could never have showcased that kind of concept a decade ago, but now there’s a kind of coolness about the idea of two people, separated by the planet, being sent down a path towards one another as a result of the greatness of the sport transcending borders and distance.
You want the best example the game has become global? It’s being marketed as such to sell shoes.
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