Jul 20, 2012, 8:35 AM EDT
It’s about the money. It’s always about the money.
And putting a small 2-inch by 2-inch adverting patch on the shoulder of NBA jerseys can generate a lot of money, NBA Deputy Commissioner told the NBA owners on Thursday. Then he said the same things to reporters after, as reported by Kevin Arnovitz at ESPN.
“Our view is we think, on an aggregate basis, league-wide, our 30 teams could generate in total $100 million by selling that patch on jerseys, per season,” Silver said.
If you were paying attention during the lockout, you know the owners are not going to walk away from $1 let alone $100 million or so. Silver said he thought all 30 NBA owners were good with this in some form — some probably wanted to go full English Premiere League but the idea of a patch on the shoulder is less intrusive to tradition.
And they are wasting no time.
“I think it’s likely that we’ll do something, implement something, some sort of plan for the fall,” NBA deputy commissioner Adam Silver said. “I think it’s fair to say that our teams were excited about the opportunity and think there is potentially a big opportunity in the marketplace to put a two-by-two patch on the shoulder of our jerseys.”
He said it should be in full force by the season after next.
Some fans will hate this with a white-hot passion.
I’m not one of them. I think a patch on the shoulder is not that intrusive, especially if the design is controlled. (There will be lengthy lists of companies teams cannot sell to, including competitors of league sponsors). The league might let Adidas — the league’s official jersey maker — use their logo on there. Or some simple symbol (say the McDonald’s golden arches or the “AA” of American Airlines) would not be a big distraction, but would get plenty of airtime.
Like it or not, you’re going to see it next year. And if you go into the team story to buy the new Raymond Felton Knicks jersey (hey, somebody might) the ad will be there on it, too. Seriously.
Aug 20, 2014, 12:01 AM EDT
Bryant appears on latest Sports Illustrated cover.
Aug 19, 2014, 10:29 PM EDT
Highlights only serve as a reminder of just how bad things were in Los Angeles.
Aug 19, 2014, 8:57 PM EDT
Derrick Rose, not so much.
Report: Agent for Greg Monroe pursued sign-and-trade deals with five teams, including Thunder and Blazers
Aug 19, 2014, 7:21 PM EDT
Monroe will sign qualifying off with Pistons if no deal is in place by Oct. 1.
Aug 19, 2014, 6:00 PM EDT
Bonner now drives a 2014 Chevy Impala.
Aug 19, 2014, 5:00 PM EDT
I would pay good money to see this, even though I wouldn’t understand a word.
Aug 19, 2014, 4:01 PM EDT
I think the Pelicans are a playoff team next season.
Aug 19, 2014, 3:18 PM EDT
He’s fine, it’s just precautionary.
Aug 19, 2014, 2:59 PM EDT
I wouldn’t be shocked if this happened. Eventually.
Aug 19, 2014, 2:24 PM EDT
He’s 74, seems like a good time to hang it up.
Aug 19, 2014, 1:43 PM EDT
Derrick Rose had another light day.
Aug 19, 2014, 1:10 PM EDT
Ballmer sounded a little raspy and hoarse while on the Dan Patrick show Tuesday. Wonder why?
Aug 19, 2014, 12:43 PM EDT
From the outside looking in, it seems three spots will be divided between Mason Plumlee, Andre Drummond, Chandler Parsons, Gordon Hayward and Kyle Korver.
Aug 19, 2014, 12:24 PM EDT
They need him healthy this season, same with Deron Williams.
Aug 19, 2014, 11:17 AM EDT
The myth of Kobe Bryant continues to grow.
Aug 19, 2014, 10:34 AM EDT
This is likely a camp contract.
Aug 19, 2014, 9:58 AM EDT
Aug 19, 2014, 9:21 AM EDT
Harden is far from the first player to make this declaration.
Aug 19, 2014, 8:44 AM EDT
This is cool. Maybe not so practical, but cool.
Aug 19, 2014, 8:00 AM EDT
He’s a pick-and-pop big some team may want off their bench.
- Derrick Rose sits out another Team USA practice, not likely to start Wednesday 18
- DeMarcus Cousins practices with team USA Tuesday, says he’s 50-50 for Wednesday game 2
- Jim Boeheim says of Carmelo Anthony, “it would have been better to go to Chicago” 30
- Steve Ballmer screams like a maniac at Clippers rally 26
- Thibodeau calls Team USA “perfect setting” for Derrick Rose to make return 6
- What four players left likely to get cut from Team USA roster? Things don’t look good for Andre Drummond. 19
- John Calipari says he was not close to going to Cleveland. LeBron or not. 12
- Report: Shawn Marion commits to play with Cavaliers, LeBron James 47