Jul 20, 2012, 8:35 AM EDT
It’s about the money. It’s always about the money.
And putting a small 2-inch by 2-inch adverting patch on the shoulder of NBA jerseys can generate a lot of money, NBA Deputy Commissioner told the NBA owners on Thursday. Then he said the same things to reporters after, as reported by Kevin Arnovitz at ESPN.
“Our view is we think, on an aggregate basis, league-wide, our 30 teams could generate in total $100 million by selling that patch on jerseys, per season,” Silver said.
If you were paying attention during the lockout, you know the owners are not going to walk away from $1 let alone $100 million or so. Silver said he thought all 30 NBA owners were good with this in some form — some probably wanted to go full English Premiere League but the idea of a patch on the shoulder is less intrusive to tradition.
And they are wasting no time.
“I think it’s likely that we’ll do something, implement something, some sort of plan for the fall,” NBA deputy commissioner Adam Silver said. “I think it’s fair to say that our teams were excited about the opportunity and think there is potentially a big opportunity in the marketplace to put a two-by-two patch on the shoulder of our jerseys.”
He said it should be in full force by the season after next.
Some fans will hate this with a white-hot passion.
I’m not one of them. I think a patch on the shoulder is not that intrusive, especially if the design is controlled. (There will be lengthy lists of companies teams cannot sell to, including competitors of league sponsors). The league might let Adidas — the league’s official jersey maker — use their logo on there. Or some simple symbol (say the McDonald’s golden arches or the “AA” of American Airlines) would not be a big distraction, but would get plenty of airtime.
Like it or not, you’re going to see it next year. And if you go into the team story to buy the new Raymond Felton Knicks jersey (hey, somebody might) the ad will be there on it, too. Seriously.
May 22, 2015, 2:17 AM EDT
James Harden has been nothing short of brilliant for two games.
May 22, 2015, 12:06 AM EDT
Harden scores 38 points, just misses triple-double
May 21, 2015, 11:30 PM EDT
Donaghy was sent to prison for betting on NBA games while he was employed as a league official.
May 21, 2015, 10:30 PM EDT
Golden State was rolling early in Game 2.
May 21, 2015, 9:30 PM EDT
The seven-footer may be a top-five selection.
May 21, 2015, 8:30 PM EDT
Thomas is now running New York’s WNBA team, but many feel it’s just a matter of time before he’s back in some capacity with the Knicks.
LeBron James after tweaking his ankle by stepping on cameraman: ‘His foot was out further than it should be’
May 21, 2015, 7:30 PM EDT
Tough to tell, but either way, too many people are too close to the action.
May 21, 2015, 6:30 PM EDT
This is now a team without its two best wing defenders.
May 21, 2015, 5:47 PM EDT
The front office reacted like fans.
May 21, 2015, 4:59 PM EDT
If the NBA gave points for degree of difficulty, how much more valuable would he be?
May 21, 2015, 4:15 PM EDT
Evans should be good to go by the start of training camp next season.
May 21, 2015, 3:45 PM EDT
Lakers fans feel the basketball gods owed them after a few brutal years of injuries; fans of 29 other NBA teams would beg to differ.
May 21, 2015, 3:15 PM EDT
Gentry interviewed for the position on Monday.
May 21, 2015, 2:30 PM EDT
May 21, 2015, 1:45 PM EDT
A report surfaced Wednesday suggesting they were planning on pursuing the Bulls coach.
May 21, 2015, 12:59 PM EDT
May 21, 2015, 12:02 PM EDT
Huge break for the Hawks.
May 21, 2015, 12:01 PM EDT
Anthony Davis, Marc Gasol and James Harden round out the first team.
May 21, 2015, 11:45 AM EDT
Carlisle is an excellent coach, but this type of job security is nearly unprecedented
May 21, 2015, 11:15 AM EDT
Nor should he
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