Jul 20, 2012, 8:35 AM EDT
It’s about the money. It’s always about the money.
And putting a small 2-inch by 2-inch adverting patch on the shoulder of NBA jerseys can generate a lot of money, NBA Deputy Commissioner told the NBA owners on Thursday. Then he said the same things to reporters after, as reported by Kevin Arnovitz at ESPN.
“Our view is we think, on an aggregate basis, league-wide, our 30 teams could generate in total $100 million by selling that patch on jerseys, per season,” Silver said.
If you were paying attention during the lockout, you know the owners are not going to walk away from $1 let alone $100 million or so. Silver said he thought all 30 NBA owners were good with this in some form — some probably wanted to go full English Premiere League but the idea of a patch on the shoulder is less intrusive to tradition.
And they are wasting no time.
“I think it’s likely that we’ll do something, implement something, some sort of plan for the fall,” NBA deputy commissioner Adam Silver said. “I think it’s fair to say that our teams were excited about the opportunity and think there is potentially a big opportunity in the marketplace to put a two-by-two patch on the shoulder of our jerseys.”
He said it should be in full force by the season after next.
Some fans will hate this with a white-hot passion.
I’m not one of them. I think a patch on the shoulder is not that intrusive, especially if the design is controlled. (There will be lengthy lists of companies teams cannot sell to, including competitors of league sponsors). The league might let Adidas — the league’s official jersey maker — use their logo on there. Or some simple symbol (say the McDonald’s golden arches or the “AA” of American Airlines) would not be a big distraction, but would get plenty of airtime.
Like it or not, you’re going to see it next year. And if you go into the team story to buy the new Raymond Felton Knicks jersey (hey, somebody might) the ad will be there on it, too. Seriously.
Report: Anthony Bennett pulled from pro-am by agent, possibly due to his inclusion in Kevin Love trade talks
Jul 30, 2014, 11:14 AM EDT
Just like Love, Bennett is not going to be playing in any games this summer until a deal is done.
Jul 30, 2014, 10:32 AM EDT
Sixers put a multi-year plan together based on current rules, which would be adversely affected with a quick change to the system.
Jul 30, 2014, 9:55 AM EDT
This was 100 percent guaranteed.
Jul 30, 2014, 9:18 AM EDT
Hayward set to earn $62,965,420 over next four years
Jul 30, 2014, 8:40 AM EDT
“Everyone talks about match-ups (with big teams such as Spain), people have to match-up against us, too.” — USA Basketball coach Mike Krzyzewski
Jul 30, 2014, 8:00 AM EDT
LeBron still not as popular as prior to The Decision, though. It’s only a matter of time until he is.
Jul 30, 2014, 1:30 AM EDT
Cavaliers guard says initial response stemmed from his straightforward approach, confidence
Jul 30, 2014, 12:30 AM EDT
Collective Bargaining Agreement limits offseason charity games to United States and Canada
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Union voted in Michele Roberts instead
Jul 29, 2014, 10:33 PM EDT
Popovich signed contract extension with Spurs this offseason
Jul 29, 2014, 9:44 PM EDT
“That 2010 team was one of the best experiences I’ve ever had. I think we have a team that’s even better.” —Kevin Durant
Jul 29, 2014, 8:50 PM EDT
Orlando reportedly plans to send former Pistons point guard to D-League
Kevin Durant knows you’re talking about his free agency but isn’t giving many clues. He liked what LeBron did.
Jul 29, 2014, 7:51 PM EDT
“I just tell everybody that I’m here in Oklahoma City, I love it here. Who knows what will happen.” —Kevin Durant on his 2016 free agency.
Jul 29, 2014, 7:11 PM EDT
Bledsoe reportedly resents how differently Pistons, Jazz and Rockets treated their restricted free agents
Jul 29, 2014, 6:22 PM EDT
CSKA-Moscow wants to poach Scott from Atlanta Hawks
Jul 29, 2014, 5:37 PM EDT
Johnson gets NBA contract after eventful summer league
Jul 29, 2014, 4:55 PM EDT
I’m not sure Love is taking advice from Minnesota right now
Jul 29, 2014, 4:11 PM EDT
Lakers introduce Scott as new coach in press conference
Jul 29, 2014, 3:24 PM EDT
Rose said he was disappointed but he understands ‘Melo’s decision.
Jul 29, 2014, 2:22 PM EDT
Want to see LeBron strip down to his underwear?
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