Skip to content

Small ads likely will be on some NBA jerseys by next season

Jul 20, 2012, 8:35 AM EDT

Celtics jersey

It’s about the money. It’s always about the money.

And putting a small 2-inch by 2-inch adverting patch on the shoulder of NBA jerseys can generate a lot of money, NBA Deputy Commissioner told the NBA owners on Thursday. Then he said the same things to reporters after, as reported by Kevin Arnovitz at ESPN.

“Our view is we think, on an aggregate basis, league-wide, our 30 teams could generate in total $100 million by selling that patch on jerseys, per season,” Silver said.

If you were paying attention during the lockout, you know the owners are not going to walk away from $1 let alone $100 million or so. Silver said he thought all 30 NBA owners were good with this in some form — some probably wanted to go full English Premiere League but the idea of a patch on the shoulder is less intrusive to tradition.

And they are wasting no time.

“I think it’s likely that we’ll do something, implement something, some sort of plan for the fall,” NBA deputy commissioner Adam Silver said. “I think it’s fair to say that our teams were excited about the opportunity and think there is potentially a big opportunity in the marketplace to put a two-by-two patch on the shoulder of our jerseys.”

He said it should be in full force by the season after next.

Some fans will hate this with a white-hot passion.

I’m not one of them. I think a patch on the shoulder is not that intrusive, especially if the design is controlled. (There will be lengthy lists of companies teams cannot sell to, including competitors of league sponsors). The league might let Adidas — the league’s official jersey maker — use their logo on there. Or some simple symbol (say the McDonald’s golden arches or the “AA” of American Airlines) would not be a big distraction, but would get plenty of airtime.

Like it or not, you’re going to see it next year. And if you go into the team story to buy the new Raymond Felton Knicks jersey (hey, somebody might) the ad will be there on it, too. Seriously.

Latest Posts
  1. Report: Anthony Bennett pulled from pro-am by agent, possibly due to his inclusion in Kevin Love trade talks

    Jul 30, 2014, 11:14 AM EDT

    Anthony Bennett Anthony Bennett

    Just like Love, Bennett is not going to be playing in any games this summer until a deal is done.

  2. Report: Sixers fighting against immediate changes to NBA Draft Lottery system

    Jul 30, 2014, 10:32 AM EDT

    Sam Hinkie, Nerlens Noel AP

    Sixers put a multi-year plan together based on current rules, which would be adversely affected with a quick change to the system.

  3. Team USA going small ball, but how many bigs do they keep on the bench?

    Jul 30, 2014, 8:40 AM EDT

    Mike Krzyzewski Mike Krzyzewski

    “Everyone talks about match-ups (with big teams such as Spain), people have to match-up against us, too.” — USA Basketball coach Mike Krzyzewski

  4. Report: LeBron James more popular than he ever was with the Heat

    Jul 30, 2014, 8:00 AM EDT

    LeBron still not as popular as prior to The Decision, though. It’s only a matter of time until he is.

  5. Dion Waiters explains tweet saying he wouldn’t accept bench role

    Jul 30, 2014, 1:30 AM EDT

    2013 Cleveland Cavaliers Media Day 2013 Cleveland Cavaliers Media Day

    Cavaliers guard says initial response stemmed from his straightforward approach, confidence

  6. NBA considering charity All-Star game in South Africa

    Jul 30, 2014, 12:30 AM EDT

    Nelson Mandela Nelson Mandela

    Collective Bargaining Agreement limits offseason charity games to United States and Canada

  7. Report: Gregg Popovich had hip-replacement surgery

    Jul 29, 2014, 10:33 PM EDT

    2014 NBA Finals - Game Five Getty Images

    Popovich signed contract extension with Spurs this offseason

  8. Durant says 2014 USA team better than 2010 version that won gold

    Jul 29, 2014, 9:44 PM EDT

    Image (1) durant_usa_fun-thumb-250x159-20234.jpg for post 4140

    “That 2010 team was one of the best experiences I’ve ever had. I think we have a team that’s even better.” —Kevin Durant

  9. Report: Magic signing Peyton Siva to unguaranteed contract

    Jul 29, 2014, 8:50 PM EDT

    Detroit Pistons v Orlando Magic Detroit Pistons v Orlando Magic

    Orlando reportedly plans to send former Pistons point guard to D-League

  10. Kevin Durant knows you’re talking about his free agency but isn’t giving many clues. He liked what LeBron did.

    Jul 29, 2014, 7:51 PM EDT

    2014 USA Basketball Men's National Team Practice Getty Images

    “I just tell everybody that I’m here in Oklahoma City, I love it here. Who knows what will happen.” —Kevin Durant on his 2016 free agency.

  11. Report: Eric Bledsoe-Suns ‘relationship is on the express lane to being ruined’

    Jul 29, 2014, 7:11 PM EDT

    Eric Bledsoe, Jeff Hornacek, Goran Dragic Eric Bledsoe, Jeff Hornacek, Goran Dragic

    Bledsoe reportedly resents how differently Pistons, Jazz and Rockets treated their restricted free agents

  12. Report: Mike Scott considering ‘lucrative’ offer to play in Russia

    Jul 29, 2014, 6:22 PM EDT

    Atlanta Hawks v Indiana Pacers - Game Seven Getty Images

    CSKA-Moscow wants to poach Scott from Atlanta Hawks

  13. Mavericks sign Ivan Johnson

    Jul 29, 2014, 5:37 PM EDT

    Dallas Mavericks v Atlanta Hawks Dallas Mavericks v Atlanta Hawks

    Johnson gets NBA contract after eventful summer league

  14. Report: Timberwolves told Kevin Love to sit out the World Cup

    Jul 29, 2014, 4:55 PM EDT

    Kevin Love Kevin Love

    I’m not sure Love is taking advice from Minnesota right now

  15. Byron Scott makes ridiculous optimism sound reasonable

    Jul 29, 2014, 4:11 PM EDT

    Los Angeles Lakers Introduce Byron Scott Getty Images

    Lakers introduce Scott as new coach in press conference

  16. Derrick Rose told Carmelo Anthony that if he came to Chicago “the game would be easy”

    Jul 29, 2014, 3:24 PM EDT

    2014 USA Basketball Men's National Team Practice Getty Images

    Rose said he was disappointed but he understands ‘Melo’s decision.

  17. LeBron James strips on stage, throws clothes into crowd (video)

    Jul 29, 2014, 2:22 PM EDT

    LeBron James LeBron James

    Want to see LeBron strip down to his underwear?

Featured video

Why can't Lakers have a player-coach?
Top 10 NBA Player Searches
  1. T. Warren (4918)
  2. L. James (4369)
  3. K. Love (3726)
  4. D. Rose (3365)
  5. R. Allen (3130)
  1. J. Nelson (3036)
  2. C. Anthony (2988)
  3. K. Bryant (2774)
  4. A. Aminu (2131)
  5. C. Boozer (2052)