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Multiple parties deny report of new Heat television deal

Jun 21, 2012, 3:23 PM EDT

Miami Heat v Boston Celtics - Game Six Getty Images

June 21, 3:23 pm: There have been multiple denials that there are any talks going on between the Heat and Fox Sports.

One source reached out to PBT saying there have been no discussions as suggested in the Forbes article (seen below). Later came this official statement from Fox Sports.

“There’s no truth to that report whatsoever,” said Chris Bellitti, Vice President of Communications for the Fox Sports Network. “We are in the middle of a long-term deal with the Heat that has several years remaining.”

If the Heat still have LeBron James, and maybe a ring or two, when the deal is up it certainly will drive up the price of a deal. But that is then.

June 20, 11:39 pm: Miami has been a key reason for a spike in NBA television ratings the past couple years — love them or hate them, you tune in to watch them.

Now they are about to reap the benefits of that, according to Forbes.

The Miami Heat are involved in discussions for a blockbuster cable television deal that experts say are being enhanced by the long-term contract the team has with reigning league MVP LeBron James and its run towards a second NBA title.

Sources familiar with the negotiations, but who do not have permission to speak about them publicly, peg the value of the long-term deal between $80 million to $100 a year with Fox Sports Florida. Although the Heat’s new deal will only be about half the amount Los Angeles Lakers are going to get from Time Warner Cable, it will still generate at least over four times the revenue the team currently rakes in.

The Heat actually draw a higher percentage of local viewers than the Lakers, but the Lakers television market is more than triple the size of Miami (which is just the 14th largest NBA market). However, the basic idea is the same — the team is a draw and both teams have some competition in the local cable markets.

Under the terms of the new NBA revenue sharing deal (put together with the new CBA) Heat owner Micky Arison is going go be coughing up some of that money for smaller markets. They must revenue share part of local television deal with smaller markets.

But they still pull in more money. And that is why big contracts like the one LeBron and everyone else makes can pay for themselves.

  1. Tim Donaghy Institute of Refereeing - Jun 20, 2012 at 11:35 PM

    So when LeBron opts out in two years, Fox Sports Florida will have shelled out a bunch of money to have a small share watching Mario Chalmers passing to Fat Dexter? Well, I guess if anybody would know about overpaying for depreciating assets, it would be South Floridians.

  2. cosanostra71 - Jun 20, 2012 at 11:59 PM

    “love them or hate them, you tune in to watch them”

    I watched a few game earlier this year, but I can’t really watch them anymore. I really don’t like the way games they play in are refereed. Both for them, and against them. They are just way too tight. So no, I don’t tune in to watch them.

    • eddiecrash1976 - Jun 21, 2012 at 12:20 AM

      One word comes to mind after reading your comment ” Assinine”.

      • cosanostra71 - Jun 21, 2012 at 8:08 PM

        assinine isn’t a word.

    • finsfan71 - Jun 21, 2012 at 2:48 AM

      Another ref complaint, how original…….(yawn)

      • cosanostra71 - Jun 21, 2012 at 8:09 PM

        I’m just saying that games are called too tightly… both for AND against the Heat. It goes both ways, the games are refereed completely differently. I don’t enjoy it.

    • hopendawg20 - Jun 21, 2012 at 2:56 AM

      No reason to extend that signal de each Cleveland or Toronto cable networks, we rather watch lawn bowling.

    • truthhurtstoo - Jun 21, 2012 at 7:00 AM

      But you read this article and felt the need to comment? Really?

  3. Justin - Jun 21, 2012 at 12:59 AM

    “Heat owner Micky Arison is going go be coughing up some of that money for smaller markets.”

    With his market ranked 14th out of 30 shouldn’t we really be saying he is going to be coughing up that money for less financially advantageous markets?

    • deadeyedesign23 - Jun 21, 2012 at 9:20 AM

      We should saying “he’ll be coughing up some of that money to bonehead owners to bought teams in podunk towns like Charolotte and Salt Lake City.”

      Jesus I hate this CBA.

  4. 00maltliquor - Jun 21, 2012 at 1:47 AM

    Wow,” $80 million to $100″ is a STEEP dropoff in cash! LOL!

  5. hopendawg20 - Jun 21, 2012 at 2:49 AM

    Us cavs fans, raptors fans, and 27 other nba teams fans think miami should split that teams tv revenue up. Oh my bad, haven’t we been through this spreadin one teams wealth around before? Hmmm

  6. slippyal2 - Jun 21, 2012 at 3:54 AM

    The real reason why Dan Gilbert wrote that childish letter was because of the value Lebron brings to a franchise. The Heat get this huge local television deal, while the Cavs after a year after James were valued at 26% less.

  7. isujames - Jun 21, 2012 at 7:00 AM

    That is good news to me with the Heat being my favorite team followed by the Celtics.This has been a good series to watch and it has went the way I thought it would so far, Heat in 5 or 6 like I predicted.There are some things that I missed seeing in the playoffs that none of my favorite current players in this series can deliver.My favorite player of alltime (mj) was always good for this probably on average once every other game before he went to the Wizards,whatever happened to the in your face,posterizing dunk???? I don’t recall Lebron ever doing it and Wade possibly attempting it.

    • birdgang - Jun 21, 2012 at 7:32 AM

      Lebron posterized Tim Duncan years ago, also D Wade destroying Varejao and even Perkins. Check youtube cause they both have def done it on numerous occasions. One question for you two, how in the world can Miami and Boston be your top two teams?

    • soflasfinest - Jun 21, 2012 at 12:03 PM

      @ isujames. One please don’t call yourself a heat fan bc youre not. You make true heat fans like myself look bad and give life to the “bandwagon heat fans” craze. Two, having a signature poster dunk doesn’t make you an elite player. God sometimes I hate these young video game era punks. Also when is it acceptable to have TWO favorite teams in the same conference?? Smh

  8. nokoolaidcowboy - Jun 21, 2012 at 7:03 AM

    Just win it tonight so all this Lebron drama can be over with and those fools down in Miami can show their appreciation by rioting and torching the city.

    Sad but true. Watch…

    • deadeyedesign23 - Jun 21, 2012 at 9:21 AM

      Ok I’ll watch.

      Sad but true you won’t be back on here if they win and nothing out of the ordinary goes down. Watch…

  9. emaimo80 - Jun 21, 2012 at 7:27 AM

    Just win it tonight so all this Lebron drama can be over with and those fools down in Miami can show their appreciation by rioting and torching the city.

    Sad but true. Watch…
    rioting and torching the city really???? Idiot

    • ewyorksockexchange - Jun 21, 2012 at 2:24 PM

      Seriously, what does he think Miami is? Vancouver? LA? There’s too much other fun stuff to do in Miami to want to burn the mother down.

  10. cantonbound13 - Jun 21, 2012 at 7:32 AM

    Waste of money

  11. 1972wasalongtimeago - Jun 21, 2012 at 8:03 AM

    Today Baby


    • cantonbound13 - Jun 21, 2012 at 8:37 AM

      No team has ever lost an NBA Final when leading 3-1. D this be the biggest choke job in the history?

      • deadeyedesign23 - Jun 21, 2012 at 9:23 AM

        “D this be the biggest choke job in the history?”

        This sentence made me go cross eyed. Which would make me look pretty similar to the women in Cleveland.

  12. Tim Donaghy Institute of Refereeing - Jun 21, 2012 at 8:33 AM

    Terrible deal by Fox Sports Florida. Once LeBron opts out in two years, nobody will be tuning in to watch Mario Chalmers dishing to Fat Dexter. But then again, if anybody would know best about overpaying for depreciating assets, it would be South Floridians. Can’t shake the habit, I suppose.

  13. dunkindan - Jun 21, 2012 at 10:58 AM

    Lebron gets paid a low salary for what he does.

    • cantonbound13 - Jun 21, 2012 at 11:21 AM

      Tell that to teachers, fire fighters & policemen & women. Stupid comment.

      • 20dollardinners - Jun 21, 2012 at 12:36 PM

        Not a stupid comment. Rather – yours is.

        NBA players are the top 1 percent of college players who are the top 1 percent of high school players. That means 1 out of a 100 * 1 out of a 100 (or 1 out of 10,000 high school basketball player *make it* to the NBA).

        Once they do make it, the average career is 3 years. Most play few if any minutes. Most teams have an active roster of about 8 players that dominate the minute count. Let’s stick with 8.

        So 8 players * 30 teams = 240 players. Let’s assume the average stadium holds 20,000 people and that occupency is about 70% (being conservative). Let’s also say the average ticket price is $50 (probably also conservative). That’s 84 games * 15 teams (since 2 teams must play in each game) * 20,000 seats * .7 occupancy * $50 ticket price = ~800 million dollars.

        That’s without playoffs, merchandising, and of course – TV contracts. The national + local TV contracts are worth billions (each year).

        So the math just doesn’t work out. Plus fire fighters get paid extremely well. I honor their hardwork and sacrifice – but out here in the bay area they easily clear 100k a year.

        And with teachers – the issue is more around accountability and weeding out the bad teachers as it is rewarding and retaining the good ones.

      • franbotel - Jun 21, 2012 at 1:02 PM

        It is very easy to replace teachers, firefighters, cops etc It’s near impossible to replace Stars like Lebron, Jordan, Crosby, Kobe, Brady etc. States lose firefighters, teachers and even Governors and dont go into a tail spin. If a professional team looses its star the consequences are disastrous.

      • deadeyedesign23 - Jun 22, 2012 at 4:03 PM

        He is underpaid because if there was no salary cap he’d make 50 million a year. If Kobe was worth 30 mil with a luxury tax and max contract, Lebron is worth 50 now.

    • scalfor3 - Jun 21, 2012 at 1:17 PM

      lebron also makes an absurd amount of money from nike, etc…i feel no sympathy for the plight of his being “underpaid”

      • jimmymarlinsfan - Jun 21, 2012 at 7:08 PM

        As well you shouldn’t but here is the deal..America loves sports and we pour a ton of money into those sports because we are willing to pay in order to see the games

        Being is a teacher, fire fighter or cop are all noble and necessary jobs in a modern and functioning society and they are needed everywhere on this planet as the human population continues to grow…the need and ability to pay those positions in question is because it is a need as while sports is a luxury within a capitalistic society where sports help to churn the economy in their own way

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