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Kobe Bryant still king of international NBA jersey sales

Jun 21, 2012, 10:35 AM EDT


Kobe Bryant is still the biggest brand in the NBA.

Others are in line for his crown, but if you want to use an NBA star to sell shoes or soft drink or whatever internationally, Kobe is the gold standard.

And he can sell jerseys, too.

The league announced the top NBA jersey sales internationally and Kobe was on top again. He sold the most jerseys in China, the most in Europe and the most in Latin America, too. Kobe is a true global brand. This really isn’t a surprise.

Second on the international list is Derrick Rose of the Bulls, followed by LeBron James, Kevin Garnett, Dwight Howard, Dwyane Wade and Rajon Rondo. Carmelo Anthony, Blake Griffin and Kevin Durant round out the top 10.

Spain’s stars Pau Gasol (11) and Ricky Rubio (15) are in the top 15, while France’s Tony Parker is 13th.

  1. loungefly74 - Jun 21, 2012 at 10:46 AM

    Winning cures all.

  2. Mr. Wright 212 - Jun 21, 2012 at 1:40 PM

    The REAL King.

  3. hscribner - Jun 21, 2012 at 4:08 PM

    I have a feeling Durant is going to climb up this list.

  4. gmsingh - Jun 21, 2012 at 4:42 PM

    Yes, but I also heard D. Rose is number one in the U.S. Just how many people out there hate LeBron, Kurt?

  5. lakerluver - Jun 21, 2012 at 6:23 PM

    Of course he is. After all, he IS the BLACK MAMBA and holder of FIVE rings!

  6. cosanostra71 - Jun 21, 2012 at 9:51 PM

    go kobe!

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