Skip to content

Wade: Durant playing in Oklahoma City “dims his light a little”

Jun 15, 2012, 11:20 AM EDT

Miami Heat v Oklahoma City Thunder – Game Two Getty Images

Kevin Durant is one of the NBA’s biggest, most marketable stars. He’s already landing national commercials — “Doodle jump? Man, that’s messed up.” — has a big Nike deal and this summer will star in what promises to be a delightfully awful movie “Thunderstruck.” All at age 23.

But he could be even bigger off the court if he got out of Oklahoma City, Dwyane Wade said. From Ben Golliver at Eye On Basketball.

“Sometimes it’s where you’re at,” Wade said at practice on Wednesday. “If he was in Los Angeles, Chicago, somewhere, it would be a little different. Being in Oklahoma kind of dims his light a little bit, not him on the basketball court but him off the court.”

Oklahomans are going to take offense to this, I think Wade sees it purely as a business situation.

Two thoughts here.

First, in Durant’s case I disagree with Wade. For 99 percent of the players in the NBA where you live does impact your ability to get endorsements and have opportunities off the court. Deron Williams killed it in Utah for years on a pretty good team, but he goes to the Nets who are terrible, lives in New York and suddenly he’s landing a Red Bull deal.

But for a handful of superstars — Kobe Bryant, LeBron James and now Durant — they are international icons and they will get their deals and opportunities regardless of where they choose to play. LeBron was getting just as much (if not more) in Cleveland than in Miami. The NBA is a star-driven league and if the star is big enough the opportunities will gravitate toward them regardless of market. That’s only a handful of guys, but Durant is stepping onto that level now.

Second, not every NBA star is suited to playing in a small market, but Durant is one. He is, by personality, suited to that lifestyle in a way that Tim Duncan was but Dwyane Wade really is not. I don’t mean that as a knock on either — I live in a big city and can’t imagine living anywhere else, but some of my best friends I grew up with wanted out of here for a slower-paced life. It’s not wrong or right, it’s a preference.

Durant seems to genuinely love playing and living in OKC. We’re a long, long way from knowing if he will spend his entire career there but he has the demeanor that would work in that environment, so if it is what he wants it’s what he should do.

Latest Posts
  1. Draymond Green launches “It’s cool Glen” line of T-shirts in latest banter between him, Doc Rivers

    Mar 27, 2015, 8:30 PM EDT

    b2644bf0-d4c9-11e4-bb85-27743e449672_csg

    The battle between Green and Doc Rivers continues in the funniest of ways.

  2. Cavaliers coach David Blatt: ‘LeBron James is our MVP’

    Mar 27, 2015, 7:25 PM EDT

    Atlanta Hawks v Cleveland Cavaliers - Game 1 Getty Images

    Blatt knows James is unlikely to get the league-wide award this season.

  3. No Durant, what does that mean for Thunder in these playoffs? Trouble.

    Mar 27, 2015, 6:12 PM EDT

    Oklahoma City Thunder v Denver Nuggets Oklahoma City Thunder v Denver Nuggets

    The Thunder defense has become a mess, which is bad for the playoffs.

  4. Report: UNLV freshman guard Rashad Vaughn to enter NBA draft; Vaughn denies it

    Mar 27, 2015, 4:32 PM EDT

    San Jose State v UNLV Getty Images

    He is likely a middle second round pick if he comes out.

  5. Blake Griffin nails impression of Austin Rivers (VIDEO)

    Mar 27, 2015, 3:45 PM EDT

    Los Angeles Clippers v New York Knicks Getty Images

    It’s pretty spot on. And cold-blooded.

  6. Kevin Durant to have third foot surgery; is done for season, playoffs

    Mar 27, 2015, 3:09 PM EDT

    Kevin Durant Kevin Durant

    He should be back next season, the final one of this contract with Oklahoma City.

  7. High praise: Bob Cousy says Hassan Whiteside reminds him of Bill Russell

    Mar 27, 2015, 1:32 PM EDT

    Boston Celtics v Miami Heat Boston Celtics v Miami Heat

    Cousey said not Shaq, not Ewing, nobody reminded him of Russell like Whiteside.

  8. Report: Salary cap could rise to $105 million in 2017-18

    Mar 27, 2015, 11:55 AM EDT

    AP Money Found AP

    As everyone braces for 2016 spike, another big bump could follow

  9. Goran Dragic leading feisty Heat’s playoff push

    Mar 27, 2015, 10:55 AM EDT

    Goran Dragic, Josh Tiven Goran Dragic, Josh Tiven

    LeBron James and a lot of stature are gone, but with the more-modest goal of just making the playoffs, Miami’s new point guard embracing the challenge

  10. Anthony Davis made 100 free throws in arena after Rockets loss

    Mar 27, 2015, 10:19 AM EDT

    Houston Rockets v New Orleans Pelicans Getty Images

    Pelicans star missed eight free throws in setback to Houston

  11. DeMarcus Cousins has response for fan who tells him to stop complaining about calls

    Mar 27, 2015, 8:30 AM EDT

    Houston at Sacramento Getty Images

    Cousins has gotten better, but he still has yet to hear a foul call he liked.

  12. Amar’e Stoudemire on retiring: “There’s a lot of high-level basketball left in me”

    Mar 27, 2015, 1:08 AM EDT

    Orlando Magic v Dallas Mavericks Getty Images

    Stoudemire can give a team 15 minutes a night off the bench of quality play.

Featured video

Where does Steve Nash rank all-time?
Top 10 NBA Player Searches
  1. K. Durant (6786)
  2. K. Lowry (6229)
  3. R. Rubio (6165)
  4. L. Aldridge (6013)
  5. G. Monroe (5817)
  1. P. George (5755)
  2. B. Knight (5622)
  3. D. Rose (5568)
  4. N. Batum (5468)
  5. D. Howard (5423)