Jun 15, 2012, 11:20 AM EDT
Kevin Durant is one of the NBA’s biggest, most marketable stars. He’s already landing national commercials — “Doodle jump? Man, that’s messed up.” — has a big Nike deal and this summer will star in what promises to be a delightfully awful movie “Thunderstruck.” All at age 23.
“Sometimes it’s where you’re at,” Wade said at practice on Wednesday. “If he was in Los Angeles, Chicago, somewhere, it would be a little different. Being in Oklahoma kind of dims his light a little bit, not him on the basketball court but him off the court.”
Oklahomans are going to take offense to this, I think Wade sees it purely as a business situation.
Two thoughts here.
First, in Durant’s case I disagree with Wade. For 99 percent of the players in the NBA where you live does impact your ability to get endorsements and have opportunities off the court. Deron Williams killed it in Utah for years on a pretty good team, but he goes to the Nets who are terrible, lives in New York and suddenly he’s landing a Red Bull deal.
But for a handful of superstars — Kobe Bryant, LeBron James and now Durant — they are international icons and they will get their deals and opportunities regardless of where they choose to play. LeBron was getting just as much (if not more) in Cleveland than in Miami. The NBA is a star-driven league and if the star is big enough the opportunities will gravitate toward them regardless of market. That’s only a handful of guys, but Durant is stepping onto that level now.
Second, not every NBA star is suited to playing in a small market, but Durant is one. He is, by personality, suited to that lifestyle in a way that Tim Duncan was but Dwyane Wade really is not. I don’t mean that as a knock on either — I live in a big city and can’t imagine living anywhere else, but some of my best friends I grew up with wanted out of here for a slower-paced life. It’s not wrong or right, it’s a preference.
Durant seems to genuinely love playing and living in OKC. We’re a long, long way from knowing if he will spend his entire career there but he has the demeanor that would work in that environment, so if it is what he wants it’s what he should do.
Aug 21, 2014, 8:59 PM EDT
Knicks finally considering the importance of developing young talent for the future.
Aug 21, 2014, 7:31 PM EDT
Wiggins too, while guys like Alexey Shved will be sent to the Sixers.
Aug 21, 2014, 6:12 PM EDT
Gone are the days when Shaq would have used this as an opportunity to take a shot at Kobe.
Aug 21, 2014, 5:02 PM EDT
Why give up assets now, when either player could be signed outright as an unrestricted free agent next summer?
Aug 21, 2014, 3:59 PM EDT
Stephen Curry: “We’re still taking applications.”
Aug 21, 2014, 3:04 PM EDT
He denied this yesterday.
Aug 21, 2014, 1:59 PM EDT
Video of Durant telling this humorous story.
Aug 21, 2014, 1:08 PM EDT
Silver says it’s ultimately the individual athlete’s personal choice.
Aug 21, 2014, 12:10 PM EDT
Being Jeremy Lin’s parent must be an interesting experience. What do you say to him to correct him.
Aug 21, 2014, 11:30 AM EDT
It’s a great move, one Irving pulls off almost ever game.
Aug 21, 2014, 10:45 AM EDT
Patience is the right play here. And patience is never popular with any fan base.
Aug 21, 2014, 10:15 AM EDT
Coming back off foot surgery, this is a good thing.
Aug 21, 2014, 9:45 AM EDT
Blatt can coach, but if it takes a season for the Cavaliers to find their identity (as it did with LeBron in Miami) will he get the chance to stick around for it?
Aug 21, 2014, 9:16 AM EDT
If you’re now rebuilding in Minnesota, why trade Bennett?
Aug 21, 2014, 8:44 AM EDT
Drummond is still a likely cut,
Aug 21, 2014, 8:00 AM EDT
It’s all business for KD with Roc Nation getting in the act.
Aug 21, 2014, 1:33 AM EDT
He also was a scoring machine at the showcase in Las Vegas.
Aug 20, 2014, 11:15 PM EDT
16 players will practice and be available for Friday’s game against Puerto Rico, but the roster needs to be trimmed to 12 in advance of the FIBA World Cup.
Aug 20, 2014, 8:44 PM EDT
Rose hasn’t practiced since playing 24 minutes in Saturday’s win over Brazil.
- Adam Silver: NBA stars playing in international competition face ‘a big risk’ 12
- Derrick Rose says he’ll play Friday vs. Puerto Rico 11
- Report: Don’t be so sure on Anthony Bennett to Philadelphia rumors 54
- Report: Nike gets chance to match 10-year, $265 million offer to Kevin Durant from Under Armour 17
- Should NBA coaches get NFL style challenge flags? 18
- Report: Suns discussing trade possibilities for Eric Bledsoe 34
- Report: Sixers may look to trade for Amar’e Stoudemire at this season’s deadline 32
- Kevin Durant reiterates that rest was his reason for withdrawing from Team USA 11