Jun 15, 2012, 11:20 AM EDT
Kevin Durant is one of the NBA’s biggest, most marketable stars. He’s already landing national commercials — “Doodle jump? Man, that’s messed up.” — has a big Nike deal and this summer will star in what promises to be a delightfully awful movie “Thunderstruck.” All at age 23.
“Sometimes it’s where you’re at,” Wade said at practice on Wednesday. “If he was in Los Angeles, Chicago, somewhere, it would be a little different. Being in Oklahoma kind of dims his light a little bit, not him on the basketball court but him off the court.”
Oklahomans are going to take offense to this, I think Wade sees it purely as a business situation.
Two thoughts here.
First, in Durant’s case I disagree with Wade. For 99 percent of the players in the NBA where you live does impact your ability to get endorsements and have opportunities off the court. Deron Williams killed it in Utah for years on a pretty good team, but he goes to the Nets who are terrible, lives in New York and suddenly he’s landing a Red Bull deal.
But for a handful of superstars — Kobe Bryant, LeBron James and now Durant — they are international icons and they will get their deals and opportunities regardless of where they choose to play. LeBron was getting just as much (if not more) in Cleveland than in Miami. The NBA is a star-driven league and if the star is big enough the opportunities will gravitate toward them regardless of market. That’s only a handful of guys, but Durant is stepping onto that level now.
Second, not every NBA star is suited to playing in a small market, but Durant is one. He is, by personality, suited to that lifestyle in a way that Tim Duncan was but Dwyane Wade really is not. I don’t mean that as a knock on either — I live in a big city and can’t imagine living anywhere else, but some of my best friends I grew up with wanted out of here for a slower-paced life. It’s not wrong or right, it’s a preference.
Durant seems to genuinely love playing and living in OKC. We’re a long, long way from knowing if he will spend his entire career there but he has the demeanor that would work in that environment, so if it is what he wants it’s what he should do.
Apr 17, 2014, 12:10 PM EDT
This both has been expected and is mutual, according to the buzz around the league.
Apr 17, 2014, 11:20 AM EDT
Hill previously reported to be a candidate for a job
Apr 17, 2014, 10:44 AM EDT
Pistons forward: ‘I’ve censored myself’
Apr 17, 2014, 10:11 AM EDT
Get ready for an intense playoff series
Apr 17, 2014, 9:40 AM EDT
Irving talks as if he wants to stay in Cleveland
Apr 17, 2014, 8:44 AM EDT
Clear out your calendar.
Apr 17, 2014, 8:00 AM EDT
Tight 1-2 race
Apr 17, 2014, 2:10 AM EDT
On the season Kevin Durant averaged 32 points, seven rebounds and five assists a game. Not too shabby.
Apr 17, 2014, 12:07 AM EDT
Apr 16, 2014, 11:31 PM EDT
Kevin Durant was simply unstoppable with the game on the line against the Pistons.
Apr 16, 2014, 11:00 PM EDT
The West is loaded with great series: Thunder vs. Grizzlies, Clippers vs. Warriors, Rockets vs. Blazers.
Apr 16, 2014, 10:31 PM EDT
Vegas nailed the lines for season win totals for four NBA teams almost exactly.
Apr 16, 2014, 9:14 PM EDT
The matchups aren’t all set, but this gives us an idea of who plays when as the playoffs open this weekend.
Apr 16, 2014, 7:48 PM EDT
Knicks make it official and announce they’ve signed Lamar Odom for the remainder of the season.
Apr 16, 2014, 6:59 PM EDT
Durant and LeBron at the top of the MVP ballot is easy, it’s filling out spots 3-5 that is the challenge.
Apr 16, 2014, 6:15 PM EDT
Kohl is going to pitch in $100 million to get a new arena built in Milwaukee.
Apr 16, 2014, 5:15 PM EDT
Teams will like his speed, but he’s destined for a second round pick.
Apr 16, 2014, 4:29 PM EDT
While the Lakers end their dreary season Kobe Bryant is already on vacation.
Apr 16, 2014, 3:46 PM EDT
Clippers forward: ‘It doesn’t really affect me, but so many guys would probably benefit’
Apr 16, 2014, 2:49 PM EDT
The Spurs have crushed the Grizzlies and Mavericks this season, so those teams are motivated to avoid a trip to the Riverwalk to start the postseason.
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