Jun 15, 2012, 11:20 AM EST
Kevin Durant is one of the NBA’s biggest, most marketable stars. He’s already landing national commercials — “Doodle jump? Man, that’s messed up.” — has a big Nike deal and this summer will star in what promises to be a delightfully awful movie “Thunderstruck.” All at age 23.
“Sometimes it’s where you’re at,” Wade said at practice on Wednesday. “If he was in Los Angeles, Chicago, somewhere, it would be a little different. Being in Oklahoma kind of dims his light a little bit, not him on the basketball court but him off the court.”
Oklahomans are going to take offense to this, I think Wade sees it purely as a business situation.
Two thoughts here.
First, in Durant’s case I disagree with Wade. For 99 percent of the players in the NBA where you live does impact your ability to get endorsements and have opportunities off the court. Deron Williams killed it in Utah for years on a pretty good team, but he goes to the Nets who are terrible, lives in New York and suddenly he’s landing a Red Bull deal.
But for a handful of superstars — Kobe Bryant, LeBron James and now Durant — they are international icons and they will get their deals and opportunities regardless of where they choose to play. LeBron was getting just as much (if not more) in Cleveland than in Miami. The NBA is a star-driven league and if the star is big enough the opportunities will gravitate toward them regardless of market. That’s only a handful of guys, but Durant is stepping onto that level now.
Second, not every NBA star is suited to playing in a small market, but Durant is one. He is, by personality, suited to that lifestyle in a way that Tim Duncan was but Dwyane Wade really is not. I don’t mean that as a knock on either — I live in a big city and can’t imagine living anywhere else, but some of my best friends I grew up with wanted out of here for a slower-paced life. It’s not wrong or right, it’s a preference.
Durant seems to genuinely love playing and living in OKC. We’re a long, long way from knowing if he will spend his entire career there but he has the demeanor that would work in that environment, so if it is what he wants it’s what he should do.
Dec 19, 2014, 1:01 AM EST
Rondo moves the Mavs into contender status in the West. Problem is that is a crowded field.
Dec 19, 2014, 12:46 AM EST
The team officially described the sprain as “mild.”
Dec 19, 2014, 12:02 AM EST
Makes the haul even less impressive for Boston.
Dec 18, 2014, 11:00 PM EST
Phil responds to an article ripping the Knicks for making the deal.
Dec 18, 2014, 10:00 PM EST
Bryant’s contract runs through 2016.
Dec 18, 2014, 9:15 PM EST
Dec 18, 2014, 8:15 PM EST
The Rookie of the Year race is pretty dull now, frankly.
Dec 18, 2014, 7:35 PM EST
Anthony has been advised that sitting out would be smart.
Dec 18, 2014, 6:55 PM EST
The foul was upgraded to a Flagrant 2.
Dec 18, 2014, 6:03 PM EST
The Mavs send three players and two picks to Boston.
Dec 18, 2014, 5:30 PM EST
They don’t want to give up picks.
Dec 18, 2014, 4:45 PM EST
Spurs star made same clutch shot a decade ago against Lakers
Dec 18, 2014, 4:05 PM EST
Down goes Rocky, down goes Rocky
Dec 18, 2014, 3:40 PM EST
Trail Blazers guard just waiting to check into game, when his personal space gets violated
Dec 18, 2014, 3:09 PM EST
The Warriors are +15.8 per 100 when he is on the court. They will miss him.
Dec 18, 2014, 3:03 PM EST
Celtics forward shows up Magic
Dec 18, 2014, 2:28 PM EST
Updated with Lakers’ reported offer
Dec 18, 2014, 1:36 PM EST
Trade talks for Celtics point guard heating up
Dec 18, 2014, 12:55 PM EST
Where does this rank among LeBron’s most-lopsided losses?
Dec 18, 2014, 12:22 PM EST
It would be very difficult for the Clippers to find a deal Minnesota would like.
- Dallas moves into title contender status with addition of Rajon Rondo 3
- Kevin Durant turns ankle, leaves game not to return; X-rays negative. 0
- Report: Celtics ‘pretty pleased’ with return they got in trade for Rajon Rondo 26
- PBT Extra: Jabari Parker’s injury, what does it mean for Bucks, Rookie of Year race? 2
- Reports: Celtics agree to trade Rajon Rondo to Dallas Mavericks 35
- Andrew Bogut undergoes PRP therapy on knee, out indefinitely 9
- Report: Mavericks trading for Rajon Rondo could happen ‘sooner rather than later’ 10
- Carmelo Anthony introduces his latest signature shoe, the Jordan Melo M11 9