Jun 15, 2012, 11:20 AM EDT
Kevin Durant is one of the NBA’s biggest, most marketable stars. He’s already landing national commercials — “Doodle jump? Man, that’s messed up.” — has a big Nike deal and this summer will star in what promises to be a delightfully awful movie “Thunderstruck.” All at age 23.
“Sometimes it’s where you’re at,” Wade said at practice on Wednesday. “If he was in Los Angeles, Chicago, somewhere, it would be a little different. Being in Oklahoma kind of dims his light a little bit, not him on the basketball court but him off the court.”
Oklahomans are going to take offense to this, I think Wade sees it purely as a business situation.
Two thoughts here.
First, in Durant’s case I disagree with Wade. For 99 percent of the players in the NBA where you live does impact your ability to get endorsements and have opportunities off the court. Deron Williams killed it in Utah for years on a pretty good team, but he goes to the Nets who are terrible, lives in New York and suddenly he’s landing a Red Bull deal.
But for a handful of superstars — Kobe Bryant, LeBron James and now Durant — they are international icons and they will get their deals and opportunities regardless of where they choose to play. LeBron was getting just as much (if not more) in Cleveland than in Miami. The NBA is a star-driven league and if the star is big enough the opportunities will gravitate toward them regardless of market. That’s only a handful of guys, but Durant is stepping onto that level now.
Second, not every NBA star is suited to playing in a small market, but Durant is one. He is, by personality, suited to that lifestyle in a way that Tim Duncan was but Dwyane Wade really is not. I don’t mean that as a knock on either — I live in a big city and can’t imagine living anywhere else, but some of my best friends I grew up with wanted out of here for a slower-paced life. It’s not wrong or right, it’s a preference.
Durant seems to genuinely love playing and living in OKC. We’re a long, long way from knowing if he will spend his entire career there but he has the demeanor that would work in that environment, so if it is what he wants it’s what he should do.
Apr 25, 2015, 8:00 AM EDT
These feel like Stephen Curry’s playoffs.
Apr 25, 2015, 1:28 AM EDT
Leonard was fantastic at both ends of the court.
Apr 25, 2015, 12:18 AM EDT
The Wizards are moving on. That’s the Truth.
Apr 24, 2015, 10:30 PM EDT
Dwight Howard grabbed 26 rebounds, too.
Apr 24, 2015, 9:30 PM EDT
Portland, down 0-2 to Memphis, needs all the help it can get.
Apr 24, 2015, 8:30 PM EDT
NBA continues its technological push.
Apr 24, 2015, 7:30 PM EDT
Parker is going to finish his degree at Duke.
Apr 24, 2015, 6:45 PM EDT
The Warriors eventually won in overtime regardless.
Apr 24, 2015, 6:00 PM EDT
Looking past the first round to some of the more exciting later matchups to come.
Apr 24, 2015, 5:15 PM EDT
The long-running rift continues.
Apr 24, 2015, 4:30 PM EDT
He’s got to coach whoever they draft anyway, why not?
LeBron James on why Kevin Love gets criticized: ‘When you have a big three, they’ve got to find someone’
Apr 24, 2015, 3:47 PM EDT
With Heat, it was Chris Bosh
Apr 24, 2015, 3:11 PM EDT
Aron Baynes doubtful
Apr 24, 2015, 2:33 PM EDT
Spurs assistant coach achieved incredible success in Europe
Apr 24, 2015, 1:55 PM EDT
Which is ridiculous
Apr 24, 2015, 1:07 PM EDT
Despite the chess match going on, guys still have to just hit their looks.
Apr 24, 2015, 12:31 PM EDT
Brave to admit the mistake, but still not inspiring
Apr 24, 2015, 11:52 AM EDT
Johnson a borderline top-10 prospect
Apr 24, 2015, 11:15 AM EDT
And I’m not just talking about allowing Stephen Curry’s game-tying 3-pointer
Apr 24, 2015, 10:33 AM EDT
Is his scoring, size and athleticism worth the trouble? It won’t take long for an NBA team to say yes
- PBT Extra: Stephen Curry starting to have his defining playoff moments 0
- Behind 32 points from Kawhi Leonard, Spurs rout Clippers to take 2-1 series lead 8
- The Truth (and Marcin Gortat) will set Washington free, up 3-0 on Toronto after win 2
- James Harden scores 42 points to lead Rockets to Game 3 win, 3-0 series lead over Mavericks 15
- Why can’t the Pelicans foul in a timely manner? 7
- PBT Extra: No Rajon Rondo, no Chandler Parsons, Dallas is in trouble vs. Houston 6
- Stephen Curry drops 40, leads 20-point comeback as Warriors beat Pelicans in OT, take 3-0 series lead 10
- Stephen Curry hits ridiculous corner three to force OT (VIDEO) 18