Jun 15, 2012, 11:20 AM EDT
Kevin Durant is one of the NBA’s biggest, most marketable stars. He’s already landing national commercials — “Doodle jump? Man, that’s messed up.” — has a big Nike deal and this summer will star in what promises to be a delightfully awful movie “Thunderstruck.” All at age 23.
“Sometimes it’s where you’re at,” Wade said at practice on Wednesday. “If he was in Los Angeles, Chicago, somewhere, it would be a little different. Being in Oklahoma kind of dims his light a little bit, not him on the basketball court but him off the court.”
Oklahomans are going to take offense to this, I think Wade sees it purely as a business situation.
Two thoughts here.
First, in Durant’s case I disagree with Wade. For 99 percent of the players in the NBA where you live does impact your ability to get endorsements and have opportunities off the court. Deron Williams killed it in Utah for years on a pretty good team, but he goes to the Nets who are terrible, lives in New York and suddenly he’s landing a Red Bull deal.
But for a handful of superstars — Kobe Bryant, LeBron James and now Durant — they are international icons and they will get their deals and opportunities regardless of where they choose to play. LeBron was getting just as much (if not more) in Cleveland than in Miami. The NBA is a star-driven league and if the star is big enough the opportunities will gravitate toward them regardless of market. That’s only a handful of guys, but Durant is stepping onto that level now.
Second, not every NBA star is suited to playing in a small market, but Durant is one. He is, by personality, suited to that lifestyle in a way that Tim Duncan was but Dwyane Wade really is not. I don’t mean that as a knock on either — I live in a big city and can’t imagine living anywhere else, but some of my best friends I grew up with wanted out of here for a slower-paced life. It’s not wrong or right, it’s a preference.
Durant seems to genuinely love playing and living in OKC. We’re a long, long way from knowing if he will spend his entire career there but he has the demeanor that would work in that environment, so if it is what he wants it’s what he should do.
Sep 22, 2014, 8:00 AM EDT
“The truthful answer is I really don’t know.” —Danny Ainge on potentially trading Rajon Rondo
Sep 22, 2014, 12:21 AM EDT
Remember Sanders suffered a serious eye injury last season.
Sep 21, 2014, 11:00 PM EDT
Way more Andre Iguodala than you might expect.
Sep 21, 2014, 9:30 PM EDT
Turner’s stock has dropped significantly since being traded from the Sixers to the Pacers in the middle of last season.
NBA’s rookie transition program tries to educate, but some of the information is presented in poor taste
Sep 21, 2014, 8:00 PM EDT
You can see what they’re trying to do, but some of the things presented went a bit too far.
Sep 21, 2014, 6:30 PM EDT
Our first real look at the new uniforms and new court design.
Sep 21, 2014, 5:00 PM EDT
I’m pretty sure Popovich doesn’t want him taking one of these in a game.
Sep 21, 2014, 3:30 PM EDT
He’s going to fight for minutes at a crowded wing spot in Charlotte.
Sep 21, 2014, 2:00 PM EDT
Nobody expects much from the Timberwolves or Wiggins this season, outside of a few highlight dunks.
Sep 21, 2014, 12:30 PM EDT
A team is going to have to pay him at least $2 million a year to make it worth his while.
Sep 21, 2014, 11:00 AM EDT
Neither player made this summer’s final 12-man roster.
Sep 21, 2014, 9:30 AM EDT
Lakers president believes Bryant is ready after he missed all but six games last season due to injury.
Sep 21, 2014, 8:00 AM EDT
Sep 20, 2014, 11:00 PM EDT
Rubio may not like it, but Minnesota can retain his rights in restricted free agency next summer.
Sep 20, 2014, 9:30 PM EDT
Big man from Mexico preferred to remain in the NBA, but took the payday to return overseas.
Sep 20, 2014, 8:00 PM EDT
Watch it all the way through.
Sep 20, 2014, 6:30 PM EDT
With two years left in the NBA, Bryant has an eye on life after basketball.
Sep 20, 2014, 5:00 PM EDT
A previous report said Gibson was less than thrilled with remaining a reserve.
Sep 20, 2014, 3:30 PM EDT
Blatche can play, but the NBA offers simply weren’t there.
Sep 20, 2014, 2:00 PM EDT
10-story-high banner will return after a similar one was taken down when James left in 2010.
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- Andray Blatche signs deal to play in China next season 11
- Is Klay Thompson the best two-way shooting guard? Stephen Curry would ‘put him up against anybody.’ 18
- UPDATED Report: Timberwolves make push for Eric Bledsoe, Suns not interested in sign-and-trade talks 40
- LeBron James unveils latest signature shoe from Nike: The LEBRON 12 12
- ProBasketballTalk 2014-15 Preview: Toronto Raptors 10
- Dwyane Wade credits David Stern’s dress code for improving his style 18