Jun 15, 2012, 11:20 AM EDT
Kevin Durant is one of the NBA’s biggest, most marketable stars. He’s already landing national commercials — “Doodle jump? Man, that’s messed up.” — has a big Nike deal and this summer will star in what promises to be a delightfully awful movie “Thunderstruck.” All at age 23.
“Sometimes it’s where you’re at,” Wade said at practice on Wednesday. “If he was in Los Angeles, Chicago, somewhere, it would be a little different. Being in Oklahoma kind of dims his light a little bit, not him on the basketball court but him off the court.”
Oklahomans are going to take offense to this, I think Wade sees it purely as a business situation.
Two thoughts here.
First, in Durant’s case I disagree with Wade. For 99 percent of the players in the NBA where you live does impact your ability to get endorsements and have opportunities off the court. Deron Williams killed it in Utah for years on a pretty good team, but he goes to the Nets who are terrible, lives in New York and suddenly he’s landing a Red Bull deal.
But for a handful of superstars — Kobe Bryant, LeBron James and now Durant — they are international icons and they will get their deals and opportunities regardless of where they choose to play. LeBron was getting just as much (if not more) in Cleveland than in Miami. The NBA is a star-driven league and if the star is big enough the opportunities will gravitate toward them regardless of market. That’s only a handful of guys, but Durant is stepping onto that level now.
Second, not every NBA star is suited to playing in a small market, but Durant is one. He is, by personality, suited to that lifestyle in a way that Tim Duncan was but Dwyane Wade really is not. I don’t mean that as a knock on either — I live in a big city and can’t imagine living anywhere else, but some of my best friends I grew up with wanted out of here for a slower-paced life. It’s not wrong or right, it’s a preference.
Durant seems to genuinely love playing and living in OKC. We’re a long, long way from knowing if he will spend his entire career there but he has the demeanor that would work in that environment, so if it is what he wants it’s what he should do.
Apr 25, 2014, 12:16 AM EDT
Memphis leads the series 2-1 and have game 4 in their place Saturday.
Apr 24, 2014, 11:06 PM EDT
Roy Hibbert is benched in the fourth quarter as Atlanta gets the job done once again.
Apr 24, 2014, 10:05 PM EDT
When this goes in you know its your night.
Apr 24, 2014, 9:43 PM EDT
It’s real, and it’s spectacular.
Apr 24, 2014, 8:44 PM EDT
Westbrook’s level of annoyance is impressive.
Apr 24, 2014, 7:45 PM EDT
This is just interesting to watch.
Apr 24, 2014, 5:46 PM EDT
Sorry KD, but through two games Allen has been the MVP of this series.
Apr 24, 2014, 5:00 PM EDT
No suspension for McRoberts. Somehow.
Apr 24, 2014, 3:59 PM EDT
Jabari Parker says he passed more than Carmelo because he had a better team to pass to.
Apr 24, 2014, 3:17 PM EDT
He wants Steph Curry money, but he’ll likely get more like $7 million a year.
Apr 24, 2014, 2:32 PM EDT
Gasol basically wants D’Antoni gone, but even then he likely moves on.
Apr 24, 2014, 1:56 PM EDT
Oscar Robertson thinks ‘Melo should get out of Dodge (and go to Houston).
Apr 24, 2014, 1:22 PM EDT
Kevin Pritchard tweets message from Pacers president
Apr 24, 2014, 12:44 PM EDT
Less-heralded Damien Inglis declares, too
Apr 24, 2014, 12:01 PM EDT
He will not be getting a baseball contract soon.
Apr 24, 2014, 11:26 AM EDT
Dwyane Wade does writeup on Serena Williams
Apr 24, 2014, 10:52 AM EDT
Harden is frustrated. He should be, shooting under 30 percent for two games.
Apr 24, 2014, 10:19 AM EDT
Grizzlies guard gets Joe Dumars Trophy over Jeff Green, Channing Frye, Bradley Beal, Damian Lillard and Mike Dunleavy
Apr 24, 2014, 9:24 AM EDT
Trail Blazers forward is averaging 44.5 points trhough two games
- Memphis’ defense, discipline propel them past Thunder in overtime lead series 2-1 0
- Hawks take a 2-1 series lead over top-seeded Pacers 13
- Josh McRoberts fined $20,000 for forearm foul to LeBron’s throat 44
- Oscar Robertson says if he were Carmelo Anthony “I would leave today” 49
- Larry Bird, through Pacers general manager, says Frank Vogel’s job is safe 11