Jun 15, 2012, 11:20 AM EST
Kevin Durant is one of the NBA’s biggest, most marketable stars. He’s already landing national commercials — “Doodle jump? Man, that’s messed up.” — has a big Nike deal and this summer will star in what promises to be a delightfully awful movie “Thunderstruck.” All at age 23.
“Sometimes it’s where you’re at,” Wade said at practice on Wednesday. “If he was in Los Angeles, Chicago, somewhere, it would be a little different. Being in Oklahoma kind of dims his light a little bit, not him on the basketball court but him off the court.”
Oklahomans are going to take offense to this, I think Wade sees it purely as a business situation.
Two thoughts here.
First, in Durant’s case I disagree with Wade. For 99 percent of the players in the NBA where you live does impact your ability to get endorsements and have opportunities off the court. Deron Williams killed it in Utah for years on a pretty good team, but he goes to the Nets who are terrible, lives in New York and suddenly he’s landing a Red Bull deal.
But for a handful of superstars — Kobe Bryant, LeBron James and now Durant — they are international icons and they will get their deals and opportunities regardless of where they choose to play. LeBron was getting just as much (if not more) in Cleveland than in Miami. The NBA is a star-driven league and if the star is big enough the opportunities will gravitate toward them regardless of market. That’s only a handful of guys, but Durant is stepping onto that level now.
Second, not every NBA star is suited to playing in a small market, but Durant is one. He is, by personality, suited to that lifestyle in a way that Tim Duncan was but Dwyane Wade really is not. I don’t mean that as a knock on either — I live in a big city and can’t imagine living anywhere else, but some of my best friends I grew up with wanted out of here for a slower-paced life. It’s not wrong or right, it’s a preference.
Durant seems to genuinely love playing and living in OKC. We’re a long, long way from knowing if he will spend his entire career there but he has the demeanor that would work in that environment, so if it is what he wants it’s what he should do.
Nov 28, 2014, 8:00 AM EST
I’d take this rumor with a grain or 12 of salt, but…
Nov 28, 2014, 1:51 AM EST
Scottie Pippen made the list, too.
Nov 27, 2014, 11:00 PM EST
Parker gets the rookie treatment from the official.
Nov 27, 2014, 9:30 PM EST
Davis is averaging 17.7 shots per game.
Nov 27, 2014, 8:00 PM EST
Sager will receive clearance to fly in January.
Nov 27, 2014, 6:30 PM EST
Rose says he is feeling better about his health.
Nov 27, 2014, 5:00 PM EST
Michael Malone increases pressure on sometimes-combustible Cousins
Nov 27, 2014, 3:30 PM EST
Celtics forward in final year of contract
Nov 27, 2014, 2:00 PM EST
Clifford has benched Stephenson for consecutive fourth quarters
Nov 27, 2014, 12:30 PM EST
Suns guard drives for reverse slam, cuts for monstrous alley-oop
Nov 27, 2014, 11:00 AM EST
Very nice gesture
Nov 27, 2014, 9:30 AM EST
He missed seven games with a hamstring injury.
Nov 27, 2014, 8:00 AM EST
Beal’s max extension projects to pay more than $118 million over five years
Nov 27, 2014, 1:37 AM EST
LeBron James and the Cavaliers were good, Chase Budinger had the flub.
Nov 27, 2014, 12:28 AM EST
Ish Smith will stay on the roster.
Nov 27, 2014, 12:01 AM EST
If the Cavs can defend like that on a regular basis they will be far more dangerous.
Nov 26, 2014, 10:45 PM EST
Bulls, Pacers, Bucks, Pistons to Western Conference
Nov 26, 2014, 9:15 PM EST
He also talks Milwaukee, doing away with conferences.
Nov 26, 2014, 8:15 PM EST
With Popovich out, Ettore Messina takes over Spurs
Nov 26, 2014, 8:00 PM EST
Maverick shows off long arms
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