Jun 15, 2012, 11:20 AM EDT
Kevin Durant is one of the NBA’s biggest, most marketable stars. He’s already landing national commercials — “Doodle jump? Man, that’s messed up.” — has a big Nike deal and this summer will star in what promises to be a delightfully awful movie “Thunderstruck.” All at age 23.
“Sometimes it’s where you’re at,” Wade said at practice on Wednesday. “If he was in Los Angeles, Chicago, somewhere, it would be a little different. Being in Oklahoma kind of dims his light a little bit, not him on the basketball court but him off the court.”
Oklahomans are going to take offense to this, I think Wade sees it purely as a business situation.
Two thoughts here.
First, in Durant’s case I disagree with Wade. For 99 percent of the players in the NBA where you live does impact your ability to get endorsements and have opportunities off the court. Deron Williams killed it in Utah for years on a pretty good team, but he goes to the Nets who are terrible, lives in New York and suddenly he’s landing a Red Bull deal.
But for a handful of superstars — Kobe Bryant, LeBron James and now Durant — they are international icons and they will get their deals and opportunities regardless of where they choose to play. LeBron was getting just as much (if not more) in Cleveland than in Miami. The NBA is a star-driven league and if the star is big enough the opportunities will gravitate toward them regardless of market. That’s only a handful of guys, but Durant is stepping onto that level now.
Second, not every NBA star is suited to playing in a small market, but Durant is one. He is, by personality, suited to that lifestyle in a way that Tim Duncan was but Dwyane Wade really is not. I don’t mean that as a knock on either — I live in a big city and can’t imagine living anywhere else, but some of my best friends I grew up with wanted out of here for a slower-paced life. It’s not wrong or right, it’s a preference.
Durant seems to genuinely love playing and living in OKC. We’re a long, long way from knowing if he will spend his entire career there but he has the demeanor that would work in that environment, so if it is what he wants it’s what he should do.
Jun 30, 2015, 4:44 PM EDT
There is a clear compromise of three years at the max, but will the Bulls and Butler get there
Jun 30, 2015, 4:15 PM EDT
Big men like LaMarcus Aldridge and DeAndre Jordan will shape the free agency landscape.
Jun 30, 2015, 3:45 PM EDT
Sorry Scottie, LeBron is just the better player.
Jun 30, 2015, 3:03 PM EDT
He’s reportedly seeking a shorter deal, too, which negates L.A.’s inherent advantage.
Jun 30, 2015, 2:20 PM EDT
Shumpert is a restricted free agent, so Cavaliers can match any offer he might receive.
Jun 30, 2015, 1:30 PM EDT
It only takes one team to make Miami nervous.
Jun 30, 2015, 12:45 PM EDT
His brother said so in a radio interview.
Report: Kings probing John Calipari about his interest in coaching and running the team’s front office
Jun 30, 2015, 11:58 AM EDT
Ownership in Sacramento continues to be a disaster.
Jun 30, 2015, 11:17 AM EDT
And he could be traded again before his contract becomes guaranteed on July 11.
Gregg Popovich won’t be recruiting free agents at midnight, doesn’t want them if that factors into their decision
Jun 30, 2015, 10:40 AM EDT
Pop being Pop.
Jun 30, 2015, 9:55 AM EDT
Hawks are facing a lot of uncertainty with their roster.
Jun 30, 2015, 9:15 AM EDT
It’s becoming increasingly unlikely that Aldridge returns to the Blazers.
Jun 30, 2015, 8:30 AM EDT
This could be decided quickly.
Jun 30, 2015, 8:00 AM EDT
This was expected, there is no drama here.
Report: Tim Duncan, Tony Parker part of Spurs pitch to LaMarcus Aldridge (and they may be favorites)
Jun 30, 2015, 1:01 AM EDT
The Spurs are right at the front of the line with the Lakers to win Aldridge over.
Jun 29, 2015, 11:45 PM EDT
We knew Korver would need ankle surgery, but this is a bit of a surprise.
Jun 29, 2015, 10:45 PM EDT
Aldridge is expected to leave Portland, and the most recent report has the Lakers as the frontrunners to retain his services.
Jun 29, 2015, 9:45 PM EDT
Clippers remain frontrunners to retain Jordan’s services; Lakers, Mavericks also in the mix.
Jun 29, 2015, 8:45 PM EDT
Antic was with the Hawks the last two seasons.
Jun 29, 2015, 7:45 PM EDT
Davis is looking for a multi-year deal.
- PBT Podcast: The top guys to watch as NBA free agency tips off 0
- Scottie Pippen: “I was LeBron James before LeBron James” 13
- Report: Kings probing John Calipari about his interest in coaching and running the team’s front office 19
- Report: Chicago Bulls give Jimmy Butler max qualifying offer 18
- Report: Dwyane Wade will not opt-in with Heat, to become free agent (as expected) 31
- Report: Knicks front runner to land Arron Afflalo (and Greg Monroe, too) 27
- Report: Luol Deng surprises Miami, opts in for 2015-16 season 31
- Report: Sense around league is Kevin Love will re-sign with Cavaliers 31