Skip to content

Wade: Durant playing in Oklahoma City “dims his light a little”

Jun 15, 2012, 11:20 AM EST

Miami Heat v Oklahoma City Thunder – Game Two Getty Images

Kevin Durant is one of the NBA’s biggest, most marketable stars. He’s already landing national commercials — “Doodle jump? Man, that’s messed up.” — has a big Nike deal and this summer will star in what promises to be a delightfully awful movie “Thunderstruck.” All at age 23.

But he could be even bigger off the court if he got out of Oklahoma City, Dwyane Wade said. From Ben Golliver at Eye On Basketball.

“Sometimes it’s where you’re at,” Wade said at practice on Wednesday. “If he was in Los Angeles, Chicago, somewhere, it would be a little different. Being in Oklahoma kind of dims his light a little bit, not him on the basketball court but him off the court.”

Oklahomans are going to take offense to this, I think Wade sees it purely as a business situation.

Two thoughts here.

First, in Durant’s case I disagree with Wade. For 99 percent of the players in the NBA where you live does impact your ability to get endorsements and have opportunities off the court. Deron Williams killed it in Utah for years on a pretty good team, but he goes to the Nets who are terrible, lives in New York and suddenly he’s landing a Red Bull deal.

But for a handful of superstars — Kobe Bryant, LeBron James and now Durant — they are international icons and they will get their deals and opportunities regardless of where they choose to play. LeBron was getting just as much (if not more) in Cleveland than in Miami. The NBA is a star-driven league and if the star is big enough the opportunities will gravitate toward them regardless of market. That’s only a handful of guys, but Durant is stepping onto that level now.

Second, not every NBA star is suited to playing in a small market, but Durant is one. He is, by personality, suited to that lifestyle in a way that Tim Duncan was but Dwyane Wade really is not. I don’t mean that as a knock on either — I live in a big city and can’t imagine living anywhere else, but some of my best friends I grew up with wanted out of here for a slower-paced life. It’s not wrong or right, it’s a preference.

Durant seems to genuinely love playing and living in OKC. We’re a long, long way from knowing if he will spend his entire career there but he has the demeanor that would work in that environment, so if it is what he wants it’s what he should do.

Latest Posts
  1. DeMarcus Cousins says he ‘didn’t expect’ to make the All-Star team

    Jan 30, 2015, 10:59 PM EST

    Toronto Raptors v Sacramento Kings Getty Images

    It took Kobe Bryant being injured for Cousins to make the squad.

  2. Anthony Davis out Friday night vs. Clippers due to abdominal strain

    Jan 30, 2015, 6:56 PM EST

    Anthony Davis Anthony Davis

    This is not a serious injury, but they will miss him defending Blake Griffin.

  3. Rumor: Heat, Clippers, Cavaliers interested in Mo Williams

    Jan 30, 2015, 5:59 PM EST

    Mo Williams AP

    All of those teams could use point guard depth.

  4. Jimmy Butler even plans to play defense in the All-Star Game

    Jan 30, 2015, 4:29 PM EST

    BKN-NBA-BULLS-LAKERS Getty Images

    “So if you see me diving on the floor and people say ‘what is he doing?’ I can’t help but be the player that I am.” —Jimmy Butler on playing in the All-Star Game

  5. LeBron James reportedly asked Adam Silver for longer All-Star break, fewer back-to-backs

    Jan 30, 2015, 2:09 PM EST

    2012 Sports Illustrated Sportsman Of The Year Award Presentation - Arrivals Getty Images

    NBA Commissioner has delivered on All-Star Break. Back-to-backs next?

  6. Tyson Chandler, better than ever, thinking legacy

    Jan 30, 2015, 12:49 PM EST

    Dallas Mavericks v New Orleans Pelicans Getty Images

    Will center stick with Mavericks this time?

  7. Mike Dunleavy is smooooth

    Jan 30, 2015, 12:11 PM EST

    Chicago Bulls v Los Angeles Lakers Getty Images

    Sliding into your DMs like…

  8. DeMarcus Cousins wins.

    Jan 30, 2015, 11:33 AM EST

    Kings center waits five years, burns Clay Travis for tweet

  9. Kobe Bryant on if he returns next season: “Yeah, that’s the plan”

    Jan 30, 2015, 9:34 AM EST

    Chicago Bulls v Los Angeles Lakers Getty Images

    Did anyone think he would get injured and say, “nah, I don’t want to fight through this” and walk away?

Featured video

Who should be All-Star Game reserves?
Top 10 NBA Player Searches
  1. D. Howard (6906)
  2. C. Anthony (6618)
  3. R. Rubio (6490)
  4. K. Durant (6325)
  5. K. Bryant (6213)
  1. L. James (6091)
  2. K. Walker (6091)
  3. K. Martin (5996)
  4. H. Whiteside (5936)
  5. J. Butler (5729)