Jun 15, 2012, 11:20 AM EDT
Kevin Durant is one of the NBA’s biggest, most marketable stars. He’s already landing national commercials — “Doodle jump? Man, that’s messed up.” — has a big Nike deal and this summer will star in what promises to be a delightfully awful movie “Thunderstruck.” All at age 23.
“Sometimes it’s where you’re at,” Wade said at practice on Wednesday. “If he was in Los Angeles, Chicago, somewhere, it would be a little different. Being in Oklahoma kind of dims his light a little bit, not him on the basketball court but him off the court.”
Oklahomans are going to take offense to this, I think Wade sees it purely as a business situation.
Two thoughts here.
First, in Durant’s case I disagree with Wade. For 99 percent of the players in the NBA where you live does impact your ability to get endorsements and have opportunities off the court. Deron Williams killed it in Utah for years on a pretty good team, but he goes to the Nets who are terrible, lives in New York and suddenly he’s landing a Red Bull deal.
But for a handful of superstars — Kobe Bryant, LeBron James and now Durant — they are international icons and they will get their deals and opportunities regardless of where they choose to play. LeBron was getting just as much (if not more) in Cleveland than in Miami. The NBA is a star-driven league and if the star is big enough the opportunities will gravitate toward them regardless of market. That’s only a handful of guys, but Durant is stepping onto that level now.
Second, not every NBA star is suited to playing in a small market, but Durant is one. He is, by personality, suited to that lifestyle in a way that Tim Duncan was but Dwyane Wade really is not. I don’t mean that as a knock on either — I live in a big city and can’t imagine living anywhere else, but some of my best friends I grew up with wanted out of here for a slower-paced life. It’s not wrong or right, it’s a preference.
Durant seems to genuinely love playing and living in OKC. We’re a long, long way from knowing if he will spend his entire career there but he has the demeanor that would work in that environment, so if it is what he wants it’s what he should do.
Sep 2, 2015, 7:30 PM EDT
It’s not unreasonable.
Sep 2, 2015, 6:31 PM EDT
Don’t bring a loaded Glock to an airport, people. It’s pretty much common sense.
Sep 2, 2015, 5:38 PM EDT
Expect the Mavericks to be cautious with his return.
Sep 2, 2015, 4:59 PM EDT
Best ever little guy? Calvin Murphy is in the HOF, so he’s the man.
Sep 2, 2015, 4:13 PM EDT
It won’t be called Seagull Kneivel
Sep 2, 2015, 3:14 PM EDT
Advanced stats aren’t always the answer
Sep 2, 2015, 2:17 PM EDT
If only I could get people to run up to fist bump me while I walk…
Sep 2, 2015, 1:20 PM EDT
I’m not optimistic, but at least they appear to be trying
Sep 2, 2015, 12:23 PM EDT
Point guard reportedly working out in Philadelphia
Sep 2, 2015, 11:33 AM EDT
Watch this and try not to smile
Sep 2, 2015, 10:33 AM EDT
Heat got a steal
Sep 2, 2015, 9:28 AM EDT
Sep 2, 2015, 8:30 AM EDT
Welcome to the big stage, Canada.
Sep 2, 2015, 8:00 AM EDT
For Lawson personally I hope this move and this situation is what he needs to get his life in order.
Sep 2, 2015, 12:05 AM EDT
Lin’s alter ego: Wayne
Sep 1, 2015, 11:07 PM EDT
Griffin will give Pistons 19 players, 17 with guaranteed salaries
Sep 1, 2015, 10:07 PM EDT
LeBron indicates 1999-00 Trail Blazers were great, implies something about his own career
Sep 1, 2015, 9:01 PM EDT
Goran Dragic, Dwyane Wade, Luol Deng, Chris Bosh and Hassan Whiteside look pretty good on paper
Sep 1, 2015, 8:01 PM EDT
Russians don’t even have Alexey Shved
Sep 1, 2015, 7:01 PM EDT
Luis Scola leads Argentina to victory over Canada
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- Dwight Howard tried to take loaded gun through airport security, will not face charges 8
- Will Miami make a run at Kevin Durant? 17
- Report: Veteran forward Chuck Hayes agrees to deal with Clippers 6
- Report: Lakers to sign Brazilian, FC Barcelona point guard Marcelo Huertas to one-year deal 10
- Shaq to Kobe on podcast: “I just want people to know that I don’t hate you” 18
- D’Angelo Russell on Tracy McGrady tweet: “Some Lakers fans are spoiled” 28
- Anthony Davis “definitely” plans on shooting more threes this season 4