Jun 15, 2012, 11:20 AM EDT
Kevin Durant is one of the NBA’s biggest, most marketable stars. He’s already landing national commercials — “Doodle jump? Man, that’s messed up.” — has a big Nike deal and this summer will star in what promises to be a delightfully awful movie “Thunderstruck.” All at age 23.
“Sometimes it’s where you’re at,” Wade said at practice on Wednesday. “If he was in Los Angeles, Chicago, somewhere, it would be a little different. Being in Oklahoma kind of dims his light a little bit, not him on the basketball court but him off the court.”
Oklahomans are going to take offense to this, I think Wade sees it purely as a business situation.
Two thoughts here.
First, in Durant’s case I disagree with Wade. For 99 percent of the players in the NBA where you live does impact your ability to get endorsements and have opportunities off the court. Deron Williams killed it in Utah for years on a pretty good team, but he goes to the Nets who are terrible, lives in New York and suddenly he’s landing a Red Bull deal.
But for a handful of superstars — Kobe Bryant, LeBron James and now Durant — they are international icons and they will get their deals and opportunities regardless of where they choose to play. LeBron was getting just as much (if not more) in Cleveland than in Miami. The NBA is a star-driven league and if the star is big enough the opportunities will gravitate toward them regardless of market. That’s only a handful of guys, but Durant is stepping onto that level now.
Second, not every NBA star is suited to playing in a small market, but Durant is one. He is, by personality, suited to that lifestyle in a way that Tim Duncan was but Dwyane Wade really is not. I don’t mean that as a knock on either — I live in a big city and can’t imagine living anywhere else, but some of my best friends I grew up with wanted out of here for a slower-paced life. It’s not wrong or right, it’s a preference.
Durant seems to genuinely love playing and living in OKC. We’re a long, long way from knowing if he will spend his entire career there but he has the demeanor that would work in that environment, so if it is what he wants it’s what he should do.
Jul 26, 2014, 12:01 AM EDT
Players asked Adam Silver for for an extended break when he first took office. He seems to be listening.
Jul 25, 2014, 10:46 PM EDT
Anthony reportedly strongly considered the Lakers too, but he says that wasn’t really the case.
Jul 25, 2014, 9:45 PM EDT
The union for the players continues to struggle to get some competent leadership in place.
Jul 25, 2014, 8:45 PM EDT
Come on, son.
Jul 25, 2014, 7:45 PM EDT
Joakim Noah continues to be brutally honest when speaking about his team’s competition.
Jul 25, 2014, 6:46 PM EDT
The Andrew Wiggins spin and dunk is a thing of beauty.
Jul 25, 2014, 5:59 PM EDT
Casspi ends up back with the Kings on a minimum salary deal.
Jul 25, 2014, 5:14 PM EDT
He is a solid backup to have while Dennis Schroder develops.
Jul 25, 2014, 4:30 PM EDT
Magic rookie shows off handles
Jul 25, 2014, 3:44 PM EDT
Will Cherry was fun to watch at Las Vegas Summer League.
Jul 25, 2014, 3:05 PM EDT
George Karl is a better coach than Byron Scott
Jul 25, 2014, 2:22 PM EDT
Finally. Job has been vacant since April 30.
Jul 25, 2014, 1:44 PM EDT
Knicks’ record last season: 37-45
Melo’s contract value: $124,064,681
Jul 25, 2014, 1:11 PM EDT
Bulls also must make room for Nikola Mirotic in frontcourt
Jul 25, 2014, 12:30 PM EDT
Dirk Nowitzki presents a big strike zone.
Jul 25, 2014, 11:51 AM EDT
Former Bull and Piston sat out last season
Jul 25, 2014, 11:11 AM EDT
New TV deal expected to drastically increase revenue
Jul 25, 2014, 10:33 AM EDT
Not a Cleveland Cavaliers beat reporter. A LeBron James beat reporter.
Jul 25, 2014, 9:55 AM EDT
Rookie big man has been mentioned in Kevin Love trade rumors
Jul 25, 2014, 9:22 AM EDT
Timberwolves reportedly come to their senses, prefer Andrew Wiggins to Klay Thompson
- Report: NBA considering week-long break for All-Star Game next year 0
- Report: Knicks made (ridiculous) offer to trade for Kevin Love 31
- Report: Lakers finally offer coaching position to Byron Scott, deal expected soon 24
- Report: Cavaliers leading Kevin Love-trade sweepstakes 41
- Chris Paul on boycott if Sterling is still owner: “That’s something me and Doc are both talking about” 31
- Players union approves of Thunder’s Josh Huestis arrangement 16
- Cavaliers officially sign Andrew Wiggins, putting 30-day hold on him being traded 58
- Lakers deny rumor they are waiting around for Doc Rivers to be coach 61