Skip to content

Wade: Durant playing in Oklahoma City “dims his light a little”

Jun 15, 2012, 11:20 AM EDT

Miami Heat v Oklahoma City Thunder – Game Two Getty Images

Kevin Durant is one of the NBA’s biggest, most marketable stars. He’s already landing national commercials — “Doodle jump? Man, that’s messed up.” — has a big Nike deal and this summer will star in what promises to be a delightfully awful movie “Thunderstruck.” All at age 23.

But he could be even bigger off the court if he got out of Oklahoma City, Dwyane Wade said. From Ben Golliver at Eye On Basketball.

“Sometimes it’s where you’re at,” Wade said at practice on Wednesday. “If he was in Los Angeles, Chicago, somewhere, it would be a little different. Being in Oklahoma kind of dims his light a little bit, not him on the basketball court but him off the court.”

Oklahomans are going to take offense to this, I think Wade sees it purely as a business situation.

Two thoughts here.

First, in Durant’s case I disagree with Wade. For 99 percent of the players in the NBA where you live does impact your ability to get endorsements and have opportunities off the court. Deron Williams killed it in Utah for years on a pretty good team, but he goes to the Nets who are terrible, lives in New York and suddenly he’s landing a Red Bull deal.

But for a handful of superstars — Kobe Bryant, LeBron James and now Durant — they are international icons and they will get their deals and opportunities regardless of where they choose to play. LeBron was getting just as much (if not more) in Cleveland than in Miami. The NBA is a star-driven league and if the star is big enough the opportunities will gravitate toward them regardless of market. That’s only a handful of guys, but Durant is stepping onto that level now.

Second, not every NBA star is suited to playing in a small market, but Durant is one. He is, by personality, suited to that lifestyle in a way that Tim Duncan was but Dwyane Wade really is not. I don’t mean that as a knock on either — I live in a big city and can’t imagine living anywhere else, but some of my best friends I grew up with wanted out of here for a slower-paced life. It’s not wrong or right, it’s a preference.

Durant seems to genuinely love playing and living in OKC. We’re a long, long way from knowing if he will spend his entire career there but he has the demeanor that would work in that environment, so if it is what he wants it’s what he should do.

Latest Posts
  1. Carmelo Anthony on his free agent decision: ‘It was pretty much always Chicago or New York’

    Jul 25, 2014, 10:46 PM EDT

    Philadelphia 76ers v New York Knicks Getty Images

    Anthony reportedly strongly considered the Lakers too, but he says that wasn’t really the case.

  2. Report: Kevin Johnson no longer part of search for new head of players’ union, vote expected Monday

    Jul 25, 2014, 9:45 PM EDT

    Kevin Johnson

    The union for the players continues to struggle to get some competent leadership in place.

  3. Joakim Noah is happy for LeBron, but hopes Bulls ‘can kick his a– as many times as possible’

    Jul 25, 2014, 7:45 PM EDT

    Chicago Bulls v Atlanta Hawks Getty Images

    Joakim Noah continues to be brutally honest when speaking about his team’s competition.

  4. Top 10 dunks of Las Vegas Summer League (VIDEO)

    Jul 25, 2014, 6:46 PM EDT

    Andrew Wiggins AP

    The Andrew Wiggins spin and dunk is a thing of beauty.

  5. Report: Hawks sign Shelvin Mack to three-year, $7.3 million deal

    Jul 25, 2014, 5:14 PM EDT

    Atlanta Hawks v Milwaukee Bucks Getty Images

    He is a solid backup to have while Dennis Schroder develops.

  6. Report: Will Cherry drawing interest from Cavaliers, Raptors

    Jul 25, 2014, 3:44 PM EDT

    Miami Heat v Cleveland Cavaliers Getty Images

    Will Cherry was fun to watch at Las Vegas Summer League.

  7. Tom Thibodeau considers Joakim Noah, Pau Gasol and Taj Gibson starters

    Jul 25, 2014, 1:11 PM EDT

    Chicago Bulls v Los Angeles Lakers Getty Images

    Bulls also must make room for Nikola Mirotic in frontcourt

  8. Dirk Nowitzki plays baseball (VIDEO)

    Jul 25, 2014, 12:30 PM EDT

    Dirk Nowitzki Dirk Nowitzki

    Dirk Nowitzki presents a big strike zone.

  9. Report: NBA wants to avoid massive salary-cap spike

    Jul 25, 2014, 11:11 AM EDT

    Adam Silver Adam Silver

    New TV deal expected to drastically increase revenue

  10. Newspaper seeks LeBron James beat reporter

    Jul 25, 2014, 10:33 AM EDT

    Milwaukee Bucks vs Miami Heat - Game Two Milwaukee Bucks vs Miami Heat - Game Two

    Not a Cleveland Cavaliers beat reporter. A LeBron James beat reporter.

  11. Report: Bulls promised not to trade Nikola Mirotic

    Jul 25, 2014, 9:55 AM EDT

    Nikola Mirotic, Gar Forman Nikola Mirotic, Gar Forman

    Rookie big man has been mentioned in Kevin Love trade rumors

  12. Report: Cavaliers leading Kevin Love-trade sweepstakes

    Jul 25, 2014, 9:22 AM EDT

    Kevin Love Kevin Love

    Timberwolves reportedly come to their senses, prefer Andrew Wiggins to Klay Thompson

Featured video

Why can't Lakers have a player-coach?
Top 10 NBA Player Searches
  1. K. Love (4420)
  2. T. Warren (4132)
  3. L. James (4069)
  4. R. Allen (3671)
  5. A. Wiggins (3412)
  1. K. Bryant (2973)
  2. D. Rose (2891)
  3. E. Bledsoe (2784)
  4. J. Nelson (2742)
  5. C. Anthony (2445)