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2012 adidas Eurocamp preview

Jun 9, 2012, 6:09 AM EDT

adidas Eurocamp 2012 Logo - Vertical

The NBA’s pre-Draft camp in Chicago, which wrapped up on Friday, is the place where league front-office types get a combine-style look at U.S. college players. The equivalent for international players is adidas Eurocamp, a three-day event which kicks off June 10 in Treviso, Italy.

The camp is celebrating its tenth anniversary this year, and adidas, who has been affiliated with it for the last three, is making sure it remains the premier place for NBA teams to view and interact with international prospects. Houston Rockets director of scouting Artūras Karnišovas is in his first year as the camp’s director, and Minnesota Timberwolves assistant coach Bill Bayno is in his first year as the camp’s coaching director. Kevin McHale will be in attendance to hold a special clinic for bigs, and other familiar basketball names working the camp include Blazers head coach Kaleb Canales, Grizzlies assistant Dave Joerger, and Suns assistant Igor Kokoskov.

Chris Grancio, Head of Global Sports Marketing for adidas, gave me an overview of what the camp is all about, and explained how adidas is doing everything it can to continue to make it a success.

“We’ve really tried to focus on elevating all elements of the program,” he said. “As the official outfitter of the NBA, we’re very well-connected to the league, and we saw it not only as an opportunity, but a responsibility really to look at continuing to elevate and invest in this platform so it became better and better.

“Some specific examples — for us, it’s always about talent. We really focus on every year ensuring that we have the best players coming for the scouts that come over to watch them play. We focus on ensuring that we continue to develop and grow the content, so that the players that do come are getting the best possible basketball experience on the court, and a great experience off it as well. And then the last real objective that we set our eyes on in the recent past and immediate future, is really doing everything in our power to elevate the camp itself so that it becomes a true one-to-one experience compared to the Chicago pre-draft camp, which so many U.S. fans are used to seeing and hearing about.

“We’re also bringing Trajan Langdon over, to help really strengthen the coaching staff’s connection to the players. Trajan’s a little bit more of a younger guy, he had a fantastic career in Europe. He himself is an aspiring coach in the long-term, and it’s a great opportunity to bring somebody in that has a lot of similar, relevant experience to our players, and put him in a role where he can help connect, relate, and communicate with them over the course of the camp.”

The players’ experience seems just as important to adidas as ensuring that the practices, drills, and scrimmages showcasing them remain not only relevant to NBA teams, but consistent with the information they get on prospects from the states.

“We’ve made some big steps over the last year by including BAM (Basic Athletic Measurement) testing, which is the official biometric testing of the NBA,” Grancio said. “They partner with the league at the Chicago pre-draft camp to measure agility, jump height, quickness, and we’ve invested in bringing them into the Eurocamp environment so we can get the exact same metrics and readings off of all of the athletes that are participating. So if you’re a general manager, you can look at statistics that are absolutely identical, measured the same way, and certified by the same group of people to compare an athlete that might be coming from Slovenia, and a kid that’s coming from Kansas.”

In addition to skills testing (and unlike the Chicago camp where it is solely measurement and drill-based), the players have the opportunity to participate in games against one another. Some choose not to, of course, in favor of individual workouts where there is less downside and a player’s unique skill-set can be showcased.

The talent level at the camp, at least in terms of players who might make an immediate NBA impact next season, isn’t nearly as deep as in years past. Only one international player, shooting guard Evan Fournier of France, is projected as a possible late-first-round pick, while just a few others – Tomas Satoransky (combo guard, Czech Republic), Kostantinos Papanikolaou (small forward, Greece), Tornike Shengelia (power froward, Georgia), and Nihad Djedovic (wing, Bosnia) — are projected to possibly be taken in the second round.

As a comparison, last year’s camp had three top-10 2011 NBA draft picks attend — Jonas Valanciunas, Jan Veseley, and Bismack Biyombo. But the amount of NBA-ready talent is always going to fluctuate year over year, so the important thing for adidas is to do what they’ve been doing, which is to continue to put on the premier pre-draft camp for international players.

There are plans in the works to televise portions of the camp in the future, most likely through a partnership with NBATV. In the meantime, keep it here over the next few days as we bring you the latest news from Treviso.

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