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Jeremy Lin now owns trademark for “Linsanity”

May 31, 2012, 2:48 PM EDT

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If someone is going to profit off “Linsanity,” or what’s left of it, it should be Jeremy Lin himself.

And if you’re a Harvard economics graduate, you should know how to make that happen.

That starts for him with the news Lin has won the trademark for the word “Linsanity,” reported by Newsday (via Ball Don’t Lie).

“Linsanity” belongs to Jeremy Lin. The U.S. Patent and Trademark Office has registered the term for Lin, who in February moved to take control of the catchphrase that encapsulated his meteoric rise from undrafted player to starter.

Lin’s filing Feb. 13 came six days after a California man with no ties to the Knicks guard became the first to apply for a Linsanity trademark. A second filing was made Feb. 9 and another Feb. 14.

The trademark office tries to award the rights to something like this to the person it applies to if the request is filed in a timely manner — because Lin should be making the money, not some random guy on the other side of the country.

And there is still money to be made. Lin’s on the court status may have shrunk (next year will depend on what moves the Knicks make this summer) but he is still a big draw and marketing phenom. He sells a lot of jerseys, he puts a lot of butts in seats.

Which is why the Knicks will match any offer for him, whether or not they have to use their mid-level exception.

  1. doctorfootball - May 31, 2012 at 2:58 PM

    Smart move, Jeremy. Now, learn to play defense. Cut down on those turnovers, and Linsanity will live on. By the way, there was a woman at the Garden a few months back with a sign that read “I want you Linside me.” lol

    • Mr. Wright 212 - May 31, 2012 at 3:37 PM

      I saw that sign.

      He can play defense. I’ve seen it. He needs to just become more tactical with it, like knowing when to go over or under screens. The willingness is there. He has the right coach to learn the semantics. He’ll be fine.

  2. abchome - May 31, 2012 at 3:16 PM

    Lin’s still a good player and still popular, but “Linsanity” is long dead.

    • doctorfootball - May 31, 2012 at 3:36 PM

      If Lin keeps playing the way he did when he got his first start then Linsanity lives on. You know not what you speak of, sir.

      • md23rewlz - May 31, 2012 at 4:10 PM

        When he first was put into the starting lineup, he played at a statistically unsustainable level. The thing is dead and has been for a while.

  3. md23rewlz - May 31, 2012 at 4:07 PM

    Does he also own the trademark to the phrase “jumping the shark”? Because he should probably get on that, too.

    • p1nch3dloaf - May 31, 2012 at 5:02 PM

      The ‘Fonz’ owns that one….maybe he should get a jump start and file for “Lindenburg”, just in case.

  4. colinsnooks - May 31, 2012 at 5:19 PM

    Lindifference

  5. exibitsman - May 31, 2012 at 6:15 PM

    I think the brooklyn nets should.bring in jeremy lins to
    back up DW at pg.

  6. bbk1000 - May 31, 2012 at 7:23 PM

    If he ends up in the gutter will he have the sensibility to trademark “ginsanity”?

    Bukowski rules….

  7. mojosmagic - May 31, 2012 at 7:37 PM

    The guy sucks so it is a moot point.

  8. georgemuresanwasmygiant - Jun 6, 2012 at 10:56 PM

    How can a second filing come Feb 9 and the first come Feb 13?

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