May 31, 2012, 2:48 PM EDT
If someone is going to profit off “Linsanity,” or what’s left of it, it should be Jeremy Lin himself.
And if you’re a Harvard economics graduate, you should know how to make that happen.
“Linsanity” belongs to Jeremy Lin. The U.S. Patent and Trademark Office has registered the term for Lin, who in February moved to take control of the catchphrase that encapsulated his meteoric rise from undrafted player to starter.
Lin’s filing Feb. 13 came six days after a California man with no ties to the Knicks guard became the first to apply for a Linsanity trademark. A second filing was made Feb. 9 and another Feb. 14.
The trademark office tries to award the rights to something like this to the person it applies to if the request is filed in a timely manner — because Lin should be making the money, not some random guy on the other side of the country.
And there is still money to be made. Lin’s on the court status may have shrunk (next year will depend on what moves the Knicks make this summer) but he is still a big draw and marketing phenom. He sells a lot of jerseys, he puts a lot of butts in seats.
Which is why the Knicks will match any offer for him, whether or not they have to use their mid-level exception.
- Breaking down Western Conference playoff chase with two weeks left in season 3
- Breaking down Eastern Conference playoff chase with two weeks left in season 4
- Five Things We Learned in NBA Sunday: Dwyane Wade is going to will Heat into playoffs 12
- Sad news: Craig Sager announces his cancer has returned 15
- NBA players’ union head believes new labor deal can be reached without a work stoppage 9
- Kendrick Perkins says you’re blowing the LeBron James/Kevin Love thing way out of proportion 22
- Mark Cuban rips officials, NBA: ‘It’s criminal’ how Monta Ellis doesn’t get calls 25
- Shaquille O’Neal says he regrets leaving Magic for Lakers 43