May 26, 2012, 5:00 PM EDT
ESPN’s rafters commercials have been really good. The Kevin Durant one held the promise of future, the Paul Pierce one held the reminder of glory for a franchise that hasn’t seen a title since 2008. The new “A Champion Will Rise” commercials speak to the league’s history, and feature two of the greatest to ever play the game.
Chills, man. Chills.
It brings to light what’s at stake here. We think of champions so much in the context of the now, of this season, of this era. But that title represents so much more in the very lives of these men. For LeBron James, it’s validation, for Paul Pierce, it’s proof. For Durant, it’s a message of arrival, for Duncan, it’s joy.
The sacrifice is given in exchange for the banner, for the ring, for the title. In a month, someone’s going to have their legacy changed forever.
- Thunder GM says team won’t amnesty Kendrick Perkins 7
- Western Conference Finals preview: Grizzlies vs. Spurs 1
- Pacers advance to the Eastern Conference Finals with Game 6 win over Knicks 39
- Roy Hibbert with the monster block on a dunk attempt from Carmelo Anthony (VIDEO) 24
- Nate Robinson unlikely to return to Bulls next season 15
- Knicks predictably drop Game 4 to Pacers, fall behind 3-1 (93)
- LeBron James shrugs off claims he’s a flopper (64)
- Kobe Bryant responds to Michael Jordan comparison from Phil Jackson (64)
- Seattle group releases statement; forced to wait, hope for expansion (63)
- Bad shooting night for Bulls dooms them in game Game 4. And series. (62)
- Oxbow ends Orb's Triple Crown hopes
- PBT: Pacers top Knicks, punch ticket to conf. finals
- PST: Teary Beckham likely plays final game
- PFT: Pre-draft fears about Gronk coming true
- MST: Carpenter wins pole for 97th Indianapolis 500
- CBT: Chance Coach K returns for '16 Games
- PHT: Couture strikes in OT, lifting Sharks in Game 3
- Play Video: Grizzlies ready for 'running' Spurs
- Play Video: Durant won't 'compromise himself' like other stars
- Play Video: Knicks avoid elimination
- Play Video: Heat finish off Bulls, James 'has no energy left'
- Play Video: Health woes make Heat vulnerable
- Play Video: Good news for Sacramento, Kings stay