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Sixers bring Dr. J. back in house as consultant, ambassador

May 6, 2012, 9:34 AM EDT

Julius Erving, Bobby Jones AP

It’s about history and connection in a city that really gets those things.

Philadelphia 76ers fans are starved for a championship, but that is not happening this year. But new owner Josh Harris and CEO Adam Aron know that it’s going to take more than just winning to really win over the fans in Philly — it’s going to take passion, commitment and an embracing of the team’s legacy.

So it was a smart move to bring Dr. J back in the house.

The team announced that Hall of Famer Julius Erving is back in the fold as a “strategic advisor” for the franchise. He will consult with ownership on basketball matters and be a goodwill ambassador for the franchise (that means shaking sponsors hands a couple times a year).

It’s a good move for both sides. For the team, it’s a connection with history and the glory days. Fans will like it. For Erving, a guy who has had to sell a lot of his memorabilia following some rough investments, it’s a steady paycheck. Everybody wins.

Eventually it will take wins, too, to keep the fans in Philly happy. But a first round series win over the Bulls would be a good step in that direction, too.

  1. tfoz5150 - May 6, 2012 at 9:52 AM

    And hopefuly a second round win too.

    • jblah - May 6, 2012 at 12:07 PM

      if we get past the bulls we have a good chance of winning that 2nd round. unfortunately, we’ll probably run out of luck when we face miami.

  2. 700levelvet - May 6, 2012 at 10:14 AM

    NBA Royalty……….

  3. sasquash20 - May 6, 2012 at 5:45 PM

    Dr.J was so smooth and silky. That 83 Sixers team is one of the best teams ever put together. Doc, Cheeks, Moses, Boston Strangler, and Bobby Jones. Not to mention a deep bench.

    • bozosforall - May 7, 2012 at 11:34 AM

      Boston Strangler…gotta love that one.

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