May 6, 2012, 9:34 AM EDT
It’s about history and connection in a city that really gets those things.
Philadelphia 76ers fans are starved for a championship, but that is not happening this year. But new owner Josh Harris and CEO Adam Aron know that it’s going to take more than just winning to really win over the fans in Philly — it’s going to take passion, commitment and an embracing of the team’s legacy.
So it was a smart move to bring Dr. J back in the house.
The team announced that Hall of Famer Julius Erving is back in the fold as a “strategic advisor” for the franchise. He will consult with ownership on basketball matters and be a goodwill ambassador for the franchise (that means shaking sponsors hands a couple times a year).
It’s a good move for both sides. For the team, it’s a connection with history and the glory days. Fans will like it. For Erving, a guy who has had to sell a lot of his memorabilia following some rough investments, it’s a steady paycheck. Everybody wins.
Eventually it will take wins, too, to keep the fans in Philly happy. But a first round series win over the Bulls would be a good step in that direction, too.
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- Kevin Love says Timberwolves owner should focus on his own team following trade to Cavaliers 32
- Iman Shumpert excited to play in triangle offense because he won’t just have to stand in the corner 6
- Timberwolves owner: Kevin Love might regret trade because he’ll be third banana with Cavaliers 48
- Anthony Davis and Kenneth Faried lead Team USA in final World Cup tune-up 20
- Thunder trade Hasheem Thabeet to 76ers 37
- From late-arriving to a LeBron James favorite, Kevin Love comes full circle 17
- Clippers trade Jared Dudley and first rounder to Bucks for Carlos Delfino and Miroslav Raduljica 23