May 6, 2012, 9:34 AM EDT
It’s about history and connection in a city that really gets those things.
Philadelphia 76ers fans are starved for a championship, but that is not happening this year. But new owner Josh Harris and CEO Adam Aron know that it’s going to take more than just winning to really win over the fans in Philly — it’s going to take passion, commitment and an embracing of the team’s legacy.
So it was a smart move to bring Dr. J back in the house.
The team announced that Hall of Famer Julius Erving is back in the fold as a “strategic advisor” for the franchise. He will consult with ownership on basketball matters and be a goodwill ambassador for the franchise (that means shaking sponsors hands a couple times a year).
It’s a good move for both sides. For the team, it’s a connection with history and the glory days. Fans will like it. For Erving, a guy who has had to sell a lot of his memorabilia following some rough investments, it’s a steady paycheck. Everybody wins.
Eventually it will take wins, too, to keep the fans in Philly happy. But a first round series win over the Bulls would be a good step in that direction, too.
- Kyrie Irving out for Game 3 for Cavaliers with knee tendonitis 0
- Lil B says James Harden is officially under the Based God’s curse 22
- Warriors don’t live by 3, die by 3. They live by defense, live by defense 8
- Stephen Curry drops 40, Warriors rout Rockets by 35 to take 3-0 series lead 27
- Hawks Kyle Korver out for remainder of playoffs with high ankle sprain 17
- Report: Scott Skiles in lead to become next Orlando coach 17
- Report: Jeff Van Gundy candidate for Pelicans’ coaching job 16
- Cavs’ improved defense deserves credit for commanding 2-0 Eastern Conference Finals lead 36