Skip to content

Mavericks change of business models came to roost on court

May 6, 2012, 10:30 AM EST

Dallas Mavericks owner Cuban reacts during the second half of their NBA basketball game against the Los Angeles Clippers in Dallas Reuters

The old model wasn’t going to work anymore.

Mark Cuban has read the new CBA that the owners and players signed off on after the lockout, and he saw the increasingly punitive taxes and penalties on big spending teams. He looked at his business model of the last decade — which was to win by spending like the ATM machines that are the Lakers and Knicks — and knew things had to change.

Flexibility became the watchword. Starting this season Cuban started to look to the future reshaping the roster with younger free agents — ideally both Dwight Howard and Deron Williams at the time — and made hard choices. Dallas didn’t bring Tyson Chandler back. Or Caron Butler. Or J.J. Barea. Or DeShawn Stevenson.

Combine that with the roll of the dice on Lamar Odom that flamed out, and the Mavericks didn’t have the depth, didn’t have a different guy who could step up every night as the second star. Last season they had depth and matchups that could confound anyone. Last season those guys were key behind Dirk Nowitzki — and the team leader himself showed up this year with a championship hangover not ready to play at his peak. His shooting percentage dropped from 51.7 last season to 45.7 this season and there was nobody there to consistently pick up the slack.

The result was the defending champs getting unceremoniously swept out of the playoffs by the up-and-coming Oklahoma City Thunder.

The Dallas defense was still solid this season, but their Mavericks offense fell from eighth best in the league (109.7 points per 100 possessions) the year of their championship to 22nd best this season (103.3 points per 100).

It was the price of flexibility.

This coming summer Jason Terry likely is gone. Jason Kidd may come back but not at the price he’s asking. Shawn Marion and Brendan Haywood will be moved if Dallas can find takers, although Marion’s defensive value may keep him in the fold. Any player not born in Germany is not safe on this roster going forward.

Flexibility.

It is Nowitzki and the chance to chase Deron Williams this summer that is the drive. The original goal was to lure Williams and Dwight Howard, but Howard chose to spend another year with Orlando (even if the Magic decide they need to trade him the Mavericks do not have the assets anymore). Williams is the target, but he does like the idea of Brooklyn and staying with the Nets. Even though that franchise has little shot at Howard or another big name either. Here is what Marc Stein wrote at ESPN.

One source well-acquainted with Williams’ thinking told ESPN.com this weekend that the Mavericks, in their current state, have no better than a “50-50 shot” of getting D-Will’s signature in July …

Even if Dallas does not land Williams, it has landed cap space and the ability to make moves and evolve this team into a future winner. Cuban saw what Jerry Buss did with years the Lakers — make moves too early rather than too late — and saw the new CBA rules and made his move. In a couple years we may look back and see it as brilliant.

But this season it came home to roost on the court in a first round playoff sweep at the hands of the Thunder. It was the price paid for a gamble. Cuban tried for the half-court shot of trying to rebuild on the fly and not take a step back, and that missed like half-court shots usually do.

But the Mavericks got their ultimate goal. They have cap space and flexibility. Now we’ll see what they can do with it.

Latest Posts
  1. Hornets’ Kemba Walker has successful knee surgery, expected to miss a minimum of 6 weeks

    Jan 29, 2015, 12:01 AM EST

    New Orleans Pelicans v Charlotte Hornets Getty Images

    The good news is that Walker may return in as little as six weeks, which means Charlotte’s playoff chances should remain intact.

  2. George Gervin on Klay Thompson’s 37-point quarter: ‘I don’t feel he broke my record’

    Jan 28, 2015, 11:15 PM EST

    NBA All-Star Jam Session 2014 Getty Images

    The Hall of Famer held the previous record with 33 points in a period, but did so before the three-point line was implemented.

  3. NBA says Matt Barnes’ $25K fine had nothing to do with Suns owner Robert Sarver

    Jan 28, 2015, 8:50 PM EST

    Los Angeles Clippers v Phoenix Suns Getty Images

    Barnes immediately played the victim card after receiving the fine, but the NBA (and the video) say otherwise.

  4. Phil Jackson denies illegally deflating basketballs while playing for the Knicks

    Jan 28, 2015, 7:50 PM EST

    Phil Jackson, James Dolan, executive chairman of the Madison Square Garden Company AP

    “Softer but not illegal,” Jackson attempted to clarify.

  5. LeBron James out Wednesday vs. Blazers with wrist injury

    Jan 28, 2015, 7:00 PM EST

    Cleveland Cavaliers v Golden State Warriors Getty Images

    Cleveland is just 1-8 without LeBron in the lineup this season.

  6. Kobe Bryant expected to be ready for start of 2015-16 season after undergoing successful shoulder surgery

    Jan 28, 2015, 6:37 PM EST

    Phoenix Suns v Los Angeles Lakers Getty Images

    Bryant will miss the remainder of the current season, and is expected to be sidelined for nine months.

  7. J.R. Smith says he’s playing better in Cleveland because there’s less partying

    Jan 28, 2015, 6:13 PM EST

    Cleveland Cavaliers v Detroit Pistons Getty Images

    One may have to work a little harder to find the late night parties in Cleveland.

  8. Bucks sign Jorge Gutierrez to 10-day contract

    Jan 28, 2015, 5:30 PM EST

    Jason Kidd AP

    Larry Sanders’ suspension allows Milwaukee to add 16th player

  9. Tayshaun Prince: “Obviously I want to be in a winning situation”

    Jan 28, 2015, 4:45 PM EST

    Boston Celtics v Denver Nuggets Getty Images

    He is likely bought out if the Celtics can’t find a trade partner.

  10. Nets doctor expects Mirza Teletovic to make full recovery

    Jan 28, 2015, 1:55 PM EST

    Washington Wizards v Brooklyn Nets Getty Images

    Teletovic being released from hospital today

  11. Phil Jackson once admitted championship Knicks deflated balls

    Jan 28, 2015, 1:17 PM EST

    Jackson AP

    Jackson said breaking rule gave New York an edge due to team’s style of play

  12. Kevin Durant out against Knicks

    Jan 28, 2015, 12:42 PM EST

    Oklahoma City Thunder v New York Knicks Getty Images

    Thunder remain heavy favorites

  13. Report: Terrence Ross riding bench in Toronto but will not be traded

    Jan 28, 2015, 12:05 PM EST

    Philadelphia 76ers V Toronto Raptors Getty Images

    The Raptors are trying to be patient and tap into his potential.

  14. Nikola Mirotic’s unique style rewarding Bulls for waiting on him

    Jan 28, 2015, 11:17 AM EST

    Chicago Bulls V San Antonio Spurs Getty Images

    Mirotic, drafted in 2011, is a darkhorse challenger to Andrew Wiggins for Rookie of the Year

  15. Report: Executives have proposed moving up NBA trade deadline

    Jan 28, 2015, 9:59 AM EST

    Dallas Mavericks v New Orleans Pelicans Getty Images

    It probably would matter less than before, but why change the date?

Featured video

Who should be All-Star Game reserves?
Top 10 NBA Player Searches
  1. K. Bryant (6985)
  2. H. Whiteside (6773)
  3. R. Rubio (6632)
  4. C. Anthony (6569)
  5. K. Martin (6396)
  1. D. Howard (6384)
  2. N. Batum (6227)
  3. K. Walker (6029)
  4. T. Jones (5605)
  5. L. Aldridge (5346)