Skip to content

Lockout? What lockout? NBA gets strong television ratings

Apr 25, 2012, 2:50 PM EDT

Image (1) television07-thumb-250x166-21995.png for post 6282

When the lockout dragged on we kept hearing about how fans were going to stay away from the NBA this season. We had fans saying would not come back.

Um, yes you did.

The final numbers are in on the season and while the NBA didn’t see explosive growth the television ratings for the regular season were up this year, reports the USA Today.

ABC’s games are averaging 3.3% of U.S. TV households, up 10% from last year. ESPN, despite a scrambled schedule that put NBA games in time slots where they hadn’t previously aired, is averaging 1.3%. That’s even with last year, when ESPN’s NBA games got their best ratings since the network got NBA rights in 2002.

TNT’s games are averaging 1.7%. That’s up only slightly from last year, when NBA got strong ratings partly from the buzz about LeBron James joining the Miami Heat. But TNT is on track for its most-watched NBA games ever in part because of continuing interest in the Heat — its four highest-rated games, outside Christmas Day, involved that team.

With teams like the Heat, Bulls, Thunder and two teams from the Los Angeles market in the playoffs, expect ratings to be up for the postseason as well.

Latest Posts
  1. Thabo Sefolosha: Too soon to say when I’ll play again

    Jul 30, 2015, 10:31 AM EDT

    Thabo Sefolosha AP

    Hawks wing says his leg and ankle feel better

  2. 76ers sign Richaun Holmes

    Jul 30, 2015, 9:28 AM EDT

    Philadelphia 76ers: Richaun Holmes Portrait Getty Images

    Philadelphia drafted Holmes in second round

  3. Matt Barnes ready to “foul the beep” out of DeAndre Jordan when Grizzlies, Clippers meet

    Jul 30, 2015, 8:33 AM EDT

    cd0ymzcznguwzdbhnduynddiytjhm2yyzthlmtjjotqwyyznpthkoty3ytfmn2fjnjvlyjeyytc0mwvlngi0nwqyzmjh AP

    Barnes is a perfect fit in for the “grit and grind” style of the Grizzlies.

  4. Wesley Matthews says Trail Blazers never made him an offer, “I was pissed off”

    Jul 30, 2015, 8:00 AM EDT

    Memphis Grizzlies v Portland Trail Blazers - Game Three Getty Images

    Portland not making a call means they knew Aldridge was gone and it was time to rebuild.

  5. Report: Rockets sign Chuck Hayes to one-year deal

    Jul 30, 2015, 12:55 AM EDT

    Toronto Raptors v New York Knicks Getty Images

    The Rockets have nice depth up front.

  6. Anthony Davis excited to get running in Alvin Gentry’s offense

    Jul 29, 2015, 10:55 PM EDT

    Golden State Warriors v New Orleans Pelicans - Game Four Getty Images

    The Pelicans were one of the slowest paced teams in the NBA last season, that’s about to change.

  7. Chris Kaman has new reality show, to air on Mark Cuban’s network

    Jul 29, 2015, 9:30 PM EDT

    Philadelphia 76ers v Los Angeles Lakers Philadelphia 76ers v Los Angeles Lakers

    “I think someone who would watch this would think there is something wrong with me and something wrong with my friends.” — Chris Kaman

  8. Report: Veteran point guard Andre Miller reaches one-year deal with Timberwolves

    Jul 29, 2015, 8:47 PM EDT

    Shabazz Napier, Andre Miller Shabazz Napier, Andre Miller

    Andrew Wiggins and Karl-Anthony Towns are about to be finishing alley-oops from the best lob passer in the game.

  9. Warriors promote Luke Walton to lead assistant coach

    Jul 29, 2015, 6:55 PM EDT

    Golden State Warriors v New Orleans Pelicans Getty Images

    Kerr says Luke Walton is a future head coach in the NBA.

  10. Raptors’ coach Dwane Casey says expect more small ball from the Raptors this year

    Jul 29, 2015, 6:31 PM EDT

    Toronto Raptors v Washington Wizards - Game Four Getty Images

    Toronto has shifted the roster to be more defensive, and be able to go smaller.

  11. Raptors hire Jerry Stackhouse as assistant coach

    Jul 29, 2015, 4:22 PM EDT

    Stackhouse drives against Carter Getty Images

    Rex Kalamian and Andy Greer also join Dwane Casey’s staff

  12. Jerry Colangelo: I think LeBron James wants to be part of Team USA

    Jul 29, 2015, 2:03 PM EDT

    cd0ymzcznguwzdbhnduynddiytjhm2yyzthlmtjjotqwyyznpwmxmdgxmdzhnmq1mwfkn2ewnwi0m2zkowvjzwnhmdmz AP

    Cavaliers star has avoided making a public decision

  13. Brazil’s automatic basketball bid for 2016 Olympics in jeopardy over money

    Jul 29, 2015, 1:04 PM EDT

    Tiago Splitter, Rudy Fernandez, Leandrinho Barbosa AP

    If Brazil qualifies through FIBA Americas Championship, that could close door for another North/South American team from qualifying

  14. Phil Jackson on Kobe Bryant: ‘I could feel his hatred’

    Jul 29, 2015, 12:00 PM EDT

    Los Angeles Lakers v Charlotte Bobcats Getty Images

    Lakers were in a bad place when Jackson first stepped away

  15. LeBron James Twitter Q&A: NFL career, Kobe Bryant’s best play, Ronda Rousey and more

    Jul 29, 2015, 10:13 AM EDT

    Cleveland Cavaliers v Los Angeles Lakers Cleveland Cavaliers v Los Angeles Lakers

    Cavaliers star also addresses his favorites – including place to play, rapper, and teammates

Top 10 NBA Player Searches
  1. K. Bryant (2861)
  2. B. Haywood (2461)
  3. I. Thomas (2394)
  4. A. Randolph (1963)
  5. L. James (1886)