Skip to content

Playing to stereotype, Heat to open nightclub in arena

Apr 19, 2012, 12:43 PM EDT

T-Mobile Magenta Carpet At The NBA All-Star Game - Arrivals Getty Images

Miami fans arrive late, are there to be seen, and are on their iPhones the entire game planning where to go after — the basketball is an afterthought. If it’s a thought at all.

Well, that’s the stereotype. It’s not true all the way around the block — check out the fans in the “cheap” 400-level seats, up above the luxury boxes, and tell me those fans aren’t there for the game. Those fans are there to scream. But stereotypes exist for a reason and the Miami Heat are about to cater to them.

A Hyde Nightclub is opening in AmericanAirlines Arena on Heat game nights next season, reports Bloomberg on Businessweek.com. If you just had to ask what Hyde nightclub is, you can assume you will never get past the velvet rope.

Sam Nazarian, the Los Angeles restaurant and hotel owner, plans to open a Hyde nightclub at the Miami Heat’s AmericanAirlines Arena as sports venues expand their entertainment offerings….

The club will feature multiple bars, lounge areas, flat-screen televisions and a private dining room.

This isn’t the first Hyde club in an arena — the Lakers already have one at Staples Center. Yes, you should have guessed that.

The natural instinct here is to rip the Heat and their fans, but really this is just smart business. There are a lot of very rich people in Miami who want to pay a lot to come to Heat games and the team would be stupid not to offer amenities and take that money. The real fans, the people wondering why the Heat don’t run more LeBron James/Dwyane Wade pick-and-rolls in the fourth quarter, will still come or watch on television. They aren’t going anywhere. So if you can soak some guy for a bottle of Crystal in a club and put that in your bottom line, go for it.

Latest Posts
  1. LeBron James calls for non-violence after Brelo verdict

    May 25, 2015, 4:30 PM EDT

    cd0ymzcznguwzdbhnduynddiytjhm2yyzthlmtjjotqwyyznptfhodazn2mxnwvmm2zknmq1mdljytayytg0mtuynwi4 AP

    Cavaliers star says he will research case further before saying more

  2. Rumor: Paul Pierce might opt out of contract with Wizards, join Clippers

    May 25, 2015, 2:59 PM EDT

    Atlanta Hawks v Washington Wizards-Game Six Getty Images

    Doc Rivers decided to offer his mid-level exception money last summer to Spencer Hawes instead of Pierce. He’d like that one over.

  3. LeBron James carries load, makes enough plays in Cavaliers win (VIDEO)

    May 25, 2015, 8:00 AM EDT

    Atlanta Hawks v Cleveland Cavaliers - Game Three Getty Images

    LeBron finished with 37 points, 18 rebounds and 13 assists .

  4. Al Horford ejected after elbow to Matthew Dellavedova’s shoulder (VIDEO)

    May 24, 2015, 9:46 PM EDT

    Al Horford Al Horford

    A trend is becoming clear: Do not mess with Dellavedova.

  5. Mitch Kupchak: Lakers “don’t have time” to build through the draft

    May 24, 2015, 6:30 PM EDT

    Mitch Kupchak Mitch Kupchak

    The Lakers will be picking second in next month’s draft.

  6. Lil B says James Harden is officially under the Based God’s curse

    May 24, 2015, 3:30 PM EDT

    James Harden James Harden

    The rapper wants Harden to apologize for stealing his dance.

  7. Stephen Curry glares at heckling Rockets fan, tells him to ‘sit down’

    May 24, 2015, 11:00 AM EDT

    Stephen Curry Stephen Curry

    Curry not only dropped 40, but he was talking back to the fans in Houston.

Featured video

Will Klay Thompson get a little help on James Harden?
Top 10 NBA Player Searches
  1. K. Irving (7095)
  2. K. Love (5930)
  3. D. Howard (5449)
  4. S. Curry (5127)
  5. L. James (4566)
  1. D. Carroll (4341)
  2. P. Beverley (4103)
  3. K. Bryant (3895)
  4. K. Durant (3797)
  5. M. Speights (3698)