Apr 19, 2012, 12:43 PM EDT
Miami fans arrive late, are there to be seen, and are on their iPhones the entire game planning where to go after — the basketball is an afterthought. If it’s a thought at all.
Well, that’s the stereotype. It’s not true all the way around the block — check out the fans in the “cheap” 400-level seats, up above the luxury boxes, and tell me those fans aren’t there for the game. Those fans are there to scream. But stereotypes exist for a reason and the Miami Heat are about to cater to them.
A Hyde Nightclub is opening in AmericanAirlines Arena on Heat game nights next season, reports Bloomberg on Businessweek.com. If you just had to ask what Hyde nightclub is, you can assume you will never get past the velvet rope.
Sam Nazarian, the Los Angeles restaurant and hotel owner, plans to open a Hyde nightclub at the Miami Heat’s AmericanAirlines Arena as sports venues expand their entertainment offerings….
The club will feature multiple bars, lounge areas, flat-screen televisions and a private dining room.
This isn’t the first Hyde club in an arena — the Lakers already have one at Staples Center. Yes, you should have guessed that.
The natural instinct here is to rip the Heat and their fans, but really this is just smart business. There are a lot of very rich people in Miami who want to pay a lot to come to Heat games and the team would be stupid not to offer amenities and take that money. The real fans, the people wondering why the Heat don’t run more LeBron James/Dwyane Wade pick-and-rolls in the fourth quarter, will still come or watch on television. They aren’t going anywhere. So if you can soak some guy for a bottle of Crystal in a club and put that in your bottom line, go for it.
Apr 25, 2014, 12:16 AM EDT
Memphis leads the series 2-1 and have game 4 in their place Saturday.
Apr 24, 2014, 11:06 PM EDT
Roy Hibbert is benched in the fourth quarter as Atlanta gets the job done once again.
Apr 24, 2014, 10:05 PM EDT
When this goes in you know its your night.
Apr 24, 2014, 9:43 PM EDT
It’s real, and it’s spectacular.
Apr 24, 2014, 8:44 PM EDT
Westbrook’s level of annoyance is impressive.
Apr 24, 2014, 7:45 PM EDT
This is just interesting to watch.
Apr 24, 2014, 5:46 PM EDT
Sorry KD, but through two games Allen has been the MVP of this series.
Apr 24, 2014, 5:00 PM EDT
No suspension for McRoberts. Somehow.
Apr 24, 2014, 3:59 PM EDT
Jabari Parker says he passed more than Carmelo because he had a better team to pass to.
Apr 24, 2014, 3:17 PM EDT
He wants Steph Curry money, but he’ll likely get more like $7 million a year.
Apr 24, 2014, 2:32 PM EDT
Gasol basically wants D’Antoni gone, but even then he likely moves on.
Apr 24, 2014, 1:56 PM EDT
Oscar Robertson thinks ‘Melo should get out of Dodge (and go to Houston).
Apr 24, 2014, 1:22 PM EDT
Kevin Pritchard tweets message from Pacers president
Apr 24, 2014, 12:44 PM EDT
Less-heralded Damien Inglis declares, too
Apr 24, 2014, 12:01 PM EDT
He will not be getting a baseball contract soon.
Apr 24, 2014, 11:26 AM EDT
Dwyane Wade does writeup on Serena Williams
Apr 24, 2014, 10:52 AM EDT
Harden is frustrated. He should be, shooting under 30 percent for two games.
Apr 24, 2014, 10:19 AM EDT
Grizzlies guard gets Joe Dumars Trophy over Jeff Green, Channing Frye, Bradley Beal, Damian Lillard and Mike Dunleavy
Apr 24, 2014, 9:24 AM EDT
Trail Blazers forward is averaging 44.5 points trhough two games
- Memphis’ defense, discipline propel them past Thunder in overtime lead series 2-1 0
- Hawks take a 2-1 series lead over top-seeded Pacers 13
- Josh McRoberts fined $20,000 for forearm foul to LeBron’s throat 44
- Oscar Robertson says if he were Carmelo Anthony “I would leave today” 49
- Larry Bird, through Pacers general manager, says Frank Vogel’s job is safe 11