Apr 19, 2012, 12:43 PM EDT
Miami fans arrive late, are there to be seen, and are on their iPhones the entire game planning where to go after — the basketball is an afterthought. If it’s a thought at all.
Well, that’s the stereotype. It’s not true all the way around the block — check out the fans in the “cheap” 400-level seats, up above the luxury boxes, and tell me those fans aren’t there for the game. Those fans are there to scream. But stereotypes exist for a reason and the Miami Heat are about to cater to them.
A Hyde Nightclub is opening in AmericanAirlines Arena on Heat game nights next season, reports Bloomberg on Businessweek.com. If you just had to ask what Hyde nightclub is, you can assume you will never get past the velvet rope.
Sam Nazarian, the Los Angeles restaurant and hotel owner, plans to open a Hyde nightclub at the Miami Heat’s AmericanAirlines Arena as sports venues expand their entertainment offerings….
The club will feature multiple bars, lounge areas, flat-screen televisions and a private dining room.
This isn’t the first Hyde club in an arena — the Lakers already have one at Staples Center. Yes, you should have guessed that.
The natural instinct here is to rip the Heat and their fans, but really this is just smart business. There are a lot of very rich people in Miami who want to pay a lot to come to Heat games and the team would be stupid not to offer amenities and take that money. The real fans, the people wondering why the Heat don’t run more LeBron James/Dwyane Wade pick-and-rolls in the fourth quarter, will still come or watch on television. They aren’t going anywhere. So if you can soak some guy for a bottle of Crystal in a club and put that in your bottom line, go for it.
Apr 18, 2015, 2:00 PM EDT
They’re still expected to play around 32 minutes each.
Apr 18, 2015, 1:18 PM EDT
Ujiri cusses at a playoff pep rally for the second straight year.
Q&A: Corey Brewer on trade from Timberwolves, his 51-point game, Harden’s MVP case, Rockets vs. Mavericks
Apr 18, 2015, 12:30 PM EDT
Brewer has been a key member of the rotation for the two-seeded Rockets.
Apr 18, 2015, 11:00 AM EDT
Every playoff series is predicted.
Apr 18, 2015, 9:30 AM EDT
How do you feel about a lot of hack-a-Jordan for six or seven games?
Apr 18, 2015, 8:00 AM EDT
With most 2014 conference-finalists eliminated, Warriors are clear favorite
Apr 18, 2015, 12:30 AM EDT
Their rivalry goes back until the Dwight Howard free agent recruitment. If not earlier.
Apr 17, 2015, 11:30 PM EDT
The winner in 7 games will be …
Apr 17, 2015, 10:30 PM EDT
Cuban also says of Houston: “that’s not a very good team over there.”
Apr 17, 2015, 9:30 PM EDT
Can Brooklyn win a game?
Sounds like Pacers president Larry Bird, head coach Frank Vogel don’t want Roy Hibbert back next year
Apr 17, 2015, 8:30 PM EDT
Hibbert has a player option for $15.5 million next season.
Apr 17, 2015, 7:30 PM EDT
Three PBT writers pick the Warrior to beat the Cavaliers in the Finals.
Apr 17, 2015, 6:45 PM EDT
Wesley Matthews. Arron Afflalo. Nicolas Batum. C.J. McCollum. Chris Kaman. Mike Conley. Tony Allen. All injured.
Apr 17, 2015, 6:00 PM EDT
Projection: 2016-17: $89 million; 2017-18: $108 million.
Apr 17, 2015, 5:15 PM EDT
I just think Doc Rivers the GM has tied the hands of Doc Rivers the coach too much — the Spurs versatility and depth gives Gregg Popovich more options.
Apr 17, 2015, 4:38 PM EDT
He is expected to make a full recovery.
Apr 17, 2015, 3:59 PM EDT
It’s great to see Anthony Davis on the playoff stage for the first time. Even if it doesn’t last long.
Apr 17, 2015, 3:15 PM EDT
Jazz, Bulls, Spurs, Celtics lose
Apr 17, 2015, 2:33 PM EDT
Cavaliers in 5
Apr 17, 2015, 1:48 PM EDT
Warriors in 6
- Q&A: Corey Brewer on trade from Timberwolves, his 51-point game, Harden’s MVP case, Rockets vs. Mavericks 0
- PBT First Round Playoff Previews: Los Angeles Clippers vs. San Antonio Spurs 7
- Why the 2015 NBA playoffs feel wide open – but probably shouldn’t 3
- PBT Extra: Houston, Dallas simply do not like each other 3
- Sounds like Pacers president Larry Bird, head coach Frank Vogel don’t want Roy Hibbert back next year 24
- PBT staff playoff predictions: Lots of Golden State love from us 1
- PBT Extra: Injuries make Grizzlies, Trail Blazers series hard to predict 3
- PBT Extra: Will Spurs depth, versatility prove too much for Clippers? 12