Apr 19, 2012, 12:43 PM EDT
Miami fans arrive late, are there to be seen, and are on their iPhones the entire game planning where to go after — the basketball is an afterthought. If it’s a thought at all.
Well, that’s the stereotype. It’s not true all the way around the block — check out the fans in the “cheap” 400-level seats, up above the luxury boxes, and tell me those fans aren’t there for the game. Those fans are there to scream. But stereotypes exist for a reason and the Miami Heat are about to cater to them.
A Hyde Nightclub is opening in AmericanAirlines Arena on Heat game nights next season, reports Bloomberg on Businessweek.com. If you just had to ask what Hyde nightclub is, you can assume you will never get past the velvet rope.
Sam Nazarian, the Los Angeles restaurant and hotel owner, plans to open a Hyde nightclub at the Miami Heat’s AmericanAirlines Arena as sports venues expand their entertainment offerings….
The club will feature multiple bars, lounge areas, flat-screen televisions and a private dining room.
This isn’t the first Hyde club in an arena — the Lakers already have one at Staples Center. Yes, you should have guessed that.
The natural instinct here is to rip the Heat and their fans, but really this is just smart business. There are a lot of very rich people in Miami who want to pay a lot to come to Heat games and the team would be stupid not to offer amenities and take that money. The real fans, the people wondering why the Heat don’t run more LeBron James/Dwyane Wade pick-and-rolls in the fourth quarter, will still come or watch on television. They aren’t going anywhere. So if you can soak some guy for a bottle of Crystal in a club and put that in your bottom line, go for it.
Sep 3, 2014, 12:20 AM EDT
This is a long shot. At best.
Sep 2, 2014, 11:30 PM EDT
NBA Live 15 hits the stores Oct. 7.
Sep 2, 2014, 10:30 PM EDT
Raduljica deserves another NBA contract following adequate rookie year
Sep 2, 2014, 9:30 PM EDT
Mavericks hold draft rights to Finnish point guard who’s under contract with Russian team
Sep 2, 2014, 8:30 PM EDT
Derrick Rose, James Harden and Kenneth Faried appeared stunned by traditional pregame dance
Sep 2, 2014, 7:30 PM EDT
Golden State also announces signing of Aaron Craft, who previously reached deal
Sep 2, 2014, 6:36 PM EDT
Can’t blame a team for trying, I guess.
Sep 2, 2014, 5:45 PM EDT
He will miss most and maybe all of training camp.
Sep 2, 2014, 4:59 PM EDT
I think the Warriors are pretty set at the guard spot, but he would had some toughness.
Sep 2, 2014, 4:13 PM EDT
When big men run the floor hard, good things happen.
Sep 2, 2014, 3:30 PM EDT
Ingles off to hot start in World Cup
Sep 2, 2014, 2:43 PM EDT
I mean, there’s always a chance.
Sep 2, 2014, 2:01 PM EDT
Team USA was supposed to be a perimeter-based team, but through three games the bigs are stealing the show.
Sep 2, 2014, 1:18 PM EDT
Greek Freak in action.
Sep 2, 2014, 12:39 PM EDT
Curry fired back on Twitter to someone who made a joke at the expense of his shoes.
Sep 2, 2014, 11:59 AM EDT
Erik Spoelstra is changing things up a bit.
Sep 2, 2014, 11:18 AM EDT
Rose was originally penciled in as the starter, but Kyrie Irving has been more deserving thus far.
Sep 2, 2014, 10:37 AM EDT
This should make Bulls fans extremely happy.
Sep 2, 2014, 9:59 AM EDT
Cleveland, now with championship aspirations, may not feel the same way.
Sep 2, 2014, 9:22 AM EDT
Mozgov could play with LeBron James, for David Blatt (his Russian national team coach)
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- Ray Allen on making a decision about next season: “I’m not in any rush” 11
- Derrick Rose after first back-to-back in years: “I’m feeling good right now” 5
- Report: Rajon Rondo wants to start season with Celtics, see how things unfold 11
- Rajon Rondo’s agent denies they asked Celtics for a trade 14