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Playing to stereotype, Heat to open nightclub in arena

Apr 19, 2012, 12:43 PM EDT

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Miami fans arrive late, are there to be seen, and are on their iPhones the entire game planning where to go after — the basketball is an afterthought. If it’s a thought at all.

Well, that’s the stereotype. It’s not true all the way around the block — check out the fans in the “cheap” 400-level seats, up above the luxury boxes, and tell me those fans aren’t there for the game. Those fans are there to scream. But stereotypes exist for a reason and the Miami Heat are about to cater to them.

A Hyde Nightclub is opening in AmericanAirlines Arena on Heat game nights next season, reports Bloomberg on Businessweek.com. If you just had to ask what Hyde nightclub is, you can assume you will never get past the velvet rope.

Sam Nazarian, the Los Angeles restaurant and hotel owner, plans to open a Hyde nightclub at the Miami Heat’s AmericanAirlines Arena as sports venues expand their entertainment offerings….

The club will feature multiple bars, lounge areas, flat-screen televisions and a private dining room.

This isn’t the first Hyde club in an arena — the Lakers already have one at Staples Center. Yes, you should have guessed that.

The natural instinct here is to rip the Heat and their fans, but really this is just smart business. There are a lot of very rich people in Miami who want to pay a lot to come to Heat games and the team would be stupid not to offer amenities and take that money. The real fans, the people wondering why the Heat don’t run more LeBron James/Dwyane Wade pick-and-rolls in the fourth quarter, will still come or watch on television. They aren’t going anywhere. So if you can soak some guy for a bottle of Crystal in a club and put that in your bottom line, go for it.

  1. southbeachtalent - Apr 19, 2012 at 1:32 PM

    Dolphins stadium has Liv, Marlins park has the Clevelander with only body paint on their models. This is the norm down here, as in L.A. How is this news?

    Is this like fishing Kurt?

  2. dannyocean83 - Apr 19, 2012 at 1:40 PM

    I wonder if Delonte West will bring Lebron’s mother to Hyde.

    • southbeachtalent - Apr 19, 2012 at 4:00 PM

      Captain original!

      I wonder if you have the balls to say that to his face?

      I guarantee you don’t.

      • nightman13 - Apr 19, 2012 at 4:16 PM

        Yeah LeBitch is such a bad ass that the only fight he’s ever been in was with with Braylon Edwards’ 160 lb friend.

        I’ll say it to his face and tell him he’s a worthless stat gatherer that doesn’t have the guts to win a close game.

      • BrownsTown (the 1st one, not the new guy using my name) - Apr 19, 2012 at 5:14 PM

        Just a joke, man. LeBron isn’t reading this blog.

      • bucsnsincity - Apr 19, 2012 at 5:53 PM

        I’m pretty sure southbeachtalent is LeBron

      • dadaboi - Apr 19, 2012 at 10:08 PM

        Watch out, we got a badass over here. Everyone should be scared of “nightman13″ because he can say things to people’s faces.

  3. brianjoates - Apr 19, 2012 at 1:48 PM

    LIV is terrible at Sun Life.
    Have not been to new Marlins park.
    Hyde at Triple A will do well, didn’t the Forum have a Club that was a place to be and be seen before and after games?

    • southbeachtalent - Apr 19, 2012 at 2:35 PM

      Yes LIV is terrible, but it’s there.

    • brianjoates - Apr 19, 2012 at 4:34 PM

      A Nightclub at American Airlines Arena is not a bad idea, the games are 95% played at night, why not keep the people there spending money and you keep your players in check as well by offering them entertainment post game. The area is growing and Brickell is just over the river.

      LIV is filled with the west Broward and Palm Coast tank top and jean short wearing dudes. It is not what you think, plus it is a nightclub that operates mostly during 1pm games, because the Dolphins are awful.

  4. boilerup1869 - Apr 19, 2012 at 4:19 PM

    Hey that’s a great idea…maybe the Bulls should give it a try.

    Oh wait, the Bulls don’t need hype and gimmicks to fill the seats every single night.

    • bucsnsincity - Apr 19, 2012 at 5:55 PM

      I’m pretty sure Sam Nazarian could care less about getting fans in the seats… As long as his cub is doing well

      • boilerup1869 - Apr 19, 2012 at 8:18 PM

        Your name should be “defensive-and-embarrassed-heat-fan”

  5. asublimeday - Apr 19, 2012 at 11:18 PM

    “the real heat fans” is an oxymoron

  6. ceschatz - Apr 21, 2012 at 10:59 AM

    How is this news? Orlando has club 180 in their new arena. Are you really stretching this far for some heat hate. Pathetic reporting.

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