Skip to content

Jazz nickname staying in Utah, David Stern says

Apr 16, 2012, 6:59 PM EDT

David Stern AP

The New Orleans Hornets are going to change their name to something actually fitting for the city. New owner (pending the rubber stamp from the league) Tom Benson echoed that again Monday.

How about something like… Jazz? That was the New Orleans teams’ name until it left for that other jazz music hotbed of Salt Lake City. (Read that last sentence again in a sarcastic tone.) So as talk of a possible name change has floated around the idea of New Orleans taking back the Jazz moniker has bubbled to the surface.

Not going to happen, David Stern said at the press conference announcing the 2014 All-Star Game going to New Orleans. Here is the quote, via The Times-Picayune.

“It belongs to Utah,” Stern said. “I wouldn’t make it such an important point. There are many things that are indigenous to the area. I’m sure there will be some wonderful nicknames (suggestions).”

That idea is now DOA. The team in Utah isn’t going to give it up. They now have a long history with it in Utah — how else to you think of Stockton and Malone? — and they are not going to surrender it.

But Stern is right, there are a lot of options. Just know that due to marketing and jersey concerns this is likely a two-year process — nothing changes next season, it would likely be the 2013-14 season when any switch occurs.

Latest Posts
  1. Anthony Davis “definitely” plans on shooting more threes this season

    Aug 29, 2015, 5:00 PM EDT

    Anthony Davis Anthony Davis

    If he develops a consistent three-point shot, it’s over.

  2. You can own Michael Jordan’s original uniform from Space Jam

    Aug 29, 2015, 9:30 AM EDT

    space jam

    Owning this may be better than seeing Space Jam 2 with Lebron James, if that project comes together.

  3. Jim Buss defends Byron Scott as Lakers coach, “He has the Laker blood in him”

    Aug 29, 2015, 8:00 AM EDT

    Los Angeles Lakers v Sacramento Kings Getty Images

    He’s a coach, a brother.” — Lakers’ co-owner Jim Buss on Byron Scott

  4. Friday night video fun: Best hustle plays of 2014-15 season

    Aug 28, 2015, 11:00 PM EDT

    2015 NBA Finals - Game Five Getty Images

    It’s not a coincidence you see stars like Chris Paul, LeBron James, Tim Duncan and Russell Westbrook in a highlight package like this.

  5. Kenneth Faried excited to see what Emmanuel Mudiay will do in Denver

    Aug 28, 2015, 7:59 PM EDT

    USA Basketball Men's National Team Training Camp Getty Images

    It is going to be a rough year in Denver as they give the keys to the offense to a rookie point guard.

  6. Charles Barkley remembers “gentle giant” Darryl Dawkins

    Aug 28, 2015, 3:58 PM EDT

    NBA House - Moynihan Station 2015 Getty Images

    Charles Barkley talked about how he never found Dawkins in a bad mood — he was always jovial.

  7. Nets’ Bojan Bogdanovic rolls ankle readying for EuroBasket, says he’ll be fine

    Aug 28, 2015, 2:15 PM EDT

    Atlanta Hawks v Brooklyn Nets - Game Four Getty Images

    It shouldn’t linger into training camp if he doesn’t aggravate it.

Top 10 NBA Player Searches
  1. D. Rose (2343)
  2. K. Irving (1853)
  3. L. James (1733)
  4. K. Bryant (1615)
  5. A. Davis (1479)