Skip to content

Jazz nickname staying in Utah, David Stern says

Apr 16, 2012, 6:59 PM EDT

David Stern AP

The New Orleans Hornets are going to change their name to something actually fitting for the city. New owner (pending the rubber stamp from the league) Tom Benson echoed that again Monday.

How about something like… Jazz? That was the New Orleans teams’ name until it left for that other jazz music hotbed of Salt Lake City. (Read that last sentence again in a sarcastic tone.) So as talk of a possible name change has floated around the idea of New Orleans taking back the Jazz moniker has bubbled to the surface.

Not going to happen, David Stern said at the press conference announcing the 2014 All-Star Game going to New Orleans. Here is the quote, via The Times-Picayune.

“It belongs to Utah,” Stern said. “I wouldn’t make it such an important point. There are many things that are indigenous to the area. I’m sure there will be some wonderful nicknames (suggestions).”

That idea is now DOA. The team in Utah isn’t going to give it up. They now have a long history with it in Utah — how else to you think of Stockton and Malone? — and they are not going to surrender it.

But Stern is right, there are a lot of options. Just know that due to marketing and jersey concerns this is likely a two-year process — nothing changes next season, it would likely be the 2013-14 season when any switch occurs.

Latest Posts
  1. Kawhi Leonard puts up 32 spot on Clippers (VIDEO)

    Apr 25, 2015, 9:30 AM EDT

    Los Angeles Clippers v San Antonio Spurs - Game Three Getty Images

    The Spurs are Kawhi Leonard’s team now.

  2. Arron Afflalo expected to play for Blazers in Game 3 vs. Grizzlies

    Apr 24, 2015, 9:30 PM EDT

    New Orleans Pelicans v Portland Trail Blazers Getty Images

    Portland, down 0-2 to Memphis, needs all the help it can get.

  3. NBA, 20 teams launch apps for Apple Watch

    Apr 24, 2015, 8:30 PM EDT

    celtics-cavs

    NBA continues its technological push.

  4. PBT Extra: Great playoff series to come in later rounds

    Apr 24, 2015, 6:00 PM EDT

    Chicago Bulls v Cleveland Cavaliers Chicago Bulls v Cleveland Cavaliers

    Looking past the first round to some of the more exciting later matchups to come.

  5. Lakers to send Byron Scott to NBA Draft lottery

    Apr 24, 2015, 4:30 PM EDT

    Portland Trail Blazers v Los Angeles Lakers Getty Images

    He’s got to coach whoever they draft anyway, why not?

  6. Report: Thunder considering Ettore Messina for coach

    Apr 24, 2015, 2:33 PM EDT

    San Antonio Spurs v Los Angeles Clippers - Game Two Getty Images

    Spurs assistant coach achieved incredible success in Europe

  7. Gregg Popovich’s main adjustment: Hope his guys just shoot better

    Apr 24, 2015, 1:07 PM EDT

    San Antonio Spurs v Los Angeles Clippers - Game Two Getty Images

    Despite the chess match going on, guys still have to just hit their looks.

Featured video

Stephen Curry starting to define playoff legacy
Top 10 NBA Player Searches
  1. C. Parsons (4529)
  2. D. Lee (4048)
  3. K. Durant (3992)
  4. D. Rose (3798)
  5. R. Rondo (3766)
  1. A. Afflalo (3725)
  2. P. George (3637)
  3. K. Bryant (3615)
  4. T. Splitter (3613)
  5. D. Harris (3570)