Apr 13, 2012, 10:01 PM EDT
Magic Johnson was on SportsBiz Game On with Darren Rovell Friday and talked about the new Bird/Magic play on Broadway.
But to me, the more interesting parts is about how this play works because of who it draws to the theater — male sports fans — and how those people don’t blink at Broadway prices because they pay that for sporting events.
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- Byron Scott makes ridiculous optimism sound reasonable 40
- Derrick Rose told Carmelo Anthony that if he came to Chicago “the game would be easy” 40
- LeBron James strips on stage, throws clothes into crowd (video) 23
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- Lakers make it official — finally — and hire Byron Scott as head coach 13
- Derrick Rose: “I’ve become a smarter player, but I’m mad it took me seven years to learn it.” 29