Mar 30, 2012, 3:06 PM EDT
There are some very devout Christians playing and coaching in the NBA. Maybe the most visable is Warriors coach Mark Jackson, who also is minister of a church in Los Angeles. But the NBA does not have a guy whose faith is so tied to his persona as is the case with Tim Tebow.
But some of those players — including the Knicks’ Jeremy Lin — have found a new way to wear their faith in public. Literally.
Lin is a big supporter, wearing Active Faith wristbands emblazoned with “IJNIP” — In Jesus’ Name I Play — during games. And the two friends have already recruited Golden State Warriors star guard Stephen Curry and San Diego Padres pitcher Micah Owings as investors in a company that is owned exclusively by athletes.
“It kind of blew up on us overnight and it turned from something that me an Anthony were working on growing step by step to something that turned global,” Smith said.
Sports apparel is a tough market to penetrate — it’s a crowded field. But as far as I know this is a different approach, one that might both appeal to a segment of the market and cut through the clutter.
Plus, there’s not much better or bigger marketing these days than Lin.
But Tolliver says it’s not about that.
“I never, ever, in a million years thought I would be involved in a clothing company,” Tolliver said. “I was like nah, I would never do that. This is something that’s way more meaningful than just making money.”
Mar 28, 2015, 2:00 PM EDT
Kerr was joking, and making light of a mini-controversy that occurred recently with the Cavaliers.
Mar 28, 2015, 12:30 PM EDT
Clark played key bench minutes the same day he was signed.
Mar 28, 2015, 11:00 AM EDT
Cuban went off after the Mavericks were blown out by the Spurs.
Mar 28, 2015, 9:45 AM EDT
Warriors keep rolling, while the Grizzlies are starting to feel like a first round loss.
Mar 28, 2015, 8:30 AM EDT
Highlight-reel play came near the end of a loss to the Nets.
Mar 27, 2015, 11:44 PM EDT
LeBron refused to be dismissive of a seemingly harmless regular season loss.
Mar 27, 2015, 10:30 PM EDT
O’Neal made the remarks while being inducted into the Orlando Magic Hall of Fame.
Mar 27, 2015, 9:30 PM EDT
The injuries continue to pile up for the Rockets.
Mar 27, 2015, 8:30 PM EDT
The battle between Green and Doc Rivers continues in the funniest of ways.
Mar 27, 2015, 7:25 PM EDT
Blatt knows James is unlikely to get the league-wide award this season.
Mar 27, 2015, 6:12 PM EDT
The Thunder defense has become a mess, which is bad for the playoffs.
Mar 27, 2015, 5:18 PM EDT
What is in James Harden’s beard?
Mar 27, 2015, 4:32 PM EDT
He is likely a middle second round pick if he comes out.
Mar 27, 2015, 3:45 PM EDT
It’s pretty spot on. And cold-blooded.
Mar 27, 2015, 3:09 PM EDT
He should be back next season, the final one of this contract with Oklahoma City.
Mar 27, 2015, 2:16 PM EDT
Drake and Lou Williams are tight.
Mar 27, 2015, 1:32 PM EDT
Cousey said not Shaq, not Ewing, nobody reminded him of Russell like Whiteside.
Mar 27, 2015, 12:42 PM EDT
You do not see this every day.
Mar 27, 2015, 11:55 AM EDT
As everyone braces for 2016 spike, another big bump could follow
Mar 27, 2015, 10:55 AM EDT
LeBron James and a lot of stature are gone, but with the more-modest goal of just making the playoffs, Miami’s new point guard embracing the challenge
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