Mar 30, 2012, 3:06 PM EDT
There are some very devout Christians playing and coaching in the NBA. Maybe the most visable is Warriors coach Mark Jackson, who also is minister of a church in Los Angeles. But the NBA does not have a guy whose faith is so tied to his persona as is the case with Tim Tebow.
But some of those players — including the Knicks’ Jeremy Lin — have found a new way to wear their faith in public. Literally.
Lin is a big supporter, wearing Active Faith wristbands emblazoned with “IJNIP” — In Jesus’ Name I Play — during games. And the two friends have already recruited Golden State Warriors star guard Stephen Curry and San Diego Padres pitcher Micah Owings as investors in a company that is owned exclusively by athletes.
“It kind of blew up on us overnight and it turned from something that me an Anthony were working on growing step by step to something that turned global,” Smith said.
Sports apparel is a tough market to penetrate — it’s a crowded field. But as far as I know this is a different approach, one that might both appeal to a segment of the market and cut through the clutter.
Plus, there’s not much better or bigger marketing these days than Lin.
But Tolliver says it’s not about that.
“I never, ever, in a million years thought I would be involved in a clothing company,” Tolliver said. “I was like nah, I would never do that. This is something that’s way more meaningful than just making money.”
Apr 19, 2014, 11:00 AM EDT
Words continue to be exchanged between two teams that clearly don’t like each other.
Apr 19, 2014, 9:29 AM EDT
The owners are behind Silver’s effort to raise the age limit. Now there’s just the pesky matter of negotiating with the players’ union.
Apr 19, 2014, 8:00 AM EDT
You can construct a scenario where the Pacers are in trouble… except they play the Hawks.
Apr 19, 2014, 2:15 AM EDT
Making your playoff preview reading convenient.
Apr 19, 2014, 1:54 AM EDT
Grizzlies’ guard will definitely be missed in the rotation.
Apr 19, 2014, 1:50 AM EDT
We may not see him on the sidelines of TNT games these playoffs.
Apr 18, 2014, 11:55 PM EDT
This should be the East’s most competitive first round matchup.
Apr 18, 2014, 10:31 PM EDT
How quickly can Miami flip the switch?
Apr 18, 2014, 9:16 PM EDT
Can the Pacers regain their early-season swagger now that the playoffs are here?
Apr 18, 2014, 6:45 PM EDT
Expect a fight by the end of Game 2.
Apr 18, 2014, 5:50 PM EDT
People shouldn’t sleep on the Raptors, particularly the Nets.
Apr 18, 2014, 5:05 PM EDT
Dallas has lost nine straight to San Antonio. Don’t expect that streak to stop now.
Apr 18, 2014, 4:19 PM EDT
All the draft lottery odds are here, so Lakers fans can look and see what that little run of wins to close out the season did to their odds.
Apr 18, 2014, 3:27 PM EDT
We look at all 8 first round series.
Apr 18, 2014, 2:37 PM EDT
Memphis’ grit and grind will make it hard on the Thunder.
Apr 18, 2014, 1:45 PM EDT
Rockets in 7
Apr 18, 2014, 1:05 PM EDT
First-team frontcourt a constant, but guard spots debated
Apr 18, 2014, 12:29 PM EDT
Bulls in 6
Apr 18, 2014, 11:44 AM EDT
While nothing is set in stone (Mike Woodson has yet to be officially fired) you know back channel conversations have already taken place. It sounds like Kerr wants in.
Apr 18, 2014, 11:10 AM EDT
Behold: The Air Jordan XX9.
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