Mar 30, 2012, 3:06 PM EST
There are some very devout Christians playing and coaching in the NBA. Maybe the most visable is Warriors coach Mark Jackson, who also is minister of a church in Los Angeles. But the NBA does not have a guy whose faith is so tied to his persona as is the case with Tim Tebow.
But some of those players — including the Knicks’ Jeremy Lin — have found a new way to wear their faith in public. Literally.
Lin is a big supporter, wearing Active Faith wristbands emblazoned with “IJNIP” — In Jesus’ Name I Play — during games. And the two friends have already recruited Golden State Warriors star guard Stephen Curry and San Diego Padres pitcher Micah Owings as investors in a company that is owned exclusively by athletes.
“It kind of blew up on us overnight and it turned from something that me an Anthony were working on growing step by step to something that turned global,” Smith said.
Sports apparel is a tough market to penetrate — it’s a crowded field. But as far as I know this is a different approach, one that might both appeal to a segment of the market and cut through the clutter.
Plus, there’s not much better or bigger marketing these days than Lin.
But Tolliver says it’s not about that.
“I never, ever, in a million years thought I would be involved in a clothing company,” Tolliver said. “I was like nah, I would never do that. This is something that’s way more meaningful than just making money.”
Kobe Bryant expected to be ready for start of 2015-16 season after undergoing successful shoulder surgery
Jan 28, 2015, 6:37 PM EST
Bryant will miss the remainder of the current season, and is expected to be sidelined for nine months.
Jan 28, 2015, 6:13 PM EST
One may have to work a little harder to find the late night parties in Cleveland.
Jan 28, 2015, 5:30 PM EST
Larry Sanders’ suspension allows Milwaukee to add 16th player
Jan 28, 2015, 4:45 PM EST
He is likely bought out if the Celtics can’t find a trade partner.
Jan 28, 2015, 3:59 PM EST
He had a broken wrist.
Jan 28, 2015, 3:08 PM EST
Wiggins also joins three other Timberwolves
Jan 28, 2015, 2:30 PM EST
Jan 28, 2015, 1:55 PM EST
Teletovic being released from hospital today
Jan 28, 2015, 1:17 PM EST
Jackson said breaking rule gave New York an edge due to team’s style of play
Jan 28, 2015, 12:42 PM EST
Thunder remain heavy favorites
Jan 28, 2015, 12:05 PM EST
The Raptors are trying to be patient and tap into his potential.
Jan 28, 2015, 11:17 AM EST
Mirotic, drafted in 2011, is a darkhorse challenger to Andrew Wiggins for Rookie of the Year
Jan 28, 2015, 9:59 AM EST
It probably would matter less than before, but why change the date?
Jan 28, 2015, 9:22 AM EST
Upshaw reportedly failed multiple drug tests at Washington and Fresno State
Jan 28, 2015, 8:30 AM EST
He can do more than just shoot the rock.
Jan 28, 2015, 8:00 AM EST
They like his veteran leadership on a young team.
Jan 28, 2015, 2:59 AM EST
The Warriors are just simply a fun team to watch play.
Jan 28, 2015, 2:03 AM EST
I’d take this Finals matchup.
Jan 28, 2015, 12:17 AM EST
Lucas also previously played for Memphis
Jan 27, 2015, 11:33 PM EST
Hornets also reportedly had interest in Heat point guard
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