Mar 30, 2012, 3:06 PM EDT
There are some very devout Christians playing and coaching in the NBA. Maybe the most visable is Warriors coach Mark Jackson, who also is minister of a church in Los Angeles. But the NBA does not have a guy whose faith is so tied to his persona as is the case with Tim Tebow.
But some of those players — including the Knicks’ Jeremy Lin — have found a new way to wear their faith in public. Literally.
Lin is a big supporter, wearing Active Faith wristbands emblazoned with “IJNIP” — In Jesus’ Name I Play — during games. And the two friends have already recruited Golden State Warriors star guard Stephen Curry and San Diego Padres pitcher Micah Owings as investors in a company that is owned exclusively by athletes.
“It kind of blew up on us overnight and it turned from something that me an Anthony were working on growing step by step to something that turned global,” Smith said.
Sports apparel is a tough market to penetrate — it’s a crowded field. But as far as I know this is a different approach, one that might both appeal to a segment of the market and cut through the clutter.
Plus, there’s not much better or bigger marketing these days than Lin.
But Tolliver says it’s not about that.
“I never, ever, in a million years thought I would be involved in a clothing company,” Tolliver said. “I was like nah, I would never do that. This is something that’s way more meaningful than just making money.”
Sep 2, 2014, 8:30 PM EDT
Derrick Rose, James Harden and Kenneth Faried appeared stunned by traditional pregame dance
Sep 2, 2014, 7:30 PM EDT
Golden State also announces signing of Aaron Craft, who previously reached deal
Sep 2, 2014, 6:36 PM EDT
Can’t blame a team for trying, I guess.
Sep 2, 2014, 5:45 PM EDT
He will miss most and maybe all of training camp.
Sep 2, 2014, 4:59 PM EDT
I think the Warriors are pretty set at the guard spot, but he would had some toughness.
Sep 2, 2014, 4:13 PM EDT
When big men run the floor hard, good things happen.
Sep 2, 2014, 3:30 PM EDT
Ingles off to hot start in World Cup
Sep 2, 2014, 2:43 PM EDT
I mean, there’s always a chance.
Sep 2, 2014, 2:01 PM EDT
Team USA was supposed to be a perimeter-based team, but through three games the bigs are stealing the show.
Sep 2, 2014, 1:18 PM EDT
Greek Freak in action.
Sep 2, 2014, 12:39 PM EDT
Curry fired back on Twitter to someone who made a joke at the expense of his shoes.
Sep 2, 2014, 11:59 AM EDT
Erik Spoelstra is changing things up a bit.
Sep 2, 2014, 11:18 AM EDT
Rose was originally penciled in as the starter, but Kyrie Irving has been more deserving thus far.
Sep 2, 2014, 10:37 AM EDT
This should make Bulls fans extremely happy.
Sep 2, 2014, 9:59 AM EDT
Cleveland, now with championship aspirations, may not feel the same way.
Sep 2, 2014, 9:22 AM EDT
Mozgov could play with LeBron James, for David Blatt (his Russian national team coach)
Sep 2, 2014, 8:45 AM EDT
The young Pistons could use this kind of locker room leader.
Sep 2, 2014, 7:59 AM EDT
“I’ve played 18 years, and the way I look at my career, I’m content with everything that I’ve done. I just want to take this summer and see how it goes.” —Ray Allen
Sep 2, 2014, 12:45 AM EDT
Pau Gasol dropped 26 on Brazil, grabbed 9 boards and even blocked Nene at the rim.
Sep 2, 2014, 12:02 AM EDT
Miami reportedly most interested in Emeka Okafor
- Report: Washington Wizards contact Ray Allen, too 3
- Hornets rookie Noah Vonleh out 6-8 weeks after sports hernia surgery 14
- USA sails past New Zealand for easy 98-71 win behind Anthony Davis, Kenneth Faried 8
- Ray Allen on making a decision about next season: “I’m not in any rush” 11
- Derrick Rose after first back-to-back in years: “I’m feeling good right now” 4
- Report: Rajon Rondo wants to start season with Celtics, see how things unfold 11
- Rajon Rondo’s agent denies they asked Celtics for a trade 14
- Team USA trails at the half, then pulls away for 98-77 win over Turkey at FIBA World Cup 19