Mar 30, 2012, 3:06 PM EDT
There are some very devout Christians playing and coaching in the NBA. Maybe the most visable is Warriors coach Mark Jackson, who also is minister of a church in Los Angeles. But the NBA does not have a guy whose faith is so tied to his persona as is the case with Tim Tebow.
But some of those players — including the Knicks’ Jeremy Lin — have found a new way to wear their faith in public. Literally.
Lin is a big supporter, wearing Active Faith wristbands emblazoned with “IJNIP” — In Jesus’ Name I Play — during games. And the two friends have already recruited Golden State Warriors star guard Stephen Curry and San Diego Padres pitcher Micah Owings as investors in a company that is owned exclusively by athletes.
“It kind of blew up on us overnight and it turned from something that me an Anthony were working on growing step by step to something that turned global,” Smith said.
Sports apparel is a tough market to penetrate — it’s a crowded field. But as far as I know this is a different approach, one that might both appeal to a segment of the market and cut through the clutter.
Plus, there’s not much better or bigger marketing these days than Lin.
But Tolliver says it’s not about that.
“I never, ever, in a million years thought I would be involved in a clothing company,” Tolliver said. “I was like nah, I would never do that. This is something that’s way more meaningful than just making money.”
May 23, 2015, 12:25 AM EDT
Cleveland shut down Atlanta’s offense in a dominant Game 2 performance.
May 22, 2015, 11:16 PM EDT
LeBron was great, and that was enough against a Hawks team that keeps losing guys due to injury.
May 22, 2015, 10:30 PM EDT
There’s also video of Harden doing some damage in the tunnel on the way to the locker room.
May 22, 2015, 9:30 PM EDT
Ruled a flagrant, which was probably the correct call under the circumstances.
May 22, 2015, 8:30 PM EDT
GM Mitch Kupchak: “It looks as though we’ll use our pick this year.”
May 22, 2015, 7:38 PM EDT
Irving is dealing with a knee injury.
May 22, 2015, 7:15 PM EDT
Explaining Stephen Curry’s game is just not that easy.
May 22, 2015, 6:49 PM EDT
Did they disagree? Sure. Was there a rift… depends on who you ask.
May 22, 2015, 5:45 PM EDT
Even an older NBA player has mad skills.
PBT Extra: Klay Thompson’s done well, but Warriors should throw other defenders at James Harden, too
May 22, 2015, 4:59 PM EDT
It might help Thompson’s offense, too.
May 22, 2015, 4:15 PM EDT
Summer League is a perfect place for giving White another look.
May 22, 2015, 3:30 PM EDT
Give some credit to Stephen Curry and Klay Thompson, who got back on defense.
Report: Lakers have ‘big-time’ interest in signing DeMarre Carroll, Celtics and Pistons also in pursuit
May 22, 2015, 2:45 PM EDT
Would they pay him the $15 million per season one NBA executive estimated the Hawks forward could get in free agency?
Report: Tom Thibodeau believed to prefer sitting out next season rather than helping Bulls by accepting trade
May 22, 2015, 2:07 PM EDT
That could leave Magic, Pelicans, Bulls and Thibodeau in a bind
May 22, 2015, 1:28 PM EDT
Which probably means it’s his last in the NBA
Chandler Parsons won’t say whether his surgery was microfracture, might not be ready for training camp
May 22, 2015, 12:50 PM EDT
Tea leaves reading negative for Mavericks
May 22, 2015, 12:13 PM EDT
LeBron James poised for a big game
Report: Lakers not locked into drafting Karl-Anthony Towns or Jahlil Okafor, could pick a guard at No. 2
May 22, 2015, 11:38 AM EDT
That’d be D’Angelo Russell or Emmanuel Mudiay
May 22, 2015, 11:02 AM EDT
Consider it Riley’s revenge
May 22, 2015, 10:25 AM EDT
Is his injury more serious than previously thought?
- No Kyrie Irving, no problem: Cavaliers cruise to blowout Game 2 win over Hawks 8
- Kyrie Irving out for Game 2 vs. Hawks 5
- PBT Extra: Klay Thompson’s done well, but Warriors should throw other defenders at James Harden, too 5
- PBT Extra: Give Warriors defense some credit for stop of Harden on last play 0
- Lakers general manager says Kobe Bryant told him next season will be Kobe’s last with Lakers 17
- For two games James Harden has been brilliant, but that’s not what anybody is talking about 25
- Warriors survive James Harden in Game 2, take 2-0 lead in Western Conference finals 15
- PBT Extra: No DeMarre Carroll leaves Hawks in tough spot 3