Mar 30, 2012, 3:06 PM EDT
There are some very devout Christians playing and coaching in the NBA. Maybe the most visable is Warriors coach Mark Jackson, who also is minister of a church in Los Angeles. But the NBA does not have a guy whose faith is so tied to his persona as is the case with Tim Tebow.
But some of those players — including the Knicks’ Jeremy Lin — have found a new way to wear their faith in public. Literally.
Lin is a big supporter, wearing Active Faith wristbands emblazoned with “IJNIP” — In Jesus’ Name I Play — during games. And the two friends have already recruited Golden State Warriors star guard Stephen Curry and San Diego Padres pitcher Micah Owings as investors in a company that is owned exclusively by athletes.
“It kind of blew up on us overnight and it turned from something that me an Anthony were working on growing step by step to something that turned global,” Smith said.
Sports apparel is a tough market to penetrate — it’s a crowded field. But as far as I know this is a different approach, one that might both appeal to a segment of the market and cut through the clutter.
Plus, there’s not much better or bigger marketing these days than Lin.
But Tolliver says it’s not about that.
“I never, ever, in a million years thought I would be involved in a clothing company,” Tolliver said. “I was like nah, I would never do that. This is something that’s way more meaningful than just making money.”
- UPDATED Report: Timberwolves make push for Eric Bledsoe, Suns not interested in sign-and-trade talks 21
- LeBron James unveils latest signature shoe from Nike: The LEBRON 12 11
- ProBasketballTalk 2014-15 Preview: Toronto Raptors 10
- Dwyane Wade credits David Stern’s dress code for improving his style 15
- Kevin Durant has grown close with Karl Malone 15
- ProBasketballTalk 2014-15 Preview: Philadelphia 76ers 5
- Steve Kerr said Danny Ferry made mistake but is a “man of high character” 33
- LeBron James on Kyrie Irving: “I believe Kyrie can be the best point guard in the league.” 25