Mar 6, 2012, 8:50 AM EDT
It’s common in Europe — when you picture a Manchester United jersey you picture the AON on the chest. Same with any soccer or basketball team, the sponsors’ name where we expect to see the team name is expected.
What about ads on NBA jerseys? Patches somewhere promoting whatever company shelled out the bucks?
The NBA owners are going to discuss it at their next meeting, according to the Sports Business Journal (via Sporting News).
It’s a touchy topic, one that involves balancing some of the most influential league constituencies and addressing some thorny questions: Would uniform patches be league or team inventory? Will NBA broadcasters TNT and ESPN/ABC, or even uniform rights holder Adidas, want a piece of the action? Would the league take a PR hit as the first to accept non-endemic ads on uniforms?
Of course, the most important issue is also the most basic. “The most appropriate question and the answer we’re all waiting for is, ‘What is it worth?’” said Golden State Warriors president and COO Rick Welts, who did the WNBA’s first uniform advertising deal between the Phoenix Mercury and LifeLock in 2009. “I am not suggesting this is an easy issue, but I feel like it is inevitable. We just have to agree on value and what it would look like.”
One study last year said if you replaced a team name with an advertiser on a jersey it would be worth $31 million in exposure — and that was a conservative estimate that didn’t think about things like ESPN and other shows putting together nightly highlight packages. That’s a lot of money. It’s already been done on practice jerseys used only on a practice court at a training facility by a couple NBA teams (Suns for one).
What about something as simple as Adidas — the league’s uniform maker — moving its logo into a prominent place on the jersey (the name is not on the jersey now)?
My feeling is this is coming — first with a patch for a company with a recognizable logo. For example, the league sells the rights to McDonalds to put a patch with it’s arches on every jersey, then that money is distributed to teams. Just a guess, but I could see that coming in the next few years. I don’t have to like it, but it feels inevitable.
May 28, 2015, 12:17 PM EDT
Bulls owner Jerry Reinsforf: ‘There must be free and open interdepartmental discussion and consideration of everyone’s ideas and opinions. These internal discussions must not be considered an invasion of turf, and must remain private.’
May 28, 2015, 11:20 AM EDT
Chicago reportedly plans to resolve standoff by Friday
May 28, 2015, 10:41 AM EDT
Denver reportedly has not interviewed Mike D’Antoni
May 28, 2015, 10:01 AM EDT
That seems… connected
May 28, 2015, 9:28 AM EDT
May 28, 2015, 8:30 AM EDT
He would help the defense, but I’m not sure about the fit.
May 28, 2015, 8:00 AM EDT
May 28, 2015, 2:55 AM EDT
This is where the week off until the Finals tip off benefits the Warriors.
May 28, 2015, 1:49 AM EDT
Houston won 56 games, secured No. 2 seed in powerful Western Conference and won more playoff series than its previous 17 years combined
May 28, 2015, 12:39 AM EDT
The Warriors don’t care how it looked, they will take it.
Dwight Howard elbows Andre Iguodala but avoids flagrant foul and suspension – for now, at least (video)
May 27, 2015, 11:50 PM EDT
Rockets center elbowed Andre Iguodala high
May 27, 2015, 11:36 PM EDT
That sounds bad. Is that bad?
May 27, 2015, 11:15 PM EDT
“Hey!” -Kyrie Irving and Kevin Love, probably
May 27, 2015, 10:21 PM EDT
Will it stand?
May 27, 2015, 9:51 PM EDT
Who will it be (if anyone)?
May 27, 2015, 8:59 PM EDT
First Kobe, now Melo – Dudley goes scorched earth
May 27, 2015, 8:12 PM EDT
The Cavaliers are allowing 98.5 points per 100 possession in the playoffs, the best of the four teams to reach the conference Finals
May 27, 2015, 7:20 PM EDT
Will he become Anthony Davis’ next head coach?
Stephen Curry feels like there’s a bruise ‘all the way up and down’ his body, will likely wear arm sleeve in Game 5
May 27, 2015, 6:28 PM EDT
Warriors guard says he shot well with sleeve in shootaround
May 27, 2015, 5:35 PM EDT
If they want him gone, they just have to pull the trigger on the firing. Otherwise, bring him back.
- Bulls fire Tom Thibodeau 1
- Dwight Howard: “I’m still a champion. And I won’t let anyone tell me anything different.” 54
- Rockets had an excellent season. Are they content with that? 18
- Harden struggles, Warriors role players step up leading team to Finals for first time in 40 years 33
- Dwight Howard hit with suspension-triggering technical foul 7
- PBT Extra: Cavaliers’ improved defense helps them to Finals 8
- Reports: Bulls getting closer to firing Tom Thibodeau 30
- PBT Extra: Despite ending, Hawks had season worth celebrating 3