Mar 6, 2012, 8:50 AM EDT
It’s common in Europe — when you picture a Manchester United jersey you picture the AON on the chest. Same with any soccer or basketball team, the sponsors’ name where we expect to see the team name is expected.
What about ads on NBA jerseys? Patches somewhere promoting whatever company shelled out the bucks?
The NBA owners are going to discuss it at their next meeting, according to the Sports Business Journal (via Sporting News).
It’s a touchy topic, one that involves balancing some of the most influential league constituencies and addressing some thorny questions: Would uniform patches be league or team inventory? Will NBA broadcasters TNT and ESPN/ABC, or even uniform rights holder Adidas, want a piece of the action? Would the league take a PR hit as the first to accept non-endemic ads on uniforms?
Of course, the most important issue is also the most basic. “The most appropriate question and the answer we’re all waiting for is, ‘What is it worth?’” said Golden State Warriors president and COO Rick Welts, who did the WNBA’s first uniform advertising deal between the Phoenix Mercury and LifeLock in 2009. “I am not suggesting this is an easy issue, but I feel like it is inevitable. We just have to agree on value and what it would look like.”
One study last year said if you replaced a team name with an advertiser on a jersey it would be worth $31 million in exposure — and that was a conservative estimate that didn’t think about things like ESPN and other shows putting together nightly highlight packages. That’s a lot of money. It’s already been done on practice jerseys used only on a practice court at a training facility by a couple NBA teams (Suns for one).
What about something as simple as Adidas — the league’s uniform maker — moving its logo into a prominent place on the jersey (the name is not on the jersey now)?
My feeling is this is coming — first with a patch for a company with a recognizable logo. For example, the league sells the rights to McDonalds to put a patch with it’s arches on every jersey, then that money is distributed to teams. Just a guess, but I could see that coming in the next few years. I don’t have to like it, but it feels inevitable.
Steve Kerr confirms his interest in coaching, understands speculation that he will join Phil Jackson with Knicks
Mar 12, 2014, 1:51 PM EDT
Steve Kerr sees why you’d make the connection between Phil Jackson, the Knicks, and himself. But he won’t discuss it just yet.
Mar 12, 2014, 1:04 PM EDT
Patrick Beverley went hard after Russell Westbrook from the opening tip on Tuesday, but James Harden says it was a needless distraction.
Mar 12, 2014, 12:33 PM EDT
Thomas grew up a Lakers, Kobe Bryant fan.
Mar 12, 2014, 11:59 AM EDT
“From that day forward, I knew I was the guy, the leader, and I knew that they trusted me.”
Mar 12, 2014, 11:32 AM EDT
Carmelo Anthony has never met Phil Jackson.
Mar 12, 2014, 10:52 AM EDT
Andrew Bynum looked good against the Celtics Tuesday. It was simple and clear. When basketball coaches say “you can’t teach height” Bynum showed exactly what they mean — matched up on Jared Sullinger and Brandon Bass, Bynum just grabbed rebounds and made shots right over the top of them. He was too big, too physical.…
Mar 12, 2014, 10:02 AM EDT
As I’ve watched the Miami Heat excel these last few years, I’ve gained an appreciation for how LeBron James, Dwyane Wade, Chris Bosh, et al. play the game of basketball. But I’ve also grown to appreciate Heat sideline reporter Jason Jackson. Through all the Heat’s video-bombing, Jackson keeps hitting the right notes. As someone who’s…
Mar 12, 2014, 9:30 AM EDT
His second 10-day contract ends Friday.
Mar 12, 2014, 8:44 AM EDT
Andre Iguodala put up an impressive highlight as the Warriors routed the Mavericks.
Report: Knicks, Phil Jackson have deal in principle for him to be team president. Or not. Depends on who you ask.
Mar 12, 2014, 8:30 AM EDT
Nothing is final until the ink dries on the contract, but Jackson to the Knicks as team president seems done. It will end poorly but should be an interesting ride.
Mar 12, 2014, 8:22 AM EDT
One really good team won’t make it at all, and at least two excellent teams won’t even make the second round.
Mar 12, 2014, 2:33 AM EDT
Our quick look around the NBA, or what you missed while thinking I never had teachers like that… San Antonio Spurs offense. The Bulls defense has forced everyone they have faced lately into an ugly, grappling fight on the ground that favors Chicago. Even Miami fell victim to it. San Antonio rose above it with…
Mar 12, 2014, 12:32 AM EDT
To be fair Omer Asik was wide open, he just was on the bench at the time when Dwight Howard hit him with a pass.
Mar 11, 2014, 11:21 PM EDT
Kevin Durant led the Thunder to victory with his 42 points, but not before there were plenty of fireworks between the two teams.
Mar 11, 2014, 9:36 PM EDT
Kobe Bryant’s recovery has been slower than expected, and the Lakers are reportedly ready to officially shut him down for the season.
Patrick Beverley goes at Russell Westbrook just as he did on the play that caused injury in 2013 playoffs (VIDEO)
Mar 11, 2014, 8:44 PM EDT
Patrick Beverley gives Russell Westbrook a not-so-subtle reminder of the play that caused Westbrook’s season-ending knee injury in the 2013 playoffs.
Mar 11, 2014, 8:13 PM EDT
George Karl says that Carmelo Anthony, whom he coached in Denver, isn’t a Phil Jackson type of player. Which means?
Mar 11, 2014, 7:10 PM EDT
You knew this was coming right after the incident Monday night — the Suns Tucker got a game for a forearm to Griffin’s head. As he should have.
Mar 11, 2014, 4:43 PM EDT
It’s been clear for a while that Kobe Bryant was done for the season. The Lakers would not say that publicly for the same reason the Bulls would not say Derrick Rose would not come back last playoffs when we all knew he wouldn’t. They don’t want to anger their star player, and if fans…
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