Mar 6, 2012, 8:50 AM EST
It’s common in Europe — when you picture a Manchester United jersey you picture the AON on the chest. Same with any soccer or basketball team, the sponsors’ name where we expect to see the team name is expected.
What about ads on NBA jerseys? Patches somewhere promoting whatever company shelled out the bucks?
The NBA owners are going to discuss it at their next meeting, according to the Sports Business Journal (via Sporting News).
It’s a touchy topic, one that involves balancing some of the most influential league constituencies and addressing some thorny questions: Would uniform patches be league or team inventory? Will NBA broadcasters TNT and ESPN/ABC, or even uniform rights holder Adidas, want a piece of the action? Would the league take a PR hit as the first to accept non-endemic ads on uniforms?
Of course, the most important issue is also the most basic. “The most appropriate question and the answer we’re all waiting for is, ‘What is it worth?’” said Golden State Warriors president and COO Rick Welts, who did the WNBA’s first uniform advertising deal between the Phoenix Mercury and LifeLock in 2009. “I am not suggesting this is an easy issue, but I feel like it is inevitable. We just have to agree on value and what it would look like.”
One study last year said if you replaced a team name with an advertiser on a jersey it would be worth $31 million in exposure — and that was a conservative estimate that didn’t think about things like ESPN and other shows putting together nightly highlight packages. That’s a lot of money. It’s already been done on practice jerseys used only on a practice court at a training facility by a couple NBA teams (Suns for one).
What about something as simple as Adidas — the league’s uniform maker — moving its logo into a prominent place on the jersey (the name is not on the jersey now)?
My feeling is this is coming — first with a patch for a company with a recognizable logo. For example, the league sells the rights to McDonalds to put a patch with it’s arches on every jersey, then that money is distributed to teams. Just a guess, but I could see that coming in the next few years. I don’t have to like it, but it feels inevitable.
Dec 12, 2013, 2:21 AM EST
Our quick look around the association on a busy Wednesday night. Amar’e Stoudemire, New York Knicks. Stoudemire played 30 minutes. Stoudemire was clutch, hitting a key jumper with less than 3 minutes to go after the Bulls had stormed from 23 points back to tie the game. Stoudemire played good interior defense. Stoudemire showed a…
Dec 12, 2013, 2:02 AM EST
Dallas had a 10-point lead with 8 minutes left and still were up 6 with less than two minutes to go, but no lead is safe when Golden State is at home. No lead is safe against Stephen Curry Curry had a four-point play a minute before that allowed Golden State to get back from…
Dec 12, 2013, 12:34 AM EST
Very classy Boston. Doc Rivers returned to Boston Wednesday night as the coach of the Los Angeles Clippers. He’d been in Boston nine seasons and won a ring, but there was some question about how he would be received after a rocky split this summer between the sides. Wednesday night it was all love, there…
Dec 11, 2013, 11:33 PM EST
Tom Chambers, the popular former Suns star player and current broadcaster, has been arrested on suspicion of driving under the influence, reports the Arizona Republic. Chambers has issued an apology to the Suns organization and its fans. The Arizona Republic has all the details, and they are not pretty. Chambers, 54, was pulled over about 9:45…
Dec 11, 2013, 10:28 PM EST
Jeff Van Gundy is a lead analyst for ESPN, and would normally have been the color commentator on the national broadcast of the Knicks-Bulls contest aired on ESPN Wednesday night. But due to a complicated set of circumstances, Van Gundy didn’t participate. Jeff Zillgitt of USA Today has the details: ESPN executives and analyst Jeff…
Dec 11, 2013, 9:03 PM EST
Chris Paul finding DeAndre Jordan for an alley-oop slam should be simply another chapter in the ongoing Lob City saga that the Clippers players have no interest in embracing. But whether the end result is a dunk or something else entirely, it seems destined to end up on highlight reels nonetheless. Early on in the…
Dec 11, 2013, 7:46 PM EST
Carmelo Anthony has been with Jordan Brand for 10 years now, and as he explains in the video clip above, there’s a nod to the past within the design of his latest signature shoe, the Melo M10. From the official release: “If you see this shoe from afar, the chrome statement piece is the first…
Dec 11, 2013, 7:23 PM EST
We told you this was coming and now a real has been reached: D.J. Augustin is about to be a Chicago Bulls. Augustin cleared waivers on Wednesday and has reached a deal as a free agent with Chicago, reports Adrian Wojnarowski of Yahoo Sports. Augustin needs to pass a physical with the Bulls on Thursday.…
Dec 11, 2013, 6:55 PM EST
We told you already Justin Timberlake was in Indianapolis last night, sitting courtside to watch the Pacers beat the Heat then playing a little H-O-R-S-E with Paul George. As an in-arena promotion, the Pacers have a bit where Danny Granger sings a long with a song in his headphones — and he can’t sing —…
Dec 11, 2013, 5:43 PM EST
Omer Asik wants to get traded. He’s said that since this summer, but it hasn’t happened as Rockets GM Daryl Morey isn’t going to move until he thinks he has a good deal. That’s not fast enough for Asik, who made a move and changed agents to one known for helping guys get moved. So…
Dec 11, 2013, 4:37 PM EST
In the latest edition of PBT Extra, Kay Adams asks about the Pacers win over the Heat Tuesday — I don’t read much into any regular season meeting between these games. That said, I still stand by my pick of the Pacers to win the NBA title this year. Then we shift our focus to…
Dec 11, 2013, 4:12 PM EST
Dwight Howard improved after after the All-Star break last season – before All-Star break: 16.3 points and 11.8 rebounds per game; after All-Star break: 18.4 points and 13.6 rebounds per game – and the reason is no secret: His back got healthier. But that wasn’t the only factor. Howard told Ken Berger of CBSSports.com he…
Dec 11, 2013, 3:39 PM EST
The Charlotte Bobcats’ outlook is changing. When they signed Al Jefferson this summer, the theory was they would rather be pedestrianly bad rather than historically bad – even if that meant lower lottery odds. I argued Charlotte should go all-in to be totally bad for another season, and that pulling in itself in opposite directions…
Dec 11, 2013, 2:36 PM EST
The Warriors need big-man depth. Festus Ezeli has been out all season. Jermaine O’Neal and Draymond Green are banged up. Marreese Speights can’t gain Mark Jackson’s trust. Andre Iguodala is injured, too, and although he mostly plays on the wing, his absence the number of minutes he and Harrison Barnes can soak up as a…
Dec 11, 2013, 2:00 PM EST
From the frivolous lawsuit file here at PBT… A Clippers fan is suing he team for $5 million claiming they are spamming his phone with unwanted texts. TMZ got ahold of the lawsuit and has some details. The guy behind the lawsuit is Ari Friedman — who claims he went to a game at Staples…
Dec 11, 2013, 1:30 PM EST
In case you needed a good laugh today — Jason Kidd says he is reading the “reports” that reassigned assistant coach Lawrence Frank is writing. That’s what he told the New York Post. “I’ve been reading the reports [Frank is filing], and that’s as far as it’s going.” Riiiight. Now, if it the reports read…
Dec 11, 2013, 12:41 PM EST
That’s bloody brilliant. It’s my new favorite NBA Christmas video. The Bulls had kept the band together to make one more run at a title with Derrick Rose leading them, but when Rose went down that dream was dashed and it was time to talk retooling the roster. You can bet Luol Deng will be…
Dec 11, 2013, 12:08 PM EST
Boston fans felt jilted by Doc Rivers — they thought he would stay with them through the pain of rebuilding, instead he took off for the hot young thing in Los Angeles. Outside Boston few blamed him, in Boston fans felt dumped. Rivers kept saying it was mutual, Celtics fans were having none of it.…
Dec 11, 2013, 11:44 AM EST
.@Paul_George24 and @jtimberlake playing H-O-R-S-E now. Notice coach Vogel and Burke watching in the corner. http://t.co/fThtkA6AXb— Scott Agness (@ScottAgness) December 11, 2013 If you watched the Pacers come-from-behind win over the Heat Tuesday night you probably saw the shots of Justin Timberlake in the crowd. Somehow he was able to swing court side seats, hope…
Dec 11, 2013, 10:49 AM EST
Kyrie Irving just hasn’t been himself this season — his shot has been off and with that the entire Cavaliers offense has been easier to defend. But nothing can help a guy out of a slump like facing the Knicks “defense.” Irving was able to get the rim but the key is he finished —…
- Wednesday night NBA grades: Amar’e Stoudemire played well? Yes. Yes he did. 2
- Report: D.J. Augustin reaches deal with Chicago Bulls 2
- PBT Extra: Talking Pacers win over Heat; Aldridge vs. Howard showdown 10
- Kidd says he is reading Frank’s “reports” as details of Nets coaching mess come public 13
- The Extra Pass: The league’s leading lineups; plus Tuesday’s recaps 9