Feb 29, 2012, 8:01 PM EDT
If you believe the league’s numbers — and we’re still skeptical, to put it kindly — the NBA was a long way from turning a profit, they predicted a $300 million loss last year.
A few months into the new collective bargaining agreement that is far more favorable to the owners (no matter what Mark Cuban thinks), the league has not turned those losses around. At an All-Star Weekend press conference Deputy Commissioner Adam Silver said that the league will not turn a profit this year and may not next year.
It seems odd to say that at a time when NBA television ratings are skyrocketing and attendance is up overall. The players have taken pay cuts to lower costs. So costs are down, the NBA’s popularity is booming and profits are not?
Henry Abbott went into more detail and shows why there is some logic to that at TrueHoop.
The explanation from the league is that the cuts in player costs roughly match the losses from last year. But this year the league says there were an additional $200 million in losses related to the lockout, for instance due to lost ticket revenue and corporate sponsorships that didn’t happen.
More importantly, popularity only equals big changes in revenue over years. The most obvious way that happens is with more lucrative national TV deals, but the old deals are still in place for two more years. High TV ratings have not meant new TV revenues for the league. Corporate sponsorships similarly take time to develop.
Where the popularity will really show is in local television and other media deals, particularly the national broadcast rights which are up in 2016. But the league is right, it’s a year or several years before those eyeballs can be converted to cash. Now, if we’re having this same discussion if five years, if the league can’t turn all those additional eyeballs into profits, then they are doing it wrong.
Jul 25, 2014, 12:01 AM EDT
Bonner is one of a few Spurs teammates taking the trophy on tour this summer.
Jul 24, 2014, 11:00 PM EDT
Sixers continue their plan of seeking out delayed gratification.
Agency that reps Ray Allen says reports he intends to play for Cavaliers are ‘unfounded,’ no decision has been made
Jul 24, 2014, 9:45 PM EDT
Despite reports that Allen was on the verge of signing with Cleveland, nothing has been decided just yet.
Jul 24, 2014, 8:44 PM EDT
Blake Griffin joins Kawhi Leonard and LaMarcus Aldridge as players who are passing on Team USA this summer.
Jul 24, 2014, 7:18 PM EDT
Team USA is bringing Kyrie Irving, Stephen Curry, Damian Lillard, Derrick Rose and John Wall to camp. And that’s just at the point guard spot.
Jul 24, 2014, 6:30 PM EDT
The NBPA is up to something here
It’s official: Jameer Nelson signs with Mavericks, says: “I’m just preparing myself to make open shots.”
Jul 24, 2014, 5:49 PM EDT
Another solid signing for a Mavs team that has had a good offseason.
Jul 24, 2014, 5:02 PM EDT
It’s the largest single-year contract in NBA history.
Jul 24, 2014, 4:19 PM EDT
It’s another 30 days Minnesota can try to leverage a better deal out of Chicago, Golden State and anyone else who wants Kevin Love.
Jul 24, 2014, 3:33 PM EDT
His new nickname could be PG-13.
Jul 24, 2014, 2:55 PM EDT
Houston obviously didn’t match, allowing Parsons to sign with Mavericks
Jul 24, 2014, 2:22 PM EDT
Lin wore No. 17 with Knicks
Jul 24, 2014, 1:48 PM EDT
Just first season will be guaranteed
Jul 24, 2014, 1:04 PM EDT
Frank Caliendo makes it happen
Jul 24, 2014, 12:19 PM EDT
Do you think Jim Buss is going to give up his job, step aside for Rivers and put someone in over long-time trusted Lakers GM Mitch Kupchak? Really?
Jul 24, 2014, 11:24 AM EDT
Wizards deny Seraphin permission to participate
Jul 24, 2014, 10:33 AM EDT
Green, drafted No. 46 in 2013, spent a year overseas
Jul 24, 2014, 9:55 AM EDT
Huestis would have accepted arrangement only with Thunder or Spurs, but will the NBA or players union allow it?
Jul 24, 2014, 9:22 AM EDT
Sacramento’s search for a starting-caliber point guard let the one already there leave for Suns
- Players union approves of Thunder’s Josh Huestis arrangement 11
- Cavaliers officially sign Andrew Wiggins, putting 30-day hold on him being traded 45
- Lakers deny rumor they are waiting around for Doc Rivers to be coach 58
- James Harden: “Dwight and I are the cornerstones of the Rockets. The rest of the guys are role players.” 89
- Mavericks signing Al-Farouq Aminu to two-year, minimum salary contract 12
- Report: Ballmer’s $2 billion Clippers offer nearly double what Bank of America valued team at 20
- Report: Jameer Nelson near $2.7 million deal to join Dallas Mavericks 17
- Report: Mavericks void Rashard Lewis’ contract after it’s discovered he needs knee surgery 13