Skip to content

Report: Derrick Rose signs new deal with Adidas, goes from super-rich to obscenely-rich

Feb 25, 2012, 11:02 AM EDT

Chicago Bulls v Miami Heat Getty Images

That’s CSN Chicago’s Aggrey Sam with news on Derrick Rose’s new deal, which Yahoo! Sports’ Adrian Wojnarowski followed up on. Woj reported late Friday night that the deal features a guaranteed $185 million over 13 years, and incentives are what pushes it over the top into that $200-plus range.

You know, in case you think that Rose isn’t really making all that much with the $185 million. Don’t worry yourselves, he won’t starve.

My first thought when I saw this, and thinking about how much money that is, was to vomit and wonder what I’ve been doing with my life. Second thought was to wonder for those with deals that are even a fraction of this deal’s, why those players still demand max contracts. If you’re already taken care of, why not sacrifice to make sure the team can build around you which will make you win more and have your popularity go even higher so you can get even more money? Rose’s deal pays him an average of over $14 million per year. That’s nearly a max salary on its own!

The answer is complicated. One, there’s never enough money, there just isn’t. You adjust to your means and will always feel like you need more to cover the upgrades you give your life. It’s just how people work. Two, agents drive these deals, and Rose’s just hit the jackpot. And three, it’s a status consideration. Rose is a max player, with a massive endorsement deal. It’s a reflection of where he stands in the NBA, business wise.

And really, versus his MVP which was bitterly divided among people that don’t just watch highlight clips, you have to just feel good for the kid. This was a situation where a kid comes out of one of the worst neighborhoods, builds his way up, and makes enough money to never have to worry himself or his family ever again (provided he doesn’t go “Brewster’s Millions” on it, which Rose doesn’t seem like the type to do). He was born with a gift, he worked his face off, and he’s made it to the very top financially. That’s America. This is where those things happen. For all the faults with our society, our government, our culture, our people, this is genuinely something good. We think of athlete money as money for jewelry and cars. (And Rose will spend it on those, too; he’s 23, what would you do with $14 million when you were 23?) But his entire family is set for life. His grandkids, should he choose to have them, will be set.

The money is ridiculous, and it is ridiculously awesome. He may not need all of it, but he’s earned it.

Now if you’ll excuse me, I’m going to go try and find some blogger endorsements.

  1. echech88 - Feb 25, 2012 at 11:15 AM

    A few weeks ago when this news was leaking a friend of mine had a great point:

    Now I know the union would give him a hard time for it…but if Rose knew he was going to get this ridiculous of an endorsement deal, why would he push for the super max contract instead of leaving a few million a year on the table to help the Bulls go out and get the necessary pieces to get them over the hump a la LeBron and Bosh in Miami?

    • ummnah - Feb 25, 2012 at 2:18 PM

      to get who? You cant get Howard without trading for him, and besides him, who should they have gone out and gotten that they could have had he taken less money? I’ll tell you, nobody.

      • echech88 - Feb 25, 2012 at 8:40 PM

        Might not necessarily apply to a superstar like Howard but an extra 2 or 3 million a year? That can be significant with amnesty players, veterans on buyouts or in making trades.

        Just a thought!

    • goforthanddie - Feb 25, 2012 at 4:30 PM

      1-I doubt he “pushed” for his Bulls contract. Odds are the team tripped over themselves to offer him a contract he deserved and earned.
      2-Negotiating a deal isn’t the same as having a signed contract. He took the Bulls money, with no guarantee this shoe deal would happen. He could’ve suffered a career-ender before signing, you think adidas would sign a guy whose career is over?

  2. Gordon - Feb 25, 2012 at 11:16 AM

    Good for him. Hopefully he has a good financial planner so he doesn’t end up like Iverson & Antoine Walker, embarrassing themselves in foreign & d-leagues at the end of their careers.

  3. jobotjones - Feb 25, 2012 at 11:17 AM

    $185 mil guaranteed? damn it feels good to be a gangsta…

    • franbotel - Feb 26, 2012 at 12:07 AM

      It must suck to be a loser and a hater

      • jobotjones - Feb 26, 2012 at 9:02 AM

        a) this was not a negative comment on rose, I am applauding his newfound wealth. hes well deserving of it.

        b) you’re an idiot.

  4. rastaraider - Feb 25, 2012 at 11:26 AM

    Amake it Rain!!

  5. dadawg77 - Feb 25, 2012 at 11:33 AM

    Rose had to get a max contract or why else have the Rose rule?

    • chiadam - Feb 25, 2012 at 11:57 AM

      Exactly. Rose has nothing to apologize for. If anyone is a max guy, Rose is. Some people are going to get up in arms over the dollars, but haters gotta hate. He’s worth every penny, and we love him here in Chicago. He’s one of us (um, the only one that just signed contracts that should pay him over $300 million).

  6. asublimeday - Feb 25, 2012 at 12:37 PM

    Exactly. Rose has nothing to apologize for. If anyone is a max guy, Rose is. Some people are going to get up in arms over the dollars, but haters gotta hate. He’s worth every penny, and we love him here in Chicago. He’s one of us (um, the only one that just signed contracts that should pay him over $300 million).
    Rose for mayor!

    Seriously though, in a league of turds like lebron, it’s so refreshing to see a genuinely good guy like rose get his. Go Bulls!

    • franbotel - Feb 25, 2012 at 5:52 PM

      “turds like lebron” why cant u just praise Rose without bringing James into it. Rose had more brushes with the law than lebron has never. Lebron had a rougher upbringing than Rose and did not have others writing his SAT. As a 18 Yr old James had a 100 million dollar contract and he was still grounded; show me another 18 yr old that did that.

      • goforthanddie - Feb 25, 2012 at 7:49 PM

        “As a 18 Yr old James had a 100 million dollar contract and he was still grounded;”

        WTF are you talking about, he isn’t grounded now. And leb didn’t even bother with the SAT or college.

      • franbotel - Feb 25, 2012 at 11:20 PM

        Please tell me another 18 Yr old that earned a 100mill that is more grounded than lebron. I help you include those who inherited their wealth.

      • pudgalvin - Feb 25, 2012 at 8:35 PM

        Ever been to the Englewood neighborhood in Chicago? It’s just a touch rougher than Akron, Ohio. I also don’t consider someone who gets “the chosen one” tattooed in giant letters on their back terribly grounded.

      • franbotel - Feb 25, 2012 at 11:14 PM

        Never been to those neighborhood but rose had his mum around unlike Lebron whose mum would be gone for days at a time.

      • tyronebrown - Feb 26, 2012 at 3:00 AM

        I agree. I’ve never understood why people hate on Lebron so much. The only thing he has ever done “wrong” is the “decision” and since I’m not from Ohio..big whoop. It raised over 3 million dollars for the boys and girls club of america but that never gets mentioned. I’m starting to think that the fans in Cleveland have trouble letting go. The man honored his contract and moved on. Seek counseling to get over your attachment disorder…I’m licensed. Come see me. The funny thing is if he wasn’t the best player in the world they wouldn’t care. Their hatred reinforces his greatness. The problem with haters is they are not very intelligent and they have trouble thinking for themselves, instead following what everyone else says. The man had every right to leave. So he left. Get over it.
        Being “grounded” is relative. I don’t even know what that means. Give me 100 million dollars. Give ANYONE that much money and they will pretty much do whatever they damn well please. I would have 3 Bentleys sitting in the driveway of my 5 million dollar home..but I guess that wouldn’t be grounded, huh? People are so delusional and want athletes to conform to some stoic existence and it’s not gonna happen. Lebron makes millions of dollars and all you have is the word “turd”? I’m sure he’s shaking in his Nikes.

  7. vikingsinla - Feb 25, 2012 at 1:11 PM

    Correction: Rose goes from super-job creator to obscenely-job creator.

    Although in this case, the jobs he’s creating are in impoverished Asian sweat-shops. But hey, capitalism, amirite?

  8. ricorake - Feb 25, 2012 at 1:13 PM

    Why is Lebron a turd? Because he honored his contract and left? Sure the way he told the world was a bad move but he had that right. He is the best in the world and does a ton of charity work in the community. I mean is your name Jesus because you must be perfect.

  9. dougmanoh - Feb 25, 2012 at 1:46 PM

    I don’t agree at all. After reading a similar column of another athlete’s mega deal, I couldn’t help but think that the world is really kind of messed up. I started thinking about a lot of people who are stuck in countries where they are trying to survive by digging through garbage dumps or selling their daughters to sex traffickers so they can feed themselves, and here we are awarding our stars with a disproportionate amount of money for selling clothes, cereal, or video games. It’s really kind of sad when you stop to think about it.

  10. purpwalk - Feb 25, 2012 at 1:49 PM

    yeah, sure, good for him, good for greed, project yourself into this situation, it’ll never happen for you. who’s going to pay for this? we are, the fans, and poor kids buying shoes. waaaay too much money in sports

    • socrlax129 - Feb 25, 2012 at 3:16 PM

      Hard to get ahead in life when your role model encourages you to buy merchandise from their sponsors. You’d think the millions from sports contracts would be enough. Unfortunately the parents are just as indoctrinated. Since the athletes are success stories, nobody wants to criticize them, but it is easier to change the behavior of a few hundred athletes then the thousands of people that spend money they don’t have. Shoes are shoes and shirts are shirts, can’t you enjoy the sport without purchasing the overpriced merchandise?

  11. spar2cuss - Feb 25, 2012 at 1:50 PM

    Rose is not set for life no more than Tiger Woods, Kobe Bryant, Michael Jordan because of “The King Kong” syndrome – all of these rising and fading “Morning Star” actors become victims like Whitney Houston did to their own mental and physical nemesis such as Bad Boy Bobby Brown. This is not just a racial thing it is a way of life being exploited by themselves and their chosen mates. Good luck Mr. Rose you will need that and prayers to survive five years – never mind thirteen years. Free Enterprise is wonderful – just stay free.

  12. redbullenergydrink - Feb 25, 2012 at 2:08 PM

    That is a lot of money! Wow!

  13. bangbangbilly - Feb 25, 2012 at 2:17 PM

    Next time I see hiss ass at JJ fish I’m ask him to buy me a 2 piece

    • goforthanddie - Feb 25, 2012 at 10:46 PM

      Axe him bye u Engrish lessuns.

  14. seanb20124 - Feb 25, 2012 at 2:31 PM

    Rose looks around an sees Iverson, Antoine Walker, and says not me

  15. mcjon22 - Feb 25, 2012 at 2:42 PM

    D-rose is a refreshing story because he is so humble and takes the full blame for every loss, but wow that is a lot of cake! Can’t hate though, he worked hard to get out from where he was to where he is now. My question is, on a scale of 1 thru 10, how angry is Lebron right now? Nike is the most popular brand on the planet right? He didn’t get close to this! Some times it’s not good to be the king

    • gmsalpha - Feb 25, 2012 at 3:36 PM

      Nike has the endorsement of like 85% of American professional athletes so they’re sort of forced to spread their money among a lot more guys. It’s a lot easier for adidas to give their players more money because there are less of them. I mean, besides Rose and Dwight Howard….who else do they sponsor in the NBA?

      And that’s a real question. I don’t know who else.

    • gpatrick15 - Feb 25, 2012 at 5:00 PM

      LeBron’s shoes likely outsell Rose’s 10-1. If not, its close to it. LeBron isn’t worried. As far as sneakers go, he’s the most prolific athlete next to Jordan himself. Rose’s contract may pay out more, but if LeBron gets anything for the shoes sold then he still rakes in more money than Rose.

      • twtwigg - Feb 25, 2012 at 10:17 PM

        I’m sure Derrick is upset LeBron sells more shoes… I’m sure that’s on his mind a great deal…

  16. sailbum7 - Feb 25, 2012 at 3:01 PM

    I’m sorry, but no one deserves to be paid that much money to play basketball, or endorse some product for that matter. It is absurd how much professional athletes get paid when we have soldiers putting their lives on the line for this country who are getting food stamps because they make so little. Our priorities are so far out of line it is insane. I understand that athletes have much shorter careers than most, but the amount they are being paid is still pure insanity. They make a fortune while the average American family of four can not even afford to take their kids to a game.

    • Kurt Helin - Feb 25, 2012 at 9:29 PM

      This is a societal issue.

      But what you’re advocating is more of a socialism system.

      • blueintown - Feb 26, 2012 at 5:09 PM

        He didn’t say they should distribute the wealth of Rose’s contract proportionally amongst the fans, so how is that advocating socialism?

    • franbotel - Feb 25, 2012 at 10:52 PM

      But u ok with crooks on wall street. In sports u earn everything nothing is given if Rose had not played well he wont get the endorsement. Our priorities are out of line because of our political leaders who have no guts. Sports in America is were socialism acts are allowed like the salary cap but the crooks on wall street have no such restriction. Dont be a hater

  17. californiarestinpeace - Feb 25, 2012 at 4:15 PM

    ‘That’s just how people are’ — No it’s not, dog. It’s how sheep are. Why wouldn’t one of these (or any other obscenely rich) pieces of shat live abundantly on a million a year & use the other $13 million to build 20 schools in Africa or something respectable. Feck Em

  18. dontouchmyjunk - Feb 25, 2012 at 4:23 PM

    The insanely stupid part of these endorsement deals is that there is no way I’m going to buy a pair of adidas just because Rose wears them. Or a pair of Nikes just because Kobe wears them. When you need to buy a new pair of shoes, does anybody care who endorses what brand? I mean really? Does it even cross your mind at the store or when shopping online?

  19. rgreeley33 - Feb 25, 2012 at 4:26 PM

    Remember that the Adidas deal was not collectively bargained, so if Mr. Rose was to make a comment on Twitter that offended a certain sect of the population, Adidas most likely has the language in their contract that they could terminate the relationship with cause. Its not guaranteed money like the collectively bargained NBA contract which would require MUCH greater transgressions to be terminated. So, as great as the whole idea of a playertaking a minimum salaryso their team could sign other players, almost ALL the risk would be being taken by the player, and from a financial standpoint, it would be rather foolish.

  20. losangelasbasketball - Feb 25, 2012 at 10:55 PM

    Its not the players responsibility to leave money on the table for more talent…its the millionaire owners responsibility to put up more money for better players. What if a player tweaks his knee and cant play ball anymore? Hell probably wish he didnt decline his max.

  21. juniorak715 - Feb 26, 2012 at 9:47 AM

    franbotel, you’re a moron.

    I love all the haters that are mad cuz they’ll never make anything close to this money in their lives. Sitting at home with your average wives an children wishing you had a lifestyle like some of these guys must kill you.

    And Lebron is not “grounded” by any means.

    • franbotel - Feb 26, 2012 at 5:34 PM

      So what makes him not grounded; Never been in trouble until he decided to take control of his career he was considered a saint by every1. So besides the decision what else did he do wrong. Compare him to Josh Hamilton, Jamarcus Russel, R. Leaf,Martina Hingis, J Capriatti. Name one act of James that says his ungrounded, unethical or criminal. All am saying is comparing him to other child protegee turned super stars not to Joe Blow with his 9 to 5 job

  22. dadawg77 - Feb 26, 2012 at 4:53 PM

    Lebron mom disnt go far, she jist went West….

    Cheap shots aside LeBron isnt making this much because he isnt the King at Nike. Addais is going to make Rose their face and try to gain more market share. So now Chicago is home to the two Kings of shoe endorsers.

  23. glink123 - Feb 28, 2012 at 3:44 AM

    LeBron drove a Hummer in high school. His mom made $25,000 a year, yet he drove a $80,000 Hummer as a 17 year old high school kid. Yeah, he was really grounded. And clean. Lmfao.

Leave Comment

You must be logged in to leave a comment. Not a member? Register now!

Top 10 NBA Player Searches
  1. D. Rose (2755)
  2. K. Irving (2174)
  3. A. Davis (1807)
  4. L. James (1797)
  5. K. Bryant (1731)