Feb 22, 2012, 10:30 PM EST
It’s been 14 years since Michael Jordan stepped on an NBA court (Washington? I choose not to remember that stop) and he is still the most valuable brand in basketball worldwide. By miles and miles and miles.
Which is why NBA legend and current Bobcats owner Jordan — along with — Nike has a team of lawyers that protect that brand. And they have turned their guns on a Chinese firm, Qiaodan, and sued the company that manufactures sports apparel and shoes.
You don’t know that name but that is the nickname Jordan has gone by in China since he first came to popularity nearly three decades ago. This is a clear attempt to profit off his name.
In a statement released through his spokeswoman, Jordan says he’s worked hard to establish his name and calls the issue “deeply disappointing to see a company build a business off my Chinese name without my permission, use the number 23 and even attempt to use the names of my children.”
Jordan says he’s “This complaint is not about money, it’s about principle and protecting my name.”
It’s about money.
It is about protecting his name — which when put on Nike shoes and apparel is worth a whole lot of money. Particularly in the emerging massive market that is China. (Most all of which is made in China anyway.)
This follows from the “any time someone says it’s not about the money, it’s about the money” principle. That doesn’t mean Jordan and his army of lawyers is wrong here. Enforcing it in China may not be so simple, however.
Nov 27, 2014, 12:28 AM EST
Ish Smith will stay on the roster.
Nov 27, 2014, 12:01 AM EST
If the Cavs can defend like that on a regular basis they will be far more dangerous.
Nov 26, 2014, 10:45 PM EST
Bulls, Pacers, Bucks, Pistons to Western Conference
Nov 26, 2014, 9:15 PM EST
He also talks Milwaukee, doing away with conferences.
Nov 26, 2014, 8:15 PM EST
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Nov 26, 2014, 8:00 PM EST
Maverick shows off long arms
Nov 26, 2014, 7:00 PM EST
Harden shifts defensive-woes attention onto Knicks forward
Nov 26, 2014, 6:00 PM EST
Haywoode Workman should have let it fly
Nov 26, 2014, 4:59 PM EST
You have to like that he wants to step up, but based on history, a lot of top point guards in the league just started drooling.
Nov 26, 2014, 3:55 PM EST
Don’t forget to be thankful for the Raptors, too.
Nov 26, 2014, 3:02 PM EST
Nov 26, 2014, 2:02 PM EST
Suns have three capable guards, and Thomas is the one coming off the bench.
Nov 26, 2014, 1:15 PM EST
Anthony was in severe pain after suffering back spasms on Monday against the Rockets.
Nov 26, 2014, 12:30 PM EST
Chandler didn’t fit the triangle but Rick Carlisle knew how to use him properly.
Nov 26, 2014, 11:45 AM EST
West has been out since the preseason with an ankle injury.
Nov 26, 2014, 11:05 AM EST
Clark had his best NBA season with L.A. back in 2013.
Nov 26, 2014, 10:30 AM EST
Detroit has a fundamentally flawed roster.
Tom Thibodeau says Derrick Rose ‘didn’t re-injure himself’ after playing just 10 minutes in loss to Nuggets
Nov 26, 2014, 9:50 AM EST
Team originally said Rose left with hamstring tightness.
Nov 26, 2014, 9:10 AM EST
Lawson puts his elite ball handling on display.
Nov 26, 2014, 8:30 AM EST
Silver has said he wants the Bucks to stay in Milwaukee, but if a new arena isn’t built it’s going to get interesting.
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