Feb 22, 2012, 10:30 PM EST
It’s been 14 years since Michael Jordan stepped on an NBA court (Washington? I choose not to remember that stop) and he is still the most valuable brand in basketball worldwide. By miles and miles and miles.
Which is why NBA legend and current Bobcats owner Jordan — along with — Nike has a team of lawyers that protect that brand. And they have turned their guns on a Chinese firm, Qiaodan, and sued the company that manufactures sports apparel and shoes.
You don’t know that name but that is the nickname Jordan has gone by in China since he first came to popularity nearly three decades ago. This is a clear attempt to profit off his name.
In a statement released through his spokeswoman, Jordan says he’s worked hard to establish his name and calls the issue “deeply disappointing to see a company build a business off my Chinese name without my permission, use the number 23 and even attempt to use the names of my children.”
Jordan says he’s “This complaint is not about money, it’s about principle and protecting my name.”
It’s about money.
It is about protecting his name — which when put on Nike shoes and apparel is worth a whole lot of money. Particularly in the emerging massive market that is China. (Most all of which is made in China anyway.)
This follows from the “any time someone says it’s not about the money, it’s about the money” principle. That doesn’t mean Jordan and his army of lawyers is wrong here. Enforcing it in China may not be so simple, however.
Dec 27, 2014, 12:45 AM EST
Lob City comes to Sacramento.
Dec 27, 2014, 12:00 AM EST
Moses Malone is up next.
Dec 26, 2014, 11:15 PM EST
Should have had a three-point opportunity, too.
Dec 26, 2014, 10:30 PM EST
He isn’t human.
Dec 26, 2014, 9:45 PM EST
Hopefully there are more of these and fewer threes.
Dec 26, 2014, 9:00 PM EST
Not good news for the Cavs’ frontcourt depth.
Dec 26, 2014, 8:15 PM EST
His body is still sore.
Dec 26, 2014, 7:30 PM EST
Teams are looking for any edge they can get.
Dec 26, 2014, 6:00 PM EST
The no-trade worked out quite well for Toronto.
Dec 26, 2014, 4:29 PM EST
At 25 points a game it would still take Kobe 182 games to catch Malone. That’s not likely.
Dec 26, 2014, 3:00 PM EST
Knicks fans are going to need to be patient, something New Yorkers have long been know for. *cough*
Dec 26, 2014, 1:30 PM EST
Tarik Black will land on another NBA roster.
Dec 26, 2014, 12:05 PM EST
We told you the suspension was coming, and the fine was justified.
Dec 26, 2014, 11:00 AM EST
Inside the NBA is the best.
Dec 26, 2014, 9:30 AM EST
Dec 26, 2014, 8:00 AM EST
Well, you don’t see that every day. Fortunately.
Dec 26, 2014, 2:56 AM EST
The flagrant fouls and ejections we’ve come to expect from these teams were non-existent, as L.A. came away with a “signature win” over the league-leading Warriors.
Dec 25, 2014, 11:48 PM EST
The Bulls blew out the Lakers on Christmas.
Dec 25, 2014, 11:31 PM EST
Wade was brilliant… for a half, anyway. But that was enough.
Dec 25, 2014, 10:16 PM EST
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