Feb 22, 2012, 10:30 PM EDT
It’s been 14 years since Michael Jordan stepped on an NBA court (Washington? I choose not to remember that stop) and he is still the most valuable brand in basketball worldwide. By miles and miles and miles.
Which is why NBA legend and current Bobcats owner Jordan — along with — Nike has a team of lawyers that protect that brand. And they have turned their guns on a Chinese firm, Qiaodan, and sued the company that manufactures sports apparel and shoes.
You don’t know that name but that is the nickname Jordan has gone by in China since he first came to popularity nearly three decades ago. This is a clear attempt to profit off his name.
In a statement released through his spokeswoman, Jordan says he’s worked hard to establish his name and calls the issue “deeply disappointing to see a company build a business off my Chinese name without my permission, use the number 23 and even attempt to use the names of my children.”
Jordan says he’s “This complaint is not about money, it’s about principle and protecting my name.”
It’s about money.
It is about protecting his name — which when put on Nike shoes and apparel is worth a whole lot of money. Particularly in the emerging massive market that is China. (Most all of which is made in China anyway.)
This follows from the “any time someone says it’s not about the money, it’s about the money” principle. That doesn’t mean Jordan and his army of lawyers is wrong here. Enforcing it in China may not be so simple, however.
Sep 4, 2015, 12:33 AM EDT
Thomas is a former No. 4 overall pick.
Sep 3, 2015, 11:15 PM EDT
The street artist Madsteez painted the commissioned piece.
Sep 3, 2015, 10:30 PM EDT
Weber played four years in college.
Sep 3, 2015, 9:41 PM EDT
Someone should tell him that isn’t up to him.
Sep 3, 2015, 9:00 PM EDT
Whiteside’s deadline wasn’t until December 1.
Sep 3, 2015, 8:04 PM EDT
Someone is going to jail for a while.
Sep 3, 2015, 7:43 PM EDT
The Wizards are wise to wait on offering a max.
Sep 3, 2015, 7:04 PM EDT
He tore the ACL last month playing for Australia.
Sep 3, 2015, 5:09 PM EDT
The trade speculation around him is not based in reality.
Sep 3, 2015, 4:14 PM EDT
Moreland was reportedly considering Pistons and Lakers
Sep 3, 2015, 3:21 PM EDT
Weird or nah?
Sep 3, 2015, 2:21 PM EDT
Cavaliers craft unusual contract to give Smith a partial guarantee next season
Sep 3, 2015, 1:23 PM EDT
Former Knick and Raptor had hip surgery
Sep 3, 2015, 12:28 PM EDT
Nets are reportedly valued at $700 million
Report: J.R. Smith’s contract has less guaranteed money over two years than player option would’ve presented over one
Sep 3, 2015, 11:28 AM EDT
Smith’s deal full of incentives
Sep 3, 2015, 10:29 AM EDT
Thompson reportedly waiting for a max contract
Sep 3, 2015, 9:30 AM EDT
Memphis mum on when rookie will return
Sep 3, 2015, 8:32 AM EDT
Will he and Rick Carlisle get along?
Sep 3, 2015, 8:00 AM EDT
He will be remembered as a Celtic, but Los Angeles is his hometown.
Sep 3, 2015, 12:10 AM EDT
These are just classic.
- Markieff Morris: “My future will not be in Phoenix” 19
- Shaq tells Suzy Shuster he, Kobe Bryant could have tied Jordan’s six titles 32
- Dwight Howard tried to take loaded gun through airport security, will not face charges 49
- Will Miami make a run at Kevin Durant? 17
- Report: Veteran forward Chuck Hayes agrees to deal with Clippers 7
- Report: Lakers to sign Brazilian, FC Barcelona point guard Marcelo Huertas to one-year deal 10
- Shaq to Kobe on podcast: “I just want people to know that I don’t hate you” 18
- D’Angelo Russell on Tracy McGrady tweet: “Some Lakers fans are spoiled” 28