Feb 22, 2012, 10:30 PM EDT
It’s been 14 years since Michael Jordan stepped on an NBA court (Washington? I choose not to remember that stop) and he is still the most valuable brand in basketball worldwide. By miles and miles and miles.
Which is why NBA legend and current Bobcats owner Jordan — along with — Nike has a team of lawyers that protect that brand. And they have turned their guns on a Chinese firm, Qiaodan, and sued the company that manufactures sports apparel and shoes.
You don’t know that name but that is the nickname Jordan has gone by in China since he first came to popularity nearly three decades ago. This is a clear attempt to profit off his name.
In a statement released through his spokeswoman, Jordan says he’s worked hard to establish his name and calls the issue “deeply disappointing to see a company build a business off my Chinese name without my permission, use the number 23 and even attempt to use the names of my children.”
Jordan says he’s “This complaint is not about money, it’s about principle and protecting my name.”
It’s about money.
It is about protecting his name — which when put on Nike shoes and apparel is worth a whole lot of money. Particularly in the emerging massive market that is China. (Most all of which is made in China anyway.)
This follows from the “any time someone says it’s not about the money, it’s about the money” principle. That doesn’t mean Jordan and his army of lawyers is wrong here. Enforcing it in China may not be so simple, however.
Jul 6, 2015, 8:15 PM EDT
Guard will make $2.5 million
Jul 6, 2015, 7:38 PM EDT
In Utah, he counts as a veteran
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This is a solid signing, but the Mavs need more help at the guard spot.
Jul 6, 2015, 6:01 PM EDT
This trade could work for both teams if the Clippers can flip Haywood’s contract again for a big man.
Jul 6, 2015, 5:01 PM EDT
West left $10.6 million on the table to go to a contender.
Jul 6, 2015, 4:36 PM EDT
This signing was never in doubt.
Jul 6, 2015, 4:12 PM EDT
Signing Terry would go over well with the fan base in Dallas
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Skilled forward was No. 35 pick in 2010 NBA draft
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Can the Spurs keep Patty Mills and Boris Diaw, too? Ginobili must still negotiate a contract
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Lakers are surprisingly high at 50/1
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Nobody wants Anderson Varejao and his contract
Jul 6, 2015, 12:49 PM EDT
As a result, Clippers suffer
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Cavaliers forward, a basketball and nothing else
Jul 6, 2015, 11:30 AM EDT
Michael Malone lands a good lieutenant
Jul 6, 2015, 10:42 AM EDT
Former NBA point guard also loves Cory Joseph signing with Raptors
Jul 6, 2015, 10:03 AM EDT
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Llull will have a lower buyout, though
Jul 6, 2015, 8:30 AM EDT
The best guy widely available? David West.
Jul 6, 2015, 8:00 AM EDT
This is a good pickup for the Raptors.
Jul 6, 2015, 1:51 AM EDT
He fits well with what George Karl wants to do.
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