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Jeremy Lin would like to trademark “Linsanity” himself

Feb 22, 2012, 6:03 PM EDT

Dallas Mavericks v New York Knicks Getty Images

Just a few days after “Linsanity” started to grip New York City, a couple of people filed to trademark that name, hoping to make a few quick bucks off the Jeremy Lin phenomenon.

Turns out, Jeremy Lin would like those bucks himself.

Lin has filed to trademark the word “Linsanity” and did so on Feb. 13, reports Bloomberg. That would be six days after Yenchin Chang (35 of Alhambra, California) and four days after Andrew W. Slayton (Los Altos, California).

However, it’s not always about just being first. Neither of those men have ties to Lin. The law tends to favor the person whose name is being used to make money, Lin’s attorney told Bloomberg.

“We’re prepared to enforce his intellectual property rights,” Pamela M. Deese, a partner in the law firm Arent Fox LLP, said in a telephone interview, confirming that she had filed the application on Lin’s behalf.

Trademark applications generally take about three months to be examined and published, according to Gary Krugman, a partner at the Washington-based firm of Sughrue Mion. As Lin, 23, is the subject of the phrase Linsanity, he would probably be successful in opposing an application filed earlier than his own, Krugman said.

“Nobody can register a mark if it falsely suggests a connection with a person or an institution,” Krugman said in a telephone interview. “I would guess that Jeremy Lin would be able to oppose on the grounds that Linsanity points uniquely and unmistakably to him.”

That seems fair, if anyone is going to make money off “Linsanity” shirts it should be Lin, not some random person on the other side of the country.

With a Harvard economics degree, you kind of think Lin will be on top of these types of things.

  1. 00maltliquor - Feb 22, 2012 at 7:03 PM

    I bet you Lin only did it after learning of those two other dirtbags trying to cash in on his name. God I hope he gets it.

    • slowclyde86 - Feb 22, 2012 at 8:15 PM

      Could not agree more. Good for him.

  2. fulanekiffin - Feb 22, 2012 at 9:17 PM

    Hate how the term is getting so huge when Vince Carter has been Vinsanity for ages.

    • africanballer - Feb 23, 2012 at 1:52 AM

      vinsanity is a dissapointment if you ask me

  3. andyreidisfat - Feb 22, 2012 at 9:24 PM

    I disagree with Lin’s lawyer sorta. I agree wholeheartedly that some dude in Cali who thinks he can make a buck should definetly not be allowed but I also don’t think LIn should either.

    Whom ever was the first to print or say the term is who IMO should get the trademark ( I of course also believe if that person is going to use the trademark the right thing to do is to share with mr Lin in the profits. Though I do not think that person should be legally bound to do that)

    Lin didn’t come up with this term. In fact had someone not said it he may have never even think it up ( and we would all be spared the Lin puns )

    • fouldwimmerlaik - Feb 23, 2012 at 5:31 AM

      You got a point there. The question is, who actually coined the word?

  4. 1972wasalongtimeago - Feb 23, 2012 at 11:24 AM

    Anyone outraged about a high-profile athlete worriying about his “brand”? Is Lin an awkward and ill-advised interview with Jim Gray away from being public enemy #1?

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